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Jurnal Riset Bisnis dan Manajemen Tirtayasa
Published by Universitas Sultan Ageng Tirtayasa
ISSN : -     EISSN : 25990837     DOI : 10.48181
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Pertama kali terbit pada Nopember 2017, dan terbit secara periodik dua kali dalam setahun. Pada Volume 4 Nomor 1 (2020), ada perubahan layout artikel. Memiiliki nomor e-ISSN 2599-0837. Areas of study that can be published in JRBM Tirtayasa are in the fields of Business Management, Operations and Production, Finance and Capital Markets, Marketing and Human Resource Management, Change Management, Distribution and Supply Chain and Digital Business Development.
Arjuna Subject : Umum - Umum
Articles 107 Documents
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Efek Moderasi Dan Mediasi Ambidexterity Organisasi Sebagai Penentu Dalam Meningkatkan Kinerja Pemasaran UMKM Nurwendi, Wendi; Meutia, Meutia; Lutfi, Lutfi; Haryadi, Didit
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 1 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i1.25020

Abstract

The purpose of this study is to evaluate and assess the variables that, when combined with modifications to product innovation tactics and customer orientation via ambidexterity, might enhance the marketing performance of MSMEs. The 1,858 MSME implementers in Serang City who own food and beverage MSMEs make up the population of this study. The number of samples acquired using the 10 x 17 indicators was calculated using a purposive sampling method, yielding 170 respondents. Utilizing the SmartPLS Version 4.0 application, the analysis method applies the SEM strategy. The assumption test results indicate that product innovation has a big impact on marketing effectiveness, Organizational ambidexterity and product innovation both have a significant impact on marketing performance. However, the impact of organizational ambidexterity variables on marketing performance is not as strong as that of product innovation, and organizational ambidexterity variables can mediate the effect of market orientation and product innovation on marketing performance. Increasing product innovation and market orientation directly or through organizational ambidexterity are two ways to boost marketing performance.
Pengaruh Kualitas Pelayanan dan Experiential Marketing Terhadap Niat Pembelian Ulang Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi pada PT. JNE Kota Serang) Ayatullah, Ayi; Meutia, Meutia; Lutfi, Lutfi
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 7, No 2 (2023)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v7i2.22711

Abstract

E commerce transactions in Indonesia in 2022 reached 476 trillion and in 2018 only 105 trillion, indicating that the e commerce market share continues to increase. Competition between expedition service companies aims to retain consumers. this study examines the effect of service quality and experiential marketing on repurchase intentions through satisfaction as an intervening variable. this research was conducted at PT Jalur Nugraha Ekakurir (JNE) serang city. using quantitative methods using primary data obtained by filling out questionnaires. The population in this study amounted to 2,800 people is an average of every month consumers who send packages. With the number of samples in this study as many as 170 samples. The analytical tool used in this research is the SmartPLS Version 4.0.9.2 program. These results indicate that satisfaction is able to mediate the relationship between service quality and experiential marketing on repurchase intentions. With the position of the mediation variable partial mediation. This study reveals that service quality and experiential marketing have a positive and significant influence on repurchase intentions at PT Jalur Nugraha Ekakurir (JNE) Serang City.
Strategi Perencanaan Sumber Daya Manusia Untuk Meningkatkan Kinerja Organisasi Khaeruman, Khaeruman; Mukhlis, Ahmad; Bahits, Abdul; Tabroni, Tabroni
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 7, No 1 (2023)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v7i1.23910

Abstract

Penelitian ini menggunakan pendekatan kualitatif untuk mengeksplorasi strategi perencanaan sumber daya manusia (SDM) di PT. Nestle Indonesia, sebuah perusahaan terkemuka di sektor makanan dan minuman. Fokus utama penelitian melibatkan analisis kebutuhan SDM, pengembangan karyawan, pemenuhan kebutuhan karyawan, diversifikasi tenaga kerja, penerapan teknologi Sumber Daya Manusia (HR), serta monitoring dan evaluasi kinerja. PT. Nestle Indonesia menghadapi berbagai tantangan, termasuk perubahan lingkungan bisnis, ketidakpastian ekonomi, pergantian demografis, dan tantangan teknologi. Namun, melalui perencanaan SDM yang baik, perusahaan dapat mengoptimalkan peluang seperti inovasi, peningkatan keterampilan karyawan, peningkatan kinerja, dan diversifikasi tenaga kerja. Hasil penelitian menunjukkan bahwa strategi perencanaan SDM yang bersifat holistik dan adaptif memainkan peran kunci dalam mencapai kinerja organisasi yang optimal di tengah dinamika bisnis yang senantiasa berubah. Implikasi praktis dari temuan ini dapat membantu organisasi sejenis untuk meningkatkan efektivitas strategi SDM mereka. 
Membangun Brand Loyalty Melalui Brand Trust Larasari, Ernie; Taufik, Edi Rahmat; Nupus, Hayati
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 7, No 2 (2023)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v7i2.23216

