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<![CDATA[IMPROVING CORPORATE IMAGE BASED ON DIGITAL MARKETING AND SERVICE QUALITY IN CLINIC BUSINESSES ]]>
<![CDATA[Rahmah, Fina Shofia]]>;
<![CDATA[Maulana, Lucky Hikmat]]>;
<![CDATA[Megawati, Dewi]]>;
<![CDATA[Marlina , Asti]]>
<![CDATA[ Jurnal Visionida Vol. 11 No. 2 (2025): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Djuanda ]]>
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DOI: 10.30997/jvs.v11i2.22077
<![CDATA[This study aims to analyze the image of Depi Alqorni Midwife Clinic based on digital marketing and service quality. The research method used is quantitative with data collection techniques through questionnaires that have been tested for validity and reliability distributed to 70 respondents who are users of Depi Alqorni Midwife Clinic. Data analysis methods used multiple linear regression, correlation coefficient analysis, coefficient of determination analysis, and statistical tests, using SPSS software version 23. The results of this study indicate that Digital Marketing and service quality simultaneously have a positive and significant effect on Company Image. Partially, it is known that Digital Marketing has no significant effect, while service quality has a positive and significant effect on the company image of Depi Alqorni Midwife Clinic. It is recommended to optimize social media, standardize service operational procedures, and focus on improving reputation and transparency in professional and ethical communication.]]>
<![CDATA[PERBANDINGAN MODEL PREDIKSI SARIMA, LSTM, DAN PROPHET DALAM PREDIKSI VOLUME BONGKAR-MUAT KAPAL ]]>
<![CDATA[Britania, Rizka]]>
<![CDATA[ Jurnal Visionida Vol. 11 No. 2 (2025): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Djuanda ]]>
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DOI: 10.30997/jvs.v11i2.22161
<![CDATA[Accurately predicting ship loading and unloading volumes at ports is essential for optimizing operations and strategic planning. This study compares three time series forecasting models: SARIMA, LSTM, and Prophet, to predict ship loading and unloading volumes at Tanjung Priok, Indonesia's busiest port. The dataset covers the period from January 2017 to August 2025 in monthly increments. Hyperparameter tuning was performed on each model to determine the optimal hyperparameter values. Model performance was evaluated on the testing dataset using the Mean Absolute Percentage Error (MAPE), Mean Squared Error (MSE), Root Mean Squared Error (RMSE), and accuracy metrics. Based on these four metrics, SARIMA had the best performance with an accuracy rate of 87.97%, followed by the LSTM model at 85.38%, and the Prophet model at 69.40%. SARIMA can capture seasonal patterns and trends in loading and unloading data, making it useful for decision-making related to ship scheduling, crane allocation, and dock management. This study emphasizes the importance of selecting a model based on the characteristics of the data and demonstrates that traditional statistical models, such as SARIMA, are competitive with deep learning models for time series with strong seasonality.]]>
<![CDATA[DAMPAK GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN ]]>
<![CDATA[Pernanda, Dody]]>;
<![CDATA[Sutrisno, Jhon]]>;
<![CDATA[Yansyah, Rusli]]>
<![CDATA[ Jurnal Visionida Vol. 11 No. 2 (2025): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Djuanda ]]>
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DOI: 10.30997/jvs.v11i2.22262
<![CDATA[This study aims to analyze the positive and significant effects, both partially and simultaneously, of leadership style and motivation on employee performance at PT. Victoria Care Indonesia in West Jakarta. The focus of the study is to determine the extent to which these two independent variables can improve employee effectiveness and productivity. This study uses a quantitative approach with saturated sampling technique, where the entire population of 70 employees is used as the research sample. Data were collected through observation and structured questionnaires measured using a Likert scale. Data analysis was performed using classical assumption tests, simple and multiple linear regression analysis, correlation coefficient tests, determination coefficients, and hypothesis testing using t-tests and F-tests. The results showed that leadership style had a positive effect on employee performance. Motivation also has a positive effect on employee performance. Simultaneously, leadership style and motivation have a significant effect on employee performance, with the equation showing a positive and significant effect between the two independent variables on employee performance. These findings confirm that improving effective leadership style and high work motivation can encourage improved employee performance in the corporate environment.]]>
<![CDATA[REINVITING HUMAN RESOURCE MANAGEMENT IN THE AGE OF ARTIFICIAL INTELLIGENCE ]]>
<![CDATA[Ramadian, Afzil]]>;
<![CDATA[Ismartaya]]>;
<![CDATA[Fadla, Syakira]]>;
<![CDATA[Zamil, Esih Nurasiah]]>
<![CDATA[ Jurnal Visionida Vol. 11 No. 2 (2025): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Djuanda ]]>
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DOI: 10.30997/jvs.v11i2.22285
