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INDONESIA
PRoMEDIA
Published by Universitas 17 Agustus 1945 Jakarta
ISSN : -     EISSN : 24609633     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
JURNAL TENTANG PERMASALAHAN DAN ISU TERKINI DALAM PERKEMBANGAN KEHUMASAN SERTA MEDIA KOMUNIKASI. DITERBITKAN OLEH PROGRAM STUDI ILMU KOMUNIKASI UNIVERSITAS 17 AGUSTUS 1945 JAKARTA.
Arjuna Subject : -
Articles 190 Documents
 15   16   17   18   19 
Framing of News on the 190-Year Cultivation Rights Policy in the Indonesian Capital on detik.com for the July-August 2024 Period related to the Formation of the Government's Image Dewi Maria Herawati; Aviva Asa Yutika
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9426

Abstract

 The policy of granting Land Cultivation Rights (Hak Guna Usaha/HGU) for up to 190 years in the Nusantara Capital City (IKN) has generated public debate due to its connection with investment interests, land control, and the potential for agrarian conflicts. Mass media play an important role in framing this issue, which can influence public perceptions of government policies. This study aims to analyze how the online media outlet Detik.com frames the 190-year HGU policy in IKN and how such framing relates to the construction of the government’s image. This research employs the framing analysis model developed by Zhongdang Pan and Gerald M. Kosicki, which examines four structures: syntactic, script, thematic, and rhetorical. A descriptive qualitative approach was used with eight news articles from Detik.com published between July and August 2024 as the research object. Data were collected through documentation, literature review, and triangulation through interviews with journalists. The findings indicate that Detik.com tends to frame the HGU policy in a legitimative manner by emphasizing the legal basis of the policy, economic rationality, and the urgency of investment for the development of IKN. Through this framing pattern, Detik.com constructs the image of the government as a rational, pro-investment, and competent actor in managing national development.
Implementasi Visual Storytelling melalui Desain Grafis pada Media Sosial TVRI Nasional Alika Kasyaf Rahimah; Pudji Muljono; Fahmi Fuad Cholagi
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9095

Abstract

AbstractThe development of digital technology encourages public broadcasting institutions like TVRI to adapt by presenting social media content that is informative and engaging. This study analyzes the application of visual storytelling in TVRI Nasional's graphic design, identifies production challenges, and formulates design development strategies to enhance the effectiveness of public information. Through a qualitative descriptive approach, data were obtained through active participation, observation, interviews, and literature studies, then analyzed using the Miles and Huberman model. The results show that visual storytelling is applied through representational, interactive, and compositional meanings, reflected in educational themes, relevant illustrations, institutional colors, and clear visual compositions. The production process, which includes pre-production to post-production, requires close coordination, while tight deadlines and revisions remain the main challenges. The research concludes that visual storytelling enhances message clarity and strengthens TVRI's image as a public broadcaster. Recommendations include improving team coordination, exploring dynamic visual formats, expanding access to content performance data, and diversifying design templates.Keywords: Audience Engagement, Digital Media, Public Broadcasting, Visual Communication            AbstraksiPerkembangan teknologi digital mendorong lembaga penyiaran publik seperti TVRI untuk beradaptasi melalui penyajian konten media sosial yang informatif dan menarik. Penelitian ini menganalisis penerapan visual storytelling dalam desain grafis TVRI Nasional, mengidentifikasi tantangan produksi, serta merumuskan strategi pengembangan desain untuk meningkatkan efektivitas informasi publik. Melalui pendekatan deskriptif kualitatif, data diperoleh melalui partisipasi aktif, observasi, wawancara, dan studi literatur, lalu dianalisis menggunakan model Miles dan Huberman. Hasil menunjukkan bahwa visual storytelling diterapkan melalui makna representasional, interaktif, dan komposisional, tercermin dalam tema edukatif, ilustrasi relevan, warna institusional, dan komposisi visual yang jelas. Proses produksi yang meliputi pra-produksi hingga pasca-produksi membutuhkan koordinasi erat, sementara tenggat ketat dan revisi menjadi tantangan utama. Penelitian menyimpulkan bahwa visual storytelling meningkatkan kejelasan pesan dan memperkuat citra TVRI sebagai penyiar publik. Rekomendasi mencakup peningkatan koordinasi tim, eksplorasi format visual dinamis, perluasan akses data performa konten, dan diversifikasi template desain.Kata Kunci: Keterlibatan Audiens, Komunikasi Visual, Media Digital, Penyiaran Publik
Britain, Invasion Sanctions, and Russian Billionaires' Money: Communication Crisis in the Russian Military Operation in Ukraine Yonarisman Muhammad Akbar; Dina Fadiyah; Sapto Setyo Nugroho
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9574

