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INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : 22523294     EISSN : 25484923     DOI : 10.14710
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis (JAB), accredited SINTA 3 by Kemenristek Dikti, is published by Diponegoro University, Semarang. This publication contains various scientific writings in the form of research result, theoretical and conceptual studies, practical applications from academics and business practitioners. We welcome novel, innovative, and ground-breaking contributions, the focus of authors’ work must be on addressing the Business Administration issues. The following are suggested areas of interest: Marketing Human resources Financial Management information system Entrepreneurship Operation Management Consumer behavior Service marketing Corporate Governance Business Ethics Leadership Strategic Management Knowledge Management Taxation
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol 13, No 1 (2024)" : 8 Documents clear
Balanced Scorecard Approach in Strategic Decision Making in Development of Executive Clinic Universitas Trisakti Academic Dental Hospital 2023 – 2027 Meliani, Meliani; Astoeti, Tri Erri; Yusra, Yohana
Jurnal Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i1.62519

Abstract

Strategic planning enables hospitals to anticipate various ever-changing conditions and provides a roadmap, direction, and means to achieve their goals. The Executive Clinic at RSGM-P FKG USAKTI is a comprehensive and professional healthcare provider offering specialized and public services. However, its role as a profit center has experienced a decline during the two-year pandemic. This research aims to revitalize the Executive Clinic as a profit center for RSGM-P FKG USAKTI. The research methodology employed is operational research. The strategic plan development involves three stages: input, matching, and decision stages. The findings from the research indicate that the input stage resulted in the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices with scores of 2.81 and 2.69, respectively. The matching stage utilized the SWOT matrix and IE matrix, recommending the "Hold and Maintain" strategy. The decision stage includes the prioritized strategies, namely, increasing operational hours and enhancing front office services. The identified strategic objectives are to boost revenue, enhance patient satisfaction, capture market opportunities, improve the institution's image, enhance service quality, upgrade the skills of operators, and enhance staff performance.Perencanaan strategis memungkinkan rumah sakit untuk mengantisipasi berbagai macam kondisi yang selalu berubah- ubah serta menyediakan peta perjalanan, arah yang dituju, dan cara untuk mencapainya. Klinik Eksekutif RSGM-P FKG USAKTI merupakan klinik pemberi asuhan yang memberikan pelayanan publik dan spesialis yang komprehensif dan profesional. Kemampuan klinik Eksekutif sebagai profit center mengalami penurunan selama dua tahun pandemi berlangsung. Penelitian ini bertujuan untuk mengembangkan klinik eksekutif agar dapat kembali menjadi profit center untuk RSGM-P FKG USAKTI. Metode penelitian yang digunakan adalah riset operasional. Penyusunan rencana strategi dilakukan melalui tiga tahap, yaitu tahap input, tahap pencocokan, dan tahap keputusan. Hasil penelitian menunjukkan input stage dengan nilai Matriks IFE dan EFE sebesar 2,81 dan 2,69. Matching stage menggunakan Matriks SWOT dan Matriks IE dengan rekomendasi strategi Hold and Maintain. Decision stage meliputi strategi prioritas terpilih yaitu meningkatkan jam operasional dan meningkatkan layanan front office. Tujuan strategi yang ditentukan yaitu meningkatkan pendapatan, meningkatkan kepuasan pasien, menangkap peluang pasar, meningkatkan citra yang baik, meningkatkan kualitas pelayanan, meningkatnya skill operator dan meningkatkan kinerja staff.
Effect of Service Quality on Consumer Satisfaction: A Study on Traditional Retail (Nanostore) in Kabupaten Subang Mulyadi, Mulyadi; Tiorida, Ermina
Jurnal Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i1.56111

Abstract

The development of modern retail in Indonesia is so fast, this has an impact on the growth and development of various retailers in various regions. Nanostore as a micro business which is one of the traditional retailers which in Indonesia is known as a grocery shop is a business run by families in villages that support the daily needs of the surrounding community. In 2022 there will be 326 modern retailers which will result in competition leading to higher consumer expectations for service quality. That way, the purpose of this study is to determine the quality of services provided by nanostore owners, to determine the effect of service quality on nanostore consumer satisfaction in Subang Regency. Data collection was carried out by distributing questionnaires using a Likert scale to 230 nanostore respondents. The sampling method used purposive sampling technique. The research method used is descriptive quantitative method with correlation analysis techniques, simple regression analysis, coefficient of determination, and hypothesis testing. The results have shown that service quality affects customer satisfaction by 46.6%.
Improving Customer Data Quality on Pension Bank Loans in Palembang-South Sumatra Herlina, Herlina; Muyasaroh, Muyasaroh; Hairunnisa, Hairunnisa
Jurnal Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i1.61724

