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Jurnal Manajemen Pemasaran

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Published by Universitas Kristen Petra Surabaya

ISSN : 1907235X EISSN : 2597615X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Managemen Pemasaran dipublikasikan secara berkala setiap tahun oleh Program Studi Manajemen Pemasaran Universitas Kristen Petra Surabaya. Tujuan Jurnal Manajemen Pemasaran adalah: 1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui hasil-hasil riset. 2. Mengakomodasi hasil-hasil riset ilmiah denga dunia bisnis yang membutuhkan. 3. Memotivasi para peneliti pemasaran dan praktisi bisnis untuk mempublikasikan hasil temuan dalam bidangmya.

Arjuna Subject : -

Articles 193 Documents

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EKSPEKTASI PELANGGAN DAN APLIKASI BAURAN PEMASARAN TERHADAP LOYALITAS TOKO MODEREN DENGAN KEPUASAN PELANGGAN SEBAGAI INTERVENING Studi Kasus pada Hypermarket Carrefour di Surabaya Hatane Semuel
Jurnal Manajemen Pemasaran Vol. 1 No. 2 (2006): OCTOBER 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

This research on customer behavior of modern stores is to investigate the direct influence between customer expectation and retail marketing mix application towards customer loyalty of modern stores in Surabaya. In addition to this, it is also to see indirect influence of customer satisfaction as an intervening variable. 400 customers of Carrefour Surabaya are taken as samples, and the result of the research proves that there is a negative direct influence of customer expectation as well as customer satisfaction towards customer loyaly of modern stores.; while retail marketing mix application has a positive influence. Retail marketing mix application has more dominant influence than customer expectation. The result of the research also shows that customer satisfaction has positive intervening between customer expectation retail marketing mix application towards customer loyalty of modern stores in Surabaya. Abstract in Bahasa Indonesia : Penelitian tentang perilaku pelanggan toko moderen untuk melihat pengaruh langsung antara ekspektasi pelanggan, aplikasi bauran pemasaran eceran, terhadap loyalitas pelanggan di Surabaya. Selain itu melihat pengaruh tidak langsung dengan kepuasan pelanggan sebagai variabel intervening. 400 pelanggan Carrefour Surabaya diambil sebagai sampel, dan hasil penelitian membuktikan bahwa terdapat pengaruh langsung secara negatip antara ekspektasi pelanggan terhadap loyalitas maupun kepuasan pelanggan, sedangkan aplikasi bauran pemasaran eceran berpengaruh positip. Aplikasi bauran pemasaran eceran mepunyai pengaruh yang lebih dominan dibandingkan ekspektasi pelanggan. Hasil penelitian juga membuktikan bahwa kepuasan pelanggan merupakan intervening positip antara ekspektasi pelanggan dan aplikasi bauran pemasaran eceran terhadap loyalitas pelanggan toko moderen di Surabaya. Kata kunci: ekspektasi pelanggan, bauran pemasaran eceran, loyalitas.

SIKAP RELATIF DAN KOMITMEN JANGKA PANJANG KONSUMEN DALAM MODEL LOYALITAS (Studi Kasus pada PT. Garuda Citilink) Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 5 No. 1 (2010): APRIL 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

The main objective of this research is to clarify a impact of relative attitude and long term commitment to consumer loyalty Garuda Citilink, Attitude observed by the dimention of: Personal Experience, Reference Group, Promotion. Commitment observed by the dimention of: Social Benefit, Comfortable benefit and Special Cases benefit and customer loyalty observed by the dimention of: satisfaction and willingness to buy. Using Path Analysis, the result of this research indicates that customer loyalty can be influence by customer commitment.

ANALISA PENGARUH EMOTIONAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS PADA PRODUK DOVE PERSONAL CARE DI SURABAYA Irene Susilo; Hatane Semuel
Jurnal Manajemen Pemasaran Vol. 9 No. 1 (2015): APRIL 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Emotional Marketing is a new concept in the world of marketing with the aim of giving the impression of a unique emotional side featuring a brand or product. The purpose of this research is to analyze how the influence of emotional marketing towards Purchase Intention through brand awareness. Objects that will be examined in this study is the product of Dove personal care. This type of research is causal explanatory using the GSCA data measurement techniques. The sample in this research totalled 100 respondents, namely the community shown ads Dove. Sampling techniques in the research of using the technique of judgemental sampling. The type of collection of data in this study using a detailed questionnaire to a sample of research dissemination. Results of the study prove that emotional marketing the Dove had done against direct influence brand awareness and purchase intention but different case with Brand awareness has no effect directly against Purchase Intention.

