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Petra International journal of Business Studies (IJBS)
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 26216426     DOI : https://doi.org/10.9744/ijbs
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Petra IJBS (Petra International Journal of Business Studies, ISSN: 2621-6426) is a peer-reviewed journal published under the Master of Management program, Faculty of Economics, Petra Christian University (MM FE UKP). The journal serves as a vessel for exchanging business knowledge to scholars and practitioners, which publish their scholarly works twice a year (June and December).
Arjuna Subject : -
Articles 198 Documents
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Factors Influencing the Foreign Language Learning Quality: A Study at a Cooperative Education Unit (SPK) School in Surabaya Yuliana Lianto; Ricky Ricky; Zeplin Jiwa Husada Tarigan
Petra International Journal of Business Studies Vol. 5 No. 2 (2022): DECEMBER 2022
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.5.2.174-185

Abstract

This research examines the correlation between the Native-Speaking Foreign Language Teachers' Professional Competencies, Teaching Methods, and Attitude Towards Learning in the Foreign Language Learning Quality in a Cooperation Education Unit or Satuan Pendidikan Kerjasama (SPK) in Surabaya. This quantitative research involved 144 students from the fourth, fifth, and sixth grades as the respondents or research participants. The data of this research were analyzed using the Partial Least Square (PLS) on SmartPLS 3.0 application. The results show that the Native-Speaking Foreign Language Teachers' Professional Competencies significantly influenced Teaching Methods. Furthermore, Teaching methods significantly influenced the Attitude Towards Learning, while the Attitude Towards Learning significantly influenced Foreign Language Learning Quality. Teaching Methods have also proven to be a mediator in the influence of Attitude Towards Learning (VAF=0,1965 or 19,65%). Based on the research findings, schools and teachers need to emphasize the professional competencies of native-speaking foreign language teachers and teaching methods to improve the quality of foreign language learning.
Crisis Response Strategies During Cryptocurrency Crash: A Netnographic Studies of Lunatics Community Lady Joanne Tjahyana
Petra International Journal of Business Studies Vol. 5 No. 2 (2022): DECEMBER 2022
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.5.2.145-154

Abstract

Cryptocurrency is a speculative investment due to its volatility which could result in significant returns but also could end in crashes. Terra blockchain collapsed when its stable coin UST failed to maintain its peg to 1 USD and caused its sister coin LUNA to drop by more than 90% only in a few days. Terra LUNA itself has gained success and attracted many investors that became a strong community called Lunatics. Using Netnography; this study tried to observe crisis response strategies from Do Kwon, founder and CEO of Terraform Labs, and from Terra LUNA official Twitter account during the crash. Also, this study used community sentiment as an indicator to measure the success of the strategies. In addition, this study observed the interaction of the community during the crash period and how they overcome the crisis together. The results show that mortification and corrective action are the most effective strategy to generate positive sentiment. However, denials toward rumors cause more negative sentiment within the community. Despite the recovery plan from the Terra network, the Lunatics community also has its ways of recovering from the crisis. This study also revealed that community influencers' roles are crucial in controlling rumors during the crisis.
Extant Corpus on Retail Brand Choice Behavior and Multifactor Modelling on its Impact on Malaysia's Retail Stores Devaraj S. Arujunen; Yeoh Khar Kheng; Amiya Bhaumik
Petra International Journal of Business Studies Vol. 5 No. 2 (2022): DECEMBER 2022
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.5.2.132-144

Abstract

This study proposed to close the ostensible research gap by examining the impacts of price sensitivity, risk perception, brand awareness, brand experience/brand familiarity, and consumer purchase behaviors on the retail brand choice behavior in Malaysia's retail stores. Moreover, the analysis method will be pivoted to the Smart PLS path modeling technique, which is much more robust and precise. Therefore, this study's proposed research framework was underpinned by Ajzen's Theory of Planned Behavioural and Prospect Theory as well as identifying the most significant factors impacting the retail brand choice behavior in Malaysia's retail stores. The empirical outcomes of this study provide a useful reference in teaching and research for students and faculties who do research or are concerned about retail brand choice behavior issues. In addition, it provides practical guidelines to assist local Malaysian brand retail chain store top management to consider and use the research output in this study to further strengthen their brand management vis-à-vis foreign retail stores in Malaysia. The SEM-PLS results showed that the direct effect of relationships between price consciousness, brand awareness, brand familiarity, risk perception, and consumer purchase behavior was significant and had statistical support for brand choice behavior in Malaysia. As for the moderating effects, consumer purchase behavior as moderator on the relationship between brand awareness, brand familiarity, and consumer brand choice behavior has been statistically established. However, statistical support could not be proved on the moderating effect of consumer purchase behavior on the relationship between price consciousness and risk perception with consumer brand choice behavior in Malaysia's retail stores. The limitations of the study and suggestions for future research were also discussed.
The Effect of Student’s Perception of Learning Innovation on Student Engagement and Student Satisfaction Anita Setyawati; Serli Wijaya; Deborah C. Widjaja
Petra International Journal of Business Studies Vol. 5 No. 2 (2022): DECEMBER 2022
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.5.2.198-205

