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INDONESIA
COMMED: Jurnal Komunikasi dan Media
Published by Universitas Putera Batam
ISSN : 25278673     EISSN : 26156725     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal komunikasi dan media diterbitkan dua kali setahun oleh Program Studi Ilmu Komunikasi Universitas Putera Batam. Jurnal ini merupakan sarana publikasi karya ilmiah bagi kaum akademisi dan praktisi. Jurnal ini menerbitkan artikel dari hasil penelitian baik penelitian lapangan (laporan penelitian) maupun penelitian pustaka (kajian pustaka), artikel kajian konseptual, rensensi buku ilmiah terkait dengan permasalahan dan isu-isu aktual ilmu komunikasi.
Arjuna Subject : -
Articles 106 Documents
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PERAN DAN AKTIVITAS KOMUNIKAI DIVISI ACCOUNT EXECUTIVE PADA DIGITAL AGENCY Nindyta Aisyah Dwityas; Kasiful Fadli; Fitri Aprilia; Rizki Briandana
Commed : Jurnal Komunikasi dan Media Vol. 5 No. 2 (2021): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/commed.v5i2.2668

Abstract

Penelitian ini bertujuan untuk mengetahui strategi komunikasi Account Executive PT. Doxadigital Indonesia dalam mendapatkan klien baru pada periode tahun 2019. Doxadigital Indonesia yang merupakan salah satu full service agency dalam bidang digital marketing yang telah menangani aktivitas promosi brand-brand besar di Indonesia dan mengalami peningkatan kerjasama dengan brand baru sebesar 6% pada tahun 2019. Metodologi yang digunakan adalah studi kasus dengan teknik pengumpulan data menggunakan wawancara mendalam Hasil penelitian menyatakan bahwa arah strategi komunikasi yang dilakukan AE ialah persuasif dan edukatif, dan aktivitas utama AE dalam menjalankan arah strategi komunikasi ialah pada saat AE melakukan meeting dengan klien. Setelah project dengan klien selesai, AE akan tetap memelihara hubungan baik dengan klien. Segala proses yang dilakukan AE memiliki aktivitas komunikasi yang sudah dipersiapkan untuk AE agar memiliki efek yang positif bagi kelangsungan kerjasama klien dan agency.
ANALISIS PERAN DILOMASI DIGITAL DALAM KOMUNIKASI INTERNATIONAL Ahmad Saudi
Commed : Jurnal Komunikasi dan Media Vol. 5 No. 2 (2021): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/commed.v5i2.1980

Abstract

Abstract This study aims to find out how the role of digital diplomacy in international communication activities is carried out by international actors, namely the state. The development of technology and information affects the formation of digital society in the current era of globalization and is the basis for changing conventional forms of diplomacy in the direction known as digital diplomacy used in various countries. This study uses qualitative research methods with the technique of collecting reference sources of literature studies and data sources from books, journals, websites and newspapers that are relevant to the topic of this research. The results of this study show the important role of digital diplomacy by various countries in the process of international communication to achieve the goals of national interests namely politics, economy, education and security. Digital diplomacy has become an effective and efficient international communication tool so that international actors have begun to develop and implement it in their various diplomatic policies and activities. Keywords: Digital Diplomacy, International Communication, Globalization, Information Technology
Pengaruh Brand Ambassador dan Word of Mouth Terhadap Brand Image Produk Fashion Damn! I Love Indonesia di Kalangan Mahasiswa Tangerang Rinaldo Rusli; Yonaz Salasa; Rabella Dimelati Hutabarat
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 1 (2021): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

Pada awalnya ketika brand bukanlah menjadi suatu hal yang penting, konsumen dapat dengan mudah memilih dan menggunakan barang sesuai dengan yang dibutuhkannya. Namun seiiring dengan berkembanganya perubahan jaman, sekarang ini brand begitu penting karena dapat mencerminkan karakter konsumen Untuk memberikan image terhadap brand tersebut, banyak strategi yang dilakukan, seperti menggunakan brand ambassador dan word of mouth. Kedua hal ini dianggap penting dan efektif dalam membentuk sebuah brand image di benak konsumen. Karena hal tersebut di atas, maka dalam penelitian ini akan dibahas mengenai seberapa besar pengaruh brand ambassasdor dan word of mouth terhadap brand image produk fashion Damn! I Love Indonesia. Metode yang digunakan dalam penelitian ini yaitu eksplanatif survei. Data dari penelitian akan diolah dengan menggunakan SPSS Version 22 for Windows. Hasil dari penelitian ini menunjukkan bahwa pengaruh brand ambassador terhadap brand image sebesar 41,6% dan pengaruh word of mouth terhadap brand image sebesar 18,8%.
DRAMATURGI PADA FILM YOU’VE GOT MAIL Andre Ikhsano; Asifa Fauzia
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 1 (2021): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

