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INDONESIA
JURNAL SAINS PEMASARAN INDONESIA
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 409 Documents
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ANALISIS PENGARUH KUALITAS LAYANAN INTI DAN KUALITAS LAYANAN PERIPHERAL TERHADAP KEPUASAN PELANGGAN UNTUK MENCIPTAKAN MINAT WORDS OF MOUTH YANG POSITIF PADA COMMERCIAL BANKING CENTER JAWA TENGAH PT. BANK MANDIRI (PERSERO) TBK Jelita, Ronarata Novarina
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 12, No 1 (2013): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (898.364 KB) | DOI: 10.14710/jspi.v12i1.107 - 120

Abstract

This research is done based on phenomena that occured because of research result differences (research gap) about customer satisfaction and positive words of mouth in marketing. Besides, there are also research problem about customer satisfaction that decrease in banking industy, impacting number of customers decrease too, so that company in banking industry must improving their service quality to increase customers satisfaction. The impact from good customers satisfaction will give a positive effects in a way to increase positive words of mouth recording with the aim to increase number of customers.Some condition and factor above were importance to be checked empirically and analyzed. Therefore the practitioner/managerial in banking industry can obtain facts to support them in making decision and good strategy for their company. This research is done by taking research object at one of business unit in PT. Bank Mandiri (Persero) Tbk, Commercial Banking Center Jawa Tengah, amounting to 164 customers within. With the number of 164 customers, very possibles to do a sensus to all of the customers, so that all of the customers become a respondense. Analysis technique that used to interpret and analyze data in this research is technique of Structural Equation Model (SEM) of software package AMOS.Result examination proven hypothesis that factors core service quality and peripheral service quality become positive effect of customers satisfaction, and futhermore customers satisfaction become positive effect of positive words of mouth. It is mean high significance of each other variables. As for model which is raised in this research can be accepted posed at by index according of TLI 0,983 and value of CFI 0,986, all have up to standard, although of AGFI 0,897 accepted by marginal.
PENGARUH INTENSITAS PERENCANAAN STRATEGIK TERHADAP KINERJA PERUSAHAAN pantawis, setyo
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 2, No 3 (2003): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (990.543 KB) | DOI: 10.14710/jspi.v2i3.233 - 246

Abstract

Jntensitas perubahan  lingkungan bisnis seharusnya diadaptasikan kedalam sebuah perencanaan   strategik,  sehingga    intensitas perubahan  lingkungan  sepadan  dengan perubahan perencanaan   strategik.  Dengan  cara demikian,  kinerjaperusahaan/ finansial yang  optimal akan dapat diraih.  Berbagai penelitian pada  industri jasa menunjukkan bukti bahwa pengaruh  variabel lntensitas  Perencanaan   Strategik  (STRAPIN)  terhadap  Kinerja  Finansial  (FINPERF),  secara empiris belum menghasi/kan  kesimpulan yang konsisiten. Penelitian ini menghasilkan  kesimpulan yang   mendukung  ·adanya  pengaruh   dari  perubahan   lingkungan   (khususnya  persaingan)   dan strategi pertumbuhan  terhadap intensitas perencanaan  strategik, yang selanjutnya mempengaruhi kemampuan  untuk meraih kinerjafinansial yang optimal. 
STUDI TENTANG MINAT BELI ULANG PRODUK TUPPERWARE DI KOTA PEKALONGAN Purnama Sari, Putri Intan
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 02 (2016): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.596 KB) | DOI: 10.14710/jspi.v15i02.119-129

Abstract

The purpose of this research are to analyze the influence of Corporate’s Images and the satisfaction of customers against the brand to rise the customer’s repurchase intentions. The research’s object which do in this case, are the Tupperware’s Customers in Pekalongan City, who does bought Tupperware’s products with minimal twice purchasing, and the segmentation are 20 years old buyers. Purposive sampling technic are use in this research . There are 120 respondens that according to the minimum sample size rules on the fourth construct’s variable.The data analyze technic which used in this case istheStructural Equation Model (SEM) dari software AMOS 21.The model’s that proposed in this research’s case can be accepted after fulfill the assumptions of normality and Standardized Residual Covariance ±2,58and the value of Determinant ofSample Covariance with the Matrix’s results are5,597.The results from SEM’s analyze to fulfill the model’s criteria of Goodness of Fit – Full Model are chi square = 52,199; CMIN/DF = 1,065; probability = 0,351; GFI = 0,937; AGFI = 0,900; TLI = 0,994; CFI = 0,995; RMSEA = 0,023.The results of this modelscan be use in this research case.The results from the fourth hypothesisis provethe existingof therejected hypothesis. According to the results of this research,we can take the conclusion that thecorporation’s images can increase the brand trustment and the repurchase intentions. Otherwise from it, the customer’s satisfaction can increase the repurchase intentions. Mean while thecustomer’s satisfactionscan’tto influent the brand trustment. According to this research, there are a fewlimitation oh this research and the upcoming research’s agenda that can be done in the next research.
ANALISIS MEDIASI GREEN TRUST PADA PURCHASE INTENTION PRODUK GREEN Suprapto, Dea Yulyana; Efendi, Efendi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 3 (2017): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.796 KB) | DOI: 10.14710/jspi.v16i3.182-194

