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INDONESIA
COMMED: Jurnal Komunikasi dan Media
Published by Universitas Putera Batam
ISSN : 25278673     EISSN : 26156725     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal komunikasi dan media diterbitkan dua kali setahun oleh Program Studi Ilmu Komunikasi Universitas Putera Batam. Jurnal ini merupakan sarana publikasi karya ilmiah bagi kaum akademisi dan praktisi. Jurnal ini menerbitkan artikel dari hasil penelitian baik penelitian lapangan (laporan penelitian) maupun penelitian pustaka (kajian pustaka), artikel kajian konseptual, rensensi buku ilmiah terkait dengan permasalahan dan isu-isu aktual ilmu komunikasi.
Arjuna Subject : -
Articles 106 Documents
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CHRIS ROCK, FROM COMEDY TO TRAGEDY: PHENOMENON ON OSCAR 2022 STAGE Lambok Hermanto Sihombing; Maria Paskalia Aninda
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 2 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

This study aims to analyze the phenomenon at the 2022 Oscars. The origin of this issue is the tragic joke-turned-tragic slapping by Chris Rock. This research utilized a descriptive qualitative methodology. The primary source for this study was content analysis data from Oscar 2022, when Chris Rock hosted. This research's objective was determined in three steps: data gathering from YouTube and Instagram channels, data analysis, and discussion and results. After all the data was collected, the researchers tried to find the theory of superiority and underestimation in Gauter (1988) as the situation showed how Chris Rock used Jada Pinkett as a joke. Based on data analysis, the researchers determined that the OSCAR 2022 case study was separated into the following sections: The context of comedy, Moral power, and code of ethics on stage. Based on the analysis results, the researchers found out that the most important takeaway from this topic is that not everything is appropriate and worthy of being converted into a joke, much alone entertaining the public.
ANALISIS WACANA KRITIS PEMBERITAAN KASUS PENYALAHGUNAKAN NARKOTIKA OLEH ANGGOTA POLISI KOMPOL YUNI DI DETIK.COM Zikri Fachrul Nurhadi; Heri Hendrawan; Agi Sugiana
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 2 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

This research was motivated by the emergence of news about the abuse of narcotics by unscrupulous members of the police, Kompol Yuni, which had become the talk of the wider community, so that many media reported on this case, including detik.com. The purpose of this study was to explain the level of text, social cognition, and the social context of the law of imprisonment by the police officers at detik.com. The research method in this study uses descriptive qualitative with a critical paradigm. The theory used is the theory of critical discourse analysis of the Teun A Van Dijk model. While the data collection techniques used are interviews, literature study, and documentation. With journalists, members of the police, and also members of the National Narcotics Agency. The results showed that at the text level, the elements of the macro structure, superstructure, and micro structure explained an unfavorable situation experienced by the Greek composer. At the level of social cognition, journalists tend to see that Kompol Yuni is in the wrong and this case is interesting news that can be consumed by the public. The level of social context in this news discourse is the practice of power carried out by detik.com against published news and the existence of full access power in handling cases by the West Java Regional Police Propam. From the results of the study, it can be said that reporting on Narcotics by the yuni police at the level of text, social cognition, and social context both highlighted the yuni police as the main role in this case.
STRATEGI MARKETING DESA WISATA BERBASIS DIGITAL Chotijah Fanaqi; Ummu Salamah; Devi Gusara Rahmadhan
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 2 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

This study aims to look at the model of using digital media as a marketing strategy for Sindangkasih Tourism Village. This study uses a qualitative approach using the theory of Marketing Public Relations Strategy which gave birth to a three-way strategy which consists of the Pull Strategy, Push Strategy, and Pass Strategy. The data collection techniques used observation, interviews, and documentation. The informants came from the managers and visitors of the Sindangkasih Tourism Village. Meanwhile, the resource persons came from academics in the field of digital marketing and the Garut Regency Tourism Office. The results of this study indicate that in its digital marketing strategy, Sindangkasih Tourism Village uses a three-way strategy which includes a pull, push, and pass strategy. In the pull strategy, the manager utilizes a digital base including websites and social media, especially Instagram. The push strategy applies several ways, namely by personal selling, collaboration with travel parties, and giving bonuses to those who participate in providing promotions related to the Sindangkasih Tourism Village. While the strategy pass is by holding Sapta Pesona, events, and cooperation with third parties in covering activities held by Sindangkasih Tourism Village such as mass media and sharing content with visitors.
EKSISTENSI JURNALIS PEREMPUAN DALAM MEMPERTAHANKAN KESETARAAN GENDER DI INSPIRA TV BANDUNG Ridwan Mustopa; Achmad Wildan Kurniawan; Susi Septianti
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 2 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

