Jurnal Manajemen Pemasaran
Jurnal Managemen Pemasaran dipublikasikan secara berkala setiap tahun oleh Program Studi Manajemen Pemasaran Universitas Kristen Petra Surabaya.
Tujuan Jurnal Manajemen Pemasaran adalah:
1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui hasil-hasil riset.
2. Mengakomodasi hasil-hasil riset ilmiah denga dunia bisnis yang membutuhkan.
3. Memotivasi para peneliti pemasaran dan praktisi bisnis untuk mempublikasikan hasil temuan dalam bidangmya.
Articles
193 Documents
<![CDATA[ANALISA PENGARUH BRAND REJUVENATIONTERHADAP PEMBENTUKAN PURCHASE INTENTION DENGAN BRAND IMAGESEBAGAI VARIABEL INTERVENING PADA TEPUNG PREMIKS CHESA BOX PT. ISM BOGASARI FLOUR MILLS ]]>
<![CDATA[Juliana Juliana]]>;
<![CDATA[Diah Dharmayanti]]>
<![CDATA[ Jurnal Manajemen Pemasaran Vol. 9 No. 2 (2015): OKTOBER 2015 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/pemasaran.9.2.54-63
<![CDATA[Chesa Box Premix Flour is a product of consumer goods produced by PT. ISM Bogasari Flour Mills. In 2002, Chesa Box Premix Flour has been produced and sold in bulk, but in 2004 had to be discontinued because of the internal reason on the company. After more than ten years, in 2014 Chesa Box Premix Flour re-introduced to the market using the brand rejuvenation strategy. This research aims to analyze the relationship between brand rejuvenation, product innovation, and repositioning towards the formation of purchase intention on Chesa Box Premix Flour by using its brand image as an intervening variable. This causal research using questionnaires as a method and will be distributed to 110 respondents which is a sample of this research. The results showed that all of the variables involved in this study each have a significant impact as evidenced by the method of hypothesis testing t-test or reject the rejection of H0 if [T-stats] > T table that is equal to 1.96.]]>
<![CDATA[PENGARUH LEADERSHIP STYLE TERHADAP MANAGEMENT CONTROL SYSTEM DENGAN TEKNOLOGI INFORMASI DAN ORGANIZATIONAL CULTURE SEBAGAI VARIABEL MEDIASI PADA UMKM SEKTOR GARMEN STUDI KASUS DI KABUPATEN GRESIK ]]>
<![CDATA[Widhi Ariestianti R.]]>;
<![CDATA[Hatane Samuel]]>
<![CDATA[ Jurnal Manajemen Pemasaran Vol. 11 No. 2 (2017): OKTOBER 2017 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/pemasaran.11.2.61-68
<![CDATA[Penelitian ini membahas pengaruh leadership style terhadap management control system dengan teknologi informasi dan organizational culture sebagai variabel mediasi. Objek penelitian ini adalah UMKM sektor garmen yang ada di Kabupaten Gresik. Tujuan dari penelitian ini untuk mengetahui apakah leadership style dapat secara langsung mempengaruhi management control systemUMKM sektor garmen yang ada di Kabupaten Gresik serta apakah variabel teknologi informasi dan organizational culture dapat memediasi pengaruh leadership style terhadap management control system. Metode penelitian yang digunakan adalah SEM (Structure Equation Model). Hasil penelitian ini menunjukkan bahwa leadership style tidak berpengaruh secara langsung terhadap managemen control system, namun leadership style dapat mempengaruhi management control system melalui variabel mediasi teknologi informasi dan organizational culture. Teknologi informasi yang digunakan tidak berpengaruh terhadap organizational culture.]]>
<![CDATA[PENGARUH PRODUCT PLACEMENT PADA FILM INDONESIA TERHADAP BRAND AWARENESS DAN PURCHASE INTENTION MASYARAKAT SURABAYA ]]>
<![CDATA[Harris Kristanto]]>;
<![CDATA[Ritzky Karina M.R. Brahmana]]>
<![CDATA[ Jurnal Manajemen Pemasaran Vol. 10 No. 1 (2016): APRIL 2016 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/pemasaran.10.1.20-26
<![CDATA[Product placement merupakan perkembangan strategi marketing yang tidak lagi menggunakan iklan konvensional, namun mengikuti perkembangan media komunikasi masa yang adalah media yang bergerak atau bersuara seperti radio, televisi, internet, dan media digital lainnya. Perfilman Indonesia mengalami masa keemasan hingga 30 juta penonton, dan melesatnya animo penonton tidak lepas dari kualitas film yang dihasilkan. Dapat dikatakan bahwa product placement memberikan cara-cara alternatif untuk mengekspos produknya melalui suatu medium dimana audience-nya cenderung mau untuk menerimanya, terutama di Indonesia. Tujuan dari penelitian ini adalah untuk mempelajari pengaruh product placement pada film Indonesia terhadap brand awareness dan purchase intention melalui penerapan percobaan yang dilakukan pada 100 masyarakat Surabaya. Teknik analisa yang digunakan adalah teknik analisis kuantatif dengan metode path analysis. Hasilnya menunjukan bahwa Berdasarkan hal tersebut dapat ditarik kesimpulan bahwa product placement efektif untuk meningkatkan brand awareness. Product placement juga memberikan pengaruh positif terhadap purchase intention baik secara langsung maupun melalui brand awareness.]]>