Abstract

The COVID-19 pandemic has changed how people live, including education. Due to an increase in positive cases of COVID-19, the teaching and learning process must be carried out online. However, online learning that is carried out suddenly caused by the pandemic can affect a decrease in student engagement and student satisfaction. This research aims to determine student perceptions of teaching innovations that impact student engagement and satisfaction. The online survey was distributed to 166 students of an international program at a private university in Surabaya, Indonesia. The research found that learning methods or strategies prepared by the lecturers to create learning innovation positively impact student engagement and student satisfaction. The ideal teaching method or strategy during online learning supports the interaction between the lecturer and students. Such interaction would increase student engagement, such as learning motivation, being confident in their abilities and deep understanding, and sharing learning experiences, ideas, and knowledge so that student satisfaction will be enhanced.
The Mediation Role of Purchase Intention on The Relationship Between Social Media Marketing, Brand Image, and Brand Loyalty: A Case Study of J&T Express Indonesia Thomas Sadli; Vincentius Christianto Hartono; Adelina Proboyo
Petra International Journal of Business Studies Vol. 5 No. 2 (2022): DECEMBER 2022
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.5.2.206-216

Abstract

The competition in Indonesia's courier, express, and parcel market has been very tight. J&T Express, one of the courier companies in Indonesia, needs to improve itself to survive and gain more market share. The research aims to analyze the impact of social media marketing and brand image on purchase intention and brand loyalty. The research also wants to determine the role of purchase intention in mediating the impact of social media marketing and brand image on brand loyalty. Data from 104 respondents who have ever used the service of J&T Express and watched the content of J&T's social media content were collected and analyzed using PLS-SEM. The result shows that social media marketing, brand image, and purchase intention significantly influence brand loyalty. However, purchase intention is proven not to mediate the relationship between social media marketing and purchase intention due to the insignificance of social media marketing on purchase intention. On the other hand, purchase intention significantly mediates the impact of brand image on brand loyalty.
The Effect of Digital Marketing, Influencer Marketing and Online Customer Review on Purchase Decision: A Case Study of Cake Shop "Lu’miere" Ratih Anggoro Wilis; Ali Faik
Petra International Journal of Business Studies Vol. 5 No. 2 (2022): DECEMBER 2022
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.5.2.155-162

Abstract

Lu'Miere is a brand of cake shop owned by Anang Hermansyah and Ashanty. Located in Pondok Indah Jakarta, this cake shop has succeeded in attracting many cake lovers. Moreover, this store offers an interesting variety of menus and provides a unique atmosphere. This study aims to examine the effect of Digital Marketing, Influencer Marketing, and Online Customer Reviews on purchase decisions from customers of Lu'Miere. The objects used in this study are the Lu'Miere's Customers. Analysis of the data used in this study begins with direct observation and exploration to develop a conceptual framework for the study, then distributing questionnaires to 101 respondents from the customer of Lu'Miere. The results showed that Digital Marketing, Influencer Marketing, and Online Customer Review significantly affect purchasing decisions. The R2 value of 0.585 means that the percentage of the influence of digital marketing, influencer marketing, and online customer review on purchasing decisions is 58.5%. At the same time, the rest is influenced by other variables that are not included in this model.
Does Profitability Mediate the Influence of Corporate Governance on Firm Value? Niken Wulandari; Imronudin Imronudin; M. Farid Wajdi; Ihwan Susila
Petra International Journal of Business Studies Vol. 5 No. 2 (2022): DECEMBER 2022
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.5.2.217-226

