cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dinda Aulia Rahman
Contact Email
dinda.auliarahman@gmail.com
Phone
-
Journal Mail Official
adetuti30@yahoo.com.au
Editorial Address
-
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
LUGAS Jurnal Komunikasi
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 25808338     EISSN : 26211564     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.
Arjuna Subject : -
Articles 132 Documents
 6   7   8   9   10 
VIRTUAL BOX CAMPAIGN STRATEGY FOR THE GIBRAN-TEGUH CANDIDATE PAIR DURING PANDEMIC IN THE 2020 SURAKARTA ELECTIONS Laila Istiana Diana Savitri
LUGAS Jurnal Komunikasi Vol 6, No 1: Juni 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i1.2411

Abstract

The aims of this research are to find out the branding campaign, segmenting, factors that are supporting and inhibiting throughout the Gibran-Teguh candidate pair virtual box campaign during pandemic in the 2020 Surakarta Elections.This type of research is normative legal research. The data obtained from library will be analyzed qualitatively by sorting and selecting the data obtained, then compiled systematically and studied using deductive thinking methods, then conclusions are drawn to answer the problems contained in the research.This research uses qualitative methods, data analysis using data reduction, Data Display and Conclusions Drawing. In the data validity technique, triangulation of sources is used, namely the sources including the success team, the community, and members of the Surakarta Election Supervisory Committee. These sources are then described and categorized, that later on can create the conclusions.The results showed that the branding carried out by the team and the candidate pair using virtual box succeeded in influencing the people in Surakarta. Several segmenting points were carried out by the Gibran-Teguh candidate pair, by knowing and understanding the political competition map in the 2022 Surakarta Elections. Factors supporting the virtual box campaign of the Gibran-Teguh candidate pair includes virtual box media, personal brands, campaign funds, campaign social networks, campaign teams and so on. Meanwhile, factors inhibiting the virtual box campaign are political dynasties, black propaganda, and Covid-19 conditions. The pandemic has caused a lack of free mass gatherings, so that an efficient campaign strategy is needed during the pandemic.
Studi Etnografi Virtual Belajar Daring Dan Penanggulangannya Mudzamil, Dody
LUGAS Jurnal Komunikasi Vol 6, No 2: Desember 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i2.2175

Abstract

Because of the impact of the Covid-19 case in Indonesia, school activities that should be carried out face-to-face are now carried out online. Information exchange activities and conversational interactions between students and teachers are now carried out online, but this is a new phenomenon in Indonesia.In light of these considerations, the purpose of this study is to 1) determine the issues that obstruct communication in online learning activities at SMP Negeri 266 and SMP Shahid 1 in North Jakarta, as well as to understand 2). establish what kind of response educational institutions make when it comes to dealing with noise in online learning. Based on the opinion of O'rourke (2019: 2) regarding communication management, a procedure of studying changes in communication habits would be adopted, followed by the opinion of Pavlik and Mcintosh (2011: 256), then followed by the Cyber Media Analysis process (Nasrullah, 2018: 45). The Interpretive-Ethnographic Virtual Approach Method was used in this study; this paradigm focuses on a person's experience of a social problem that exists in the community, while Virtual Ethnography is a method used in researching communication culture that occurs in cyberspace. Data collection techniques used in this study were observation, interview, and document analysis, and the nature of the data used were primary and secondary data. The study's findings include the detection of various communication barriers at the beginning of the online learning program, such as device ownership issues, and the accommodation of existing problems by the school supervisor, who will then assess and find a solution with the school.
Manajemen Komunikasi Army Help Center (AHC) Indonesia Dalam Menangani Kasus Mental Illness Penggemar Bangtan Sonyeondan (BTS Riyantie, Mayang; Romli, Romli; Shebira, Hani; Barizki, Rezzi Nanda
LUGAS Jurnal Komunikasi Vol 6, No 2: Desember 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i2.2672

