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INDONESIA
JURNAL VISIONIDA
Published by Universitas Djuanda Bogor
ISSN : 2442417X     EISSN : 25500694     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 225 Documents
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FAKTOR-FAKTOR YANG MEMPENGARUHI PARTISIPASI EKSPOR USAHA KECIL DI INDONESIA ade mirdad
Jurnal Visionida Vol. 12 No. 1 (2026): Vol. 12 No. 1 (2026): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v12i1.25013

Abstract

ABSTRACT This study examines the determinants of export participation among Indonesian SMEs using data from the World Bank Enterprise Surveys (WBES). A logistic regression (logit) model is employed, with export participation as a binary dependent variable (1 = exporter, 0 = non-exporter). The sample is restricted to small firms (5–19 employees) and medium firms (20–99 employees). The results show that digitalization (website ownership), process innovation, and managers’ experience have positive and significant effects on the probability of SMEs engaging in exports, with innovation being the strongest determinant. In contrast, formal worker training and firm age are found to have a significant negative relationship with export participation. Access to finance has a positive effect but is only significant at the 10% level, while transport obstacles show a positive association, indicating potential reverse causality as exporting firms may be more likely to report logistical constraints. These findings suggest that policies to promote SME exports in Indonesia should prioritize digital transformation, innovation support, and managerial capacity development, alongside improvements in training programs and logistics systems.   ABSTRAK Penelitian ini menganalisis faktor-faktor yang memengaruhi partisipasi ekspor UMKM di Indonesia menggunakan data World Bank Enterprise Surveys (WBES). Metode yang digunakan adalah regresi logistik (logit) dengan variabel dependen berupa dummy ekspor (1 = eksportir, 0 = non-eksportir). Sampel dibatasi pada usaha kecil (5–19 tenaga kerja) dan menengah (20–99 tenaga kerja). Hasil estimasi menunjukkan bahwa digitalisasi (kepemilikan website), inovasi proses, dan pengalaman manajer berpengaruh positif dan signifikan terhadap probabilitas UMKM menjadi eksportir, dengan inovasi sebagai determinan terkuat. Sebaliknya, pelatihan formal tenaga kerja dan umur usaha berpengaruh negatif signifikan terhadap partisipasi ekspor. Akses pembiayaan berpengaruh positif namun hanya signifikan pada tingkat 10%, sedangkan hambatan transportasi menunjukkan hubungan positif yang mengindikasikan potensi reverse causality. Temuan ini menegaskan bahwa kebijakan peningkatan ekspor UMKM perlu difokuskan pada penguatan digitalisasi, inovasi, dan kapasitas manajerial, disertai perbaikan program pelatihan serta sistem logistik.
BUSINESS SUSTAINABILITY DETERMINANTS IN MSMES MEMBERS OF THE WASTE RECYCLING COOPERATIVE, CENTRAL BOGOR Asep Sofwan Munandar; Awa Awa
Jurnal Visionida Vol. 12 No. 1 (2026): Vol. 12 No. 1 (2026): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v12i1.25419

Abstract

The problem of waste, especially plastic, has become a crucial global environmental challenge due to its inherent difficulty in decomposing naturally. Despite the enormous potential for waste reduction and the aesthetic value of products, the long-term business sustainability of MSMEs still faces serious obstacles. This study aims to analyze and measure the influence of green financial literacy and circular entrepreneurship on business sustainability through green financial performance, using a case study of MSMEs as members of a waste recycling cooperative in Central Bogor. This research method uses a quantitative approach with a causal associative method. The population is all MSMEs registered as active members of the waste recycling cooperative in Central Bogor, amounting to 80 people. The sampling technique used is saturated or census sampling. Data analysis was conducted using the Variance-Based Structural Equation Modeling (VB-SEM) approach. The results show that the coefficient of determination model R2 path 1 is 0.501 and R2 path 2 is 0.755. Green financial literacy and circular entrepreneurship have a positive and significant effect on green financial performance and business sustainability. In addition, green financial performance also has a positive and significant effect on business sustainability and mediates the influence of green financial literacy and circular entrepreneurship on business sustainability
DAMPAK CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP PROFITABILITAS PADA PT PLN INDONESIA Palahudin Palahudin; Asep Sofwan Munandar; Deuis Hermawati; Raskia Putri Novi Yunia; Frans Abdullah Kafarang
Jurnal Visionida Vol. 12 No. 1 (2026): Vol. 12 No. 1 (2026): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v12i1.25440