Every human being naturally wants peace, but on the other hand, contradictory traits are also present in the form of hostility and conflict. The film You've Got Mail tells the story of the two main characters who have conflicts with each other in the real world and at the same time also establish good relations with each other through e-mail. This duality is unique and interesting to study more deeply through Erving Goffman's dramaturgical perspective in the form of a front stage and a backstage which can dissect two sides in a social conflict between individuals. Research-based on the constructivism paradigm with a qualitative approach and through Barthes' semiotic analysis, which focuses on four scenes in the film you've got mail; managed to find that the front stage and backstage elements are described in detail, and it can be seen that the front stage is more dominant than the backstage. This has implications for impression management which is thicker on the element of imaging by the communicator. Keywords: Conflict, Dramaturgy, Front Stage, Back Stage, Impression Management
STRATEGI KOMUNIKASI DALAM MEMPERTAHANKAN EKSISTENSI BATIK TULIS GARUTAN Zikri Fachrul Nurhadi; Haryadi Mujianto; Hardan Adha Apriana
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 1 (2021): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

Batik Tulis Garutan is part of the local wisdom typical of Garut Regency which is still surviving until now. Currently, Batik Tulis Garutan is concentrated in Garut city, the average production capacity per year is 1,600 pieces. Based on the data obtained, this study intends to find out how the Garutan Batik Written House RM maintains the existence of Garutan hand-drawn batik. The purpose of this study is to explain how to define problems or opportunities, planning and programming, taking action and communication, and evaluating programs in the Communication Strategy of Rumah Batik Tulis Garutan RM. The research method used is a qualitative descriptive method. While the data collection techniques used in this study were in-depth interviews, observation and documentation. The subject of this research is the Garutan Batik Writer House Manager, who is involved in implementing the communication program planning strategy, totaling three people using snowball sampling. The result of the research shows that Rumah Batik Tulis Garutan RM has not been able to implement the implementation of the workshop program as a communication strategy in maintaining the existence of Batik Tulis Garutan. It is shown that Rumah Batik Tulis Garutan RM .in defining the problem or analyzing the situation is not enough to find out how the problem is happening, because it is more focused on the production and sale of products. In the planning and programming strategy there is a structured plan that contains goals, targets, conveys messages in an informative, persuasive and instructive manner, but there is no maximum technical arrangement, the strategy is carried out by maximizing good relations with external parties as targets and utilizing the media. Implementation is done by compiling a periodic scale, the allocation of resources. The evaluation was carried out by Rumah Batik Tulis Garutan RM based on the number of participants, with this number it can be seen that the enthusiasm of the community in supporting the implementation of the program was carried out.
Opini Mahasiswa Pengguna Media Online Pada Kredibilitas Akurasi Portal Dakta.Com Ditinjau Dari Penyajian Berita Sri Desti Purwatiningsih; M Syahriramdani; Michael Jibrael Rorong
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 1 (2021): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

The evolution of uncontrolled journalism become attention by reason of frequently not putting the objectivity as priority. (The accuracy credibility of news presentation). The purpose of this research is to understand the opinions of students who use online media on accuracy credibility of Dakta.com portal reviewed from their news presentation. This research uses ABC of Attitude theory by D.W. Rajecki (Affective, Behavioral, Cognitif). The components used are only on C component (Cognition). This research also uses Non probability sampling (sampling jenuh) and quantitative approach with quantitative descriptive method. Result of the research presents major percentage of students’ opinions tendency is in the expectation dimension. Students hope that Dakta.com can improve the accuracy credibility of their news presentation and update the content momentarily.
INSTAGRAM SEBAGAI MEDIA SOSIAL DALAM MEMBENTUK PERSONAL BRANDING NASYA MARCELLA Dina Sudarmika; Novia Sella
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 1 (2021): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

Currently, technology is evolving very rapidly. One of the things people can do on in this digital era is to build strong personal branding through social media. Personal branding it based on the values of life and has a high relevance to who one is. This research uses CMC concept (Computer Mediated Communication). This research uses a type of qualitative research with descriptive methods such as conduct direct research, conduct in-depth observations and describe facts in the field. In the research, researchers explored Nasya Marcella's personal branding through Instagram social media. Nasya Marcella is an actress who has values, qualities, principles and has had a positive image in the public. so that it became the hallmark of the figure of Nasya Marcella. Nasya Marcella communicates all of her works through uploading photos or videos on social media Instagram so that it creates a public perception of her. In this research, Nasya Marcella has fulfilled all the main elements of the personal branding formation process according by Peter Montoya.
ANALISIS SEMIOTIKA PEMASARAN OSWALD DENGAN SISTEM CONSUMER BRANDSCAPE PADA IKLAN MS GLOW FOR MEN #SEMUAJUGABISA Linna Friska; Lasmery Rosentauly Maissalinya Girsang
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 1 (2021): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

