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INDONESIA
JURNAL BISNIS STRATEGI
Published by Universitas Diponegoro
ISSN : 14101246     EISSN : 25801171     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is Business Strategy, Strategic Management, Financial Management, Organization, Human Resource Management, Organizational Behavior, Marketing, Marketing Strategy.
Arjuna Subject : -
Articles 387 Documents
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FAKTOR - FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL EMITEN SEKTOR MANUFAKTUR DI BEI PERIODE 2006 – 2011 Retnaningrum, Maharani
JURNAL BISNIS STRATEGI Vol 21, No 2 (2012): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (113.493 KB) | DOI: 10.14710/jbs.21.2.46-61

Abstract

This research was performed to investigate the influence of profitability, firm size, growth, asset structure, and liquidity on capital structure at manufacture company published financial report during period 2006 - 2011. Empirical evidence showed that profitability, firm size, and liquidity had significant influence on capital structure of manufacture company listed in ISX over period 2006-2011 at level of significance less than 5%.
PENGARUH KUALITAS PELAYANAN DALAM TINGKAT KEPUASAN KONSUMEN PRODUK JASA Dirgantara, I Made Bayu
JURNAL BISNIS STRATEGI Vol 15, No 2 (2006): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.554 KB) | DOI: 10.14710/jbs.15.2.62-67

Abstract

Kepuasan adalah perasaan senang atau kecewa seseorang yang berasal dari perbandingan antara kesannya terhadap kinerja (hasil) suatu produk dan harapan-harapannya.Pada dasamya tujuan dari suatu bisnis adalah untuk menciptakan konsumen yang merasa puas. Terciptanya kepuasan konsumen dapat memberikan beberapa manfaat antara lain hubungan antara perusahaan dan konsumen menjadi harmonis, memberikan dasar yang baik bagi pembelian ulang dan terciptanya loyalitas konsumen, dan membentuk suatu rekomendasi dari mulut ke mulut (word of-mouth) yang menguntungkan bagi perusahaan. Kualitas pelayanan dapat diartikan sebagai upaya pemenuhan kebutuhan dan keinginan konsumen serta ketepatan penyampaiannya dalam mengimbangi harapan konsumen.
HUBUNGAN PEMBELI DAN PEMASOK: KERJASAMA UNTUK MENINGKATKAN KEPUASAN DAN LOYALITAS PELANGGAN Najib, Moh Farid
JURNAL BISNIS STRATEGI Vol 16, No 1 (2007): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (858.5 KB) | DOI: 10.14710/jbs.16.1.70-81

Abstract

This article would like to explore the literatures has focused upon the relationship between buyer and supplier. The buyer and supplier relationship become a vehicle for assisting the strategic intention on the firm through inputs from key suppliers willing to help. Moreover, the concept of Customer Relationship Management (C.R.M) and Supplier Relationship Management (S.R.M) become new paradigm how enterprises focus on satisfying Customer. However, understanding buyer-setter relationship needs more open sharing information between them.
ANALISIS INTEGRASI BURSA EFEK JAKARTA DENGAN PASAR MODAL DUNIA : Menggunakan Uji Akar-akar Unit Muharam, Harjum
JURNAL BISNIS STRATEGI Vol 7, No 5 (2001): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (730.686 KB) | DOI: 10.14710/jbs.7.5.1-11

Abstract

Increasing of Capital Market in Indonesia Become interesting topic to be analysed. Capital market integration is one part of the topic that challenges to be researched. Economic crisis in Indonesia gives big impact on Indonesian Capital Market. In order to anticipate more impact of the crisis, in September 1997 Indonesian Government Liberated foreign ownership limit for stock at Jakarta Stock Exchange. Theoresically this liberated make JSX integrated to World Capital Market and the movement of HISG has positive correlation with international indexes. To know the real condition is the reason why this JSX and World Capital Market. Bivariate cointegration test between HISG and each indexes results ADF observed valu bigger than ADF table value for all cases at alfa 5% and 10%. This result has means that HISG has cointegreted with the the indexes and proofs the hypothesis of integration between JSX and World Capital Market is true.
THE PHILOSOPHY FOUNDATIONS OF MARKETING THEORY AND RESEARCH Negara, Danes Jaya
JURNAL BISNIS STRATEGI Vol 11, No 8 (2003): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (886.504 KB) | DOI: 10.14710/jbs.11.8.1-11

