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Madani Jurnal Politik dan Sosial Kemasyarakatan
Published by Universitas Islam Darul Ulum
ISSN : 2085143X     EISSN : 26208857     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal MADANI Faculty of Social and Political Sciences Unisda Lamongan is published twice a year ie February and August is published by faculty of social sciences and political science of Islamic University Darul Ulum Lamongan.
Arjuna Subject : -
Articles 168 Documents
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Marketing Strategy Analysis of Betta Ornamental Fish Farming Business Perspectives on Islamic Business Ethics (Case Study di Desa Bendiljati Sumbergempol Tulungagung) Rokhim, M. Abdul Khafid Zainur; Habib, Muhammad Alhada Fuadilah
Madani Jurnal Politik dan Sosial Kemasyarakatan Vol 15 No 01 (2023): Februari 2023
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i01.4051

Abstract

A well-designed, prepared, and evaluated marketing strategy is the basis for determining the success rate of a business. The purpose of this study is to describe the Marketing Strategy Analysis of Betta Ornamental Fish Farming Business Perspective of Islamic Business Ethics in Bendiljati Sumbergempol Tulungagung Village. Researchers use descriptive qualitative research methods to describe the marketing strategies applied. Data collection techniques in this study include; interviews, observations, and documentation. Data analysis techniques use data source triangulation tests with the stages of data reduction, data presentation, and conclusion drawing. The results of the study stated that Bendiljati Village succeeded in increasing sales of betta ornamental fish with a 7P marketing mix strategy; product, price, place, promotion, people, physical evidence, and process, which are combined with the principles of Islamic business ethics. The products sold are betta ornamental fish with attractive prices and purchase bonuses, clean, comfortable, and easily accessible cultivation places, using offline and online promotion strategies through social media, providing training program facilities for fish farmers in order to maintain and improve the quality of the fish produced, a good cultivation process so that they can produce good fish quality, Beautiful shape, various shades of color and size, so that it can attract consumers and make sales continue to increase every year. There are six principles of Islamic business ethics applied; honest in quantity, selling good quality goods, not using oaths, being loose and generous in serving buyers, building good relations between colleagues by maintaining friendship between sellers and buyers, and setting prices transparently; conveys the price according to the actual state of the fish.
Toll Road Tariff Increase Policy Against Public Interest Munir, Ahmad; Alif, M. Najib; Ulum, Mohammad Ihyaul
Madani Jurnal Politik dan Sosial Kemasyarakatan Vol 15 No 01 (2023): Februari 2023
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i01.4052

Abstract

A significant increase in toll road fares will be implemented on the Surabaya-Gresik Toll Road in 2022. The policy of increasing the tariff for the Surabaya-Gresik toll road is carried out when inflation is high and there is the COVID-19 pandemic. This study uses a normative research method with a statutory approach and a conceptual approach related to toll roads and the concept of public interest in the imposition of toll road tariffs. No research has been conducted from the point of view of the public's interest regarding the policy of increasing toll road fares. This study aims to analyze the policy of increasing toll road fares against the public's interest. The results of this study show that the imposition of toll road tariffs is a source of state revenue that does not come from taxes. In addition, the construction of toll roads is in the public's interest. However, the increase in toll road fares when inflation is high and there is a COVID-19 pandemic cannot be justified because the burden on society will increase. The toll road tariff adjustment should be waived or reduced if investment feasibility has been obtained and the minimum service standards are not fulfilled and/or reduced for economic development.
Transformational Leadership Contribution To Increase Motivation and Employee Discipline Through ASN Management Application System Andani, Vista Dwi; Hayat, Hayat; Sekarsari, Retno Wulan
Madani Jurnal Politik dan Sosial Kemasyarakatan Vol 15 No 01 (2023): Februari 2023
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i01.4056

Abstract

The existence of the application of a transformational leadership style by the leadership of the Malang City BKPSDM has made various implementations from the management side of the State Civil Apparatus now having to start adapting to the programs that have been made such as the implementation of the ASN Management Application System. One of the obstacles faced by the implementation of the ASN Management Application System is that there are many elderly ASNs who did not yet have technology in their era, so they still do not understand the ASN management application system. From these reasons, the authors wanted to compile research with the aim of knowing and analyzing the contribution of the Malang City BKPSDM transformational leadership in increasing employee motivation and discipline through the ASN management application system. The research method used by the author is a qualitative method. The results of this study are that the transformational leadership contribution of the Head of BKPSDM Malang City in increasing employee motivation and discipline through the ASN management application system has been going well and as it should. Apart from that, there are also several obstacles such as the adaptation of employees who are still not good and the application system which crashes several times, there is maintenance so that employees cannot use the application.
Community Political Participation in the Development of a Participatory Supervision Program by the Citizens' Forum of BAWASLU ( The General Election Supervisory Agency) Takalar Regency in the General Elections 2019 Sufirman, Sufirman; Batara, Andi Surahman
Madani Jurnal Politik dan Sosial Kemasyarakatan Vol 15 No 01 (2023): Februari 2023
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i01.4059