Advertising has the power to change the mindset of an exposed audience. Therefore, advertisements must attract the attention of audiences by displaying advertising visualizations that are packaged in a unique way but cannot be separated from the main message to be conveyed to the audience. The more unique an ad will get a lot of responses from the audience and it is possible that the ad will go viral. This study aims to reveal the meaning of MS Glow For Men's viral advertisement titled #SemuaJugabisa. The virality of the MS Glow For Men ad on social media Instagram is due to the presentation of unusual visualizations and an advertising story wrapped in comedy featuring well-known comedians in Indonesia, Babe Cabiita and Marshel Widianto who are also brand ambassadors of MS Glow For Men. The results of the research through Oswald's Marketing Semiotics analysis with the Consumer Brandscape system reveal the meaning behind the MS Glow For Men #SemuaJugabisa advertisement, where MS Glow For Men has the motivation to break the concept of beauty standards for brand ambassadors, advertising stars and all men in using facial care products. So that the goal of MS Glow For Men is achieved, which is to make all men have a well-groomed, clean and radiant face or what is known as 'glowing'. Keywords: Semiotics, Oswald Marketing Semiotics, Consumer Brandscape, Beauty Standard, Men's Skincare
STRATEGI KAMPANYE POLITIK KANDIDAT PETAHANA DI DAERAH RENTAN KALAH Muhamad Erfan; Iis Zilfah Adnan
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 1 (2021): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

This study discusses a new phenomenon in politics in Garut Regency. Rudy Gunawan and Helmi Budiman (RGHB) became the first incumbent candidates who were successfully re-elected in the second period of regional elections in Garut in 2018. This research is about how candidates and teams in the campaign to win again in areas prone to losing for incumbent candidates. The purpose of this study is to provide an overview, evaluative structure and teamwork in winning the RGHB in the second period. This study uses a qualitative approach. Data was collected through qualitative observations, interviews, and qualitative document collection. The results of this study are incumbent candidates are able to carry out communicator selection strategies, messages supported by the media to strengthen support from old voters Rudy-Helmi during the Regional Head Election in 2013, and change the orientation of choosing from new voters. This research can be used as a concept of political campaign strategy and the winning of political candidates in the future as well as consideration in formulating the incumbent candidate's campaign strategy. Keywords: Campaign; Political Communication; Incumbent
EFEKTIVITAS KOMUNIKASI INTERPERSONAL PADA PEMBELAJARAN PROGRAM KAMPUS MERDEKA: (Studi Kasus Kampus Mengajar Di SDN 1 Ragawacana Kuningan) Muhamad Hilman Firmansyah; Chotijah Fanaqi; Sabiila Asti Sukmana
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 2 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

Kegiatan belajar mengajar pada hakikatnya merupakan aktivitas komunikasi yang terjalin antara pendidik dan peserta didik dalam suatu lingkungan belajar. Penelitian ini bertujuan untuk menganalisis  pelaksanaan Kampus Merdeka yang diemban oleh para mahasiswa yang berperan sebagai pendamping belajar. Dalam hal ini  analisis dititikberatkan pada komunikasi interpersonal  para mahasiswa pendamping ketika berada di dalam kelas.  Metode penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif kualitatif dengan pendekatan case study research (studi kasus). Dalam penelitian ini, studi kasus dianggap tepat karena sesuai dengan tujuan penelitian ini, yaitu ingin mengungkap efektivitas komunikasi interpersonal yang dilakukan oleh para mahasiswa kampus mengajar dalam mengadakan pendampingan belajar.  Teknik pengumpulan data yang digunakan dalam penelitian ini diantaranya yaitu dengan cara wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa program kampus mengajar efektif berdasarkan teori komunikasi interpersonal dari Devito (1997), di mana siswa wilayah sasaran program, yakni kelas 5 SDN 1 Ragawacana Kabupaten Kuningan Jawa Barat.merasakan kualitas umum komunikasi interpersonal yang dibutuhkan dalam pembelajaran, yakni terbuka, empati, sikap mendukung, sikap positif, dan merasa setara. Hal tersebut juga dirasakan oleh pihak sekolah, yakni wali kelas 5 dan guru pendamping/pamong, serta dibenarkan oleh para mahasiswa yang menjadi pendamping belajar dalam mengikuti program kampus mengajar.

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