Abstract

ABSTRACT Corporate Social Responsibility (CSR) is viewed as a form of corporate responsibility towards society and the environment, focusing not only on profit but also on social sustainability. This study aims to analyze the impact of changes in profitability before and after the implementation of CSR. The study was conducted at PT PLN Indonesia. This research used a descriptive approach, with data compiled based on estimates of company performance trends before and after CSR implementation. The results show that CSR implementation at PT PLN has a positive impact on increasing the company's profitability, as measured in this study by Return on Assets (ROA). After the implementation of CSR, the company's ROA experienced a more stable increase compared to the previous period. This study provides a clear conclusion that CSR not only provides social benefits but also contributes to improving the company's financial performance.   ABSTRAK Corporate Social Responsibility (CSR) dipandang sebagai bentuk tanggung jawab perusahaan yaitu terhadap masyarakat dan lingkungan. Tanggung jawab tersebut bukan hanya berfokus pada pencapaian keuntungan, tetapi juga pada keberlanjutan sosial. Penelitian ini bertujuan untuk menganalisis dampak perubahan profitabilitas sebelum dan sesudah penerapan CSR. Studi dilakukan pada PT PLN Indonesia. Penelitian ini menggunakan pendekatan deskriptif dengan data yang disusun berdasarkan estimasi tren kinerja perusahaan sebelum dan sesudah penerapan CSR. Temuan empiris menunjukkan bahwa pelaksanaan CSR pada PT PLN memberikan dampak positif terhadap peningkatan profitabilitas perusahaan, yang diukur melalui Return on Assets (ROA). Setelah penerapan CSR, ROA perusahaan mengalami peningkatan yang lebih stabil dibandingkan periode sebelumnya. Penelitian ini memberikan simpulan nyata bahwa CSR tidak hanya memberikan manfaat sosial, tetapi juga berkontribusi terhadap peningkatan kinerja keuangan Perusahaan
PENGARUH LIKUIDITAS, LEVERAGE DAN PERTUMBUHAN PENJUALAN TERHADAP NILAI PERUSAHAAN MELALUI PROFITABILTAS Muhamad Nur Afif; Hari Gursida; Yohanes Indrayono
Jurnal Visionida Vol. 12 No. 1 (2026): Vol. 12 No. 1 (2026): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v12i1.25522

Abstract

ABSTRACT This study examines the effect of liquidity, leverage, and sales growth on firm value with profitability as a mediating variable in consumer non-cyclical companies listed on the Indonesia Stock Exchange. A quantitative approach was employed using balanced panel data from 31 companies during the 2018–2024 period, resulting in 217 firm-year observations. Panel data regression analysis and the Sobel test were used to examine both direct and indirect relationships among the variables. The results show that liquidity has a negative and significant effect on profitability, whereas leverage and sales growth have no significant effect on profitability. Furthermore, leverage and profitability have a positive and significant effect on firm value, while liquidity and sales growth do not significantly affect firm value. The Sobel test indicates that profitability mediates the relationship between leverage and firm value but does not mediate the relationships of liquidity and sales growth with firm value. These findings suggest that profitability is a key mechanism in enhancing firm value through optimal leverage management, whereas liquidity and sales growth alone are insufficient to increase firm value unless they generate sustainable profitability.   ABSTRAK Penelitian ini bertujuan menganalisis pengaruh likuiditas, leverage, dan sales growth terhadap nilai perusahaan melalui profitabilitas sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan data panel pada 31 perusahaan sektor consumer non-cyclical yang terdaftar di Bursa Efek Indonesia periode 2018–2024 sehingga diperoleh 217 observasi. Analisis dilakukan menggunakan regresi data panel dan uji Sobel. Hasil pengujian model pertama menunjukkan bahwa likuiditas berpengaruh negatif terhadap profitabilitas, sedangkan leverage dan sales growth tidak berpengaruh signifikan terhadap profitabilitas. Pada model kedua, leverage dan profitabilitas berpengaruh positif terhadap nilai perusahaan, sedangkan likuiditas dan sales growth tidak berpengaruh signifikan terhadap nilai perusahaan. Hasil uji Sobel menunjukkan bahwa profitabilitas mampu memediasi pengaruh leverage terhadap nilai perusahaan, tetapi tidak memediasi pengaruh likuiditas maupun sales growth. Temuan ini menunjukkan bahwa profitabilitas merupakan mekanisme penting dalam menjelaskan hubungan antara leverage dan nilai perusahaan pada perusahaan sektor consumer non-cyclical
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN T-SHIRT PADA AREI STORE BOGOR Alfid Alfid Nurhakim; Sudarijati; Yulianingsih
Jurnal Visionida Vol. 12 No. 1 (2026): Vol. 12 No. 1 (2026): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT This study examines the influence of product quality, price, and promotion on purchasing decisions for T-shirts at Arei Store Bogor amid increasing competition in the outdoor apparel industry. A quantitative approach using a verificative research method was employed. Data were collected from 100 respondents selected through purposive sampling from a population of 1,500 consumers and analyzed using multiple linear regression with IBM SPSS Statistics. The results indicate that product quality, price, and promotion have positive and significant effects on purchasing decisions, both simultaneously and partially, explaining 38.5% of the variance in purchasing decisions. Product quality was found to be the most influential variable. These findings suggest that improving product quality, maintaining competitive pricing, and implementing effective promotional strategies can strengthen purchasing decisions, enhance brand competitiveness, and improve the sales performance of Arei Store Bogor   ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian T-shirt pada Arei Store Bogor di tengah persaingan industri perlengkapan outdoor yang semakin ketat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode verifikatif. Data dikumpulkan dari 100 responden yang dipilih menggunakan teknik purposive sampling dari populasi sebanyak 1.500 konsumen, kemudian dianalisis menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa kualitas produk, harga, dan promosi secara simultan maupun parsial berpengaruh positif dan signifikan terhadap keputusan pembelian serta mampu menjelaskan 38,5% variasi keputusan pembelian. Kualitas produk merupakan variabel yang memberikan pengaruh paling dominan terhadap keputusan pembelian. Temuan penelitian ini mengindikasikan bahwa peningkatan kualitas produk, penetapan harga yang kompetitif, dan penerapan strategi promosi yang efektif dapat memperkuat keputusan pembelian, meningkatkan daya saing merek, serta meningkatkan kinerja penjualan Arei Store Bogor

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