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INDONESIA
LUGAS Jurnal Komunikasi
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 25808338     EISSN : 26211564     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.
Arjuna Subject : -
Articles 132 Documents
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Penggunaan Status Whatsapp Sebagai Digital Marketing Warga Kecamatan Medan Satria Bekasi Di Era New Normal Dessy Andamisari
LUGAS Jurnal Komunikasi Vol 5, No 1: Juni 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i1.1559

Abstract

Social media can be used as one of the digital marketing media that is quite effective in business activities in all lines, including small home businesses during the Covid-19 pandemic and the PSBB policy that changes new lives (new normal). It is important to note that each social media has its own characteristics. For this reason, digital marketing efforts through social media need to be designed and adapted to the characteristics of each social media first. This study aims to analyze the advantages and disadvantages of using WhatsApp status as a digital marketing medium. Using a qualitative approach with a phenomenological approach. The subjects of this research are residents of Medan Satria Bekasi District, while the object of this research is WhatsApp status which has various supporting features as a digital marketing media. The results of the study conclude that although there are many conveniences and advantages that residents of Medan Satria District can take advantage of using WhatsApp Status as a digital marketing medium, also has drawbacks that need special attention if you want your business to develop and achieve greater profits. Thus, if you want to do massive marketing activities, then WhatsApp Status is not the right choice.
Pengaruh Choi Siwon Pada Iklan Mie Sedaap Korean Terhadap Keputusan Pembelian Oleh Generasi Z Naura Qurratu’aini; Siti Nursanti; Oky Oxcygentri
LUGAS Jurnal Komunikasi Vol 5, No 1: Juni 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i1.1555

Abstract

The entry of Korean culture in Indonesia has made many companies take steps to take advantage of this. Mie Sedaap is one of the instant noodle companies that saw this opportunity and took steps by releasing a new flavor variant, the Korean taste with Choi Siwon as its brand ambassador. This research was conducted to determine the extent of the influence arising from Choi Siwon in Mie Sedaap advertisement on the purchase decision of Generation Z on the basis of the theory of Stimulus Organism Response and Viscap Model which was carried out using quantitative methods, and by survey method, distributing questionnaires online to 360 respondents. which is obtained from calculations with the sampling technique, namely simple random sampling. The data analysis technique was performed using a Likert scale with simple linear regression equation data analysis. This study resulted in several things, namely that there was no influence between the visibility of Choi Siwon's brand ambassador on purchasing decisions, and there was an influence between credibility, attraction, and brand ambassador Choi Siwon's power on purchasing decisions
Model Komunikasi Coaching Untuk Pasangan Pernikahan di Bawah Umur (Remaja) Akibat Kehamilan Pranikah Wulan Furrie
LUGAS Jurnal Komunikasi Vol 5, No 1: Juni 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i1.1556

Abstract

Anyone does not want a premarital pregnancy, especially when she is still a teenager (under 20 years. It has an impact on the physical and psychological things). This research aims to examine and analyze in-depth moral values in the form of beliefs, awareness, needs and explore the achievement of goals for premarital pregnant teenager for post-marital life, so that teenagers who have pressure from various parties because of premarital pregnancy and must undergo marriage at a young age can still gain a supposed role in their social life in the future, carried out through the intervention of a family coach, adopted from SCMR by David K. Berlo. This research method is qualitative with a phenomenological approach. The instrument that is used is an in-depth interview with a professional coach as a facilitator. Based on the results of the analysis that premarital pregnant adolescents who experience continuous coaching sessions will be more optimistic about the future because it rediscovers Needs, Values, Beliefs, Awareness, and Achievement of Goals as the guide to continue their life.
Permainan Bahasa dan Analisis Semiotika Pada Dialog Film Pendek ‘Tilik’ Aditya Ramadhani Tirtamenda
LUGAS Jurnal Komunikasi Vol 5, No 1: Juni 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i1.1551

