cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
wulandari harjanti
Contact Email
wulanadari@stiemahardhika.ac.id
Phone
-
Journal Mail Official
lppm@stiemahardhika.ac.id
Editorial Address
-
Location
Kota surabaya,
Jawa timur
INDONESIA
Media Mahardhika
Published by Sekolah Tinggi Ilmu Ekonomi Mahardhika
ISSN : 08540861     EISSN : 24074950     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
MEDIA MAHARDHIKA is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, STIE MAHARDHIKA Surabaya Indonesia three times a year (Januari, May and September). MEDIA MAHARDHIKA aims to publish articles in the field of accounting and finance that provide significant contribution to the development of accounting practices and accounting profession in Indonesia and in the world. Consistent with its purpose, MEDIA MAHARDHIKA provides insights in the field of accounting and finance for academics, practitioners, researchers, regulators, students, and other parties interested in the development of accounting practices and accounting profession.
Arjuna Subject : -
Articles 16 Documents
 1   2 
Search results for , issue "Vol 17 No 2 (2019): January 2019" : 16 Documents clear
PERHITUNGAN BIAYA PENDIDIKAN PER PESERTA DIDIK DAN DAMPAKNYA TERHADAP DAYA SAING Hartutik, Erin; Muawanah, Umi; Suswati, Endang
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.85

Abstract

Tujuan penelitian ini adalah: i) untuk menghitung besarnya biaya pendidikan per peserta didik dengan pendekatan activity based costing (ABC) di Pondok Modern Al-Rifa’ie 2 mulai PAUD, SD, SMP, SMA dan SMK; ii) untuk menganalisis dampaknya terhadap daya saing di Pondok Modern Al-Rifa’ie  2 Gondanglegi Malang. Penelitian ini merupakan penelitian studi kasus dengan metode kuantitatif deskriptif. Analisis kuantitatif deskriptif dilakukan untuk memaparkan perhitungan biaya operasional pendidikan per peserta didik dengan pendekatan  activity based costing (ABC). Teknik pengumpulan data dengan observasi. Hasil Penelitian menunjukkan bahwa perhitungan biaya pendidikan di identifikasi aktivitas penyelenggaraannya yang menghasilkan biaya operasional per peserta didik per tahun di Pondok Modern Al-Rifa’ie 2 mulai unit pendidikan:  i) PAUD Rp.3.620.512, ii) SD Rp.5.927.690, iii) SMP Rp. 3.384.187, SMA iv) Rp. 6.926.608, v) SMK Rp. 9.061.897. Biaya pendidikan dalam penelitian ini di nilai berdasarkan harga (SPP) dan kualitas kelulusan NUN yang hubungannya tidak secara langsung terhadap daya saing. Dimana daya saing ini sebagai pengembangan di semua lini dalam organisasi baik dari harga SPP maupun kualitas kelulusan NUN. Apabila dinilai dari harga SPP naik dari tahun ke tahun harapannya jumlah peserta didik juga naik. Dan juga kualitas kelulusan NUN peserta didik setiap tahun juga mengalami hasil yang meningkat.
STUDI BAURAN PEMASARAN 4P DALAM KEPUTUSAN PEMBELIAN UNIT LINK PADA PT BHINNEKA LIFE INDONESIA KANTOR CABANG CIKAMPEK, KARAWANG Pramayanti, Dian Ikha
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.76

Abstract

Marketing is a business entity activities carried out starting from the process of goods or services to market it to consumers. Marketing has been orienting customer satisfaction. In the marketing process has known the marketing mix, that collection of factors was used enterprises to achieve marketing objectives in the target market. One of the companies appling the marketing mix, is the insurance. In the insurance companies are non-conventional products was known as unit link. That is a product provides the dual purpose of protection (insurance) and investment. The author conducted research at PT Bhinneka Life Indonesia Cikampek Branch Office, with the aim to identify and determine the marketing mix 4P (product, price, process, promotion) that influence purchase decisions products unit link. As well as the most dominant factors selected by respondents. The research method was quantitative the data, obtaining in the form of numbers. The research distributed questionnaires for 45 samples as respondents. The sampling of technique used total sampling technique. In the calculation, the authors used a Likert scale with a score of 1-5 and a scale to determine the category of each factor and statements. Each factor has a three statement. On the of factors product was obtained an average score of 186, factors price was obtained an average score of 177, a factors process was obtained an average score of 179.33, and the factors of promotion was obtained an average score 159.66. All of the factor were in the scale range 153-188, that mean was the category of "agree". This means all of respondents agreed the statements that all the factors influenced purchase decisions unit link at PT Bhinneka Life Indonesia Cikampek Branch Office. While most dominant factors were selected by respondents as factors purchase decision as product earned an average score of 186 in the category of "agree".
PENINGKATAN EKONOMI DESA MELALUI WISATA ALAM Irtifah, Irtifah; Ghufron, Moh Idil
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.81