PENGARUH ONLINE PROMOTION TERHADAP REPURCHASE INTENTION DENGAN CONSUMER PERCEPTION SEBAGAI MEDIASI PADA TRAVEL ONLINE Stefanie Adelia
Jurnal Manajemen Pemasaran Vol. 12 No. 2 (2018): OKTOBER 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

Marketing strategies such as online promotion are now mostly done to attract customer repurchase intention to online travel services by establishing a good consumer perception. Online media is chosen as a media campaign because it is able to reach a very broad market segment and not limited to time with a relatively low cost and can form a consumer perception that affects the consumer's buying interest. Research on the influence of online promotion on repurchase intention with consumer perception as mediation on online travel is done to 100 online travel online buyers selected by non-probability sampling with WarpPLS data analysis technique. The results showed that online promotion has a positive effect on repurchase intention directly and repurchase intention positively indirectly influence through the mediation variable consumer perception. This study proves that consumer perception can be a good mediation between online promotion and repurchase intention

PENILAIAN KELOMPOK KRITIS TERHADAP SOSIALISASI INPRES NO.10. TAHUN 2005 Suatu Tinjauan dari Sudut Pemasaran Sosial Hatane Semuel; Foedjiawati Foedjiawati
Jurnal Manajemen Pemasaran Vol. 1 No. 1 (2006): APRIL 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

Government intervention in designing the public policy through Inpres No. 10, 2005, with the regulation pattern, consumer education, and incentive has got various responses from critical groups such as university students, professionals, and society in general. The response of the intervention from consumer education pattern and incentive has also got a positive response from each group compared to the regulation pattern. There is a positive effect between trust and evaluation from the three patterns towards the changing of consumer attitude. Abstract in Bahasa Indonesia : Intervensi pemerintah dalam membuat kebijakan publik melalui Inpres No.10. Tahun 2005, dengan pola regulasi, edukasi konsumen, dan insentif, mendapat penilaian yang beragam dari kelompok kritis (mahasiswa, professional, dan masyarakat umum). Penilaian intervensi pola edukasi konsumen dan insentif mendapat nilai positip dari setiap kelompok, dibandingkan dengan pola regulasi. Terdapat pengaruh positip antara kepercayaan, dan evaluasi dari ketiga pola terhadap perubahan sikap konsumen. Kata kunci: inpres, kebijakan publik, kepercayaan, evaluasi, sikap.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMAKAIAN JASA WARNET DI KOTA JEMBER Sujoko Sujoko
Jurnal Manajemen Pemasaran Vol. 2 No. 1 (2007): APRIL 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

This research analyze influence of consumer behaviour factors that consist of marketing mix (product, price, promotion, personal traits, place, process, physical evidence), individual consumer (motivation, perception, attitude, learning), and environment influence (culture, social class, reference group) on the decision of using cyber café service in Jember City, and also to know the dominant variable of consumer behaviour that influences decision of using cyber café service. Result of this research, there are significant influence of consumer behaviour factors that consist of marketing mix (product, price, personal traits, place, process), individual consumer (motivation, perception), and environment influence (culture, reference group) on the decision of using cyber café service in Jember City. The dominant variable in this research is Price that influence of consumer behaviour on the decision of using cyber café service in Jember City. Abstract in Bahasa Indonesia: Penelitian ini merupakan studi yang menguji tentang pengaruh faktor-faktor perilaku konsumen yang terdiri dari bauran pemasaran (product, price, promotion, personal traits place, process, physical evidence), individu konsumen (motivasi, persepsi, sikap, pembelajaran), dan pengaruh lingkungan (budaya, kelas sosial, kelompok acuan) terhadap keputusan pemakaian jasa warnet di Kota Jember baik secara simultan maupun secara parsial, serta mengetahu variabel prilaku konsumen yang mempunyai pengaruh dominan terhadap keputusan pemakaian jasa warnet. Hasil analisis menunjukkan bahwa terdapat pengaruh yang signifikan baik secara simultan maupun secara parsial antara variabel-variabel bauran pemasaran (product, price, personal traits place, process), individu konsumen (motivasi, persepsi), dan pengaruh lingkungan (budaya, kelompok acuan), terhadap keputusan pemakaian jasa warnet (Y) di Kota Jember. Variabel dominan dalam penelitian ini adalah Price yang mempengaruhi keputusan pemakaian jasa warnet di Kota Jember. Kata kunci: perilaku konsumen, keputusan pemakaian, jasa warnet.