Abstract

Communication Management is a way of communication carried out by an organization in order to achieve certain goals. This communication management is implemented by the Army Help Center (AHC) in dealing with cases of mental illness in BTS fans. Korean Boyband fans are always characterized as bigotry or excessive behavior, so that they often make their fans feel inferior or experience other mental disorders. The purpose of this study was to determine the AHC communication management in dealing with cases of mental illness of BTS fans. The research method used is descriptive qualitative research method with data collection techniques through interviews and observation as well as literature study techniques and also documentation.The results of the study show that communication management carried out by AHC is by providing social media Twitter as a media for consultation with ARMY, then seeking and or receiving data from fans who consult on their problems (Fact Finding), Planning steps for communication and problem solving approaches using the right language and easy to accept (Planning), Communicating through social media and providing good emotional control and a humanist approach with positive communication language (Action and Communications) and conducting evaluations by controlling the fans' condition after consultation with AHC (Evaluating). From the findings, AHC provides communication therapy as comfortable as possible to BTS fans so that the mental illness they experience can be resolved properly. Communication barriers found in this study are semantic barriers in the form of difficulty interpreting messages and technical barriers in the form of difficulty finding free time.
Strategi Personal Branding Aktor Politik Ferdiansyah Anggota DPRD Tanggerang Selatan melalui Instagram alam, cholidi asadil
LUGAS Jurnal Komunikasi Vol 6, No 2: Desember 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i2.1581

Abstract

Article history Received Revised Accepted The use of social media by political actors to enhance public confidence in themselves and to establish a public image Politicians' personal branding on social media will affect people's impressions of themselves and make it easier for them to communicate politically. Ferdiansyah is a political actor who is a member of the South Tangerang DPRD and uses social media to communicate with the public. Instagram is a social media platform that allows users to interact in two directions. Ferdiansyah uses it to establish personal branding by expressing his personality from each upload, which will make it simpler for him to communicate with his community on political issues. This article discusses Ferdiansyah's personal branding approaches, which are based on four personal branding formation and development strategies. A descriptive qualitative methodology is used in this research. According to the result of this research, Ferdiansyah has implemented four successful personal branding strategies in order to bring him closer to the community and strengthen his credibility.
Komunikasi Pembangunan Partisipatif Warga Ibu Kota Dalam Pengelolaan Sampah Rumah Tangga Arlena, Wenny Maya; Sidharta, Veranus
LUGAS Jurnal Komunikasi Vol 6, No 2: Desember 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i2.2134

Abstract

Upaya pencapaian target Tujuan Pembangunan Berkelanjutan TPB/SDGs dalam menjaga kualitas lingkungan hidup memerlukan partisipasi dari semua pihak khususnya masyarakat dalam hal menjaga lingkungan yang sehat tanpa pencemaran yang diakibatkan oleh sampah. Salah satu aspek utama dalam menjaga dan meningkatan kualitas lingkungan adalah kepedulian masyarakat dalam pengelolaan sampah rumah tangga dalam lingkungan sosial mereka. Tujuan dari penelitian ini untuk melihat model komunikasi partisipatif masyarakat dalam pengelolaan sampah rumah tangga serta faktor-faktor apa saja yang menjadi penentu partisipasi masyarakat dalam pengelolaan sampah rumah tangga di Kelurahan Petukangan Utara RT 10, RW 2, Pesangrahan, Jakarta Selatan. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan menggunakan paradigma konstruktivisme dan data yang digunakan merupakan data primer dan data sekunder. Hasil dari penelitian adalah kehadiran kelompok swadaya masyarakat KSM Nyiur  menciptakan capacity building bagi masyarakat melalui partisipasi dalam menjaga lingkungan dan mendorong terbentuknya kesadaran dan kemadirian serta pengetahuan dalam pengelolaan sampah yang dapat menciptakan nilai ekonomi tambah dan kreativitas dengan melakukan daur ulang sampah.Kata Kunci: Komunikasi Pembangunan, Komunikasi Partisipatori, Pengelolaan Sampah
Peranan Public Relations dalam Kegiatan Happy Selling untuk Mengelola Citra Positif (Studi Kasus : PT Bank Mandiri (Persero)Tbk Vilbia, Eka Yona
LUGAS Jurnal Komunikasi Vol 6, No 2: Desember 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i2.1806