Abstract

In marketing, there had been a simmering debate about its scientific status during the 1950s and 1960s but the Fall 1983 issue of the Journal of Marketing marked the start of this particular episode. This article provides the philosophy foundations of marketing thought at two centers of early development.  In particular is to evaluate scientific realism view and relativistic/contructionist view.  The author explores the nature of realism and relativism as it is currently being discussed in the philosophy of science. Scientific realism argues that truth is appropriate goal for marketing theory and research and that science can come to know the real word, though not with certainty. They argue that there is no grand theory of science. Relativists have long argued that there is no single method or approach to science. After addressing a fundamental premise of the entire debate, the author concludes that philosophically oriented marketing theorists need to further demonstrate the value of their work tor practicing marketing scientists. 
ANALISIS INTENSITAS PENGGUNAAN JAMINAN PEMELIHARAAN KESEHATAN (JPK) OLEH PARA PESERTA JAMSOSTEK DI KOTA SEMARANG (Studi Kasus pada Perusahaan Bitratex, Sandratex dan Sinar Pantja Djaja) Susilowati, lndah; Poerbandari, Emy
JURNAL BISNIS STRATEGI Vol 13, No 1 (2004): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1134.202 KB) | DOI: 10.14710/jbs.13.1.39-53

Abstract

This study aims to analyze the factors influence toward the intencity of utilization of health insurance (JPK) in textile industries observed. The data was collected by interviewing 150 respondents. Estimating technique of Tobit regression model was invoked to determine the use of JPK utilization (INTENS) which hypotesize to be affected by education level (EDUC), household numbers (HH), number of schooling years child (CHILD), Income (INC), costs (COST), service quality (QUALITY) and work environment (LINGKUNG). The results indicated that HH, CHILD, and QUALITY were positively influence and statistically significant in determining the use of JPK (INTENS) at a = 1% to a = 10%. In general, JPK has not optimally utilized by the users since many respondents are utilizing other facilities for their health maintenance such as village health center, private doctors and hospital, and traditional medicines.This study recommends that improvement on: service quality, conveniencies to use JPK facilities (e.g. strategic location of JPK clinic), attitude and reputation of doctor and other paramedic, punctuated timetable of the clinic services, and quality of medicine supplied to users. Moreover, JPK should has its own hospital in short since the potential users of JPK is about 7.97% of Semarang Municipality population.
Perkembangan dan Prospek Pasar Modal di Indonesia Tahun 2005 (Event Study: Pendekatan Managemen Strategik) Wahyudi, Sugeng
JURNAL BISNIS STRATEGI Vol 13, No 1 (2004): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1113.806 KB) | DOI: 10.14710/jbs.13.1.97-107

Abstract

Penelitian tentang event study telah banyak dilakukan, namun demikian pendekatannya umumnya dilakukan secara parsial. Pada penelitian ini dilakukan  pendekatan secara komprehensif dengan menggunakan po/a manajemen strategik. Pendekatan secara komprehensif mempertimbangkan berbagai variabel baik yang terukur seperti aspek fundamental internal perusahaan maupun aspek eksternal. Kajian pada aspek ekstemal pada ruang lingkup aspek sosial politik, ekonomi,ekologi pada tingkat global maupun pada level  nasional.Penelitian ini dilakukan pada bursa efek Jakarta dalam kurun waktu 17 Agustus 2003 sampai dengan 17 Agustus 2004. Data dipero/eh dari Bursa Efek Jakarta maupun dari pengamatan pengembangan bursa melalui perusahaan sekuritas. Pene/itian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi kinerja bursa dan prospeknya di BEJ .Pendekatan strategik digunakan mengingat bahwa secara menye/uruh faktor-faktor tersebut bersifat terukur dan tidak terukur yang meliputi aspek sosial politik, ekonomi, ekologi dan fundamental internal perusahaan. Analisis regresi digunakan sebagai penguat pengaruh variabel terukur terhadap kinerja bursa.Variabel ekonomi kurs rupiah terhadap dolar AS dan tingkat suku bunga dan tingkat inflasi merupakan faktor yang mempengaruhi perkembangan bursa dan prospek bursa di tahun 2003. Target APBN tahun 2005 kurs rupiah RpB. 600, - dan suku bunga SB/ 6, 5 % serta inflasi 5, 5 % merupakansignal positip terhadap pengembangan bursa tahun 2005. Faktor politik berupa pengembangan metode pemilihan kepemimpinan nasional masih berperan sebagai stimulus positip terhadap pengembangan bursa. Pengaruh bursa global terutama bursa Nikei Jepang akan mewarnai perkembangan bursa efek Jakarta. Sedangkan faktor lingkungan berupa ekologi wabah penyakit seperti flu burung nampaknya masih sebagai faktor yang membatasi investasi dan pengembangan bursa.Faktor fundamental internal berupa aksi korporasi stock split atau pemecahan saham dan penawaran umum perdana saham baru juga merupakan faktor pendorong terhadap pengembangan bursa. Secara umum dapat dirumuskan prospek pasar modal di Indonesia tahun 2005 cukup cerah meskipun tidak secerah tahun 2004 yang telah menciptakan return pasar sebesar 45,5%.
MODEL PENGUKURAN KINERJA DAN EFISIENSI SEKTOR PUBLIK DENGAN METODE FREE DISPOSABLE HULL (FDH) Kurnia, Akhmad Syakir
JURNAL BISNIS STRATEGI Vol 15, No 1 (2006): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1273.488 KB) | DOI: 10.14710/jbs.15.1.50-69