Abstract

A tour is industry influencing society economy and prospesity level. Creativity and innovation is necessary for the management and preservation of tour to keep existing andinviting more the tourist. The porpuse of this research is to analize development and rising level of village economy by observing the varietyof natural potential in the village, the development is done in stage by the porpuse to increase the amount of taurist, by the qualitative method, the data collection is by interviwing the tour manager. This research succeeds to prove the development and rising level of the village economy influenced by the level of village real income. It is different montly for about 3,4 million and the village is wonosari grujugan bondowoso. In brief, every village has a different potential. The thinking, skill and coperation of society with Indonesia forestry side to develop nature potential which has special caracteristic and the interest of lokal or international tourits
IMPLEMENTASI PAIKEM PENGARUHNYA TERHADAP KOMPETENSI, KUALITAS, EFISIENSI DAN EFEKTIVITAS PEMBELAJARAN Indrayati, Indrayati
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.86

Abstract

The research aimed at developing and implementing the PAIKEM method with Student centered learning, Project Based Learningand cooperative learning, effective learning, fun Learningso the learning in the accounting department  able to produce high quality human resources so able to compete  in the global  or international market. The research method was quantitative with data collection by using interview, questionnaire, documentation, triangulation from class room action  research.  Analysis method done with Manova to know the influence of the Paikem method implementation toward competence, quality, efficiency, and effectiveness of learning. The results showed that student centered learning, cooperative learning, fun learning influence insignificantly toward learning competence, while project based learning, creative learning, effective learning influence significantly toward learning competence.  Then student centered learning, cooperative learning, fun learning influence insignificantly toward learning quality, while project based learning, creative learning, effective learning influence significantly to the learning quality.  Then student centered learning, creative learning influence insignificantly toward the learning efficiency, while project based learning, cooperative learning, effective learning influence significantly toward learning efficiency. Toward learning efficiency.  Then student centered learning,  creative learning, effective learning influence insignificantly toward learning effectiveness, while project based learning, cooperative learning, fun learning influence significantly toward learning effectiveness.
PENGARUH HARGA, KUALITAS PELAYANAN DAN LOKASI FOOD CARAVAN TERHADAP KEPUTUSAN PEMBELIAN DI GRAHA FAIRGROUND SURABAYA, JAWA TIMUR, INDONESIA Nugroho, Lisa
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.77

Abstract

Komunitas Food caravan Culinary Surabaya yang berdiri sejak 10 November 2016 ,berkembang sangat pesat. Hingga saat ini sudah berkembang menjadi 17 food caravan. Bisnis food caravan ini turut mewarnai harapan kaum milenia yang ingin mandiri, dengan harapan fenomena food caravan ini membangkitkan semangat start up untuk berbisnis dan menghasilkan pendapatan sendiri. Penelitian ini ditujukan untuk mengetahui dan menganalisa tentang pengaruh harga, kualitas pelayanan dan lokasi food caravan terhadap keputusan pembelian di Graha Airground Surabaya, Jawa Timur, Indonesia dengan hasil:Dari persamaan regresi linier berganda menunjukkan bahwa variabel harga (X1) dan lokasi food caravan (X3) mempunyai pengaruh positif terhadap keputusan pembelian food caravan di Surabaya. Pengaruh positif ini menunjukkan bahwa variabel keputusan pembelian akan berubah searah dengan perubahan variable-variabel bebasnya, yaitu hargadan keadaan emosi. Sedangkan variabel persuasi sosial (X2) mempunyai pengaruh negatif terhadap keputusan pembelian (Y). Sebesar 0,870 atau 87 %, yang berarti variable bebas dalam penelitian ini, yaitu harga, kualitas pelayanan dan lokasi food caravan mampu menjelaskan variable terikat (keputusan pembelian) atau dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian ini, yaitu variabel promosi dan kualitas produk. Variabel harga yang berpengaruh dominan terhadap keputusan pembelian.
ANALISIS PENGARUH PROFITABILITAS TERHADAP HARGA SAHAM PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA Sugiarto, Edi; Pradana, Muhammad Galang; Muhtarom, Abid
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.82