Abstract

Russia's invasion of Ukraine triggered a series of economic sanctions from the UK targeting the Russian government and influential oligarchs with significant assets abroad, particularly in the UK. As a global financial center, London faced a major challenge in balancing sanctions enforcement with maintaining domestic economic stability. This situation created a complex communications crisis, where the UK government had to explain sanctions policy, manage public and international perceptions, and maintain domestic support. Russian billionaires, on the other hand, sought to defend their image and access through media campaigns and legal remedies. The research method used is qualitative research with a literature study design. The data collection technique uses secondary data from reference sources such as legal products, research articles, and journals collected from Google Scholar, Portal Garuda, and news portals. The literature study technique uses a traditional review also explores the communication dynamics that took place between the UK government, the Russian oligarchs and various other stakeholders. The focus is on how transparency, consistency and stakeholder engagement can help manage a communications crisis in this complex geopolitical context. The findings of this study provide insights into effective communication strategies in the face of stressful and challenging international situations. Keywords: Communication crisis, Sanctions, Russia-Ukraine military operation, London, International diplomacy, international relations, Sanction policy.
Strategi Marketing Politik melalui Pelabelan Gaya Komunikasi 'Koboi' Menteri Keuangan Purbaya dalam Pemberitaan Detik.com: Analisis Framing Robert Entman Ayyubi Kholid Saifullah; Reza Alerio Reihan; Usman Mansur; Nani Nurani Muksin
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9047

Abstract

Penelitian ini bertujuan menganalisis bagaimana media online Detik.Com membingkai Lebeling Gaya Komunikasi Koboi Menteri Keuangan Purbaya Yudhi Sadewa dan mengungkap keterkaitannya dengan strategi Propaganda Edward Bernays (Rekayasa Persetujuan). Penelitian kualitatif deskriptif ini menggunakan Analisis Framing Robert N. Entman pada dua berita Detik.Com. Hasil penelitian menunjukkan bahwa framing media secara struktural mendukung propaganda Purbaya. Hal ini terlihat dari elemen Diagnose Causes yang mengaitkan Gaya Koboi dengan perintah Presiden ("Saya Koboi itu disuruh Presiden"), membuktikan implementasi mekanisme Legitimasi Otoritas (Invisible Government) Bernays. Selain itu, elemen Make Moral Judgments secara konsisten memberikan penilaian moral positif (seperti "Jawaban Menohok"), yang berfungsi sebagai mekanisme Transfer nilai positif ke simbol 'Koboi'. Framing ini juga melakukan pengalihan isu dari kritik etika komunikasi ke urgensi tugas negara. Kesimpulannya, framing Detik.Com berperan aktif dalam mengarahkan konsensus publik, mengubah Gaya Koboi dari masalah komunikasi menjadi aset citra yang dilegitimasi secara sosial dan moral, sejalan dengan tujuan Rekayasa Persetujuan Bernays.
ANALISIS KONTEN INSTAGRAM @pariwisata.padang DESTINASI WISATA ALAM DI KOTA PADANG, SUMATRA BARAT DALAM PERSPEKTIF KOMUNIKASI PARIWISATA Radha Yasmin; Muaz Tanjung
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9464

Abstract

This study aims to analyze tourism communication on the official Instagram account of the Padang City Tourism Office (@pariwisata.padang) in promoting natural tourism destinations. From a tourism communication perspective, this research examines how messages are constructed through visuals, captions, hashtags, and audience interaction. A qualitative approach with content analysis techniques was applied to Instagram posts from March to June 2025. Data collection involved documentation and non-participant observation of visual aesthetics, storytelling narratives, and audience engagement. The results indicate that @pariwisata.padang effectively utilizes digital elements to build a positive destination image. However, the communication pattern remains predominantly one-way, leading to sub-optimal interactivity. Identified communication barriers include low two-way engagement, lack of Call to Action (CTA) strategies, and ineffective digital distribution. This study concludes that while Instagram is a vital tool for establishing destination image, strengthening interactive strategies is essential to enhance active participation among digital tourists.
Proses Kreatif Desain Grafis dalam Produksi Konten Feed Instagram TVRI Nasional Nashwa Aulia Ardhini; Amirudddin Saleh; Hamzah Hamzah
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9081

