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Petra International journal of Business Studies (IJBS)
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 26216426     DOI : https://doi.org/10.9744/ijbs
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Petra IJBS (Petra International Journal of Business Studies, ISSN: 2621-6426) is a peer-reviewed journal published under the Master of Management program, Faculty of Economics, Petra Christian University (MM FE UKP). The journal serves as a vessel for exchanging business knowledge to scholars and practitioners, which publish their scholarly works twice a year (June and December).
Arjuna Subject : -
Articles 185 Documents
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The Role of Product Information Quality and Streamer Credibility in Building Trust and Purchase Intention Tiara Dinda Faizza; Ratna Roostika
Petra International Journal of Business Studies Vol. 7 No. 2 (2024): DECEMBER 2024
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.7.2.185-192

Abstract

The rapid advancement of digital technology today. The presence of live streaming makes it one of the marketing strategies that allow us to share moments and sales in real time. Several factors influence the success of a marketing strategy using live streaming. This study analyzes Product Information Quality (PIQ), Streamer Information Quality (SIQ), and Streamer Credibility (SC) on Purchase Intention in the context of Shopee live-streaming. Trust becomes a mediating variable in consumer purchasing decisions. This research uses SOR theory with the focus of the research to understand and explain the quality of product and streamer information, as well as streamer credibility in influencing trust in online transactions. A quantitative approach was chosen to analyze the structural model by distributing a sample of 236 respondents, then processed with SEM-PLS. PLS analysis revealed that PIQ, SIQ, and SC positively and significantly influence Trust. Trust has a positive and significant effect on Purchase Intention. The research results are expected to enrich empirical findings related to the role of live streaming. The ability to develop trust should be considered in online marketing strategies because shopping is logical and emotional.
Is Innovation the Missing Link in the Competitive Advantage of Indonesia's Small and Medium Enterprises in the Fashion Industry? Fedrerika Fedrerika; Gracia Ongkowijoyo
Petra International Journal of Business Studies Vol. 7 No. 2 (2024): DECEMBER 2024
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.7.2.221-234

Abstract

This study focuses on how SMEs in the fashion industry in East Java relate to one another in terms of entrepreneurial orientation (EO), market orientation (MO), innovation (INNO), and competitive advantage (CA). Using a quantitative technique and Google Forms to collect data, 130 respondents from SMEs in the fashion business in East Java were selected. This study aims to understand how EO and MO drive INNO and affect CA. The results show that, although EO encourages innovation, it does not immediately improve competitive advantage. Rather, MO and INNO have a more significant impact on CA, highlighting the significance of market knowledge and ongoing product innovation in achieving competitive advantage. This finding implies that modifying strategies can strengthen competitive positioning in response to market conditions. Limitations regarding regional focus and unanalyzed external factors highlight the need for future studies to expand their reach and evaluate other contextual influences.
A Systematic Literature Review on Hospital Supply Chain Management: Exploring Hospital Types, Methodologies, SCOR Framework, and Technological Innovations Marla Setiawati; Christofer Yehuda; Damasus Dista Bima; Richardo Halim; Yoshua Mayo
Petra International Journal of Business Studies Vol. 7 No. 2 (2024): DECEMBER 2024
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.7.2.158-174

Abstract

This paper provides a systematic literature review of hospital supply chain management (SCM), emphasizing variations across hospital types, methodological frameworks, the SCOR model, and technological advancements. Using the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) methodology, the study systematically identifies, screens, and synthesizes relevant research to ensure comprehensive and high-quality data. The article selection process was done through a multiple screening procedure by four researchers, who collaboratively assessed data quality and relevance to the research topic. Individual researchers then further evaluated each identified article to avoid bias and ensure objectivity in the selection process. It highlights unique SCM challenges public and private hospitals face, particularly in resource allocation and technology adoption. Constrained by budget limitations, public hospitals often depend on collaborations and streamlined processes to ensure essential supplies. In contrast, private hospitals leverage technological tools such as AI, IoT, and blockchain for real-time data analysis and efficiency gains. Key SCM methodologies reviewed include Deep Reinforcement Learning, Multi-Criteria Decision-Making frameworks, and simulation modeling, each offering diverse benefits in cost management, inventory control, and decision support. The SCOR framework’s applicability to hospitals is also discussed, emphasizing areas for process optimization and patient care improvements. The study concludes with insights into strategic SCM practices that support operational resilience, efficiency, and patient outcomes across hospital types, urging future research on scalable, technology-driven SCM solutions for healthcare institutions.
The Role of Board Member Characteristics in Shaping Corporate Performance: Evidence from Indonesia Soetanto, Tessa Vanina; Rusli, Catherine Ivana; Soesilo, Leticia Theophillia
Petra International Journal of Business Studies Vol. 8 No. 1 (2025): JUNE 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.1.23-31

