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LUGAS Jurnal Komunikasi
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 25808338     EISSN : 26211564     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.
Arjuna Subject : -
Articles 132 Documents
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Pengaruh Terpaan Drama Seri Korea Di Media Streaming Viu Terhadap Perilaku Budaya & Gaya Hidup Dikalangan Wanita Di Indonesia Lokita Pramesti Dewi; Wulan Furrie
LUGAS Jurnal Komunikasi Vol 5, No 2: Desember 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i2.1727

Abstract

Kesuksesan Drama Korea memiliki jumlah penggemar yang sangat besar di Indonesia terletak dari segi ceritanya yang sangat sederhana namun bermakna, tidak seperti drama dari negara lainnya seperti Jepang contohnya, yang terkadang terlihat lebih kaku alur ceritanya dibandingkan dengan drama Korea. Meskipun memiliki Genre yang sama dengan kebanyakan drama asia lainnya yaitu percintaan, namun drama Korea menawarkan kisah cerita yang segar, menarik, penuh inspiratif dibandingkan drama asia lainnya. Dan bahkan yang lebih menariknya adalah terkadang penonton tidak bisa memprediksi akhir cerita dari drama korea tersebut, dikarenakan alur ceritanya yang berbeda dengan drama TV lainnya. Sehingga membuat yang menonton akan ketagihan untuk menonton lagi episode – episode berikutnya.Dampak pengaruh yang dihasilkan dari menonton drama – drama Korea di Media Streaming VIU , khususnya para wanita di Indonesia ini menimbulkan pengaruh sikap ingin mengikuti atau meniru model,  gaya, budaya atau pola hidup dari idola – idola artis atau aktor Korea, baik itu dari pakaian yang mereka gunakan, bahasa, makanan, budaya dan lain sebagainya sehingga mereka berusaha untuk menunjukan dengan bangga identitas diri lewat produk Korea agar terlihat seperti orang Korea.
Implementasi Strategi Komunikasi Pemasaran Produk Cawang AC Pro PT Gobel Dharma Nusantara di Masa Pandemi Korona Dwi Kartikawati
LUGAS Jurnal Komunikasi Vol 5, No 2: Desember 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i2.1836

Abstract

The research focused on the implementation of marketing communication strategy on Cawang Pro Air Conditioning Product at PT Gobel Dharma Nusantara during the corona virus pandemic .  Since the corona virus (covid-19) pandemic has spread to almost all corners of the world, has hit the business of goods and services.   Many companies must quickly adapt to this condition and also very tight business competition in Air Conditioning products.  PT Gobel Dharma Nusantara must adjust to these conditions to anticipate the product disappearing from the market, which is caused by the health crisis.  The theoretical framework used in this study is  the concept of marketing communication, model concept, marketing communication strategy, online media utilization and AISAS theory. This research was qualitative research with a case study method. The results showed that  the implementation of the marketing communication strategy at PT. Gobel Dharma Nusantara have done 3 strategic steps.  The first step is planning communication marketing including determining marketing communications objectives, setting a marketing communications budget, and determining the development of marketing communications programs. The second step is executing on marketing communications by changing the tools and elements of marketing communications digitally. The third step is evaluating. Thus, the entire implementation of marketing communications is carried out continuously so that the company continues to exist in the midst of the corona virus pandemic situation 
Manajemen Komunikasi Pemasaran Institut Ilmu Sosial dan Manajemen Stiami di Masa Pandemi Corona Virus Disease 2019 Jhulian Fika Irrianda
LUGAS Jurnal Komunikasi Vol 5, No 2: Desember 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i2.1856

Abstract

Hasil kajian pertama berdasarkan Pengamatan Lingkungan melalui analisis SWOT yang menjadi Kekuatan ada pada pemasaran digital melalui media sosial Istagram, Facebook, Twitter, Whatsapp dan Website. Kelemahannya terkendala dengan pemanfaatan dunia digital dan sumber daya yang belum dipersiapkan dengan baik dalam mengkomunikasikan dan menginformasikan produk di media sosial. Opportunities adalah strategi digital marketing yang lebih terjangkau dan luas. Ancamannya pada sistem digital yang terus berkembang, pelaksanaan kuliah online dan menurunnya daya beli calon mahasiswa atau orang tua mahasiswa. Kedua, Perumusan Strategi, Stiami Institute memiliki Visi, Misi dan Tujuan yang membedakan dengan kampus lain dari segi produk, pasar, dan teknologi. Implementasi Strategi Ketiga Stiami Institute memiliki program dan pengembangan program digital marketing melalui media sosial dengan membuat program lebih atraktif dan atraktif. Keempat adalah Evaluasi dan Pengendalian, Stiami Institute melakukan Evaluasi Kinerja dengan pertemuan online dan offline, kemudian pengendalian kinerja dilakukan oleh pimpinan dengan memberikan arahan, bimbingan, pendampingan dan motivasi terhadap kinerja pegawai
Komunikasi Pemasaran Pariwisata Desa Wisata Subang Selatan, Kabupaten Subang, Jawa Barat Firman Syah; Imam Syafganti; Asep Taufik Muharram
LUGAS Jurnal Komunikasi Vol 5, No 2: Desember 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i2.1687

