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INDONESIA
PRoMEDIA
Published by Universitas 17 Agustus 1945 Jakarta
ISSN : -     EISSN : 24609633     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
JURNAL TENTANG PERMASALAHAN DAN ISU TERKINI DALAM PERKEMBANGAN KEHUMASAN SERTA MEDIA KOMUNIKASI. DITERBITKAN OLEH PROGRAM STUDI ILMU KOMUNIKASI UNIVERSITAS 17 AGUSTUS 1945 JAKARTA.
Arjuna Subject : -
Articles 158 Documents
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Melestarikan Kearifan Lokal pada Komunitas Adat Kejawen Bonokeling Trivitama, Sindi Cantika
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8280

Abstract

Tradisi dan nilai-nilai lokal yang terus dijaga menjadi identitas khas masyarakat Bonokeling di tengah gempuran modernisasi dan budaya luar. Penelitian ini dilakukan untuk memahami bentuk kearifan lokal dalam komunitas adat Kejawen Bonokeling dan bagaimana strategi pelestariannya dijalankan secara turun-temurun. Pendekatan kualitatif deskriptif digunakan dalam konteks komunikasi budaya, melalui observasi, wawancara, dan dokumentasi aktivitas adat. Hasilnya menunjukkan bahwa pelestarian budaya dilakukan lewat proses enkulturasi sejak anak-anak mengenal simbol dan tindakan adat dari keluarga mereka, serta sosialisasi yang berlangsung dalam kelompok sosial seperti kasepuhan dan forum interaksi seperti gendhu-gendhu rasa dan ngendong. Pengetahuan diwariskan melalui titen, ngucing, dan praktik komunikasi lisan. Tradisi bukan sekadar ritual, tapi ruang belajar, membentuk karakter dan solidaritas sosial. Komunitas ini berhasil mempertahankan nilai religius, etika, dan spiritualitas melalui keseharian mereka yang penuh makna simbolik. Budaya bukan lagi warisan pasif, melainkan alat adaptasi aktif di tengah zaman yang terus bergerak. Pelestarian budaya Bonokeling tidak hanya bicara soal mempertahankan, tetapi juga tentang bagaimana komunitas berdaya menghadapi perubahan dengan akar budaya yang kuat.
Peran Media Sosial dalam Mempengaruhi Kesadaran Konsumtif Generasi Z melalui Tren Thrifting sebagai Gaya Hidup Berkelanjutan. Syafitri, Chantika Zabrina Lailatul
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8310

Abstract

This study investigates the role of development communication via social media in shaping Generation Z's consumer awareness towards thrifting as a sustainable lifestyle. Facing rising consumerism and environmental concerns, Gen Z, as digital natives, increasingly embraces thrifting. Using a Systematic Literature Review (SLR) following the PRISMA framework.Findings reveal social media's crucial role in fostering Social Environmental Awareness, driving Gen Z's thrifting intent. The Need for Uniqueness and Brand Awareness also significantly influence this trend. Importantly, past preconceptions and social prestige no longer deter thrifting, signifying a positive shift amplified by social media. Social media platforms lsuch as TikTok and Instagram facilitate community building and advocacy, with Gen Z actively contributing to the trend's growth. In essence, social media acts as a transformative force, guiding Gen Z towards more conscious and sustainable consumption through thrifting.Keywords: Social Media, Generation Z, Thrifting, Sustainable Lifestyle, Consumer Awareness.           
MANAJEMEN REDAKSI MEDIA KONTEKS.CO.ID DALAM PENYAJIAN BERITA Fauziah, Fauziah; Suci, Qur’aini Hamidea
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8258

Abstract

The development of technology and the internet has transformed the way information is disseminated, making online media the preferred choice over print media. In Indonesia, with high internet penetration, the use of smartphones for news consumption has surged, driving the growth of digital platforms like Konteks.co.id. This media outlet has thrived due to its effective editorial management strategies, which are crucial for determining the quality and relevance of news and building audience trust.This study employs a qualitative descriptive method to examine the editorial management strategies of Konteks.co.id, focusing on planning, organizing, executing, and controlling processes. The findings reveal that the implementation of the POAC (Planning, Organizing, Acting, Controlling) functions is effective and well-structured. This is evidenced by the rise in Konteks.co.id's ranking among Indonesia's digital media from 2022 to 2024. The planning process involves editorial meetings to decide on topics and scheduling, while execution includes information gathering, verification by reporters, and editing through the CMS. Regular evaluations by the editorial team ensure news quality, and collaboration with the social media
Permainan Daring sebagai Medium Penyebaran Hate Speech: Dampaknya terhadap Anak dan Strategi Penanggulangannya dalam Perspektif Ilmu Komunikasi hubbah, zahratul -
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8370