Abstract

Boards of directors have a significant impact on firm performance. With the growing emphasis on diversity, it is essential to explain how demographic diversity among leaders relates to firm performance. The paper examines the relationship between demographic diversity, age, gender, tenure, and the performance of Indonesian manufacturing firms. The writers adopt Resource Dependency Theory as the theoretical basis for this research. Although studies on board diversity exist, the influence of board diversity on manufacturing firms, which is becoming increasingly crucial in Indonesia, is rarely discussed. The writers analyzed secondary data from 2016 to 2022 using Ordinary Least Squares regression. Results show that age and tenure diversity have a positive impact on the performance of larger firms, but no effect on smaller firms. These results add practical implications for manufacturing firms seeking to enhance decision-making with diverse leadership.
Tactics on Corroborate Customer Intention by the Involvement of Influencer and E-WOM: A Case Study of Samsung Smartphone Pidada, Ida Ayu Iswari; Sheillania, Sheillania
Petra International Journal of Business Studies Vol. 8 No. 1 (2025): JUNE 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.1.32-42

Abstract

This study aims to analyze how influencers and e-WOM affect the purchase intention of Samsung smartphones in Denpasar, with brand awareness serving as a mediator. Data collection involved selecting 100 respondents who were interested in or already owned Samsung smartphones through purposive sampling. SmartPLS 4 was used to analyze the direct and indirect relationships between the variables. Research shows that brand awareness plays a role in connecting influencers, E-WOM, and purchase intention. This suggests that a higher level of brand awareness enhances consumers' willingness to purchase, supported by positive influencer engagement and e-WOM content. The findings highlight the significance of influencers and e-WOM in marketing plans, improving brand awareness and ultimately increasing purchase intent. This marketing strategy, driven by social factors, can help Samsung stay competitive in the domestic market.
Enhancing Competitive Advantage: The Role of Learning, Integrating, and Recon-figuration Capabilities through Corporate Resilience Indudewi, Yuanita Ratna; Evangelie, Benedecta Nadya
Petra International Journal of Business Studies Vol. 8 No. 1 (2025): JUNE 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.1.1-11

Abstract

This study aimed to provide strategic insights for small to medium-sized companies on enhancing their competitive advantage, especially by examining the corporate resilience reflected in their dynamic capabilities. Seventy-four business owners and managers in Surabaya are sample respondents in this research. Quantitative causal research aims to gain an in-depth understanding of the cause-and-effect relationship between companies' Learning Capabilities, Integrating Capabilities, and Reconfiguration Capabilities, and how these capabilities influence Corporate Competitive Advantage through Corporate Resilience. The mediation research employs SEM-PLS as a statistical analysis method. The observation of small to medium-sized corporate entities becomes interesting as we explore the respondents who predominantly come from the real estate sector. The result prevails that Integrating Capability and Competitive Advantage is significantly mediated by corporate resilience. However, Corporate Resilience does not considerably mediate the relationship between Learning Capability and Competitive Advantage. The findings provide a data-driven argument that the company's capability to acquire, assimilate, transform, and exploit knowledge does not directly affect corporate resilience and competitive advantage. The result triggers further discussion, which may be followed by future research based on the specific industry and the company's corporate culture.
The Impact of ‘No Work, No Pay’ Policy on Industrial Actions: A Case Study of ASUU at the University of Lagos Oni, Oluwabusayo Olanrewaju; Gbajumo-Sheriff, Mariam
Petra International Journal of Business Studies Vol. 8 No. 1 (2025): JUNE 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.1.43-53