Abstract

'Tilik,' the short movie, was widely discussed on social media and mainstreammedia in August 2020. The movie focuses on the dialogues of the four characters, namely Bu Tedjo, Yu Ning, Yu Sam, and Bu Tri, regarding the most beautiful girl in the village named Dian and the reasons for Bu Lurah's illness. This research explores the wordplay used in the short movie ‘Tilik,’ especially the four characters. This research used qualitative research, a study with results in the form of descriptive data in written or spoken words from the people being observed. The data collection method uses the observation method using tapping techniques and advanced techniques, namely the note-taking technique and the free-see-proficient listening technique. The data analysis method used the descriptive method. At the same time, the data analysis method uses the semiotic analysis method from Roland Barthes. The results showed that the linguistic aspects, namely semantics and phonology, support the humor and storyline tension in the short movie 'Tilik.' The semantic aspects found are proverbs, metaphors, polysemy, syllogisms, synonyms, antonyms. The phonological aspectsfound were homonym, metathesis, and sound repetition. 
Komunikasi Persuasif dan Sikap Pada Perundungan dalam Serial Film 13 Reasons Why Roma Kristian Eleazar; Deddy Irwandy
LUGAS Jurnal Komunikasi Vol 5, No 1: Juni 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i1.1557

Abstract

Nowadays, the condition of bullying cases committed by teenagers in Indonesia is still high, and it remains an unresolved issue, as well as the enthusiasm of Netflix viewers in Indonesia steadily increases, where the "13 Reasons Why" series is one of the most-watched series due to it raising the bullying issue. This study aims to determine Persuasive Communication and Attitudes Toward Bullying in the 13 Reasons Why series using the elaboration likelihood model as the main theory. This study uses quantitative methodology and data collection methods through an online questionnaire with a purposive sampling technique distributed to 137 student respondents who attend schools and universities known to have a seniority culture and are located in South Jakarta. After analyzing the data using SPSS (Statistical Package for the Social Sciences) version 24, the results showed that the persuasive communication of the 13 Reasons Why series had sufficient and positive influence with a correlation coefficient of 0,543 and a contribution value of 29,5% towards bullying attitudes where the dominant path taken by respondents in receiving persuasive messages is the central route.
Pengaruh Tayangan 2gether: The Series Terhadap Sikap Toleransi Perempuan Mengenai Homoseksual Fernanda Khairunnisa Venturini; Fardiah Oktariani Lubis; Oky Oxcygentri
LUGAS Jurnal Komunikasi Vol 5, No 1: Juni 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i1.1553

Abstract

Boys love as a global phenomenon has getting attention for many people since it stories about homosexual relationship. It gains positive respond for many people. Moreover, the appearance of one of famous series about homosexual relationship from Thailand, 2gether: The Series, has influence the success of the Boys Love so that it become popular in entire of world especially in Indonesia, the country which has a lot of fans for Boys Love series.The purpose of this study is to determine the effect of 2gether: The Series based on three dimensions of applied theory used, namely Uses and Gratification theory covering frequency, duration and attention to women's tolerance attitudes about homosexual. Respondents for this study are from followers of the twitter account @thaiifess, totaling 100 people, female and people who are having watched 2gether: The Series. This study uses a quantitative approach with a survey method. Data analysis to be used in this reserch is multiple linear regression analysis technique. The research shows that there is an effect of simultaneous 2gether: The Series on women's tolerance attitudes about homosexuals based on a coefficient of determination of 16.4%. The dimensions of the variable X (frequency, duration and attention) indicate that the highest contribution, attention is 0.16 and the lowest is the frequency of -0.003.
Komunikasi Interpersonal Antara Koordinator Dan Anggota Pengelola Ruang Publik Terpadu Ramah Anak Kelurahan Galur Jakarta Pusat Muhammad Septian; Angelika Rosma
LUGAS Jurnal Komunikasi Vol 5, No 1: Juni 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i1.1558

Abstract

Interpersonal communication between the coordinator and members has an important role in supporting performance, but conditions show that interpersonal communication between the implementers of the Galur Village RPTRA Manager still looks bad, this can be seen from the frequent misunderstandings in the process of carrying out tasks.  Thus, the research question can be formulated, namely how is Interpersonal Communication Between Coordinators and Members of the Child Friendly Integrated Public Space Management (RPTRA) Galur Village, Central Jakarta Administration, and the aim is to find out the Interpersonal Communication between the Coordinator and Members of the Child Friendly Integrated Public Space Management (RPTRA)  Galur Village, using descriptive qualitative research methods through observation and in-depth interviews with informants, namely the management members as the object of research.  The results of the study show: a), there is still weak or lack of communication between the coordinator and the management members so that they become passive in interacting, b) there are obstacles, namely the lack of discussion space and regular meetings.  The research suggestions to overcome the obstacles faced are by scheduling regular meetings, making capacity building/training training, increasing the capacity of members, and family gatherings to increase intimacy
Political Branding Tsamara Amany Alatas Selama Masa Kampanye Pemilu Legislatif 2019 di Media Sosial Rintis Mulyani
LUGAS Jurnal Komunikasi Vol 5, No 1: Juni 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i1.1554