This research is motivated by the problem of gender equality that still often occurs. The main cause of the gender gap is social values, meanwhile the ability, willingness, and readiness of women themselves to change the situation are not actually implemented. The purpose of this study is to explain how female journalists maintain gender equality amidst the patriarchal social structure in terms of motives, experiences and meanings. This study uses a qualitative descriptive method and using the phenomenological theory of Alfred Schutz and Husserl. While the data collection techniques used in this study were through observation, interviews and documentation studies. The subjects in this study were female journalists at Inspira Tv Bandung, to determine the informants, the researchers used Snow Ball Sampling. The results of this study indicate the characteristics of the motives of female journalists at Inspira Tv Bandung assessing that the work of journalists is a noble job and is a pleasure in reporting. Based on the characteristics of the experience, several female journalists at Inspira Tv Bandung had negative experiences such as verbal harassment, being looked down upon and being seconded. on the characteristics of the meaning of female journalists on Inspira Tv Bandung interpreting it with feelings, not being underestimated because of gender and some journalists interpret it by working professionally and with quality.
PENGARUH KREDIBILITAS BRAND AMBASSADOR “BANGTAN SONYEONDAN (BTS)” DAN BRAND IMAGE “TOKOPEDIA” TERHADAP MINAT AKSES APLIKASI E-COMMERCE: (Studi Deskriptif Kuantitatif Pada Komunitas BTS Army Amino Bandung) Novie Susanti S; Annisa Husnusyifa; Novi Hidayati
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 2 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

This study aims to determine and explain how the influence of the credibility of the Ambassador brand "Bangtan Sonyeondan (BTS)" and Brand Image "Tokopedia" on the interest in accessing e-Commerce applications. In this study, the population of this study is the Army Amino BTS Community Bandung with a sample size of 92 respondents. The sampling technique uses probability sampling with the type of simple random sampling. The approach used by researchers is a quantitative approach to the type of survey research methods. Data collection techniques used were questionnaire and documentation researchers while the data analysis techniques used by researchers were the normality test, multiple linear regression testing, and the coefficient of determination with the help of SPSS software. Based on the results of the research conducted, it shows that the credibility of the Brand Ambassador "Bangtan Sonyeondan (BTS)" and the Brand Image "Tokopedia" has a positive and significant effect on E-Commerce Application Access Interest. The selection of a brand ambassador with an attractive appearance, qualified expertise and high credibility will present the brand image of a product to attract and increase consumer interest and interest in accessing e-commerce applications, especially "Tokopedia".
PEMAKNAAN KOMUNIKASI BUDAYA MASYARAKAT SUNDA: (STUDY FENOMENOLOGI PEMAKNAAN KATA SAMPURASUN PADA REMAJA) Deri Hudaya Deri; Haryadi Mujianto; Iis Zilfah Adnan; Gantha Pagarsandya
Commed : Jurnal Komunikasi dan Media Vol. 6 No. 2 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

The objective of this research is analyze the motives, meanings and experiences experienced by Garut youth in the use of the sentence "Sampurasun”. This study uses a qualitative phenomenological approach. Data collection techniques used by researchers are in-depth interviews, documentation, and observation. Data collection techniques used are in-depth interviews, documentation, and observation. With Sundanese Cultural Resource Person. The results of this study say that in Sundanese communication there is a characteristic in escorting conversations and what is used is a sentence "Sampurasun" which has a very deep meaning, but in its use today it experiences a shift in meaning which is influenced by internal and external factors in this case. The researcher found with various informants' perspectives on the motives of meaning and experience in the pronunciation of the sentence "Sampurasun" which resulted in an answer to several things that made a shift in the meaning of a sentence and also here found the actual meaning said by the resource person, namely the Sundanese Cultural himself.
STRATEGI INTEGRATED MARKETING COMMUNICATION PT GO-JEK DALAM LAYANAN JASA GO-FOOD RESTY MUSTIKA PRATIWI; IIS ZILFAH ADNAN; Mega Agustina Putu Sanusi
Commed : Jurnal Komunikasi dan Media Vol. 7 No. 1 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/commed.v7i1.6412