Abstract

In today's era, consumer's attitude in choosing and using the product start to change. Consumers begin to have awareness and concern about the impact of consumption on the environment. Many consumers are now choosing green products because of better value and functionality for consumers and the environment. This study aims to analyze the effect of green perceived value and green perceived risk on green purchase intention with green trust as mediation. Data was obtained by distributing questionnaires to consumers who visit Electronics City Pondok Indah Mall. Sampling technique applied in this research is systematic random sampling. Data was analyzed using SEM (Structural Equation Modeling).
PENGARUH PEMAKAIAN ENDORSER DALAM IKLAN TELEVISI MELALUI KEPRIBADIAN MEREK DAN IMPLIKASINYA TERHADAP CITRA MEREK Aula, Maulida; Mudiantono, Mudiantono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 7, No 3 (2008): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2261.029 KB) | DOI: 10.14710/jspi.v7i3.273-298

Abstract

Penelitian ini mencoba  untuk menganalisis  variabel-variabel  yang  berkaitan  dengan  brand Personality. Variabel yang mendukung  penelitian ini diambil dari beberapa jurnal yaitu Roobina,1991; Sri, 2007; David Aaker,  1996; Ouwerssloot dan Tudorica, 2001; Rajagopal,  2005; Magnini et al  2008. Hasil penelitian  diharapkan  dapat menjawab  rumusan  masalah  dalam penelitian ini yaitu apa faktor-faktor yang mempengaruhi peningkatan Brand Personality terhadap brand image. Teknik pengambilan sampel   dalam  penelitian  ini dilakukan  dengan  cara  metode purposive sampling. Cara ini diambil dengan teknik pengambilan sampel dengan berdasarkan pertimbangan tertentu,dimana  sampel dipilih  dengan syarat-syarat yang dipandang  memiliki ci-ciri esensial  yang relevan dengan  penelitian  kriteria Goodness  of Fit yaitu  chi  square=169,574; probability=  0, 108;  GFI = 0,874; AGF1 = 0,838;  CFI=  0,986;  TLI=  0,984;  RMSEA= 0,035;  CMIN/DF =  1, 146.  Berdasarkan  hasiI analisis data  dapat disimpulkan  bahwa model tersebut dapat diterima. 
UPAYA PENINGKATAN KINERJA PEMASARAN DENGAN KONSEP MARKETING STRATEGY MAKING PROCESS MELALUI KREATIVITAS STRATEGI DAN PEMBELAJARAN ORGANISASIONAL adipoetra, wilhelmina
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 3, No 1 (2004): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1984.209 KB) | DOI: 10.14710/jspi.v3i1.89

Abstract

Saat tni,  banyak hotel berusaha  untuk  menyediakan   layanan  terbaik  bagi para wisatawan.   Hal  ini menyebabkan    semakin   ketatnya   lingkungan   persaingan. Kreativitas  strategi  dan  pembelajaran  organisasional  merupakan  alternatif dari keunggulan   kompetitif yang  dimiliki  oleh  perusahaan  sebagai  aset yang  dapat meningkatkan    kinerja    pemasaran.    Kreativitas    strategi   yang    dimiliki   oleh perusahaan dapat membantu perusahaan untuk memunculkan ide-ide baru dalam setiap penyusunan  perencanaan secara khusus dalam menyusun  strategi pemasaran. Demikian pula dengan meningkatkan pembelajaran organisasional secara terus-menerus,  perusahaan secara cepat dapat mengantisipasi perubahan- perubahan yang terjadi di sekitar perusahaan melalui strategi-strategi yang diaplikasikan. Dan dengan mekanisme tersebut diharapkan perusahaan dapat meningkatkan kinerja pasarnya.  Penelitian ini mencoba  menganalisis faktor-faktor yang  berkaitan  dengan  konsep   "marketing  strategy  making"  seperti  kreativitas strategi dan  variabel-variabel yang  mendukungnya, pembelajaran organisasional, dan kinerja pemasaran.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP KAWASAN PERUMAHAN MUSTIKA PLAMONGAN ELOK SEMARANG Marisa, Nisa
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 12, No 3 (2013): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.804 KB) | DOI: 10.14710/jspi.v12i3.301-316