Abstract

Trade unions regard the right to strike as a vital tool to counter low wages or unfavorable working conditions. This study explores the impact of the "No Work, No Pay" policy on industrial actions by the Academic Staff Union of Universities (ASUU) in Nigeria. Using a qualitative approach and a review of related literature, primary data were collected through structured interviews. The interview guide featured two sections: Section A addressed respondents' sociodemographic characteristics, while Section B focused on the study's core subject. The study's population consisted of 1,707 ASUU members, and 58 interviews were conducted across eight faculties at the University of Lagos, located on the Akoka campus. Data were analyzed using content and thematic analysis. Findings revealed that the "No Work, No Pay" policy has a significant influence on academic staff's willingness to engage in strikes and the frequency of such actions in the sector. The study concluded that the policy has a dual effect: it can deter strikes by encouraging alternative dispute resolution while reinforcing lecturers' determination due to perceived infringements on their rights. Therefore, the study recommended a continuous dialogue between lecturers and government authorities to address disputes constructively.
Factors Influencing Bank Profitability: A Study of Indonesian Commercial Banks Meidi, Laurencia; Tannia, Tannia
Petra International Journal of Business Studies Vol. 8 No. 1 (2025): JUNE 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.1.88-97

Abstract

This study aims to analyze the effect of Capital Adequacy Ratio (CAR), Net Interest Margin (NIM), Non-Performing Loan (NPL), and Loan to Deposit Ratio (LDR) on Return on Asset (ROA) at Go Public Commercial Banks listed on the Indonesia Stock Exchange during the period 2020 to 2023. The method employed in this research is a purposive sampling technique, utilizing secondary data from the official website of the Indonesia Stock Exchange (IDX) and a quantitative approach. This research was conducted by collecting all secondary data, such as financial data from each sample, to be processed and analyzed. Hypothesis testing uses panel data regression analysis using SPSS version 30. Based on the research findings, CAR and LDR have no significant effect on ROA, while NIM and NPL exhibit a substantial impact on ROA. Strong CAR does not always guarantee bank profitability, as high cost of funds can still burden operational performance. LDR does not affect ROA, as profitability depends more on credit quality than credit volume. Poor credit assessment increases risk, limiting LDR's impact. Higher NIM indicates greater interest income from productive assets, leading to increased bank profitability. A high NPL ratio indicates poor credit quality and potential operational losses, which in turn lowers the return on assets (ROA). Therefore, maintaining a low NPL is essential.
The Influence of Information Technology on Company Performance Through Internal and External Integration Putri, Ruth Lovita Surodjo; Tarigan, Zeplin Jiwa Husada
Petra International Journal of Business Studies Vol. 8 No. 1 (2025): JUNE 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.1.98-108

Abstract

Information technology is essential for companies to make informed decisions that support internal business processes and external collaboration, thereby improving overall company performance. The research collected data from 105 manufacturing companies in East Java. The research sample was determined using judgmental sampling with respondents who were at least staff level and had become permanent company employees. Data analysis was used with SEM-PLS. Implementing information technology in manufacturing companies impacted internal and external supply chain integration. Internal supply chain integration, combined with internal data integration, is running smoothly and in real-time, which positively impacts cross-functional integration and does not directly affect company performance. External supply chain integration, in collaboration with external partners, is progressing well. The company is actively involved in developing these partnerships, which can lead to improved company performance, increased flexibility in meeting customer demands, and reduced production costs. Practical contributions to research provide insight for industry practitioners, enabling the internal cross-functional team to operate in an integrated manner and necessitating collaboration with external parties. Purchasing and marketing managers can play an active role in enhancing the involvement of external partners in improving company performance, making a theoretical contribution to enriching the development of information technology systems, and sustainable supply chains.
The Impact of Financial Knowledge, Past Experience, and Current Income on the Stock Investment Performance of Individual Investors Bunardi, Gunawan; Handoyo, Sarwo Edy
Petra International Journal of Business Studies Vol. 8 No. 1 (2025): JUNE 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.1.109-118

Abstract

The study investigates the impact of financial knowledge, experience, and current income on the stock investment performance of individual investors in Indonesia. Using a quantitative descriptive approach, data were collected from 77 respondents through questionnaires and analyzed using multiple regression. The findings reveal that financial knowledge significantly enhances investment performance by improving decision-making, risk management, and portfolio diversification. Experience plays a pivotal role in helping investors adapt to market dynamics and refine strategies, positively impacting their performance. However, current income does not significantly influence investment performance, indicating that non-financial factors also shape investment success. This research contributes to the understanding of key factors influencing investment returns and provides practical insights for financial education and policy development, empowering individual investors to achieve better outcomes.

Page 18 of 19 | Total Record : 185

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