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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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PENGARUH KONTEN DAN GAYA KOMUNIKASI DI PLATFORM KONSULTASI BERBASIS ONLINE@IBUNDA_ID TERHADAP BRAND AWARENESS Aisah, Deska Dera; Prasetyawati, Yuliana Riana
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 17, No 1 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh konten dan gaya komunikasi dalam social media terhadap brand awareness Ibunda.id. Perkembangan teknologi dan internet memicu berbagai perusahaan menggunakan social media dalam menyapaikan informasi dan meningkatkan brand awareness melalui social media. Teori yang digunakan dalam penelitian ini adalah Social Information Processing. Penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Pengumpulan data dilakukan dengan menggunakan kuesioner yang disebarkan kepada 100 responden pengguna layanan Ibunda yang mengikuti akun Instagram @Ibunda_id. Berdasarkan penelitian, konten yang disebarkan dan gaya komunikasi yang digunakan berpengaruh secara simultan terhadap brand awareness.
ANALISIS SOSIAL MUTU PENDIDIKAN MEMPENGARUHI PRESTASI SISWA SMU MELALUI LEARNING ORGANIZATION Dewi, Yuni Retna
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 3 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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seiring dengan perkembangan zaman yang sangat cepat dan modern membuat dunia pendidikan semakinpenuh dengan dinamika hal tersebut menuntut adanya perubahan di berbagai sector kehidupan tak terkecualidalam bidang pendidikan.Di Indonesia sendiri dinamika itu tidak henti-hentinya dengan sejumlah masalahmengenai pendidikan.Pada umumnya sebuah sekolah dan pendidikan bertujuan untuk kehidupan manusia ituharus ditata sesuai dengan nilai-nilai kewajaran dan keadaban (civility).Keadapan inilah secara praktis sangatdibutuhkan dalam setiap gerak dan prilaku.
SOCIAL MARKETING DAN PUBLIC RELATIONS Sebuah Pendekatan dalam Perubahan Perilaku Terencana Hermawan, Herry
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 4, No 2 (2005)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Banyak  orang beranggapan bahwa  public (PR) identik dengan publisitas, propaganda   dan  iklan  gratis.  Anggapan ini muncul karena  biasanya aktivitas  PR,  terutama  di lembaga-lembaga pemerintah, mempublikasikan  kebijakan-kebijakan   pemerintah. PR juga  sering  dipakai  oleh  banyak perusahaan   untuk  memenangkan persaingan baik melalui berita maupun iklan.  Karena iklan harus dibayar, maka berita tentang perusahaan sering   dianggap  iklan   gratis. Tampaknya  tugas  PR di sini sekedar menjaga hubungan  baik dengan media  massa.   Selain  itu  ada  juga  yang menyamakan    PR  dengan hubungan   pribadi  dan  pekerjaan   menjual  senyum.  Walaupun   para praktisi     PR   perlu    mengembangkan hubungan pribadi dan keramahtamahan,   tetapi  hal ini bukan PR
ANALISIS SEMIOTIKA ILLUSTRASI “KOALISI HIRUK-PIKUK CAPRES 2014” PADA MAJALAH TEMPO Priyadi, Catur
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 1 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Easily set up a press agency or office of preaching became one of the reasons some of the political elite to establish a news agency. In addition, the presence of motifs commercialism, some underlying political affiliation. Media TempoGrup apparently take advantage of the situation. Through the case of contradiction Cover Tempo 7 April 2014 could predict or forecast the presidential candidates who will qualify in the presidential whereas almost one month interval, then coupled with various symbols of mystery. Not Tempo otherwise create a sensation, but this time make public sensation became curious and tried to review it. who was then busy discussed, Tempo Magazine utilizing two big names Presidential Candidate, namely Prabowo Subiakto and Joko Widodo, as Tempo Magazine Cover 7 April 2014 through a news photograph, coupled with attention-grabbing headline “Coalition frenzy Candidates 2014” at Tempo Magazine, 7-13 April 2014 edition “. By using semotics analysis of Roland Barthes, the author seeks to uncover denotative, connotative, and myths behind the news photos. Not only interpret the photo, but the statement and title in the headline can also be interpreted using the same theory. It should be underlined that semiotics is the study of signs. Interpret more than just communication, but looking deeper into the meaning dikomunikasikannya. Semiotic analysis talking about the meaning as seen (denotation), the meaning behind what is visible (connotation), and myths