PENGARUH KETERSEDIAAN SARANA PRASARANA, SARANA TRANSPORTASI TERHADAP KEPUASAN WISATAWAN Ugy Soebiyantoro
Jurnal Manajemen Pemasaran Vol. 4 No. 1 (2009): APRIL 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Pengembangan pariwisata suatu daerah tidak terlepas dari ketersediaan sarana dan prasarana di obyek wisata tersebut dan ketersediaan sarana transportasi untuk mencapai obyek wisata tersebut. Kedua hal tersebut akan memberikan pengaruh terhadap hiburan wisata dan atraksi wisata di obyek wisata untuk memberikan kepuasan kepada wisatawan yang datang. Penelitian ini mempersentasikan bagaimana dampak ketersediaan sarana dan prasarana, sarana transportasi dalam menyediakan kebutuhan-kebutuhan wisatawan dalam menikmati wisata hiburan yang tersedia maupun wisata atraksi yang ditampilkan dalam memberikan kepuasan bagi wisatawan. Kondisi ini diperlukan agar kepuasan wisatawan dapat terjaga dan meningkatkan pendapatan daerah setempat. Berdasarkan hasil penyebaran kuisioner sebanyak 325 kuisioner di area wisata Kebumen didapatkan bahwa.

CUSTOMER RELATIONSHIP MARKETING PENGARUHNYA TERHADAP KEPERCAYAAN DAN LOYALITAS PERBANKAN NASIONAL Hatane Semuel
Jurnal Manajemen Pemasaran Vol. 7 No. 1 (2012): APRIL 2012
Publisher : Institute of Research and Community Outreach - Petra Christian University

Customer relationship marketing or CRM is one of service quality form measured through commitment, communication, and complains handling. Customer trust and loyalty are expected to improve by managing those three dimensions of CRM. This research conducted to confirm CRM theoretical model in national banking industry. There are 165 respondents who participate in this research. Data are analyzed using Generalized Structured Component Analysis (GSCA). The result verifies that commitment and complaint handling of National Bank have positive effect to customer trust and customer loyalty. However, this research disconfirms communication effect to customer trust. Empirical model suggest that customer trust is intervening variable which connects CRM to customer loyalty.

PENGARUH KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PT. BANK INDEX LAMPUNG Ria Octavia
Jurnal Manajemen Pemasaran Vol. 13 No. 1 (2019): APRIL 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas nasabah, kualitas pelayanan terhadap kepuasan nasabah, kepuasan nasabah terhadap loyalitas. Dalam penelitian ini mengukur dampak kualitas pelayanan terhadap loyalitas secara langsung. Penelitian ini merupakan penelitian konfirmatori yaitu penelitian yang bertujuan untuk mengetahui apakah ada hubungan antara variabel yang telah dikembangkan dari penelitian sebelumnya dengan fakta atau kejadian aktual di lapangan. Populasi target dalam penelitian ini adalah pelanggan PT. Indeks Bank Kantor Cabang Lampung. Sampel diambil 150 orang dengan menggunakan teknik purposive sampling. Alat analisis yang digunakan untuk menguji hipotesis ini menggunakan analisis dalam Structural Equation Model. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh terhadap kepuasan nasabah, kualitas pelayanan tidak berpengaruh langsung terhadap loyalitas nasabah, dan kepuasan nasabah berpengaruh terhadap loyalitas nasabah

PENGARUH STORE LAYOUT DAN FOOD QUALITY TERHADAP MINAT BELI ULANG DAN CUSTOMER SATISFACTION PADA READY TO EAT BAKERY Amadea Rahma Pambudi
Jurnal Manajemen Pemasaran Vol. 13 No. 1 (2019): APRIL 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Penelitian membahas pengaruh dari store layout dan food quality terhadap minat beli ulang dengan mempertimbangkan faktor customer satisfaction (Fulfillment, Pleasure, Ambivalance) pada ready to eat bakery Surabaya. Sampel penelitian ini berjumlah 100 responden pelanggan ready to eat bakery Surabaya. Hasil penelitian ini menunjukan bahwa store layout (X1) dengan dimensi alokasi luas ruangan yang tepat (X1.1) tidak berpengaruh signifikan terhadap customer satisfaction (Y), food quality (X2) dengan dimensi presentation (X2.2) berpengaruh secara positif dan signifikan terhadap customer satisfaction (Y), dan customer satisfaction(Y)dengan dimensi pleasure (Y1.2) berpengaruh secara positif dan signifikan terhadapminat beli ulang (Z) dengan dimensi minat transaksional (Z1.1).

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