Abstract

Social media is a means of disseminating information in marketing candidates or political parties. Politicians do branding through text and images in order to shape people's perceptions of themselves. Political branding on social media can be observed from the choice of words used and the issues discussed. This study aims to analyze Tsamara Amany Alatas' content on her personal social media accounts during the 2019 general election campaign. This study used qualitative method, and text analize. The researcher adjusted the content uploaded on Instagram and Twitter with the political branding and brand personality that Tsamara formed on his social media accounts. As a result, Tsamara performed all the criteria for successful branding according to the criteria adapted by Needham. Tsamara offers programs that she will strive for clearly, has distinguishing characteristics as a young lady who is brave and ready to be fired by constituents if she is performing poorly, ready to fight for aspirations and ready to be watched, become a symbol of PSI values, and convince constituents that she can trusted in fighting for aspirations. Tsamara has also formed a brand personality as a young politician who is honest and ready to be transparent to constituents, has high empathy especially for women, is brave, smart and has a technical understanding of constituent problems, and is tough. There are differences in the types of content that Tsamara produces on her Instagram and Twitter social media accounts. Tsamara's Instagram content focuses on forming her political brand, while Twitter content focuses on responding to social and political issues at the time and interacting with supporters. This difference is in accordance with the differences in the superior features of the two social media. Twitter is more interactive, allowing Tsamara to interact and discuss, while Instagram makes it easier for Tsamara to focus on delivering political messages to find voice support for her.
Motivasi Generasi Milenial dalam Beradaptasi dengan Budaya Kerja di PT. X Dewi Rachmawati; Veronika Trimardhani
LUGAS Jurnal Komunikasi Vol 5, No 2: Desember 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i2.1337

Abstract

Millennial generation is the generation that lived between 1981 and 1994 ( Howe, N and  Strauss, W, 2000). Discussions about this generation are interesting, especially in the world of work. This generation is described as a generation that brings a unique and renewable lifestyle, including the work culture. This study aims to examine how the motivation of the millennial generation in adapting to the work culture at PT. X, one of Badan Usaha Milik Negara (BUMN) in Indonesia. Theories and concepts involved in this research are Motivation and Work Culture. The method used is descriptive qualitative research method with data collection using in-depth interviews with seven main sources and one expert resource who has experience as an human resource practitioner in Badan Usaha Milik Negara (BUMN).The results obtained from this research are that millennial workers are trying to adapt to the work culture in their place of work.  The motivation of the millennial generation to work, accordance with Kanfer's  theory, they try to fulfill the Direction, Effort & Persistent in their work. Barriers found in adapting to work culture were overcome by leaders communicating top and down and eliminating communication gaps between superiors and subordinates. The value owned by PT. X is implemented to all workers, including the millennial generation. Expert resource interviewed in this study argue that the positive things about the millennial generation working in BUMN is they try to adapt to the work culture in BUMN and this generation also has high achievement oriented at work. 
Menyelami Makna Kekuatan Foto Jurnalistik Jenazah COVID-19 Karya Joshua Irwandi Irmawati Oktavianingtyas; Hilda Yunita Wono; Hadassah Elisha Karsten; Agung Prasetyo
LUGAS Jurnal Komunikasi Vol 5, No 2: Desember 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i2.1144

Abstract

Foto jurnalistik fenomenal karya fotografer Joshua irwandi yang di ambil untuk National Geographic merupakan foto yang berhasil menarik simpati ribuan orang dari berbagai belahan dunia. Berbagai media massa online serta individu pengguna media sosial memiliki tafsir yang beraneka ragam mengenai foto tersebut. Foto jurnalistik ini menjadi masalah yang laik untuk diteliti karena muncul berbagai pro dan kontra dari berbagai sisi. Semiotika model Barthes memungkinkan kajian yang mampu menjangkau wilayah kebudayaan lain yang terkait dengan popular culture dan media massa juga dalam foto jurnalistik ini. Hasil dari analisis semiotika yang pertama adalah cara pengambilan gambar dalam penelitian ini dapat berfungsi sebagai penanda. Selanjutnya kesan pertama yang muncul saat melihat foto tersebut adalah jenazah layaknya mumi. Yang terakhir adalah atmosphere yang muncul dari gambar tersebut adalah sepi dan sendiri.

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