cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hendra Hermawan
Contact Email
hendra_hermawan28@untirta.ac.id
Phone
+6285946590006
Journal Mail Official
jrbmt@untirta.ac.id
Editorial Address
Gedung C, Universitas Sultan Ageng Tirtayasa Jl. Raya Jakarta KM.4 Pakupatan Serang, Banten
Location
Kab. serang,
Banten
INDONESIA
Jurnal Riset Bisnis dan Manajemen Tirtayasa
Published by Universitas Sultan Ageng Tirtayasa
ISSN : -     EISSN : 25990837     DOI : 10.48181
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Pertama kali terbit pada Nopember 2017, dan terbit secara periodik dua kali dalam setahun. Pada Volume 4 Nomor 1 (2020), ada perubahan layout artikel. Memiiliki nomor e-ISSN 2599-0837. Areas of study that can be published in JRBM Tirtayasa are in the fields of Business Management, Operations and Production, Finance and Capital Markets, Marketing and Human Resource Management, Change Management, Distribution and Supply Chain and Digital Business Development.
Arjuna Subject : Umum - Umum
Articles 107 Documents
 7   8   9   10   11 
Transformasi Bisnis Tur dan Travel Pasca Pandemi Covid-19 Melalui Business Model Canvas Yogatama, Ahmad Nizar
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 7, No 2 (2023)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v7i2.23207

Abstract

Studi ini meneliti model bisnis perusahaan tur dan travel yang fokus pada pengalaman liburan edukatif di wilayah Bromo. Dengan melakukan wawancara mendalam kepada pemilik Gass Bromo, penelitian ini mengungkap beberapa aspek penting dari operasional bisnis tur dan travel pasca pandemi. Tujuan penelitian ini adalah untuk membuat model bisnis baru bagi tur dan travel ke bromo pasca pandemi. Metode penelitian yang digunakan adalah kualitatif dengan paradigma interpretif. Informan yang digunakan dalam penelitian ini adalah pemilik dari Gass Bromo (Bisnis Tur dan Travel). Temuan utama penelitian ini adalah segmentasi pelanggan untuk Gass Bromo adalah pelanggan usia 18-30 tahun dan lokasi di Malang Raya, nilai tambah dari pengalaman liburan dengan Gass Bromo adalah juga memberikan edukasi, Gass Bromo juga harus melakukan penyesuaian terus-menerus dalam saluran distribusi, serta hubungan yang akrab dengan pelanggan melalui berbagai media komunikasi yakni Instagram dan Whatsapp. Rekomendasi untuk penelitian berikutnya meliputi penelitian lebih lanjut terhadap preferensi pelanggan serta pengaruh kemitraan bisnis tur dan travel dengan platform online.
Pengaruh Kualitas Pelayanan Dan Customer Experience Terhadap Kepuasan Konsumen Di Restoran Barak Kota Subulussalam Handayani, Fitri; Budiarta, Kustoro
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 2 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i2.29757

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel Kualitas Pelayanan dan Customer Experience  terhadap Kepuasan Konsumen di restoran Barak Kota Subulussalam. Sampel dalam penelitian ini adalah sebanyak 98 responden. Data dikumpulkan melalui penyebaran kuesioner, teknik penggumpulan data menggunkan teknik purposive sampling. Penelitian ini menggunakan metode penelitian kuantitatif. Metode analisis yang digunakan adalah analisis linier berganda, pengujian koefisien determinasi kemudian uji hipotesis diantaranya adalah uji persial, uji simultan. Hasil penelitian menunjukkan bahwa : (1) kualitas pelayanan secara persial berpengaruh positif dan signifikan terhadap kepuasan konsumen, (2) customer experince secara persial berpengaruh positif dan signifikan terhadap kepuasan konsumen, (3) kualitas pelayanan dan customer experince secara simultan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Koefisien determinasi  sebesar 0,727 yang berarti variabel kualitas pelayanan dan Customer Experience mampu memberikan kontribusi terhadap pengaruh kepuasan konsumen konsumen sebesar 72,7% sementara sisanya 27,3% dipengaruhi oleh variabel lain yang tidak diteliti oleh penelitian ini. Hal ini menunjukkan bahwa masih terdapat variabel lain yang menjelaskan kepuasan konsumen.
Pengaruh Digitalisasi terhadap Kinerja UMKM (Studi pada KUKM di Provinsi Banten) Ramdansyah, Agus David; Ganika, Gerry
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 2 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i2.28797

Abstract

The development of technology has an impact on increasing competition in business. MSMEs also experience this in Banten, which forces them to rethink their business models. To survive and compete, many businesses have focused on the application and use of digital technology. Several studies have shown that digital technology can facilitate business continuity and increase their resilience to shocks This study aims to analyze the level of digitalization of MSMEs in regencies and cities in Banten Province and the obstacles they face in digitizing their businesses. In addition, to examine the extent to which the use of various forms of digital technology can stimulate the growth of MSME performance. This analysis covers 4 regencies and 4 cities in Banten Province, namely: Serang Regency, Pandeglang Regency, Lebak Regency, Tangerang Regency, Tangerang City, Cilegon City, Serang City and South Tangerang City. This study is based on data available at the Ministry of Cooperatives and MSMEs, BPS, and survey results. The results of this study aim to complement the literature that focuses on the digitalization of MSMEs, especially highlighting the gap between regencies and cities in Banten Province in terms of digitalization. In addition, this study also aims to determine the impact of digital technology on the performance of MSMEs in regencies and cities in Banten Province. The results of this study indicate the importance of MSME digitalization so that companies can become drivers of economic growth. This research topic is also expected to attract researchers who care about business digitalization and decision-makers at various levels who can help identify the right steps to stimulate digital innovation and investment in information and communication technology infrastructure.
E-WOM memoderasi hubungan antara Influencer dan Duta Merek terhadap Keputusan Pembelian Konsumen (Kasus pada konsumen Maybelline Lipstick di Subang, Jawa Barat) Sopiawadi, Mutqi; Maharani, Suci; Susandy, Gugyh
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 1 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i1.25008

