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All Journal Jurnal Manajemen dan Organisasi Jurnal Administrasi Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economic, Bussines and Accounting (COSTING) MABIS: Manajemen dan Bisnis Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Informatika IDEI: Jurnal Ekonomi & Bisnis INFOKUM Jurnal Manajemen Bisnis Eka Prasetya Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Attarbiyyah: Jurnal Ilmu Pendidikan Islam Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Mount Hope Global Economic Journal Jurnal Ekonomi Bisnis Digital

Zuwina Miraza

Universitas Harapan Medan

Author-ID : 320577

Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Dampak Sumber Daya VRIN terhadap Keunggulan Bersaing dan Kinerja (Studi pada UKM di Medan) Zuwina Miraza; Hafriz Rifki Hafas
Jurnal Manajemen dan Organisasi Vol. 6 No. 2 (2015): Jurnal Manajemen dan Organisasi
Publisher : IPB University

In order to achieve positive performance growth in this era of global competition, Small Medium Enterprises (SMEs) must have sustainable competitive advantages. Competitive advantages can be obtainedif SME have Valuable, Rare, Inimitable and Non-substitutable (VRIN) resources. Therefore this research aimed to study the effects of VRIN resources to competitive advantages and performance. The subjects of this study was 187 SMEs listed in Cooperation Office and SME of Medan. Using path analysis, the obtained result shows that rareness gave direct effects to performance and in-immitable gave indirect effects to performance through competitive advantages as intervening.Keywords: VRIN, competitive advantage, performance, small medium enterprises

DAMPAK KERAGAMAN SUMBERDAYA PORTOFOLIO ALIANSI TERHADAP INOVASI DENGAN PEMODERASI KETIDAKPASTIAN PASAR DAN PENGALAMAN ALIANSI Zuwina Miraza; Hafriz Rifki Hafas
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 15, No 1 (2015): April - September
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

The main objective of this research is to provide insight to companies about the importance of forming an alliance portfolio in the development of sustainable innovation. The method used is Multiple Regression Analysis using SPSS 19. The sample was drawn from the entire population of Large and Medium Enterprises who never committed a strategic alliance and are in Medan. Based on the analysis found that the diversity of resources alliance portfolios provide significant pegaruh to business innovation for medium and large companies in the city of Medan. But in fact not only the diversity of resource variables that affect the alliance portfolio creation process of innovation, but also variable experience in making alliances and their high level of market uncertainty in Medan.Keywords: Diversity of Resources, Alliance Portfolio, Innovation, Market Uncertainty, Alliance experience.

DAMPAK KOMUNIKASI PEMASARAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA PT. CAHAYA ALAM SEJATI Fifi Dwi Pratiwi; Zuwina Miraza
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

This research aims to determine the Effect of: (1) Marketing Communication on Costumer Loyalty of PT. Cahaya Alam Sejati, (2) Marketing Communication on Costomer Satisfaction of PT. Cahaya Alam Sejati, (3) Marketing Communication on Costumer Loyalty of PT. Cahaya Alam Sejati by Costumer Satisfaction as a mediating variable. This is a descriptive quantitative research. The research population is service costumer at PT. Cahaya Alam Sejati. The research sample is convenience sampling of 100 person. Primary data obtained from questionnaires, analysis techniques data used in this research is multiple regression analysis along the path analysis. Result of research indicate that: (1) Marketing Communication affect positively and significantly on Costomer Satisfaction of PT. Cahaya Alam Sejati, (2) Marketing Communication affect positively and significantly on Costumer Loyalty of PT. Cahaya Alam Sejati, (3) Costumer Satisfaction mediated the effect of Marketing Communikation on Costumer Loyality of PT. Cahaya Alam Sejati.

PENGARUH KARAKTERISTIK KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KEUNGGULAN BERSAING DAN KINERJA Winda Ardiani; Zuwina Miraza
Jurnal Informatika Vol 4, No 1 (2016): INFORMATIKA
Publisher : Fakultas Sains & Teknologi, Universitas Labuhanbatu

MENINGKATKAN POSITIVE WORD OF MOUTH MELALUI BRAND AWARENESS, BRAND AMBASSADOR, TAGLINE, DAN IKLAN (Studi Pada Konsumen Produk Wardah di Lotte Mart Medan) Lastri Nabilah; Zuwina Miraza
IDEI: Jurnal Ekonomi & Bisnis Vol 2, No 1 (2021): JUNE 2021
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v2i1.58