PENGARUH PENGAWASAN DAN PEMBERDAYAAN TERHADAP PERILAKU KARYAWAN DALAM PELAYANAN PERIJINAN PADA DINAS PERINDUSTRIAN DAN PERDAGANGAN KOTA MEDAN Sitorus, Monang
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 7, No 26 (2009)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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The objectiveresearchand   analysisinfluencecontrollingand empoweringtoemployeesbehaviorinserivicepermit inboardofindustryand tradeto Board of Industry  and Tradeof Medan  City. Thegrand   theory controlling testingwriterbyRobbins andCoulter(2005),empoweringtesting writerbyClutterbuckdanKernaghan(2003)  andtheoryemployeesbehavior testingwriterbyMarat(1981).Theuseofmethodologyeksplanatorisurveyand allrespondenissensus.Thedatawereanalyzedbyusing PathAnalysis.The infuencethecontrolling (X1)toemployeesbehavior(Y)indirectanddirectis23.8%;lnfuenceempowering(X2)   toemployeesbehavior(Y)is15.9%.The effectcontrolling(X1) andempowering(X2) toemployeesbehavior (Y) is39.7%,andtheresidue60.3%influencedtheotherdissimilarfactor(epsilon).
PERIKLANAN : MENUJU PENGERTIAN BARU Harjanto, Rudy
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 5, No 18 (2006)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Berkembangnya terknologi dan komunikasi, serta teknik penawaran Produk membuat periklanan tidak lagi terbatas hanya menggunakan mass media, membuat periklanan tidak lagi terbatas hanya menggunakan mass , media, diantaranya menggunakan contact point dengan konsumen sebagai media , contact point ini menegaskan peran periklanan sebagai sarana komunikasi bagi produsen dan konsumen contack point ini pula menyebabkan penggunaan media menjadi lebih luas, lebih komleks bahkan banyak diantaranya menggunakan medium yang sangat personal.Perkembangan ini justru mempertegas kehadiran iklan di mana-mana kompleksitas media mengukuhkan esensi dan peran periklanan yang tetap sama. Fungsi periklanan juga tetap sama sebagai sarana untuk mengubah pemahman, sikap dan tingkah laku.Perkembangan ini berdampak pula bagi definisi periklanan, perubahan dalam sarana penyampaian iklan ini tidak lagi dapat diakomodir oleh definisi periklanan yang sekarang ada.  Periklanan sebagai bagian dari komunikasi, periklanan sebagai komunikasi pemasaran dan periklanan sebagai ikon promosi.
PENAFSIRAN SYAIR MUSIK KLASIK GAMBANG KROMONG SEBAGAI KOMUNIKASI MEMPERHALUS BUDI PEKERTI DALAM PROSES PEMBETAWIAN Murtani, Hanafi
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 1 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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PENAFSIRAN SYAIR MUSIK KLASIK GAMBANG KROMONG SEBAGAI KOMUNIKASI MEMPERHALUS BUDI PEKERTI DALAM PROSES PEMBETAWIAN
MENDENGAR SEBAGAI SALAH SATU ALAT KOMUNIKASI Dewi, Yuni Retna
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 6, No 22 (2007)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Surveys indicate  managerial  people  in organizations  spend up to 80 percent  of their workday in toceto   face  conversations,  in meetings,  on the phone,  or writing,  other research has suggested that approximately  60  percent   of  the workday to spent  listening, yet   the   estimates   are   that   less  than  50  percent    of  the   area messaged used in a day are fully understood. A  recent   survey  of  Australia   business executives   showed that  the ability to listen was ranks as the most important communications  skill necessary  for persona/- success in  the organizations. Similar  results   were    obtained   in   a    1982.   Study     after communication  skills Australian  accounting raduates. The purpose  of this writing  is  to increase awareness  of how much  of our day  was  spent listening,  to identify  some  of the major barriers   of   effective   listening,   and    finally    to   learn    how    to concentration,    objectivity,    questioning   and     feedback    can improve  listening behavior. Listening   is    the   communication   channel    we    use  most frequently.  Yet  surveys  show   that   listening   skills are   the   least developed !.