Abstract

Analisis fundamental adalah analisis yang sering digunakan untuk melakukan pendekatan dalam memprediksi perubahan ata fluktuasi harga saham suatu perusahaan. Masalah yang dicantumkan pada penelitian ini adalah bagaimana pengaruh Return On Asset, Return On Equity, Return On Investment, Gross Profit Margin, Operating Profit Margin, dan Net Profit Margin (ROA, ROE, ROI, GPM, OPM, NPM) terhadap harga saham pada perusahaan manufaktur di Bursa Efek Indonesia. Dengan menjadikan laporan keuangan Astra Otoparts, Astra International, dan Bata periode 2013-2017 sebagai sampel. Metode penelitian adalah dengan kuantitatif deskriptif. Analisis data dilakukan dengan regresi linier berganda dengan menggunakan metode terkait sedemikian rupa. Hasil analisis regresi linier berganda menunjukkan bahwa Return On Equity (X2), Return On Investment (X3), Gross Profit Margin (X4), dan Net Profit Margin (X6) berpengaruh signifikan dan positif terhadap harga saham. Return On Asset (X1) dan Operating Profit Margin (X5) berpengaruh signifikan dan negatif terhadap harga saham. Sedangkan seluruh variabel X bersama-sama atau secara simultan berpengaruh terhadap harga saham. Net Profit Margin (X6) menjadi variabel dominan yang mempengaruhi harga saham.
TINJAUAN INVESTASI DALAM PERSPEKTIF BUDAYA Wibowo, Iwan Hari; Muawanah, Umi; Diamastutik, Erlina
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.87

Abstract

In the era of development modern world on when this more and more heavy and easy current development technology information, transportation and communication media. Not exception then crossing activities business deliver nation move more and more rapidly and fast rate its development in various form activities, as impact from development the modern world. For example, arrival nation foreign in activities business and investation, with bring their treasures which they have  as the main capital continue discourse for looking for business opportunity in people’s country. Without we realize it they also bring pattern, habit and form culture that will carried away as wrong one default capital. So How if culture that is which also as default capital influence in pattern invest in in country person especially in Indonesia? Will their culture’s   aspect whom they brought as default capital have huge impact on their pattern investation and their business activity in Indonesia? is there the  other factors which will arise post arrival foreign investors  so that affect capital and pattern the investment ?   This kind of issue whom writer wants to raise in this research as a result from research on foreign. Environments in Malang’s PMA form and to get a highlight from entire national’s element, especially for kind of element that has related for environment’s activity, so they will have some cooperative between Government, Investors and our society in solve this issue. 
DAMPAK MEDIA INSTAGRAM DAN KUALITAS PRODUK PADA MINAT PEMBELIAN FROZEN EMPAL Soeprapto, Sheila Rosalind; Melinda, Tina
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.78

Abstract

This study aims to examine the influence of Instagram promotion and product quality on the purchase intention of Bibik Empal. This study employs purposive sampling to select 115 people as samples from the research population, which consists of Bibik Empal’s daily catering consumers. Multiple Linear Regression is used as data analysis technique with the help of SPSS software. Research results indicate that Instagram and product quality significantly affect the purchase intention of Bibik Empal, both partially and simultaneously.
SHOPPING MOTIVATIONS AND THEIR INFLUENCE ON SHOPPING EXPERIENCE IN SUNRISE MALL MOJOKERTO Hayati, Cucu
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.83

Abstract

The main focus of this study is shopping motivation. In particular, the study aims to investigate the relationship between shopping motivation of shoppers and the experience of shoppers when shopping in Sunrise Mall. This study explores shopping motivation by examining their hedonic and utilitarian motivations behind shopping and cross-analyzing it with social characteristic the society. By clustering the shopping motivation of shopper in Sunrise Mall, we will understand what kind of experience the visitors need and hope to be realized while doing shopping. The methodology of this study is quantitative analysis, as the research problems are exploratory in nature and rely on deductive inquiry. The survey activities were held on weekdays and weekend. The correspondent analysis was done through Cross-tabulation Analysis and Cluster Analysis using “K-Means Cluster” method through SPSS 21. The research brings up the indication that shopper in Sunrise Mall Mojokerto have high motivation as hedonic buyer. Results showed inner city consumers to have higher hedonic motivations for shopping compared to outer city consumers. The findings suggest that Sunrise Mall provides as an important outlet or tenants for inner city consumers who have stronger tendencies to find experiences such as entertainment, intellectual stimulation, and social gathering.Cluster analysis for hedonic and utilitarian shopping motivations produced five consumer clusters: (1). Recreational Shopper, (2). Economic Shopper, (3). Ethical Shopper, (4). Personalized Shopper and (5). Apathetic Shopper.
STRATEGI BISNIS RUMAH BOLU ZA RENGAT Fitrio, Tomy
Media Mahardhika Vol 17 No 2 (2019): January 2019
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v17i2.88