Abstract

This study aims to analyze the phenomenon of hate speech dissemination in online games, its impact on children's communication behavior, and mitigation strategies from a communication science perspective. The research was motivated by the growing prevalence of hate speech in digital environments accessed by children. The study employs Computer-Mediated Communication (CMC) theory, the concept of hate speech, and communication strategy frameworks. A qualitative approach was used through literature review methods. The subject of the study is the hate speech phenomenon in online games, while the object is its effect on children's communication behavior. Secondary data were collected from academic journals, research reports, and media coverage. Content and thematic analysis techniques were applied within the critical tradition of communication studies. The findings indicate that hate speech in online games is driven by factors such as anonymity, permissive gaming community culture, and weak content moderation. The impacts include adoption of aggressive language, emotional desensitization, and development of discriminatory attitudes among children. Recommended mitigation strategies highlight the need for reflective communication, digital literacy education, and collaboration between parents, teachers, and platform developers.
Peran RUBI Community Dalam Membangun Brand Engagement Avoskin di Media Sosial Amalia, Hasna Nadia; Alfarizi, Muhammad Salma; Muntaha, Ahmad
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8353

Abstract

This study aims to analyze the role of RUBI Community in building Avoskin's brand engagement through social media. A qualitative research method with a case study approach was used, focusing on the activities of RUBI Community and the media relations strategies of PT AVO Innovation Technology. The results reveal that the community plays a vital role as brand advocates, content creators, and strategic communication partners. Through strategies such as content collaboration, education, exclusivity, and two-way communication, RUBI Community significantly enhances digital engagement, consumer loyalty, and positive word of mouth for the Avoskin brand. This study confirms that community-based approaches can be an effective solution for building sustainable brand-consumer relationships in the digital era.Keywords : Brand Engagement, Community, Social Media, Avoskin, Media Relations.
A Phenomenological Exploration of AI's Impact in the Digital Communication Ecosystem Yuniar, Nabila Alda; Bathesta, Yovi; Kamal, Kamal; Adhinugroho, Michael; Pertiwi, Setya Ambar; Harjanto, Rudy
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8144

Abstract

Communication technology in the digital era has led to the expanding use of Artificial Intelligence (AI), which raises ethical concerns and possible benefits. This research examines the complex world of digital communication, focusing on ethics in the AI era. The central tension is between free expression and lowering the risks of spreading misinformation and deception. The idea is to establish ethical frameworks that maintain this hazardous balance. A phenomenological research technique is used to understand digital communication enthusiasts' lived experiences and viewpoints. Phenomenology gives a qualitative view of ethical challenges and possibilities, encapsulating the underlying character of AI-powered communication tool user interactions to examine the contradiction between free expression and hoax prevention to understand the formulation and usage of ethical norms for responsible communication in the AI era. The theoretical framework shows how AI affects digital communication practices. AI's ability to falsify information poses freedom of speech concerns, prompting an ethical assessment of these technologies. The study explores the potential and moral conundrums that arise from the nexus of communication, AI, and the digital world. It also discusses how the changing digital landscape affects communication ethics. It calls for the development of strong norms and processes to promote ethical digital communication practices, emphasizing the significance of ethical enforcement in its discussion. It explores the ways artificial intelligence (AI) may enrich the digital age by preventing misinformation while preserving freedom of speech. Proposing an enforcement ethic, the study aims to cultivate a digital ecosystem that prioritizes ethics and harnesses the transformative potential of AI.
Hubungan Terpaan Iklan Televisi Morinaga Chil*Kid Edisi Reisa Broto Asmoro dengan Keputusan Pembelian Hermawati, Gustiar; Nugroho, David Rizar
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8286

Abstract

Iklan adalah penyajian informasi nonpersonal tentang produk atau merek yang disampaikan dengan bayaran, bertujuan untuk menghubungkan afeksi dan kognisi konsumen. Perkembangan media digital memunculkan tantangan bagi perusahaan dalam memilih media iklan yang tepat, dengan televisi masih menjadi salah satu media yang paling efektif. Penelitian ini bertujuan menganalisis hubungan antara terpaan iklan televisi Morinaga Chil*Kid edisi Reisa Broto Asmoro dengan keputusan pembelian konsumen, menggunakan metode korelasi dengan pendekatan kuantitatif meliputi analisis deskriptif, analisis statistik inferensial, dan uji korelasi, pengolahan data menggunakan aplikasi SPSS, melibatkan 97 responden sebagai sampel penelitian menggunakan teknik pengambilan purposive sampling. Hasil penelitian menunjukkan H0 ditolak dan Ha diterima menyatakan terdapat hubungan yang signifikan dan searah antara terpaan iklan televisi Morinaga Chil*Kid edisi Reisa Broto Asmoro dengan keputusan pembelian.
MEREPRESENTASI KEARIFAN LOKAL Framing Tradisi Nangguak Tebat Di Media Daring Adde, Exsan; Dewi, Ramadhani Utami; Laksmono, Vidyardi
PRoMEDIA Vol 11, No 1 (2025): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i1.8362

Abstract

This study examines the framing of the Nangguak Tebat tradition by five Indonesian online media (Kompas.com, Detik.com, Bisik.id, Narasiberita.co.id, Jejakdaerah.id) in May 2025. Using qualitative content analysis with Entman's Framing theory, Stuart Hall's Representation theory, and CuDA, this study reveals how the media collectively represent this tradition positively, highlighting local wisdom, social, and ecological values. Nevertheless, each media outlet demonstrates different framing emphases, ranging from aspects of solidarity, indigenous identity, environmental sustainability, tourism potential, to food security. These findings underscore the significant role of media in constructing public understanding of local culture and the importance of fair and empowering representation.

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