Abstract

Companies that already have a positive image in the eyes of the public but there are many customers and prospective customers who have not received information about the products being marketed so that the role of public relations is needed in providing information. The purpose of this study is to analyze the role of public relations in happy selling activities to manage a positive image at PT Bank Mandiri (Persero) Tbk West Jakarta as a company engaged in banking services in Indonesia. The concept used in this study is the concept of RosadyRuslan (2016). This research method uses descriptive qualitative method. Data collection techniques using observation techniques, in-depth interviews, literature studies both printed and online. The results of this study indicate that the role of Public Relations at PT. Bank Mandiri (Persero) Tbk West Jakarta uses the concept of the role of public relations as a communicator and relationship in managing a positive image, with various activities such as Happy Selling to become a bridge between customers and Bank Mandiri in delivering information - information about Bank Mandiri products. So far all activities implemented through happy selling activities have been carried out well so that a positive image remains well formed at PT. Bank Mandiri (Persero) Tbk West Jakarta.
Image Branding Destination Pembangunan Desa Wisata di Objek Wisata Sendang Senjoyo Salatiga, Semarang Susanti, Endang; Utami, Noviandari Sari; Sholeh, Muhammad
LUGAS Jurnal Komunikasi Vol 6, No 2: Desember 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i2.2590

Abstract

The image of tourism destinations has become the focus of research in recent decades. Tourism has an important role in the economies of developing countries that depend on tourism revenues as the main source of income. The tourism industry players are trying hard to attract more tourists and increase tourism revenue, in which the competition among these destinations is increasing day by day. Sendang Senjoyo is one of the tourism objects located in Tegal Weton Village, Tingkir District, Salatiga Regency, Semarang. This tourist attraction offers a spring tour known as the Spring Senjoyo spring or Umbul Senjoyo which promises natural beauty with a cool atmosphere and the freshness of the clear water.This research method uses a qualitative descriptive approach, the purpose of this study is to find out how the Image Branding Destination for Tourism Village Development in Senjang Senjoyo Tourism Object, Salatiga. The resource persons taken in this study amounted to 3 people consisting of the Head of Tegalwaton Village, Semarang Regency, the tourism object manager (BUMDES) Sendang Senjoyo, and the surrounding community or tourists. The results of this study indicate that the management of the Senjoyo tourist attraction is carried out by the Tegalwaton Village government in collaboration with the Village-Owned Enterprises (BUMDES) and local communities. Image Branding Destination Sendang Senjoyo tourist attraction was built with the concept of spiritual, nature, entertainment, tree museum and springs. The lack of facilities and infrastructure at the Senjang Senjoyo tourist attraction which is still not optimal and not functioning properly, as well as the absence of natural resource development for tourism object managers to be given training in improving the ability to manage tourist attractions.Keywords:,The image of tourism destinations has become the focus of research in recent decades. Tourism has an important role in the economies of developing countries that depend on tourism revenues as the main source of income. The tourism industry players are trying hard to attract more tourists and increase tourism revenue, in which the competition among these destinations is increasing day by day. Sendang Senjoyo is one of the tourism objects located in Tegal Weton Village, Tingkir District, Salatiga Regency, Semarang. This tourist attraction offers a spring tour known as the Spring Senjoyo spring or Umbul Senjoyo which promises natural beauty with a cool atmosphere and the freshness of the clear water.This research method uses a qualitative descriptive approach, the purpose of this study is to find out how the Image Branding Destination for Tourism Village Development in Senjang Senjoyo Tourism Object, Salatiga. The resource persons taken in this study amounted to 3 people consisting of the Head of Tegalwaton Village, Semarang Regency, the tourism object manager (BUMDES) Sendang Senjoyo, and the surrounding community or tourists. The results of this study indicate that the management of the Senjoyo tourist attraction is carried out by the Tegalwaton Village government in collaboration with the Village-Owned Enterprises (BUMDES) and local communities. Image Branding Destination Sendang Senjoyo tourist attraction was built with the concept of spiritual, nature, entertainment, tree museum and springs. The lack of facilities and infrastructure at the Senjang Senjoyo tourist attraction which is still not optimal and not functioning properly, as well as the absence of natural resource development for tourism object managers to be given training in improving the ability to manage tourist attractions. 
Analisis Strategi Komunikasi Dalam Pelaksanaan Pelatihan Penggunaan Aplikasi Grab Merchant Pada Pt. Grab Teknologi Indonesia Wulantresna, Pratami; Pramesti Dewi, Rd. Dancu Lokita; Prihadini, Diana; Retnosari, Desi
LUGAS Jurnal Komunikasi Vol 6, No 2: Desember 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i2.2771