Abstract

Abstract The development of digital technology has changed the way society communicates and accesses information. Nowadays, information is not only obtained through television broadcasts but also through various digital platforms such as social media. As a public broadcasting institution, Televisi Republik Indonesia (TVRI) faces challenges in producing Instagram feed content. This study aims to analyze the creative process of graphic design and identify obstacles and solutions in the production of TVRI Nasional's Instagram feed content. This research uses a qualitative descriptive approach with data collection techniques through active participation, observation, and in-depth interviews. The theory used is Wallas' theory, which has four stages: preparation, incubation, illumination, and verification. The results show that the creative process of graphic design in producing TVRI Nasional's Instagram feed content runs adaptively. The creative process stages based on Wallas' theory are applied flexibly according to the characteristics of the @tvrinasional and @tvrisport accounts. The creative process carried out by graphic designers not only affects production but also impacts visual quality, information accuracy, and audience reception of the content. The obstacles encountered include technical issues related to network and design applications, high workload, and semantic barriers due to differences in understanding meanings. These obstacles were overcome through the implementation of SOPs, updating work equipment, utilizing design banks, setting production priorities, and strengthening team coordination The recommendations from this study are that TVRI improve the effectiveness of time management, optimize the use of work equipment, and improve coordination.Keywords: Creative process, Graphic Design, Instagram Feed, Social Media, TVRI        Abstraksi Perkembangan teknologi digital mengubah cara masyarakat dalam berkomunikasi dan mengakses informasi. Saat ini, informasi tidak hanya diperoleh melalui siaran televisi, namun juga berbagai platform digital seperti media sosial. Sebagai lembaga penyiaran publik, Televisi Republik Indonesia (TVRI) menghadapi tantangan dalam memproduksi konten feed Instagram. Penelitian ini bertujuan untuk menganalisis proses kreatif desain grafis serta mengidentifikasi hambatan dan solusi dalam produksi konten feed Instagram TVRI Nasional. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui partisipasi aktif, observasi, serta wawancara mendalam. Teori yang digunakan adalah teori Wallas memiliki empat tahapan, yaitu persiapan, Inkubasi, Iluminasi, dan Verifikasi. Hasil penelitian menunjukan bahwa proses kreatif desain grafis dalam produksi konten feed Instagram TVRI Nasional berjalan secara adaptif. Tahapan proses kreatif berdasarkan teori Wallas diterapkan secara fleksibel sesuai karakteristik akun @tvrinasional dan @tvrisport. Proses kreatif yang dilakukan desainer grafis tidak hanya memengaruhi produksi, tetapi juga berdampak pada kualitas visual, akurasi informasi, dan penerimaan audiens terhadap konten. Hambatan yang muncul mencakup kendala teknis terkait jaringan dan aplikasi desain, beban kerja tinggi, serta hambatan semantik akibat perbedaan pemahaman makna. Hambatan tersebut diatasi melalui penerapan SOP, pembaruan perangkat kerja, pemanfaatan bank desain, penentuan prioritas produksi, dan penguatan koordinasi tim. Saran dari penelitian ini adalah TVRI meningkatkan efektivitas manajemen waktu, mengoptimalkan penggunaan peralatan kerja, dan memperbaiki koordinasi.Kata Kunci:  Desain Grafis, Instagram Feed, Media Sosial, Proses Kreatif, TVRI
REPRESENTASI POLEMIK ENERGI DALAM MEDIA DARING KOMPAS.COM DAN DETIK.COM: ANALISIS PEMBINGKAIAN ZHONGDANG PAN DAN GERALD M. KOSICKI PADA PEMBERITAAN “PERTAMAX OPLOSAN” Raissa Ariella Shafa Balqis; Ignasius Liliek Senaharjanta
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9483