Abstract

This research is motivated by the achievements of PT Go-Jek in marketing Go-Food services in the past two years. The achievements are allegedly caused by the implementation of the Integrated Marketing Communication (IMC) strategy through the activities of advertising, personal selling, sales promotion, marketing sponsorship, public relations, and point of purchase communication. These activities involve the use of marketing tools, which include digital tools, tool components, and digital access, as well as aspects of the company's human resources effectively. The purpose of this research is to find out and analyze the steps of the Integrated Marketing Communication strategy of PT Go-Jek in the Go-Food service in Garut. The results of the study concluded, that: 1) PT Go-Jek's Human Resources are sufficiently adequate in terms of competence to properly implement all aspects of the IMC; understanding of the use of digital devices (digital tools) is quite good; understanding the use of tool components is good; understanding the use of digital access is also quite good; 2) Advertising material or messages of Go-Food services by PT Go-Jek are good, both through online and offline media; 3) The concept of direct offers through personal selling on Go-Food services by PT Go-Jek is good, both through online and offline media; 4) Direct incentives/bonuses through sales promotion by PT Go-Jek have been implemented well in attracting consumers; 5) Through marketing sponsorship in Go-Food services, PT Go-Jek's sponsor activities in an event are quite good; 6) Activities to establish relationships and social communication through public relations, such as updating the appearance of the Go-Jek application are quite well implemented; and 7) The use of several advertising tools and media, both in the PT Go-Jek office and in public places through point of purchase communication, is also carried out quite well. Keywords: Integrated Marketing Communication, Digital Marketing Tools, Go-Jek and Go-Food Services
PERANCANGAN CULTURE CRAFT CENTER SENI BUDAYA TRADISI MALUKU – TIFA SEBAGAI UPAYA PELESTARIAN SENI BUDAYA TRADISI INDONESIA David Magetanapuang; Niken Savitri Anggraeni; Achmad Mucharam
Commed : Jurnal Komunikasi dan Media Vol. 7 No. 1 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/commed.v7i1.6467

Abstract

Art can be interpreted as a creation made by humans that has an element of beauty. Art is able to evoke one's emotions and feelings. Culture itself is a form of life that develops together in a group of people in a way that is passed down from generation to generation. Cultural arts become the most selling point that can use as a valuable foreign exchange resource for the country. Currently, foreign tourists prefer to enjoy tourist destinations that have a traditional feel. Meanwhile, Indonesian youth today still lack love for traditional arts and culture in Indonesia. Some even don't know it at all, because currently, schools in Indonesia, especially internationally, are more likely to introduce modern and digital cultural arts. It's sad when one day imagining this Indonesian traditional culture will be disappears
PROSES DAN HAMBATAN DALAM PENULISAN KONTEN DI SITUS WEB OLEH AGENSI PERIKLANAN DIGITAL Maharani Imran
Commed : Jurnal Komunikasi dan Media Vol. 7 No. 1 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/commed.v7i1.6502

Abstract

Digital advertising agencies help brand owners manage and promote the brand over the internet so that the brand can persist and win the hearts of consumers by following trends or times. Content writers are needed to creatively shape ideas and concepts for a content to attract attention and influence the target audience. The purpose of this study is to describe the process and barriers of website content writing by digital advertising agencies. This study uses qualitative methods with a case study approach, data collection techniques using interviews, the data analysis techniques used in this study are thematic analysis. The outcome of this study is the process of writing website content by digital advertising agencies, consisting of obtaining keywords for articles from the management, collecting reference materials for articles related to the given keywords of articles, rewriting article content into new article content, paraphrasing the words in the article according to the received article keywords, checking articles using plagiarism checking software, sending article content to leaders and administrators for editing and for additional information in the form of interesting images related to the content of the created article, and uploading and publishing the articles on the website. From the results of this study, it is suggested that in the future, the keywords for the articles should be more diverse, the existing internet connection should be further improved, and the deadline for writing the website content should be weekly rather than daily.
TINJAUAN TENTANG CLICKBAIT DI MEDIA Olih Solihin; Rachmawati Widyaningrum; Farida Hariyati; Farida Hariyati; Zikri Fachrul Nurhadi; Effendi Agus Waluyo
Commed : Jurnal Komunikasi dan Media Vol. 7 No. 1 (2022): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/commed.v7i1.6599

Abstract

The ease of access to information via the internet certainly has a positive impact on the community, and at the same time the community also accepts the negative impact. One negative thing is the growth of clickbait produced by online mass media. This paper aims to examine clickbait starting from the definition, types of clickbait, the advantages and disadvantages of using clickbait in terms of business and journalism. This study uses a qualitative approach, using content analysis as the main research data source. The author reviews various journals that examine clickbait, books, and website searches. The results show that the use of clickbait is a strategy by the mass media to persuade their readers to visit their website, then the number of reader visits is used as the basis for media companies to compete with their business partners. Clickbait provides business benefits in a limited time, while from a journalistic perspective it is clearly very detrimental, because the journalistic quality is very bad.

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