<![CDATA[ANALISA PENGARUH FAMILY TYPES, FAMILY STAGES, DAN HOUSEHOLD CONFLICT TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL KELUARGA ]]>
<![CDATA[Edwin Japarianto]]>
<![CDATA[ Jurnal Manajemen Pemasaran Vol. 11 No. 1 (2017): APRIL 2017 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/pemasaran.11.1.32-40
<![CDATA[Penelitian membahas family types, family stages, dan household conflict pengaruhnya terhadap pengambilan keputusan pembelian mobil keluarga di Surabaya. Sampel penelitian ini berjumlah 100 responden dari pasangan suami-istri yang tinggal di Surabaya dan berminat membeli mobil keluarga. Pengukuran dilakuan dari variable family types (X1) dengan indikator nuclear family dan exended family, variable family stages (X2) dengan indikator joint, wife dominant, husband dominant dan variabel household conflict (X3) dengan indikator consensual purchase decision, accomodarive purchase decision sebagai variable independen sedangkan pengambilan keputusan (Y) sebagai variable dependen, hasil penelitian menunjukkan: (1) variable X1 memiliki pengaruh positif terhadap keputusan pembelian; (2) variable X2 memiliki pengaruh positif terhadap keputusan pembelian; (3) variable X3 memiliki pengaruh positif terhadap keputusan pembelian dan variable X2 memiliki pengaruh paling besar.]]>
<![CDATA[ANALISA PENGARUH SERVICE QUALITY TERHADAP BEHAVIORAL INTENTIONS DENGAN PERCEIVED VALUE DAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PENDIDIKAN TINGGI ]]>
<![CDATA[Trixie Nova Bella Tandijaya]]>
<![CDATA[ Jurnal Manajemen Pemasaran Vol. 12 No. 2 (2018): OKTOBER 2018 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/pemasaran.12.2.84-93
<![CDATA[The importance of maintaining the quality of education of a country, making education in Indonesia also continues to make improvements both from the Elementary School level to the University level. At the University level alone, there is increasing competition between the State and Private Universities to produce more and more qualified graduates. So many universities are starting to think of strategies to win the competition. One of them by maintaining the Service Quality they provide. This study aims to determine the effect of Service Quality on Behavioral Intention or the tendency to behave, with perceived value and customer satisfaction as intervening variable high education students 2012-2016. The results of this study indicate that service quality has a positive and significant influence on perceived value and behavioral intentions, perceived value positively and significantly influence customer satisfaction and behavioral intentions, and customer satisfaction positively and significantly influence behavioral intentions. The results of this study also show that perceived value and customer satisfaction as intervening variables do not successfully mediate the relationship between service quality and behavioral intentions]]>
<![CDATA[ANALISA PENGARUH HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING DENGAN SHOPPING LIFESTYLE DAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING PADA MALL CIPUTRA WORLD SURABAYA ]]>
<![CDATA[Lizamary Angelina Darma]]>;
<![CDATA[Edwin Japarianto]]>
<![CDATA[ Jurnal Manajemen Pemasaran Vol. 8 No. 2 (2014): OKTOBER 2014 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/pemasaran.8.2.80-89
<![CDATA[This study aims to analyze the influence of Hedonic Shopping Value on Impulse Buying at mall Ciputra World Surabaya by considering Shopping Lifestyle factor and Positive Emotion. This study uses 100 respondents and path analysis method. The research result obtained, there is no significant effect of Hedonic Shopping Value on Impulse Buying, there is a significant effect of Hedonic Shopping Value on Positive Emotion, there is a significant effect of Hedonic Shopping Value on Shopping Lifestyle, there is a significant influence of Positive Emotion on Impulse Buying, there is no significant influence of Shopping Lifestyle on Impulse Buying and there is a significant influence of Shopping Lifestyle on Positive Emotion]]>
<![CDATA[ANALISA STRATEGI REPOSISI MEREK DALAM PERSAINGAN PASAR ]]>
<![CDATA[Michael Adiwijaya]]>
<![CDATA[ Jurnal Manajemen Pemasaran Vol. 2 No. 2 (2007): OCTOBER 2007 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/pemasaran.2.2.