Abstract

Kebutuhan rumah di Jawa Tengah, terutama Semarang, semakin mengalami peningkatanseiring dengan bertambahnya jumlah penduduk di kota Semarang. Permasalahan dalam penelitianini adalah menurunnya keputusan pembelian konsumen di kawasan perumahan MustikaPlamongan Elok, sementara di perumahan sekitarnya mengalami peningkatan. Tujuan penelitianini adalah untuk menganalisis pengaruh persepsi kualitas rumah, ketertarikan iklan brosur,word of mouth dan citra kawasan terhadap keputusan pembelian perumahan Mustika PlamonganElok. Sampel yang digunakan pada penelitian ini sebanyak 100 konsumen Mustika PlamonganElok Semarang. Metode pengumpulan data menggunakan kuesioner. Teknik analisis yangdigunakan adalah regresi linier berganda. Berdasarkan hasil analisis yang dilakukan dapatdiketahui bahwa persepsi kualitas rumah, ketertarikan iklan brosur, dan word of mouth berpengaruhpositif dan signifikan terhadap citra kawasan serta persepsi kualitas rumah, ketertarikan iklanbrosur, word of mouth dan citra kawasan berrpengaruh positif dan signifikan terhadap keputusanpembelian perumahan Mustika Plamongan Elok.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN MC DONALD'S DI KOTA SEMARANG Fitriana, Fitriana
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 11, No 2 (2012): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2306.704 KB) | DOI: 10.14710/jspi.v11i2.193 - 219

Abstract

The objectives of the study is to analyze the factor influence towards the loyalty of customers of Mc Donald in the study area. This research was conducted in all Mc Donald outlets in Semarang.The method of purposive sampling was employed to with drawn of. The data were analyze usng Moderated Structural Equation Model (MSEM) with software Amos 16.0. The sample (110 respondents).The results shown that the quality of product  and also a service quality have positive impact to the customers satisfaction. Further, the satisfaction is positively affected to customers loyalty. The Mc Donald outlets in the Semarang suggests that should consider for improving the customers loyalty.
STUDI TENTANG ANTECEDENT BRAND ATTITUDE DAN BRAND EQUITY (Penelitian Enpirik Iklan TV Provider GSM Prabayar Mentari Versi "Obral Obrol" di Semarang) Naafiani, Chellya Niken Hayyu
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 10, No 3 (2011): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.316 KB) | DOI: 10.14710/jspi.v10i3.256 - 269

Abstract

This study examines the process of brand attitude and brand image in enhancing brand equity. This research  was done  because  of the research  gaps  from previous  research  on brand  attitude proposed in the study Aaker (1991) and Keller (1993) that marks a positive attitude will help improve equity. This is supported by the Cobb-Walgren, Ruble and Donthu (1995) in Faircloth et al. (2001) states that the brand attitude and brand image of a positive influence on brand equity, however, it conflicts with a study conducted by Sitinjak and J. R. S. (2005) which states that the indirect influence brand attitude on brand equity through brand image.From the above problems underlying this research is to find out how to improve brand equity by endorser  attractiveness,  effectiveness  of advertising  messages,  levels of communicative  language, brand attitude, brand image. In this study developed a theoretical model to propose six hypotheses to be tested using Structural Equation Model (SEM) using AMOS software. Respondents in this study were students and people who have worked, at least 18 years of age, minimal education highschool degree, who was lived in Semarang and witnessed or known GSM prepaid card ad in this case is GSM Mentari prepaid card ad “Obral Obrol” edition which amounted to 120 respondents.Results from SEM data processing for the full model modification indices have largely meet the criteria of goodness of fit as follows chi square = 255.099; probability = 0.158; CMIN/DF = 1.091, GFI =0.854, TLI = 0.990, CFI = 0.991, RMSEA = 0.028. Thus it can be said that this model is feasible to use. The results of this study demonstrate the process to enhance brand equity by improving endorserattractiveness,  effectiveness  ofattitude, brand image.advertising  messages,  levels  of  communicative  language,  brand
ALIANSI PEMASARAN DALAM INDUSTRI JASA Kusumahadi, Hanny
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 1, No 2 (2002): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1346.705 KB) | DOI: 10.14710/jspi.v1i2.137-151

Abstract

Banyak perusahaan pada umumnya menyadari bahwa mereka membutuhkan partnership dengan cara bera/iansi agar bisa menjadi lebih efektif. Aliansi pemasaran merupakan salah satu bentuk strategi aliansi yang diterapkan oleh suatu perusahaan dengan tujuan untuk menciptakan suatu daya tarik tersendiri. Bagi banyak perusahaan ekuitas merek dan persepsi kualitas pelayanan merupakan aset terpenting sebagai a/at strategi bersaing dan sumber pendapatan di masa mendatang. Pada penelitian ini telah dilakukan ana/isis untuk mengetahui pengaruh equitas merek dan persepsi kualitas pelayanan terhadap peningkatan daya tarikjasa yang timbul sebagai akibat dari penerapan Aliansi Pemasaran pada P. T. Ekspedisi Muatan Kapal Laut Garbantara Citra Nusantara dan P. T. Perusahaan Pelayaran Gesuri Lioyd Cabang Semarang.

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