This research based on the premise that marketing activities played an im-portant role in increasing the company’s sales volume. Company needed to run markets strategy to achieve sales target which have been set. Therefore, this research aimed to described the positive influence of word of mouth through brand ambassadors, taglines, television advertisements with brand awareness as the mediation that was carried out to consumers of Wardah products in the Lotte Mart Center Point Medan. Population of this study was the number of customers at Wardah Counter in Lotte Mart which cannot be known certaintly. The sample in this study amounted to 100 people. Data collected by questionnaires that were assessed on a Likert scale, each of which was tested and met the requirements of reliability and validity. Data analyzed based on structural equation modeling (SEM) method. The results obtained and at the same time concluded that brand ambassadors, taglines, television advertisements had a positive and significant effect on brand awareness. Brand ambassadors, taglines, television advertisements had a positive and significant effect on positive word of mouth. Brand awareness mediated taglines and advertisements for positive word of mouth. Brand awareness did not mediate brand ambassadors for positive word of mouth. Penelitian ini didasarkan pada pemikiran bahwa kegiatan pemasaran memegang peranan penting dalam meningkatkan volume penjualan perusahaan. Perusahaan perlu menjalankan strategi pasar untuk mencapai target penjualan yang telah ditetapkan. Oleh karena itu, penelitian ini bertujuan untuk mendeskripsikan pengaruh positif word of mouth melalui brand ambassador, tagline, iklan televisi dengan mediasi brand awareness yang dilakukan terhadap konsumen produk Wardah di Lotte Mart Center Point Medan. Populasi penelitian ini adalah jumlah pelanggan Wardah Counter Lotte Mart yang tidak dapat diketahui secara pasti. Sampel dalam penelitian ini berjumlah 100 orang. Data dikumpulkan dengan kuesioner yang dinilai dengan skala likert yang masing-masing diuji dan memenuhi syarat reliabilitas dan validitas. Data dianalisis berdasarkan metode structural equation modeling (SEM). Hasil yang diperoleh sekaligus menyimpulkan bahwa brand ambassador, tagline, iklan televisi berpengaruh positif dan signifikan terhadap brand awareness. Brand ambassador, tagline, iklan televisi berpengaruh positif dan signifikan terhadap word of mouth positif. Tagline dan iklan yang dimediasi kesadaran merek untuk promosi dari mulut ke mulut yang positif. Kesadaran merek tidak memediasi duta merek untuk berita positif dari mulut ke mulut.

PEMBENTUKAN ELECTRONIC WORD OF MOUTH POSITIF MELALUI LAMAN INSTAGRAM STUDI PADA KONSUMEN FATAHILLAH GINTING PHOTOGRAPHY Nufy Gera Rahmadany Sembiring; Zuwina Miraza
Jurnal Manajemen Bisnis Eka Prasetya Vol 5 No 2 (2019): Edisi September
Publisher : LPPM STIE EKA PRASETYA

The growth of internet users in Indonesia continues to increase. Hence, many companies ranging from micro, small, medium to large businesses, utilize Instagram in increasing their sales through electronic word of mouth processes. This study aims to determine the influence of perceived quality, experiential marketing on customer satisfaction and eWOM on Instagram. Population of this study are the clients who have used the services of Fatahillah Ginting Photography. The data collected from 170 respondents using questionnaire, and analyzed by path analysis technique. Some tests were conducted in this research are data quality test, classical assumption test, conformity test and path analysis. The Result shows that Perception of Quality and Experiential Marketing have direct influence on eWOM and indirectly through Consumer Satisfaction. Thus, in order to create positive eWOM on Instagram, Fatahillah Ginting Photography needs to increase customer loyalty by implementing experiential marketing concepts and providing high quality services.

Kinerja Lingkungan, Biaya Lingkungan Dan Ukuran Perusahaan Terhadap Kinerja Keuangan Dengan Corporate Social Responsibility Sebagai Variabel Intervening Farhan Habib Siregar; Syahyunan Syahyunan; Zuwina Miraza
Inovatif: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Vol. 1 No. 2 (2022): MARET 2022
Publisher : Pusat Riset Manajemen Dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia

company size on financial performance through corporate social responsibility either directly or indirectly in mining companies listed on the Indonesia Stock Exchange. This research is causal associative research and the type of data used is quantitative data. The data used is obtained from the company's financial statements that have been audited on the Indonesia Stock Exchange during the study period. The analytical method used is descriptive analysis, testing the assumptions of the hypothesis test model. The population of this study are mining companies for the 2017-2020 period, which totaled 50 companies. The sample in this study amounted to 15 companies. The results of this study indicate that environmental performance has a positive and significant effect on company performance, environmental costs have a negative and significant effect on company performance, company size has a negative and insignificant effect on company performance, corporate social responsibility has a negative and insignificant effect on company performance, and environmental performance has a negative effect. and not significant to the company's performance through corporate social responsibility, environmental costs have a positive and insignificant effect, the size of environmental companies has a negative and insignificant effect on company performance through corporate social responsibility.

Resource-based view strategy as a determinant of business performance moderated by market orientation in MSMEs culinary sector in Medan city Bella Marisa Putri; Ani Murwani Muhar; Zuwina Miraza
Manajemen dan Bisnis Vol 21, No 1 (2022): March 2022
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v21i1.570

The purpose of this research is to know the business performance can be achieved through Resource Based View Strategy by applying flexibility, supply chain integration, organization capability to market orientation in culinary sector business in Medan. Data collection using questionnaires (Google Form) for each variable, on 88 MSMEs culinary sector in Medan city with the characteristics of small to medium businesses and already applying supply chain integration. The data is analyzed using multiple linear and moderated regression analysis (MRA) techniques. The results showed that flexibility had no positive effect on business performance. However, supply chain integration and organization capability had a positive effect on business performance. Flexibility and supply chain integration positively affect business performance moderated by market orientation. At the same time, organization capability does not positively affect business performance moderated by market orientation.