<![CDATA[The tight of market competition and its changes has forced the marketers to apply an appropriate strategy in order to survive and to follow the market changes and even to come out as a market leader. Brand repositioning strategy is one of the options among other changing strategies which could be implemented by marketers in a particular market situation and condition. The implementation of this strategy should be based on the understanding of basic concept of brand repositioning, the focus on customer’s need, the sense of market changing, and also the support of all components in the company. Abstract in Bahasa Indonesia: Ketatnya persaingan pasar dan perubahan–perubahan yang terjadi di pasar membuat para pemasar harus menerapkan sebuah strategi yang tepat untuk dapat bertahan dan mengikuti perubahan pasar serta bahkan tampil sebagai pemimpin pasar. Strategi reposisi merek merupakan salah satu alternatif strategi perubahan yang dapat diterapkan oleh pemasar dalam situasi dan kondisi pasar tertentu. Penerapan strategi ini harus dilakukan dengan berlandaskan pada pemahaman akan konsep dasar reposisi merek, fokus pada kebutuhan konsumen, kepekaan akan perubahan pasar, serta didukung oleh seluruh komponen yang ada dalam perusahaan. Kata kunci: ketatnya persaingan dan perubahan pasar, strategi reposisi merek, pemahaman konsep, fokus konsumen, kepekaan pasar, dukungan perusahaan.]]>
<![CDATA[KIAT-KIAT EKSPANSI GLOBAL STARBUCKS ]]>
<![CDATA[Fransisca Andreani]]>
<![CDATA[ Jurnal Manajemen Pemasaran Vol. 3 No. 1 (2008): APRIL 2008 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/pemasaran.3.1.pp. 19-25
<![CDATA[This paper is a literature review which analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication. In addition, this paper shows how corporate communication management influences organizational performance. The paper also investigates the role of corporate leadership in moderating the relationship between corporate communication and organizational performance. An integrative framework and a detailed summary table are provided. Three categories of determinants, namely, management communication, marketing communication and organizational communication are gathered from the literature. Direct consequences and indirect consequences through relevant mediators are identified. Future research directions are also offered. The compendium of determinants and consequences of Corporate Communication Management can be used by corporate communication practitioners to segment and target stakeholders.]]>
<![CDATA[PENGARUH SHOPPING LIFE STYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOR MASYARAKAT HIGH INCOME SURABAYA ]]>
<![CDATA[Edwin Japarianto]]>;
<![CDATA[Sugiono Sugiharto]]>
<![CDATA[ Jurnal Manajemen Pemasaran Vol. 6 No. 1 (2011): APRIL 2011 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/pemasaran.6.1.32-41
<![CDATA[Dynamics of the retailing business economy in Indonesia develop rapidly, so that it triggers the customers’ shopping lifestyle and their fashion involvement as well. They have higher expectation, demand more and desire better quality product consistently. But in the other side there are some problems. For instance the prosperity consumers spend their money fluctuatively and oftenly out their financial plan. The purpose of this research is proving, whether shopping lifestyle and fashion involvement will influence the impulse buying behavior of Surabaya’s high income community. As sampling, this study used the population of Surabaya that usually spend their money more or equal to Rp.1.250.000 per month, and ever go shopping at Galaxy mall, Lendmarc and Grand City. The technical analysis to examining the role of shopping lifestyle and fashion involvement toward the impulse buying behavior is Multi linear Regression. The examination result showed that Hedonic Shopping Value and Fashion Involvement influenced the Impulse Buying Behavior of Surabaya’s High Income Society.]]>
<![CDATA[PENERAPAN KEBIJAKAN PENGGUNAAN ENERGI LISTRIK TERHADAP KINERJA USAHA MIKRO KECIL DAN MENENGAH DI PROVINSI JAWA TIMUR ]]>
<![CDATA[Hatane Semuel]]>
<![CDATA[ Jurnal Manajemen Pemasaran Vol. 8 No. 1 (2014): APRIL 2014 ]]>
Publisher : <![CDATA[Institute of Research and Community Outreach - Petra Christian University ]]>
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DOI: 10.9744/pemasaran.8.1.39-46
<![CDATA[Micro, Small, and Medium Enterprise (SME) is one of the main forms thriving business in Indonesia. The use of electrical energy is a decisive component of cost of products. Stimulus by the government through the Indonesian Government Regulation on conservation of energy is a systematic attempt, planned and integrated in order to conserve resources and increase domestic energy utilization efficiency. Such efforts positively impact the business performance of SMEs in Java Timur. Evaluation of energy conservation policies among SMEs, is done through building the concept of government policy as a stimulus to encourage changes in the behavior of individual workers and business systems, which are plotted in organsasi work culture, and impact on organizational performance. The study of 150 SME entrepreneurs in the city of Surabaya and Sidoarjo district shows that there was a positive influence on the energy conservation policy work behavior of individuals and organizations working system, both of which impact positively on the quality of the work culture of the organization and then a positive impact on performance.]]>