Abstract

In communicating the right strategy is needed so that the purposeof communication can be achieved well. Communication is donewithout the resulting strategy many errors in the actualization ofthe information obtained. Strategy communication is not only theformulation of concepts and implementation, more than thatstrategy communication is carried out in stages with a clear goal. There are 6 stages communication strategy is the source,message, channel, receiver, effect and feedback. As An AnalysisOf Communication Strategies In The Implementation Of Training Use of Grab Merchant application at PT. GrabTechnology Indonesia. Is a training program, the training needsto pay attention to management or management. Management is important so thattraining objectives can be achieved to the maximum. As withmanagement in general, management training programs related tothe activities of the Trident, namely planning, implementation, andevaluation.
Digital Marketing sebagai Optimalisasi Strategi Pemasaran Wirausaha Muda “Clothing PRJBus” dalam Meningkatkan Omset Bisnis UMKM Putri, Synthia Sumartini
LUGAS Jurnal Komunikasi Vol 6, No 2: Desember 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i2.1982

Abstract

Digital marketing is now the key to online-based marketing to promote its products. Economic sector and Micro, Small and Medium Enterprises. Business Entities (MSMEs) have felt the impact since the current pandemic. Especially young entrepreneurs who are in the bus clothing business. The clothing bus business was initially established since covid hit in 2021. The purpose of this study is to find out how these young entrepreneurs optimize digital marketing to increase their MSME turnover. This study uses a phenomenological method which is a type of qualitative research to interpret and explain someone's experience or experience. Data collection techniques using interviews, observation and documentation. The results of the data that the researchers found that the clothing bus business was carried out by a young person, digital marketing using advertising, marketing, and social media content so that it could invite the public from various regions. Marketing that is used through celebrity endorsements in order to attract public attention.
Penggunaan Story Akun Instagram @Dapoer.Delapansebagai Digital Marketing pada Generasi Z di Masa Pandemi Covid-19 Kuncoroyakti, Yohanes Arie; Wiklestari, Indah; Syahda, Tiara; Prisilia, Iftitah Chika
LUGAS Jurnal Komunikasi Vol 6, No 2: Desember 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i2.1950

Abstract

The development of advanced technology invites many positives that have many uses that many of its users can utilize, one of the Instagram users who utilize the Feature owned by Instagram which is the founder of small businesses. Social media Instagram has many of its users one of which is generation Z.  Generation Z is a group of people born in 1996 - 2010, Generation Z grew together with the internet and social media. Instagram also makes it easier for small business founders to promote the goods they sell, one account that utilizes it is, account @dapoer.delapan. Owner acoount @dapoer.delapan uses digital marketing as a form of marketing that utilizes digital technology. Digital marketing is also defined as marketing activity using internet-based media (Wardhana, 2015). This study aims to analyze the advantages and disadvantages of using Story Instagram as digital marketing on account @dapoer.delapan, which uses a qualitative approach with a phenomenological approach. The subject of this study is the owner of the Instagram @dapoer.delapan account, where the object of this study is the story Instagram that has a variety of supporting features as a digital marketing medium. The results of this study conclude that although there are many ease and advantages that can be felt to Z generation as home-grown small business operators. But it also has shortcomings to pay particular attention to if it wants its business to grow as well as profit and gain time-saving efficiency

Page 8 of 14 | Total Record : 132

 6   7   8   9   10 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol. 9 No. 1: Juni 2025 Vol 9, No 1: Juni 2025 Vol 8, No 2: Desember 2024 Vol 8, No 1: Juni 2024 Vol 7, No 2: Desember 2023 Vol 7, No 1: JUNI 2023 Vol 6, No 2: Desember 2022 Vol 6, No 1: Juni 2022 Vol 5, No 2: Desember 2021 Vol 5, No 1: Juni 2021 Vol 4, No 2: DESEMBER 2020 Vol 4, No 1: Juni 2020 Vol 3, No 2: Desember 2019 Vol 3, No 1: Juni 2019 Vol 2, No 2: Desember 2018 Vol 2, No 1: Juni 2018 Vol 1, No 2: Desember 2017 Vol 1, No 1: Juni 2017 More Issue