Abstract

This study aims to determine the effect of brand personality on brand loyalty with brand trust as an intervening variable. The type of research used is descriptive quantitative research. The population in this study were all Uwais Hijab customers in Cilegon. The sampling technique used is purposive sampling. The number of samples used as many as 125 samples. Data analysis method using Structural Equation Modeling (SEM) with SmartPLS 3.0. The results show that brand personality has a positive but not significant effect on brand loyalty, brand personality has a positive and significant effect on brand trust, brand trust has a positive and significant effect on brand loyalty, consumer brand engagement has a positive and significant effect on brand loyalty, consumer brand engagement has an effect positive and significant towards brand trust, and brand trust mediate the relationship between brand personality and brand loyalty in a positive and significant way.
Pengaruh Ukuran Perusahaan dan Likuiditas Terhadap Nilai Perusahaan dengan Profitabilitas Sebagai Varibel Intervening Fitriani, Nabila; Khaerunnisa, Enis
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 1 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i1.25067

Abstract

The purpose of this study is to see how the effect of company size and liquidity on firm value and the effect of profitability as a mediating variable. The research population used food and beverage subsector companies listed on the Indonesia Stock Exchange in 2012-2021 with a sample using purposive sampling method, namely 21 companies. The data was analysed with partial hypothesis testing, path analysis and sobel test. The results of the study, namely company size has no effect on firm value, liquidity and profitability have a positive and significant effect on firm value, company size has no effect on profitability, liquidity has a positive and significant effect on profitability, profitability is unable to mediate the relationship between company size and firm value, but is able to mediate the relationship between liquidity and firm value
Diagram Pareto dan Diagram Fishbone: Penyebab yang mempengaruhi Keterlambatan Pengadaan Barang di Perusahaan Industri Petrochemicals Cilegon Periode 2020-2022 Arif, Rivaldi; Gunawan, Ade Gunawan
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 7, No 1 (2023)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v7i1.23411

Abstract

The procurement section plays an important role in maintaining the company's survival. Cilegon Petrochemicals Industry is a company engaged in manufacturing, where the procurement process is very important to assist in the production process. The operational operations of a company can be disrupted due to delays in the procurement process. This researcher used a qualitative descriptive method with employees involved in the procurement process as research subjects to identify and analyze the reasons behind the delay in the procurement of goods for the Cilegon Petrochemicals Industry Company. The results of the study show that the causal factors that affect the delay in procurement of goods include (1) Covid Pandemic, (2) Indented goods, (3) Weather, (4) Fabricated goods, (5) Empty stock, (6) Progress project recondition, and (7) Return of inappropriate goods. The procurement department needs to overcome the causes of these delays by creating a strategy in maintaining the availability of stock in the production process for a certain period.
Pengaruh Sumber Kredibilitas Dalam Meningkatkan Minat Pembelian Established Brands (Studi Pada Pengguna Kosmetik Di Kota Cilegon) Komala, Risma Dwi; Taufik, ER; Lutfi, Lutfi
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 7, No 1 (2023)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v7i1.24081

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara source credibility attractiveness terhadap purchase intention dengan parasocial interaction sebagai variabel intervening. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Populasi yang dipilih adalah pengguna kosmetik dari generasi Z di Kota Cilegon. Pengambilan sampel dilakukan dengan menggunakan metode purposive sampling, dan jumlah sampel yang diambil sebanyak 120. Analisis data dilakukan dengan menggunakan Structural Equation Modelling (SEM) dengan menggunakan SmartPLS 3. Hasil penelitian menunjukkan bahwa source credibility attractiveness memiliki pengaruh positif dan signifikan terhadap purchase intention, dan parasocial interaction mampu berperan memediasi dalam menghubungkan source credibility attractiveness dengan purchase intention secara positif dan signifikan.
The Effect Of Profit Sharing Rate, Financing To Deposit Ratio (FDR), And Inflation Rate On The Number Of Mudharabah Deposits In Islamic Commercial Banks (Bus) Nikmaturrohmah, Nikmaturrohmah; Priyojadmiko, Eko
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 7, No 2 (2023)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v7i2.23199