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) adalah usaha yang tetap eksis disaat usaha korporasi dilanda resesi/krisis ekonomi moneter. Hal ini membuktikan bahwasanya bisnis UMKM adalah bisnis yang telah teruji dan kokoh sebagai salah satu penunjang perekonomian. Di kota Rengat saat ini mulai berkembang UMKM di bidang makanan dan kue, salah satunya adalah Rumah Bolu ZA. Setiap usaha yang dalam kondisi berkembang pasti banyak pesaing yang masuk, untuk itu diperlukan strategi yang tepat agar usaha bisa berjalan terus (sustainability).Tujuan penelitian ini adalah untuk menjelaskan perumusan strategi bisnis Rumah Bolu ZA. Penelitian ini menggunakan pendekatan kualitatif eksplanatif. Lokasi pengambilan data penelitian ini adalah di Rumah Bolu ZA berlokasi di Jl. Azki Aris gang Hj Maimunah No 03 Kelurahan Kampung Besar Kota Kecamatan Rengat Kabupaten Indragiri Hulu Propinsi Riau. Berdasarkan sumbernya, data penelitian ini terdiri dari data primer dan data sekunder. Dalam pengumpulan data, teknik yang digunakan adalah wawancara, observasi, dan dokumentasi. Teknik analisis data dalam penelitian ini adalah dengan menggunakan analisis konten atau analisis isi, dan matriks sebagai instrumen. Matriks yang digunakan dalam analisis data ini adalah matriks External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), Strengths-Weaknesses-Opportunities-Threats (SWOT), Grand Strategy, dan Quantitative Strategic Planning Matrix (QSPM). teknik triangulasi sebagai uji konsistensi sumber terhadap data. Strategi yang tepat untuk diterapkan pada pengembangan Rumah Bolu ZA adalah Strategi Penetrasi Pasar. Strategi penetrasi pasar merupakan suatu strategi yang dilakukan oleh suatu perusahaan untuk meningkatkan penjualannya atas produk dan pasar yang telah tersedia melalui usaha- usaha pemasaran yang lebih agresif.

Page 1 of 2 | Total Record : 16

 1   2 

Filter by Year

2019 2019


Reset
Filter By Issues
All Issue Vol. 24 No. 1 (2025): September 2025 Vol. 23 No. 3 (2025): May 2025 Vol. 23 No. 2 (2025): January 2025 Vol. 23 No. 1 (2024): September 2024 Vol. 22 No. 3 (2024): May 2024 Vol. 22 No. 2 (2024): January 2024 Vol. 22 No. 1 (2023): September 2023 Vol. 21 No. 3 (2023): May 2023 Vol. 21 No. 2 (2023): January 2023 Vol. 21 No. 1 (2022): September 2022 Vol. 20 No. 3 (2022): May 2022 Vol. 20 No. 2 (2022): January 2022 Vol. 20 No. 1 (2021): September 2021 Vol. 19 No. 3 (2021): May 2021 Vol. 19 No. 2 (2021): January 2021 Vol. 19 No. 1 (2020): September 2020 Vol. 18 No. 3 (2020): May 2020 Vol 18 No 3 (2020): May 2020 Vol. 18 No. 2 (2020): January 2020 Vol 18 No 2 (2020): January 2020 Vol. 18 No. 1 (2019): September 2019 Vol 18 No 1 (2019): September 2019 Vol 17 No 3 (2019): May 2019 Vol. 17 No. 3 (2019): May 2019 Vol 17 No 2 (2019): January 2019 Vol. 17 No. 2 (2019): January 2019 Vol 17 No 2 (2019): January 2019 Vol. 17 No. 1 (2018): September 2018 Vol 17 No 1 (2018): September 2018 Vol 16 No 3 (2018): May 2018 Vol. 16 No. 3 (2018): May 2018 Vol 16 No 2 (2018): jaNUARY 2018 Vol. 16 No. 1 (2017): September 2017 Vol 16 No 1 (2017): September 2017 More Issue