Abstract

Cases of fraud and abuse of power involving public interests and government institutions consistently attract significant public attention. The “Pertamax Adulteration” case and corruption allegations involving PT Pertamina cannot be separated from the consequences of media framing and public scrutiny. Therefore, this study examines the representation of energy polemics in the online media platforms Kompas.com and Detik.com in order to identify how representations of the “Pertamax Adulteration” case are constructed through media framing. This research combines the framing analysis approach of Zhongdang Pan and Gerald M. Kosicki with the Agenda Setting Theory of Maxwell McCombs, as well as Media Representation Theory proposed by Stuart Hall and John Fiske. The study employs a descriptive qualitative method with constructive validity to analyze six selected news articles published between February 26, 2025, and March 21, 2025, based on thematic relevance to the “Pertamax Adulteration” issue and corruption allegations involving Pertamina. The findings reveal that through syntactic, script, thematic, and rhetorical structures, Kompas.com and Detik.com construct different framings of the energy polemic. Kompas.com tends to present a more analytical and reflective framing, whereas Detik.com emphasizes immediacy, dramatization, and emotional intensity in accordance with each platform’s characteristics and audience orientation. This study concludes that media representations of the energy polemic surrounding the “Pertamax Adulteration” case are constructed through framing practices carried out by Kompas.com and Detik.com via issue repetition, conflict emphasis, and the use of distinct symbols and diction that shape public perceptions regarding energy crises, transparency, and institutional legitimacy. Consequently, an issue that initially emerged as a technical matter evolved into a broader social discourse continuously reproduced within the digital media sphere.
Dari Media ke Algoritma: Rekonfigurasi Ekosistem Komunikasi Politik melalui Perspektif Actor–Network Theory Putrawan Yuliandri; Muhammad Prakoso Aji; Jerry Indrawan
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9423

Abstract

Penelitian ini menganalisis pergeseran komunikasi politik dari dominasi media massa ke ekosistem digital berbasis algoritma dengan perspektif Actor-Network Theory (ANT). Melalui pendekatan kualitatif dalam paradigma konstruktivis, penelitian ini menelusuri relasi aktor manusia dan non-manusia. Hasil menunjukkan bahwa algoritma berperan sebagai actant dan mediator yang membentuk visibilitas serta makna pesan politik berdasarkan logika keterlibatan. Proses translation dan black-boxing menunjukkan bahwa informasi politik berubah dalam sistem yang tidak sepenuhnya transparan, sementara realitas politik terbentuk melalui penguatan isu di ruang digital. Algoritma berperan penting dalam merekonfigurasi ekosistem komunikasi politik kontemporer.
Strategi Komunikasi Pemasaran Digital Berbasis Electronic Word of Mouth dalam Membangun Brand Image dan Minat Beli Konsumen Seiji Homeliving di Marketplace Shopee Banisa Azzahra; Mirza Azkia Muhammad Adiba
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9565

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital berbasis electronic word of mouth dalam membangun brand image dan minat beli konsumen Seiji Homeliving di marketplace Shopee. Penelitian menggunakan pendekatan kualitatif deskriptif melalui wawancara dengan pihak internal dan konsumen, observasi akun Shopee, serta dokumentasi ulasan, rating, visual produk, dan aktivitas komunikasi brand. Hasil penelitian menunjukkan bahwa strategi komunikasi Seiji Homeliving dilakukan melalui visual produk yang konsisten, deskripsi informatif, Shopee Live, Shopee Video, promo komunikatif, respons layanan, dan pemanfaatan ulasan dan rating sebagai bukti sosial. Ulasan dan rating memperkuat kepercayaan calon pembeli serta membentuk persepsi terhadap kualitas dan kredibilitas brand. Namun, minat beli konsumen tidak hanya dipengaruhi oleh brand image, tetapi juga oleh harga, promo, ketersediaan produk, dan pengalaman layanan. Penelitian ini menegaskan bahwa electronic word of mouth di marketplace tidak hanya memengaruhi minat beli, tetapi juga menjadi bagian dari strategi komunikasi brand.
Komunikasi Kepemimpinan Inklusif Angkie Yudistia Sebagai Sosok Pemimpin Difabel Tirta Nata Adi Wijaya; Janette Maria Pinariya
PRoMEDIA Vol 12, No 1 (2026): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v12i1.9275

Abstract

Kepemimpinan dalam organisasi publik menuntut kemampuan komunikasi yang adaptif untuk mengelola dinamika organisasi yang kompleks dan keberagaman latar belakang anggotanya. Tantangan tersebut semakin signifikan tatkala kepemimpinan dijalankan oleh seorang penyandang disabilitas yang harus mengelola keterbatasan personal sekaligus tuntutan institusional. Penelitian ini bertujuan untuk memahami bentuk komunikasi kepemimpinan yang dijalankan oleh pemimpin disabilitas, dengan studi kasus Angkie Yudistia, baik di ranah internal maupun eksternal organisasi. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus melalui wawancara mendalam dan studi pustaka. Hasil penelitian menunjukkan bahwa komunikasi kepemimpinan dijalankan secara adaptif dan kontekstual dalam membangun relasi kerja, kejelasan peran, koordinasi aktivitas, serta representasi isu disabilitas di ruang publik.

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