Abstract

The bank has transferred the retirement loan application service to the cooperative as one of its subsidiaries. The phenomenon that often occurs is misinformation from cooperative officers when explaining the number of credit applications that should be made. The purpose of this research is to find the right pattern and form for applying the latest data technology so that it can provide the right information in the credit application process. Measurement and analysis of research data are qualitative, with a descriptive explanation level. Viewed by place and classified as field research. Types and research strategies, including Case Studies. Retrieval, collection, and analysis techniques were carried out repeatedly and simultaneously until the data was saturated and credible. The research yields findings about internal customer data connection patterns that are accurate and up-to-date. The form of credit data management by providing recommendations and internal references to customer performance, so that process and procedure connectivity is guaranteed between Bank Financial Institutions (LKB) and Non-Bank Financial Institutions (LKBB). The conclusion from the research is that the track records or data records of retired customers at the bank must be properly and up-to-date so that when applying for the same credit at a subsidiary of the institution, there is no misunderstanding of information and guaranteed correct and correct data.
Pengaruh Brand Awareness, Brand Image, dan Brand Personality terhadap Keputusan Pembelian Layanan Hiburan Digital Subscription Video on Demand (SVOD) Subkhan, Farid; Barrygian, Firqi
Jurnal Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i1.62101

Abstract

The era of digitalization and the internet continues to influence consumer behavior changes in accessing digital entertainment services, such as the transition from CD–DVD players and Bluray Discs to Television on Demand (TVOD) and then to Subscription Video on Demand (SVOD) platforms such as Netflix, Amazon Prime Video, Disney+ Hotstar, HBO, Iflix, Vidio, etc. This study seeks to determine the influence of brand equity factors such as brand awareness, brand image, and brand personality on consumer purchase decisions for digital entertainment services “Subscription Video on Demand (SVOD).” The study involves 150 respondents from five major Indonesian cities: Jakarta, Bandung, Surabaya, Medan, and Makassar, using a non-probability sampling method. The respondents are aged from 15 to 55 and have watched SVOD advertising on YouTube. The SPSS was used to conduct the analysis, which employed a multiple linear regression technique. The study's findings show that brand image and personality significantly influence customers' decisions to subscribe to SVOD services, while brand awareness does not. It contributes to brand equity theory in digital services – while in practice, digital entertainment companies must establish a strong brand reputation and character to become consumer preference, as advertising alone does not influence consumer decisions.Era digitalisasi dan internet terus mempengaruhi perubahan perilaku konsumen dalam mengakses layanan media hiburan digital seperti transisi CD–DVD player dan Blueray Disk menjadi Television on Demand (TVOD) dan selanjutnya menjadi Subscription Video on Demand (SVOD) seperti Netflix, Amazon Prime Video, Disney+ Hotstar, HBO, Iflix, Vidio, dan lain-lain. Penelitian ini bertujuan untuk mengukur pengaruh faktor brand equity seperti brand awareness, brand image, dan brand personality terhadap keputusan konsumen dalam pembelian layanan hiburan digital Subscription Video on Demand (SVOD). Penelitian dilakukan terhadap 150 respoden di lima kota besar di Indonesia yaitu Jakarta, Bandung, Surabaya, Medan dan Makassar dengan pemilihan sampel secara non-probabilitas. Responden penelitian ini adalah konsumen usia 15 hingga 55 tahun yang menonton iklan SVOD di YouTube.  Analisis dilakukan dengan pendekatan regresi linear berganda melalui aplikasi SPSS. Hasil temuan penelitian menunjukkan bahwa keputusan konsumen untuk berlangganan layanan SVOD dipengaruhi secara signifikan oleh brand image dan brand personality, sementara brand awareness tidak memiliki pengaruh yang signifikan. Penelitian ini memberikan kontribusi baru terhadap teori brand equity pada layanan hiburan digital SVOD, sedangkan implikasi praktisnya – para pelaku bisnis layanan hiburan digital harus membangun reputasi dan karakter merek yang kuat agar menjadi preferensi konsumen, karena iklan saja tidak mempengaruhi keputusan konsumen.
The Driving Factors of Digital Banking Intention and the Role of Customer Experience in Indonesia Banking Industry Wulandari, Nuri; De Jager, Johan W.; Mahry, Syarifah Endolusia
Jurnal Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i1.59623