<![CDATA[This study conducts a systematic literature review and bibliometric analysis to map the intellectual structure and thematic evolution of Artificial Intelligence (AI) and Machine Learning (ML) in Human Resource Management (HRM), with a focus on sustainability implications in business. Using PRISMA 2020, 62 articles were selected from Scopus-indexed publications. Bibliometric analysis via VOS viewer reveals three dominant thematic clusters: technical foundations of AI/ML, HRM-oriented applications, and data-driven decision-support systems. Key findings identify India, China, Malaysia, and the United States as leading contributors, with strong South–South collaborations especially between India and Malaysia highlighting emerging innovation pathways in plural economies. The results demonstrate that AI–HRM synergy significantly enhances business sustainability by enabling data-driven strategic decisions, optimizing resource allocation, and supporting personalized and inclusive HR practices. However, ethical risks such as algorithmic bias pose challenges to sustainable implementation. The study recommends transparent AI governance, regular algorithmic audits, and Human-in-the-Loop (HITL) protocols to ensure that AI integration strengthens rather than undermines human-centric and sustainable HRM. These insights provide a foundation for policymakers and organizations pursuing responsible digital transformation in dynamic regions such as Southeast Asia.]]>
<![CDATA[DAMPAK DISIPLIN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN ]]>
<![CDATA[Nabilah, Azmi]]>;
<![CDATA[Handayani, Avivah Sri]]>;
<![CDATA[Putri, Amelia]]>
<![CDATA[ Jurnal Visionida Vol. 11 No. 2 (2025): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Djuanda ]]>
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DOI: 10.30997/jvs.v11i2.22295
<![CDATA[This study aims to determine the impact of discipline and work motivation on employee performance. The research approach uses a quantitative method with data collection techniques through questionnaires. In determining the sample, nonprobability sampling with a purposive sampling approach was used. The research population consisted of 79 employees, who were also used as the research sample based on the Slovin formula calculation. Data analysis was performed through normality tests, linearity tests, and significance tests (t-tests) to test the research hypothesis. The t-test results for the discipline variable showed a t-count value of 4.197, which was greater than the t-table value of 1.960, so H0 was rejected. This finding shows that work discipline has a significant effect on employee performance. Furthermore, the results of the linearity test on the work motivation variable on employee performance showed a significance value of 0.811, higher than the significance limit of 0.05. Thus, it can be concluded that work motivation has a direct effect on employee performance, thereby fulfilling the prerequisites for further testing in the regression model. Overall, this study proves that both work discipline and work motivation are important factors that influence employee performance at the Daarul Qur'an Islamic Boarding School in Tangerang City.]]>
<![CDATA[PENGARUH BEBAN KERJA DAN KOMPETENSI TERHADAP KINERJA KARYAWAN MELALUI SEMANGAT KERJA SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Natalia, Silvia]]>;
<![CDATA[Harini, Sri]]>;
<![CDATA[Ismartaya]]>
<![CDATA[ Jurnal Visionida Vol. 11 No. 2 (2025): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Djuanda ]]>
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DOI: 10.30997/jvs.v11i2.22311
<![CDATA[The purpose of this study is to determine employee responses and analyze the direct and indirect influence of workload, competence on performance through work morale as an intervening variable in the production division of PT. Tirta Fresindo Jaya Bogor. The number of samples in this study was 100 respondents. This study is a quantitative study with a descriptive and verification research design. The data collection procedure in this study uses literature studies and field studies. In this study the author uses path analysis data analysis techniques, data testing using the SPSS version 31 program. The results of the study indicate that employee responses to workload, competence, work morale and performance are in the high category. Meanwhile, the results of the hypothesis test prove that workload and competence have a direct positive and significant effect on work morale; workload and competence have a direct positive and significant effect on performance; work morale has a direct positive and significant effect on performance and; work morale is able to mediate workload and competence on performance.]]>
<![CDATA[PENGARUH FAKTOR TEKNOLOGI, ORGANISASI, DAN LINGKUNGAN (TOE) TERHADAP ADOPSI E- COMMERCE DAN KINERJA BISNIS ]]>
<![CDATA[Rahmawati, Alfi]]>;
<![CDATA[Machmuddin, Nurlela]]>
<![CDATA[ Jurnal Visionida Vol. 11 No. 2 (2025): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Djuanda ]]>
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DOI: 10.30997/jvs.v11i2.22685
<![CDATA[Digital transformation has become a critical driver of competitiveness among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Previous studies have confirmed the role of the Technology, Organization, Environment (TOE) framework in explaining technology adoption behavior. However, limited empirical research has explored how TOE factors simultaneously influence e-commerce adoption and how this adoption impacts MSME performance in Indonesia, particularly in regional cities such as Bogor. This study aims to examine the influence of technological, organizational, and environmental factors on e-commerce adoption and to analyze the role of e-commerce adoption in improving MSME performance in Bogor City. A quantitative approach was employed using a survey method. Data were collected from 211 MSME respondents in Bogor City who have utilized or are in the process of adopting e-commerce platforms. The research model was based on the TOE framework, and data analysis was conducted using Pearson correlation and path analysis with SPSS 25. The findings reveal that all three TOE factors significantly and positively influence e-commerce adoption. Among them, the environmental factor shows the strongest correlation (r = 0.689), followed by organizational (r = 0.639) and technological (r = 0.579) factors. Furthermore, e-commerce adoption has a significant positive correlation with MSME performance (r = 0.656). These results suggest that MSME organization, environmental support and technological capability are essential for enhancing e- commerce adoption and improving MSME performance.]]>