PENCITRAAN TANAH TORAJA DALAM PERSPEKTIF WISATA BUDAYA (Studi Kasus Pelestarian Budaya Melalui Transformasi Suku Tanah Toraja) Dewi, Yuni Retna
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 4 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Human development and cultural progress rapidly , which in the beginning of human life ranging from farmingto those who live on land or mountains , then the other life of fishermen that are not menetap. Both made the life oftime to time often move from one place the new elsewhere and may provide a better income than the sebelumnya.Proses a simple process to maintain the necessities of life .Man is as a result of the displacement of an increasingly uncertain start to think to stay longer and even berpindah.Dari is where people begin to believe that life is not just related to the natural course but no more shouldthey believe that confidence in the authorities and human nature ( Supreme Creator ) . they perform rituals asa token of gratitude , such as discard at sea off the coast of crops / with the procedures / persembahannya.Dariwhere they make symbol - symbol , for example, in ceremonies of birth, death , marriage , election of indigenousleader in terms of governance and munculah budaya.sosial and identity ( a state that has a unique characteristicor characteristics of the individual to identify where someone or something seen ) is typical of the houses, thedress code , everything is part of asimulasi of local culture in the archipelago as well as any which is the cultureof Toraja Land .
KONSTRUKSI REALITAS PEMBERITAAN KONFLIK PERBATASAN INDONESIA-MALAYSIA PADA SURAT KABAR KOMPAS DAN MEDIA INDONESIA Setiadi, Wahyu
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 3 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Indonesia DKP Arrest by Malaysian Police into a story framed by Kompas and Media Indonesia?”. The paradigm used in this study is konstruktionis. Constructionist paradigm of looking at the reality of social life is not a natural reality, but the result of the construction. Therefore concentrate on the analysis of a constructionist paradigm is to find how the event or the reality constructed by way of what the construction is formed. In this case, the researchers want to uncover how Kompas and Media Indonesia construct a reality in presenting the news. The method used in this study is a model of framing William A. Gamson. In view Gamson, media discourse is an important element to understand and appreciate the growing public opinion on an issue or event. Framing the useof reason as Gamson Gamson and Modiglani focus point his attention to the study of social movements (social movement). In this case, a lot going on demonstrations and debate within the community in assessing the case.The data collected is of Newspapers News Kompas and Media Indonesia on the issue of August 16 to 23 2010. I researched the whole news story amounted to 16 consisting of 9 comes from Compass, and 7 are from Media Indonesia. In addition, there are additional data in the form of interviews with the author Kompas and Media Indonesia. Based on the results of the study, no significant difference of the newspapers in presenting the news. This is mostly caused by the newspaper ideology. Both media also have a framing strategies are different from each other. News framing strategy can be seen from the angel news writing, by the respondents, the choice of words, use of metaphor and so on. So the news can be packaged in such a way and constructed in accordance with the media’s desire. Compass has an ideology that is based on a sense of humanity, always presenting news calm and avoid the use of words and the negative connotations that enhance the reader’s emotions. Meanwhile, Indonesia’s national media gave rise to high subjectivity in reporting on this case. Media Indonesia is quite sharp in criticizing the government’s performance.

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