Abstract

Improved efficiency is the main effect expected from fiscal decentralization. It could be gained on the presumptions that local governments are much better in identifying and fulfilling local public preferences, since they are closer to them, and in mobilizing and using local resources to pay for goods and services having purely local impacts. Once improved efficiency could be gained, public sector performance increase. I developed a model to measure public sector efficiency (PSE) and public sector performance (PSP). I compute public sector performance (PSP) and Public Sector Effociency (PSE) indicators comprising a composite consists of five sub-indicators. The first two indicators reflects socio-economic indicators that take into account education and health outcomes. Three other indicators reflect the standard "musgravian" task for government: a/location, distribution and stabilisation. Then, the model is applied to measure public sector performance and efficiency of Kabupaten/Kota in Central Java Province.
PENGARUH RASIO KEUANGAN TERHADAP NILAI PERUSAHAAN DENGAN RETURN ON ASSET SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MANUFAKTUR FOOD AND BEVERAGES YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2007-2011 Putri, Prima Azriana
JURNAL BISNIS STRATEGI Vol 24, No 2 (2015): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (757.999 KB) | DOI: 10.14710/jbs.24.2.1-11

Abstract

Theory  of the  Firm  (Salvatore,  2005)  menjelaskan  tentang  tujuan  utama perusahaan  adalah memaksimumkan  kekayaan  atau  nilai perusahaan.  Hal tersebut memberi ketertarikan  bagi para  investor untuk dapat berinvestasi di perusahaan,  terutama  di perusahaan yang memiliki prospek baik untuk jangka panjang sehingga  dapat memberikan  manfaat,  kekayaan  dan  nilai di masa  depan.  Prospek perusahaan  dapat dilihat melalui kinerja  setiap perusahaan.  Tujuan penelitian ini untuk menganalisis pengaruh rasio  keuangan  terhadap  nilai perusahaandengan  return  on assets  sebagai variabel intervening pada perusahaan  manufaktur food  and beverages yang  terdaftar di Bursa Efek Indonesia periode 2007-2011.Data penelitian  diperoleh  dari ICMD  nndonesian  Capital  Market  Directory)  dan  website  BursaEfek Indonesia  (BEi)  dengan periode waktu tahun 200 7 hingga 2011.  Jumlah populasi penelitian  ini sebanyak  18 perusahaan  dan jumlah  sampel setelah  melewati tahap  purposive sample  sebanyak  12 perusahaan.  Metode  analisis yang  digunakan  pada  penelitian  ini adalah regresi linier berganda  2 tahap  dan  tes sobel.Hasil penelitian menunjukkan  Current  Ratio  (CR),  Total  Assets  Turnover  (TATO)  dan  Growthtidak berpengaruh  terhadap  Nilai Perusahaan.  Sedangkan  Current  Ratio  (CR)  dan  Growth tidak berpengaruh  terhadap  Return  On  Assets  (ROA),   Total  Assets  Turnover  (TATO) berpengaruh positif dan  signifikan  terhadap  Return  On  Assets  (ROA).  Rasia  Return  On Assets  (ROA) tidak dapat memediasi hubungan  Current  Ratio  (CR),  Total  Assets  Turnover (TATO)  dan  Growth  terhadap  Nilai Perusahaan.
Reaksi Harga Saham di BEJ terhadap Pengumuman Pergantian Kepemimpinan Suharto Nurhayatie, Tatiek; Mutamimah, Mutamimah; Slyamtinah, Slyamtinah
JURNAL BISNIS STRATEGI Vol 4, No 1 (1999): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (848.137 KB) | DOI: 10.14710/jbs.4.1.25-39

Abstract

This research is meant to examine whether the investor earn abnormal return  with change Suharto leadership announcement or wether security prices reflect the information about change Suharto leadership announcement. In other worda, we can ask whether Jakarta Stock Excange is efficient in the category of semi strong form.  The samples in the research are 30 securities,  which chosen by using certain criteria.  The evaluation periode took place in  1998.For the research purpose, abnormal return test can be done. Abnormal return can be found by single index model.  The analysis result show that investor sill earn abnormal return with change  Suharto leadershlp announcement or security price  don't reflect the lnformaion abaout change Suharto leadership announcement.  This ls marked by average abnormal reurn which ls defferent from null (α =5%), change Suharto leadership announcement case. It means that Jakarta Sock Exchange isn't efficient in Semi strong form.

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