Abstract

Penelitian ini bertujuan untuk melihat komunikasi pemasaran pariwisata yang berjalan dan juga yang efektif di Subang Selatan. Sebab, Subang Selatan dengan ketinggian antara 500 meter hingga 1.500 meter ini memiliki destinasi wisata dengan daya tarik wisata yang berbeda-beda. Dengan pendekatan metode kualitatif diharapkan dapat memberikan informasi yang lebih dalam tentang masalah yang dikaji. Hasil diperoleh bahwa komunikasi pemasaran pariwisata yang selama ini sudah dilaksanakan desa wisata di Subang Selatan antara lain melalui media sosial di kanal YouTube, mulut ke mulut dari pengunjung yang pernah merasakan petualangan di beberapa desa wisata, hingga pemasaran langsung dengan menjalin kerjasama beberapa biro perjalanan dan agen perjalanan. Namun belum semua efektif berjalan mengingat pemilik akun bukan warga atau penggerak desa wisata. Sehingga internet (website) yang berasal dari hibah Politeknik Negeri Jakarta adalah yang efektif untuk komunikasi pemasaran pariwisata. Melalui url: http://dewisubangselatan.com/ para penggerak desa wisata dapat mengoperasikan langsung website dengan mengelola foto, video, tulisan serta tampilan yang sesuai harapan.
Strategi Komunikasi Korporat Dalam Upaya Peningkatan Komunikasi Internal Dan Citra Perusahaan Adityo Wibowo; Sakti Syahputra; Rofian Dedi Susanto
LUGAS Jurnal Komunikasi Vol 5, No 2: Desember 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i2.1871

Abstract

Menumbuhkan kepercayaan publik internal sebuah institusi bukanlah hal yang mudah apalagi kondisi Sekolah Al Kamal sejak tahun 2012 mengalami Dualisme Yayasan yang mana tentunya hal tersebut menjadi pertimbangan publik internal dalam hal ini guru dan karyawan untuk mendedikasikan diri pada sebuah institusi bahkan membuat kebingunan bagi guru dan karyawan harus memilih yayasan yang mana yang menjadi tempat mereka untuk mengabdi ditengah-tengah dualisme yayasan antara yayasan lama dengan yayasan baru. Guna memberikan kepercayaan publik internalnya management Sekolah Al Kamal harus melakukan Strategi Corporate Communication agar tercipta komunikasi dan hubungan yang baik antara management dengan guru dan karyawan yang pada akhirnya guru dan karyawan memiliki loyalitas kepada management sekolah al-kamal. Publik internal harus diberikan kepercayaan bahwa konflik internal yayasan tidak berdampak pada kesejahteraan mereka. Tujuan penelitian ini adalah untuk menganalisis strategi Corporate Communications Dalam Upaya Peningkatan Komunikasi Internal dan Citra Perusahaan dengan menggunakan Metode Penelitian Studi Kasus pada Managemant Sekolah Al Kamal. Solusi dari Menumbuhkan kepercayaan publik internal dalam hal ini guru dan karyawan kepada management Sekolah Al Kamal lama adalah dengan intens melakukan komunikasi internal dengan guru dan karyawan dimana ada unsur loby, negosiasi, komunikasi persuasif harus dijalankan guna memberikan kepercayaan kepada publik internal dalam kondisi konflik sehingga publik internal tetap loyal kepada management Sekolah Al Kamal lama.
Penggunaan Instagram Live BeritaBaik. Id dalam Program Bicara Baik Miranda Shafira Alamsyah; Aat Ruchiat Nugraha
LUGAS Jurnal Komunikasi Vol 6, No 1: Juni 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i1.1811

Abstract

This study examines the usage of Beritabaik.id Live Instagram in the Bicara Baik program. The purpose of this study is to find out and explain the participation, interactivity, and content of messages conveyed in Bicara Baik Live Instagram with the Mental Act Community. The author uses participant observation techniques, interviews and literature studies in collecting data in this writing. The results of the collection of study materials and analysis led to the conclusion that participation in Bicara Baik Live Instagram with the Mental Act Community is still very low. From the two episodes with the Act Mental community, there are only 0.4-0.5% of Beritabaik.id followers who participate in Bicara Baik Live Instagram. Even so, interactivity has been well established between the hosts, speakers and audience. This is evidenced by the comments and questions given by the audience and then responded to by the speakers. In fact, the communication pattern that exists on Bicara Baik Live Instagram is a circular communication pattern. This is because from every interaction that is built, it doesn't just stop at the audience. Instead, the audience sends the message back to the source. In addition, the content of the message conveyed is in accordance with the Live Instagram theme that is carried. The viewers who watched Live Instagram with the Act Mental Community clearly knew the important educational points conveyed by the speakers from the two episodes.
Strategi Humas Pt. Hutama Karya (Persero)Dalam Meningkatkan Pemahaman Masyarakat Dalam Penggunaan E-Toll Card di Ruas Tol Akses Tanjung Priok (ATP) Diana Prihadini; Rofian Dedi Susanto; Restu Ikhtiar
LUGAS Jurnal Komunikasi Vol 6, No 1: Juni 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i1.2365