DAMPAK WORK OVERLOAD TERHADAP STRES KERJA DAN TURNOVER INTENTION DENGAN LEADERSHIP SUPPORT SEBAGAI VARIABEL MODERASI Ezzah Nahrisah; Ani Murwani Muhar; Zuwina Miraza; Feri Ramadani
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 1 No 3 (2021): Edisi September
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (721.933 KB)

This Research is based on the high operational costs incurred by the company in carrying out business activities so that PT. Pacific Medan Industri need to make efficiency. This directly puts pressure on employees. Excessive workloads and poor communication between leaders and employees cause work stress which results in the desire of employees to leave the company. The purpose of this study was to determine the effect of workoverload on work stress and turnover intention through leadership support as a moderating variable at PT. Pacific Medan Industri.This research was conducted using a quantitative approach with regression methods, single test and MRA (Moderated Regression Analysis). The data used are primary data obtained through questionnaires to 105 respondents. Based on the test result, it was found that work overload had no significant effect on work stress, work overload had a significant positive effect on turnover in intention, work stress mediated work overload on turnover intention and leadersip support doesn’t moderated work stress on turnover intention

Customer Value dan Technology Acceptance sebagai Faktor Penentu Behavior Intention Melalui Trust dan Customer Value Pengguna Aplikasi Gerak Virtual Race Zuwina Miraza; Arasy Ayu Setiamy; Tommy Afrialdi Syahputra
Jurnal Administrasi Bisnis Vol 11, No 1 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v11i1.41975

A healthy lifestyle today is very important because the body is always primed during a pandemic. Gerak Virtual Race Indonesia app provides the best solution for tracking sports activities. The required feel can provide good application performance and trusted services in order to increase the intensity of use. This study aims to determine customer value and technology acceptance of behavioral intentions through customer trust and value in the Gerak Virtual Race Indonesia application. The research sample was 220 people who were determined by purposive sampling method. Primary data was obtained by questionnaire, and the statistical test used was SEM (Structural Equation Model) using IBM's AMOS. The results of this study indicate that the customer value variable has a positive and significant effect on trust directly. Trust variable has a positive and significant effect on behavioral intentions directly. Trust variable mediates positive and significant relationship between customer value and behavioral intention indirectly. Technology acceptance variable has a positive and significant effect on customer attitudes directly. Customer attitude variable has no significant positive effect on behavioral intentions directly. The customer attitude variable does not mediate and does not have a significant relationship between technology acceptance and behavioral intentions indirectly.Gaya hidup sehat saat ini sangat penting karena tubuh dituntut selalu prima disaat pandemi. Aplikasi Gerak Virtual Race Indonesia memberikan solusi terbaik untuk mentracking aktivitas olahraga. Perusaahan diharuskan dapat memberikan performa aplikasi yang baik dan layanan yang terpercaya agar dapat meningkatkan intensi penggunaan. Penelitian ini bertujuan untuk mengetahui customer value dan technology acceptance terhadap behavior intention melalui trust dan customer value pada aplikasi Gerak Virtual Race Indonesia. Sampel penelitian sebanyak 220 orang yang ditentukan dengan metode purposive sampling. Data primer diperoleh dengan kuesioner dan uji statistik yang digunakan adalah SEM (Structural Equation Model) menggunakan AMOS IBM. Hasil penelitian ini menunjukan bahwa variabel customer value berpengaruh positif dan signifikan terhadap trust secara langsung. Variabel trust berpengaruh positif dan signifikan terhadap behavior intention secara langsung. Variabel trust memediasi positif dan signifikan terhadap hubungan customer value terhadap behavior intention secara tidak langsung. Variabel technology acceptance berpengaruh positif dan signifikan terhadap customer attitude secara langsung. Variabel customer attitude berpengaruh positif tidak signifikan terhadap behavior intention secara langsung. Variabel customer attitude tidak memediasi dan tidak signifikan hubungan technology acceptance terhadap behavior intention secara tidak langsung

Co-Authors Ani Murwani Muhar Anjelisa Paulina Kristin Siregar Arasy Ayu Setiamy Audia Junita Bella Marisa Putri Br. Sebayang, Jesy Ulina Dwi Hanny Khairunissa Eka Putri Erliena Erliena Fadhila, Rahma Farhan Habib Siregar Feri Ramadani Fifi Dwi Pratiwi Hafriz Rifki Hafas Hutabarat, Oktavia Arisanti Ilham Mubaraq Ritonga, Ilham Mubaraq Lastri Nabilah Nabilah, Tia Nahrisah, Ezzah Nahrisah, Ezzah Napitupulu, Marsya Pangabean, Royhan Kamal Purwoko, Agus Putri, Tantri Octora Dwi Syah Syah Putri, Tantri Octora Dwi Syahyunan Syahyunan syahyunan syahyunan Tantri Octora Dwi Syah Putri Tarigan, Jelli Titania, Febby Elda Tommy Afrialdi Syahputra Winda Ardiani Zuslaini, Ulfi

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