Abstract

This study aims to determine the effect of Profit Sharing Rates, Financing to Deposit Ratio (FDR), and Inflation Rates on Total Mudharabah Deposits at Islamic Commercial Banks (BUS) for the 2017-2022 period. Using quantitative research methods with research locations at Islamic Commercial Banks. Sampling using purposive sampling with a total of 60 samples. The data analysis technique used is multiple linear regression analysis with hypothesis testing by means of the t test (partial) and the F test (simultaneous). Tests in this study used SPSS 26. The results showed that the Profit Sharing Rate had a positive and significant effect on Total Mudharabah Deposits with a tcount of 3.338 > ttable value of 1.673, FDR had a negative and significant effect on Total Mudharabah Deposits with tcount -2.527 > ttable value of 1.673, and the inflation rate has no significant effect on total mudharabah deposits with a tcount of 1.528 <1.673. Simultaneously, the Profit Sharing Rate, FDR, and the Inflation Rate affect the Total Mudharabah Deposits with Fcount 219.241 > Ftable 2.77. Then, based on the Adjusted R Square result of 0.769, it shows that the ability of the independent variable to explain the dependent variable is 76.9%, the remaining 23.1% is explained by other variables not included in this study.  
Analisis Antrian Visitor Management System (VMS) di PT. PLN Indonesia Power Suralaya PGU Kendali, Krisloana; Melinda, Dea; Purwanda, Eka
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 7, No 1 (2023)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v7i1.23801

Abstract

Visitor Management System (VMS) telah menjadi elemen yang cukup fundamental dan penting dalam menjaga keamanan dan keteraturan di berbagai macam bidang organisasi yang ada di dunia, termasuk di lingkungan industri seperti PT. PLN Indonesia Power Suralaya PGU. Artikel ini menyajikan analisis antrian pada sistem VMS di instalasi tersebut dengan tujuan untuk meningkatkan efisiensi dan pengalaman para pengunjung. Penelitian ini menggunakan metode observasional dan analisis data untuk mengevaluasi performa antrian VMS. Hasil analisis mencakup waktu tunggu rata-rata, kecepatan layanan, dan faktor-faktor lain yang memengaruhi alur kunjungan pengunjung. Temuan dari penelitian ini akan memberikan wawasan yang mendalam dan komprehensif tentang efektivitas sistem VMS saat ini dan menunjukkan potensi perbaikan. Dalam konteks PT. PLN Indonesia Power Suralaya PGU, peningkatan dalam manajemen antrian VMS dapat mengoptimalkan penggunaan sumber daya dan mengurangi waktu tunggu pengunjung. Implikasi praktis dari analisis ini dapat membantu perusahaan untuk mengidentifikasi area-area yang memerlukan perbaikan dan mengimplementasikan strategi yang lebih efektif dalam manajemen antrian. Studi ini dapat memberikan landasan bagi perusahaan sejenis untuk meningkatkan tata kelola sistem VMS mereka dan memberikan kontribusi pada upaya umum untuk menciptakan lingkungan kerja yang aman, efisien, dan ramah pengunjung.
Bagaimana E-Serqual dalam Repeat Purchase Intention pada Zalora Indonesia (Studi Pada Kota Cilegon) Mariana, Rika; Taufik, E.R.; Lutfi, Lutfi
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 8, No 1 (2024)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jrbmt.v8i1.24178

Abstract

Populasi internet di Indonesia telah berkembang pesat, memberikan kesempatan bagi para pemasar yang ingin mengeksplorasi dan mengembangkan kemungkinan dari e-commerce. Studi ini untuk meneliti faktor-faktor yang mempengaruhi niat pembelian berulang pada pelanggan e-commerce Zalora terutama untuk generasi milenial di kota Cilegon, menggunakan teori TAM (Technology Acceptance Model). Tujuan dari artikel ini adalah untuk mengembangkan model yang menentukan RPI pada e-commerce Zalora Indonesia. Total 120 jawaban valid diperiksa melalui Structural Equation Modelling (SEM) dengan smartPLS3 untuk menguji hipotesis. Temuan ini mengungkapkan bagaimana hubungan e-trust berfungsi sebagai variabel mediasi berpengaruh terhadap RPI. Diperkirakan bahwa hasilnya akan memberikan wawasan tentang cara membangun model yang mendukung pelanggan untuk melakukan RPI. Hal ini diharapkan bahwa desainer web dapat membuat toko online yang dapat meningkatkan kepercayaan dan mendorong pembelian kembali.

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