Abstract

This study examines the effect of corporate governance on firm value with profitability as an intervening variable. This study uses a sample of banking companies listed on the Indonesia Stock Exchange in 2016-2020. The sampling technique used was the purposive sampling technique. This type of research is quantitative with path analysis using the software Eviews 9. The results of this study indicate that: 1) Independent commissioners and institutional ownership have no significant effect on the profitability variable, while the board of directors, public ownership, and managerial ownership have a significant positive effect on profitability. 2) Profitability has a significant positive effect on firm value. 3) Public ownership and managerial ownership have a significant positive effect on firm value, while independent commissioners, board of directors, and institutional ownership have no significant effect on firm value. 4) Independent commissioners and institutional ownership have no significant effect on firm value through profitability. Meanwhile, the board of directors, public ownership, and managerial ownership positively and significantly affect firm value through profitability.
The Impact of Store Atmosphere on Customer Loyalty through Perceived Quality and Satisfaction: An Evidence from Boutique Industry in Tarakan Marso Marso; Rafiq Idris
Petra International Journal of Business Studies Vol. 5 No. 2 (2022): DECEMBER 2022
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.5.2.186-197

Abstract

The increasingly competitive retail industry demands the ability of retailers to use appropriate marketing strategies to build customer loyalty and dominate the targeted market. This research aims to examine the relationship between strategic variables and the influence of these variables on the loyalty of boutique customers in Tarakan City. The research model tests the direct effect of store atmosphere on perceived quality, direct and indirect effects of store atmosphere on satisfaction, direct and indirect effects of store atmosphere on loyalty, direct effects of perceived quality on satisfaction, the direct effect and indirect effect of perceived quality on loyalty, and the direct effect of satisfaction on customer loyalty. One hundred seventy-six (176) respondents were used as samples and drawn by the accidental sampling method. The test results with SmartPLS show that this study's measurement model meets the convergent and discriminant validity. The results of the path analysis indicated that the nine hypotheses study are supported by the data. The store atmosphere positively affects perceived quality, customer satisfaction, and customer loyalty. The perceived quality has a positive effect on satisfaction, and loyalty. Furthermore, satisfaction has a positive and significant effect on loyalty. The role of perceived quality mediates the effect of store atmosphere on satisfaction, and satisfaction mediates the impact of store atmosphere on loyalty. The results of this study also reveal that the effect of store atmosphere on loyalty is not mediated by service quality. Thus, the results of this study are one of the empirical evidence that contributes to the development of customer loyalty theory and is useful as a basis for developing marketing strategies to increase boutique customer loyalty.
The Effect of Visual Merchandise and Store Atmosphere on Purchase Decision with Hedonic Orientation as Moderator: A study on KKV Store Surabaya Giovani Anggasta Susanto; Michael Adiwijaya
Petra International Journal of Business Studies Vol. 6 No. 1 (2023): JUNE 2023
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.6.1.1-9

Abstract

The development of the retail industry in Indonesia has been affected by the covid-19 pandemic that has entered Indonesia since 2019. To restore the situation, retail business players must find ways to increase their turnover through increased sales which can be achieved by purchasing decisions by consumers. This study examines the effect of visual merchandise and store atmosphere on purchase decisions moderated by hedonic orientation. This research uses customers of the KKV store in Surabaya as objects, and there are 110 valid samples obtained from the data collection using a questionnaire. The results showed that visual merchandise, store atmosphere, and hedonic orientation significantly affect purchase decisions. In addition, hedonic orientation as a moderator does not significantly affect purchase decisions.
The Role of Client-Contractor Relationship in Solving Financing Failure in Construction Project: Case Study Augustinus Simanjuntak; Hotlan Siagian
Petra International Journal of Business Studies Vol. 6 No. 1 (2023): JUNE 2023
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.6.1.10-19

Abstract

The construction industry supply chain emphasizes the importance of the client and contractor relationship. This research examines the process of evaluating the Contractor's capability in selecting a contractor. This study also reviews how the project owner solves the problem during work. This research uses a qualitative and case study approach. The study is based on library research, the Delphi method, and content analysis. The results of the study show: (a) in building a relationship, PT XYZ and the Contractor has declared about its business legal documents to the ABC institution; (b) However, in building a relationship, PT XYZ was not transparent about its financial capabilities and business ownership structure; (c) PT XYZ's failure to finance the project has disrupted the relationship of the two parties; (d) PT XYZ (Contractor) has declared about its financial failure; (d) the ABC institution overcomes it with a relationship beyond contract model, which is first to bail out the Contractor's finances so that PT XYZ can still carry out the construction service contract to completion. The ABC institution decided to bail out PT.XYZ is primarily based on the values practiced by the ABC institution, known as LIGHT, which means Love, Integrity, Growth, Humanity, and Trust.

Page 13 of 20 | Total Record : 198

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