Abstract

This study aims to find out how the involvement of civil society (Civil Society) in the participatory surveillance of the 2019 General Elections in the South Sulawesi Province is specific in the Takalar district. Another goal is to find facts thanks to the development and implementation of participatory surveillance models and forms of civil society involvement in the 2019 general election in Takalar district. This research is qualitative research with a descriptive case study approach. Data in this study uses primary data and secondary data. Data is collected through several methods such as observations, interviews, and library studies. The results of the research showed that this research concluded the development process of the participatory surveillance program through the involvement of the civil society in the Bawaslu district of Takalar from the 7 (seven) dominant participatory monitoring programs through the formation of the Election Awakening Forum which then networked to form the village/environment or village of the election surveiller through three stages, namely a) the stage of socialization; b) the formation stage and c) the development stage, the three processes are implemented in the Bavaslu District of takalar as an effort to enhance the participation of the community involved in performing surveys. At the stage of development of the Model of Participatory Surveillance implemented by making the pilot project of the Village Aware Election and Anti-Political Money in the Village Massamaturu district of Takalar, through the Government of the Municipality of the village Aware Forum of the People's Party and Anti Political Money is estimated through the Village Fund Anggran with the Nomenclature of Socialization and Legal Protection for the community This Program is submitted to the Forum Aware to be further managed and focus on socialization and protection of the community related to the rules and the Election Law. Another finding from the results of this study is that the participatory surveillance development program of Bawaslu is oriented on Prevention through socialization and political-democratic education to society for the realization of integrated and dignified elections.
Application of Organizational Culture in the Police Unit of Pamong Praja (Satpol – PP) district of Pohuwato Djafar, Rusni; Sune, Umar
Madani Jurnal Politik dan Sosial Kemasyarakatan Vol 15 No 01 (2023): Februari 2023
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i01.4060

Abstract

The results of the research conducted by the researchers through the dissemination of the list of interviews of seven organizational cultural indicators described through the statement of the informant on the research site, namely in the environment of officers of the Police Unit of Pamong Praja district of Pohuwato, can be explained as follows. In response to the innovations and courage in taking risks, the leadership of joint officials in the environment has had the ability to innovate in the framework of the implementation of tasks in the Police Unit Office Pamong Praja Pohuwato district, for example in terms of the arrangement of the PSK-PSKs in a certain cafe-cafe that has been considered to have innovated against the handling of this problem where they were initially affected by the raids collected in the Satpol PP Office to be given to the builder as well as guidance by the head of the Office in particular by the fields in relation to the problem then returned to its place of origin, but a few months later they re-acted in the café-café so that there was no effect they were conducting on the case.
The Effect of Price, Product Quality, and Promotion on The Purchasing Decision of MS Glow Products at MS Glow Tulungagung Branch Agent Buduri, Dinandra Faidatul; Habib, Muhammad Alhada Fuadilah
Madani Jurnal Politik dan Sosial Kemasyarakatan Vol 15 No 01 (2023): Februari 2023
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i01.4078

Abstract

Ms Glow is a beauty skincare manufacturer that has many agents spread throughout Indonesia. In the midst of lots of competition with similar products, Ms Glow managed to score high sales on the Shopee marketplace. This study aims to determine the effect of price, product quality, and promotion partially and simultaneously on purchasing decisions for Ms Glow's products at Ms Glow's Tulungagung branch. Theoretically, there are various factors that can influence the decision to purchase Ms Glow products including price, product quality, and promotions. The population in this study were consumers of Ms Glow Ngantru's products, which were taken using non-probability sampling with an accidental technique. Samples were taken using the Slovin formula at a 95% confidence level so that a total sample of 95 respondents was obtained. Data collection was carried out using a questionnaire. The analytical method used in this study is multiple linear regression analysis with the help of the SPSS version 26 program. Hypothesis testing uses the t test and simultaneously with the f test. The results of this study indicate that partially price, product quality, and promotions have a positive and significant effect on purchasing decisions for Ms Glow's products at the Ms Glow agent Tulungagung branch. Whereas the simultaneous test shows that price, product quality, and promotions simultaneously have a positive and significant effect on the decision to purchase Ms Glow's products at the Ms Glow agent Tulungagung branch.
Analysis Factors of Customer Satisfaction on Creating Consumer Loyalty at Bu Puji Sembako In Berbek Market, Berbek District, Nganjuk Regency Wulandari, Eka Yuni; Habib, Muhammad Alhada Fuadilah
Madani Jurnal Politik dan Sosial Kemasyarakatan Vol 15 No 01 (2023): Februari 2023
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i01.4084