Abstract

The purpose of this study was to analyze the PR strategy of PT. Hutama Karya (Persero) in increasing public understanding in the use of e-Toll Cards on the Tanjung Priok Access (ATP) toll road, the obstacles that arise and the efforts made to overcome these obstacles. The method used in this research was descriptive qualitative method with data collection through observation, in-depth interviews, and literature study. This study also used Ruslan's theory of communication strategy, which includes 5 (five) components, namely: operational strategy, persuasive and educative approach, social responsibility approach of public relations, cooperative approach, and coordinating and integrative approach. It is very important to make a public relations strategy so that the expected goals and objectives can be achieved. The results of this study indicate that the PR strategy of PT. Hutama Karya (Persero) in increasing public understanding in the use of e-Toll Cards on the Tanjung Priok Access (ATP) toll road is to conduct a persuasive and educative campaign to toll road users. This effort has proven successful, as seen from theincreasing use of E-toll Cards on the Tanjung Priok Access toll road.
Komodifikasi Sharenting Sebagai Dampak Perkembangan Teknologi: Studi Akun YouTube Chelzea Nail Adi Utomo
LUGAS Jurnal Komunikasi Vol 6, No 1: Juni 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i1.2157

Abstract

The practice of sharenting is quite common carried out by parents in almost all countries. While this trend is thought to help improve children's information and representation, sharenting can be problematic. Unfortunately, many parents still don't take it as a concern. Other ethical issues related to sharing are also greatly strengthened when the self-representation process is commodified into a business. Using a descriptive-qualitative method with reference to commodification theory, this study explores the process of commodifying sharenting on Chelzea Nail's YouTube account. The results of the study show that the practice of sharenting commodification is found on Chelzea Nail's YouTube account, where almost all of the videos shown are videos of Chelzea Verhoeven and Nail Fadhly (account owners) with a child named Kiano. The form of commodification proposed by Vincent Mosco—namely the commodification of content, audiences, and workers—is also seen in the account activity.
Keterbukaan Diri (Self Disclosure) Penerima Vaksin Covid-19 kepada Petugas Kesehatan dalam Pelayanan Masyarakat Dessy Andamisari; Wulan Furrie Lenggana; Septa Zahran
LUGAS Jurnal Komunikasi Vol 6, No 1: Juni 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i1.2303

Abstract

Self-disclosure is one of the important communication skills when establishing relationships and interacting with other people. This study aims to determine the openness of recipients of the COVID-19 vaccine with health workers in serving the community. Using a qualitative approach with interview techniques, observation and documentation. The results showed that self-disclosure (self-disclosure) of covid-19 vaccine recipients with health workers in public health services included aspects, accuracy (communicating to the right people), motivation (desire to be healthy by avoiding post-vaccination risks), time (moment of disclosure). themselves when health workers need information about the health of vaccinated recipients). Attitudes that support interpersonal communication between health workers and recipients of COVID-19 vaccinations include openness (openness about the condition of the recipients of vaccinations), Empathy (a sense of empathy between officers and recipients of vaccinations), support (professional confectionery), Positivity (positive attitude), Equality (the common goal is to support the government's program in stopping the spread of covid-19), Confidence (stability and comfort), readiness (attention to the other person, ready to listen, and respond).
Peran TV Sekolah Sebagai Media Pembelajaran dan Komunikasi yang Efektif di RA Senyum Muslim Neneng Yulianah; Sri Watini
LUGAS Jurnal Komunikasi Vol 6, No 1: Juni 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i1.2402

Abstract

This study describes the role of school TV as an effective learning and communication medium in RA Senyum Muslim. TV is a social media as a means of broadcasting in the form of images accompanied by sounds or sounds, so as to produce an interesting, entertaining and educational spectacle for children to adults. Fordorum School TV was developed by Dr. Sri Watini (CEO) Drs. Karnadi, MRDM (CIO) and Sigit W. Triwibowo, S.Sn (CTO). This School TV has several features including The School Stage, Digital Library, Virtual Classroom and School Bazaar is in the process of being developed. The role of School TV as an effective learning and communication medium in RA Senyum Muslim, is a very powerful medium (apowerful medium) in disseminating information to the public simultaneously. In addition, it has the potential for penetration in influencing attitudes, creativity, motivation, views, lifestyle, and orientation of society. In fact, last but not least, television broadcasts also have the potential to convey educational / learning messages. Thus, TV broadcasting is a form of learning and learning resources that can be used to improve the quality of education. This study was obtained by universal data collection techniques, observations and questions and answers to respondents at RA Senyum Muslim.

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