Abstract

As one of the most important industries of a country’s economy, banking is now faced the challenge of competition and demand from the customers to provide excellent service. In addition, the advancement of technology has opened up opportunities to increase service quality of banking offerings. One of the newest approaches is digital banking. Unfortunately, the literature is still limited in this area especially on the customer adoption of this service. The objective of this study is to find driving factors that contributes to the intention to use and reuse digital banking especially in generation Z and Millenials. It is hypothesized that there are six factors that might drive the intention, includes performance expectancy, effort expectancy, social influence, perceived service quality and hedonic motivation. It has also argued that intention is mediated by customer experience. Quantitative research was conducted to 105 respondents in Indonesia where digital banking is flourishing. The results provide valuable insights to the factors of digital banking usage intention in the future.
Merajut Asa Kita (Knitting Our Hope): The Role of Rebranding in Developing Binong Jati Tourism Urban Village Brand Image Allikanaya, Primaura Meiracaesara; Hermawan, Daniel
Jurnal Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i1.60267

Abstract

Binong Jati is one of the creative tourism urban villages created by the Bandung city administration as part of a program to boost the tourism industry. After 58 years, rebranding was required to alter the image of the Binong Jati knitting industrial center into the Binong Jati creative tourism urban village. This study sought to evaluate the impact of rebranding on brand image through repositioning, renaming, redesigning, and relaunch dimensions. One hundred twenty-nine visitors to the Binong Jati creative tourism urban village were polled online using quantitative research and purposive sampling. Multiple linear regression was used to analyze the data with IBM SPSS Statistics 25. According to the findings, rebranding affected brand image by 60%. The brand image was significantly impacted by repositioning, renaming, and relaunch, with relaunch having the most effect. These results can be used by management to strengthen the rebranding effort and better how the general public perceives the community.
The Impact of Stress and Workload on Performance Moderated by Work Shift Pangabean, Royhan Kamal; Junita, Audia; Miraza, Zuwina
Jurnal Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i1.54614

Abstract

The objective of this research is to investigate the impact of stress and workload on the performance of PT Cheil Jedang Feed Medan's employees, moderated by work shifts. The study is explanatory and employs a quantitative approach. Primary data was collected by distributing questionnaires to a sample of 101 employees. The sample size was determined using the saturated sampling technique. The data was analyzed using multiple linear regression and moderation regression analysis. The study found that workload has a significant negative impact on employee performance, but work stress does not. Furthermore, the work shift variable has no significant moderating effect on the impact of stress and workload on employee performance at PT Cheil Jedang Feed Medan. Based on the results of this research, it turns out that these variables contribute minimally to employee performance. Practical suggestions that need to be perfected by PT Cheil Jedang Feed Medan are improvements in the aspect of the speed of rotation of working hours between employees and the provision of rest periods according to the relatively high level of stress and workload felt by employees
Cross Border E-Commerce: Tinjauan Pustaka Sistematis Pambudi, Yustikarani Julianti; Priyadi, Dhisa Tania; Rahmawati, Anisa; Ratana, Dhany Surya
Jurnal Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i1.56984

Abstract

Cross-border e-commerce continues to develop, opening boundaries between regions and countries in buying and selling transactions. The ease as a result of this technological development continues to make various parties strive to contribute. This research aims to identify research trends on CBEC topics, the development of the number of international publications on CBEC topics, the productivity of international publications on CBEC research, and the development of research topics in international publications on CBEC topics. A total of 190 articles were identified for further analysis using the bibliometric method. The results of this study obtained three main theme groups related to CBEC, namely CBEC technology, consumer behaviour and CBEC business processes.Cross border e-commerce terus berkembang membuka batas antar wilayah dan negara dalam melakukan transaksi jual beli. Kemudahan akibat dari perkembangan teknologi ini terus membuat berbagai pihak berupaya untuk berkontribusi. Penelitian ini bertujuan untuk mengidentifikasi tren penelitian pada topik CBEC, perkembangan jumlah publikasi internasional pada topik CBEC, produktivitas publikasi internasional pada penelitian CBEC, perkembangan topik penelitian pada publikasi internasional untuk topik CBEC. Sebanyak 190 artikel yang berhasil diidentifikasi untuk dianalisis lebih lanjut menggunakan metode bibliometrik. Hasil dari penelitian ini didapatkan tiga kelompok tema utama berkaitan dengan CBEC yaitu teknologi CBEC, perilaku konsumen dan proses bisnis CBEC.

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