Abstract

Secara umum, pembeli rata-rata membuat keputusan pembelian produk Maybelline dipengaruhi oleh pemasar influensial, duta merek, dan ulasan dari orang lain. Tujuan penelitian ini adalah untuk menyelidiki dampak pemasar influensial, duta merek, dan efek moderasi e-word-of-mouth terhadap keputusan pembelian. Metode penelitian ini adalah eksplanatif dengan jenis survei eksplanatif, menggunakan data primer dari 150 sampel penelitian. Hasil menunjukkan pengaruh positif dari pemasar influensial dan duta merek terhadap keputusan pembelian. R₂ sebesar 53,4%, sementara 46,6% dipengaruhi oleh variabel lain. Variabel moderasi e-word of mouth memberikan pengaruh negatif. 
Bibliometric Analysis: Performance Measurement From 2003-2023 Using Vosviewer Ummah, Feby Farichatul; Kurniawan, Asep; Othman, Nur’Ayyshah Hui; Mulyati, Sri
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 2 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i2.29185

Abstract

Performance measurement has become a very important topic in modern business management. This study aims to determine the research trends around performance measurement in general and specifically in Indonesia and Malaysia from 2003-2023. As well as to determine opportunities or potential for future research. The method used is bibliometric analysis in the form of literature review related to performance measurement. Data was collected from the Scopus database using the keywords “performance AND measurement AND (Indonesia OR Malaysia)” and obtained 2,358 publications from 2003-2023. However, researchers took 205 documents that were appropriate and relevant to the criteria of this study. Then the researcher used VOSviewer software and Microsoft Excel assistance to analyze and visualize the database obtained.              The results showed that the trend of research on performance measurement from 2003-2023 showed significant dynamics. The keyword “performance measurement” is divided into 7 clusters. The publisher that publishes the most publications is Inderscience Publishers, while the most productive author is Kusrini, E. The most common type of publication in scientific publications on “performance measurement” is journal articles. The most productive country/region conducting research is Malaysia with a total of 101 documents published. This research also identified the top ten articles with the most citations, with Agus, A., Hajinoor, M.S. being the most cited article. Potential or future research opportunities could focus on new topics that are beginning to emerge in the literature, such as “Supply chain performance”, “Competitive advantage”, and “Financial performance”. As well as the analysis of the literature that discusses performance measurement in Indonesia and Malaysia shows that there are differences in trends and research focus in the two countries.
Employee Skills Development through Job Training Programs at PT Pos Indonesia (Persero) Kediri Branch Nuzula, Mohamad Firdausyi; Dewani, Shinta Laura
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 1 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i1.26707

Abstract

One crucial factor in achieving organizational goals is human resources (HR). Efforts to develop skills through job training are necessary to maximize HR performance. This study aims to explore the implementation of job training programs at PT Pos Indonesia (Persero) branch in Kediri a state-owned shipping company that must thrive in competition. The research adopts a descriptive qualitative approach with data collection techniques including interviews, observations, and documentation. The findings reveal that the PT Pos Indonesia (Persero) Branch in Kediri has implemented various job training methods such as job instruction training, job rotation, classroom presentations, and learning, case studies, role-playing and behavior modeling, and mentoring. However, challenges were identified in the implementation of job training, including difficulties in online classroom learning due to system and network issues, and mentoring challenges caused by mentors who are not proficient in teaching or mentoring techniques. Recommended solutions include conducting thorough checks several days before training begins and the company considering scheduling specific training for mentors, such as Training of Trainers (ToT), to ensure expertise in subject matter and teaching techniques. All these recommendations are expected to optimize the benefits of job training implementation at PT Pos Indonesia (Persero) Branch in Kediri. 
Strategic Approach in Reaching Generation Z in Tangerang: A Case Study of Fore Coffee Kusuma, Rusbiansyah Perdana; Khairunnisyah, Adinda Rizky; Fitriah, Dhita Dhiya’ul
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 2 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i2.27669

Abstract

This study aims to explore marketing strategies that are effective in reaching and influencing the purchasing behaviour of Generation Z in Tangerang City towards coffee products, with a focus on Fore Coffee. The SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis method with IFAS (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary) approaches were used to evaluate the internal and external factors affecting the company in this market. Data was collected through online surveys with respondents who are members of Generation Z in Tangerang City. The results of this study provide deep insights into the preferences and purchasing tendencies of the younger generation towards coffee products, with strategic implications for future marketing and product development.

Page 11 of 11 | Total Record : 107

 7   8   9   10   11 

Filter by Year

2017 2024


Reset
Filter By Issues
All Issue Vol 8, No 2 (2024) Vol 8, No 1 (2024) Vol 7, No 2 (2023) Vol 7, No 1 (2023) Vol 6, No 2 (2022) Vol 6, No 1 (2022) Vol 5, No 2 (2021) Vol 5, No 1 (2021) Vol 4, No 2 (2020) Vol 4, No 1 (2020) Vol 3, No 2 (2019) Vol 3, No 1 (2019) Vol 2, No 2 (2018) Vol 2, No 1 (2018) Vol 1, No 2 (2017) Vol 1, No 1 (2017) More Issue