<![CDATA[PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Nurfalah, Rima Febriyanti]]>;
<![CDATA[Yulianingsih]]>;
<![CDATA[Pramestidewi, Chandra Ayu]]>
<![CDATA[ Jurnal Visionida Vol. 11 No. 2 (2025): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Djuanda ]]>
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DOI: 10.30997/jvs.v11i2.22701
<![CDATA[This study is motivated by the increasing competition in the beverage industry, which requires companies to maintain product quality in order to enhance consumer satisfaction and encourage repurchase intention. The purpose of this study is to analyze the effect of product quality on repurchase intention with consumer satisfaction as an intervening variable for Teh 2 Tang products at PT Perkebunan Teh Assam Jayamengara Indah Sukabumi. The research method employed a quantitative approach, with data collection techniques consisting of questionnaire distribution and field observations. The research sample comprised 100 respondents, determined using the Lemeshow formula. Data analysis was conducted using path analysis to examine both direct and indirect effects among variables. The results indicate that product quality has a positive and significant effect on consumer satisfaction, and consumer satisfaction has a positive and significant effect on repurchase intention. In addition, product quality also has a significant direct effect on repurchase intention. The mediation test using the Sobel method confirms that consumer satisfaction acts as a mediating variable in the relationship between product quality and repurchase intention. These findings suggest that improving product quality is an effective strategy to enhance consumer satisfaction and stimulate repurchase intention, and can therefore serve as a basis for companies in formulating marketing strategies and product development.]]>
<![CDATA[PENGARUH UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MEDIASI ]]>
<![CDATA[Indra Cahya, Kusuma]]>;
<![CDATA[Gursida, Hari]]>;
<![CDATA[Indrayono, Yohanes]]>
<![CDATA[ Jurnal Visionida Vol. 11 No. 2 (2025): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Djuanda ]]>
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DOI: 10.30997/jvs.v11i2.22883
<![CDATA[This study aims to prove whether company size can increase company value and whether profitability can mediate company size in increasing company value. The population of this study is issuers in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) for 5 years (2020-2024), totaling 95 companies. The sampling technique used a purposive sampling technique so that from the 95 population, 13 companies can be sampled. Thus, the study used 65 observational data collected in time series. The data analysis technique used Multiple Regression Panel Data with the help of the statistical tool EViews 12 Full Version. The results of this study found evidence that company size directly affects company value and profitability cannot mediate the relationship between company size and company value.]]>
<![CDATA[PENGARUH DISIPLIN, LINGKUNGAN KERJA DAN PELATIHAN TERHADAP KINERJA DENGAN KOMITMEN SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Safan, Azian M.]]>;
<![CDATA[Sari, Kartika]]>;
<![CDATA[Djati , Leryza Audryna]]>
<![CDATA[ Jurnal Visionida Vol. 11 No. 2 (2025): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Djuanda ]]>
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DOI: 10.30997/jvs.v11i2.22963
<![CDATA[This study aims to analyze the effect of work discipline, work environment, and training on employee performance with commitment as an intervening variable at the Kopdit Guru Kelubagolit Savings and Loan Cooperative Office, East Flores Regency. The research method used is a quantitative. Data were collected through questionnaires distributed to all employees using a saturated sample of 64 employees. The analysis used multiple linear regression. The stages of analysis included validity, reliability, classical assumptions, partial tests, and Sobel tests to examine the role of intervening variables. The results showed that work discipline and training did not have a significant effect on commitment, while the work environment had a significant effect on employee commitment. Work discipline and commitment had a significant effect on employee performance, while the work environment and training did not have a direct effect on performance. Further findings indicate that commitment does not mediate the influence of work discipline and work environment on performance, but commitment is able to mediate the influence of training on employee performance. These findings confirm that improving employee performance is more effectively achieved through strengthening work discipline and organizational commitment, as well as optimizing training that can build employee commitment.]]>