Abstract

The development of the business world is currently growing rapidly from time to time. This can be seen from the emergence of various business sectors. Thus business actors who have long needed a special strategy to be able to maintain their business. One of the staple food stalls that has been around for 12 years is Kios owned by Mrs. Puji at Berbek Market, Berbek District, Nganjuk Regency. The kios requires a specific strategy in order to maintain customer satisfaction and create customer loyalty. This research tries to analyze customer satisfaction factors that can create customer loyalty at Bu Puji's basic food stall. The research method used is descriptive qualitative with data sources obtained from interviews, observation, and literature study. Based on the research that has been done, the results show that Bu Puji's basic food stalls have succeeded in providing customer satisfaction so as to create consumer loyalty. The factors that cause customer satisfaction are product quality, price, service quality, emotional factors, and convenience.
Analysis of Customer Relationship Management Implementation in Maintaining Customer Loyalty in UMKM Bakpia Ahmad's Family Trenggalek Sari, Tita Elma; Siswahyudianto, Siswahyudianto
Madani Jurnal Politik dan Sosial Kemasyarakatan Vol 15 No 01 (2023): Februari 2023
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i01.4096

Abstract

Bakpia Ahmad's Family is a company engaged in the food production sector. Bakpia in the form of food or cake with the basic ingredients of wheat flour, currently this food is widely known by the public. The emergence of other companies producing the same type of goods encourages the improvement of strategies to face competition and maintain customer loyalty for the continuity of the company's operations. To maintain customer loyalty, a Customer Relationship Management (CRM) strategy is implemented to realize the company's goals. CRM is a strategy used in business to manage and improve the quality of good relationships with customers. Establishing good relations with customers will create trust in the company. This study aims to analyze the implementation of Customer Relationship Management (CRM) in maintaining customer loyalty in Micro, Small and Medium Enterprises (MSMEs). This study uses a qualitative descriptive method with data collection techniques through interviews and observations of UMKM Bakpia Ahmad's Family in the city of Trenggalek. Data were analyzed using data condensation techniques, data presentation, and drawing conclusions. The results of the study show that the implementation of CRM is very important in maintaining customer loyalty to MSMEs. CRM helps MSMEs understand customer needs and preferences, and provides a good and consistent experience. In practice, MSMEs can implement CRM through several stages, namely acquiring new customers, retaining existing customers, and growing the most profitable customers.
Digital Content in Public Communication Efforts to Disseminate Probolinggo City Government Policies Mubaroq, Husni
Madani Jurnal Politik dan Sosial Kemasyarakatan Vol 15 No 02 (2023): AGUSTUS 2023
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i02.4812

Abstract

The development of information technology, especially the communication sector, creates a disruptive transition that the Government can utilize in conducting public communications. Public communication, especially in the delivery of public policies by the Government, can take advantage of the modernization of online mass media. The Probolinggo City Government also applies this in the socialization of policies in Proolinggo City. The Probolinggo City Government has social media accounts to disseminate information and policies in Probolinggo City with digital content. This research uses a conceptual review technique and a qualitative approach. The aim is to find out the application of social media such as Meta, Instagram, and Youtube owned by the Probolinggo City Government in conveying policy socialization in digital content formats. The types of digital content used are written content, image content, video content, and live streaming. We can find out the effectiveness of uploading digital content in public communication theory related to policy socialization by the Probolinggo City Government.
Proactive Policing as a Strategy to Prevent Youth Brawls Aprilya Fidthy, Arini Ayatika
Madani Jurnal Politik dan Sosial Kemasyarakatan Vol 15 No 02 (2023): AGUSTUS 2023
Publisher : Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/madani.v15i02.4813

Abstract

Cases of brawls between groups of teenagers are not a new phenomenon in the midst of social life. Actions of brawls carried out by groups of delinquent youth continued to flourish and also resulted in injuries and even fatalities. Technological developments also affect the method of carrying out brawls. Groups of teenagers use social media accounts to challenge each other to take brawls at locations that are also determined through social media messages. The timing of brawls is also not only carried out during the day but also at night and early in the morning as in several examples of brawl cases that occurred in 2023. This can disrupt security and public order in the community. Prevention strategies using the Proactive Policing method need to be carried out to prevent brawls from occurring. The Proactive Policing strategy in this case is carried out by forming a joint patrol team to carry out systematic patrol activities in the community and also cyber patrols to monitor social media accounts that have indications of provoking brawls.

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