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Eksis: Jurnal Ilmiah Ekonomi dan Bisnis
Published by Universitas Batanghari Jambi
ISSN : 20875304     EISSN : 25806882     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis merupakan jurnal ilmiah yang mempublikasikan hasil penelitian maupun review dibidang ekonomi, manajemen, bisnis, akuntansi, ekonomi syariah dan ekonomi islam. Jurnal ini terbit dua kali dalam setahun yaitu pada bulan Mei dan November.
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Articles 8 Documents
 1 
Search results for , issue "Vol 15, No 1 (2024): Mei" : 8 Documents clear
Peran Pemimpin terhadap Perubahan Sistem Ekonomi Menuju Indonesia Maju Manurung, Aprina Septauli; Putri, Devi Adinda; Nasution, Armin Rahmansyah
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.425

Abstract

This research aims to analyze the role of leaders in changing the economic system towards an advanced Indonesia. This research will use a qualitative approach with a case study method. The qualitative approach was chosen because it allows for in-depth information and meaning about the role of leaders in economic system change, which cannot be captured by quantitative methods. The findings of this research provide a deep insight into the role played by President Joko Widodo in driving change in Indonesia's economic system towards a more advanced Indonesia. Through careful analysis of the data, it can be concluded that strong leadership, clear vision, high commitment to economic development, and the ability to build consensus have been key factors in Jokowi's success.
Analisis Kinerja Keuangan pada Pemerintah Kabupaten/Kota di Provinsi Jambi Tahun 2020-2022 Sinaga, Jenita; Z, Rico Wijaya; Hernando, Riski
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.421

Abstract

This study aims to evaluate the financial performance of district/city governments in the province of Jambi during the period of 2020-2022, measured using the Degree of Decentralization Ratio, Local Financial Dependency Ratio, Local Financial Independence Ratio, Local Own Revenue Effectiveness Ratio, and Expenditure Efficiency Ratio. This research is a descriptive quantitative study that utilizes secondary data from audited Local Government Budget Realization Reports. The results show diverse patterns of financial performance: the majority of district/city governments have a Very Low Degree of Decentralization, Local Financial Independence tends to be Extremely Low with an instructive relationship pattern, Local Financial Dependency is generally high, Local Own Revenue Effectiveness is mostly Very Effective with diverse distributions, and Expenditure Efficiency is generally categorized as Efficient.
Pengaruh Kualitas Produk dan Promosi terhadap Citra Merek Kopi Good Day di Kota Jambi Mappadeceng, Riko; Tarmizi, Ahmad; Dewita, Lien Nancy
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.434

Abstract

The objectives of this research are as follows: 1) To determine and describe the product quality, promotion and brand image of Good Day Coffee in Jambi City. 2.) To determine the influence of product quality and promotion on the brand image of Good Day Coffee in Jambi City. The type of data required and collected in this research is quantitative data. The object of this research is Good Day Coffee customers in Jambi City. The data source in this research is Good Day Coffee customers in Jambi City who were taken through interviews by distributing questionnaires, the data and information obtained were analyzed descriptively, to analyze customer responses regarding brand image to purchasing decisions using a 5-choice scale. One brand of packaged instant coffee that is being intensively promoted using television media is the "Good Day" product. This Good Day product is produced by PT. Santos Jaya Abadi. Promotions carried out by PT. Santos Jaya Abadi to introduce new products and maintain its existence in the processed coffee industry. Based on the results of the classical assumption test analysis, it can be concluded that the normality test meets the assumptions indicated by the Kolmogorov-Smirnov test of 0.011 > 0.05. The multicollinearity test did not show a significant effect with a VIF value of 1.070 < 10 and a tolerance value of 0.935 > 0.10. In the heteroscedasticity test, the points on the plot form a pattern, so this shows that each variable contains heteroscedasticity. Based on the results of multiple linear regression analysis, it was concluded that the regression equation Y = 2.638 + 0.150X1 + 0.329X2. The value of the Coefficient of Determination (R2) is 0,213 which means that variations in changes in Y are influenced by changes in X by 21.3%. So the magnitude of the influence of product quality (X1) and promotion (X2) on the brand image (Y) of Good Day Coffee in Jambi City is 21.3% while the remaining 78.7% is influenced by other factors outside this research such as purchasing decisions, price, personal factors and so on. There is a significant positive influence between product quality and promotion together (simultaneously) on the Brand Image of Good Day Coffee in Jambi City. Partially there is an influence of product quality on brand image. This is indicated by the tcount value of 4.285 > ttable 1.662. Partially there is an influence of promotion on brand image. This is indicated by the tcount value of 3,333 < ttable 1.662.
Pengaruh Jumlah Kunjungan Wisatawan terhadap Pendapatan Asli Daerah Kota Palembang Melalui Pajak Hotel Sebagai Variabel Intervening Sari, Mei; Sari, Rafika; Munandar, Aris
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.419

Abstract

This research aims to determine the influence of the number of tourist visits on the regional original income of Palembang City through hotel taxes as an intervening variable. The type of research used is quantitative research with the data used is secondary data. Sampling in this research used a saturated sampling technique which used the entire population, namely 48 months of data. The data collection technique in this research is documentation carried out at the Regional Revenue Agency of Palembang City, the Tourism Office and the Regional Financial & Asset Management Agency of Palembang City. The results of this research state that the number of tourist visits has no effect on the local income of the city of Palembang, the number of tourist visits has an effect on hotel tax, the hotel tax has no effect on the local income of the city of Palembang. Meanwhile, it is known that the value of the indirect effect is 0.191 and the direct effect is 0.286 which means the direct influence value is greater than the indirect influence value and it can be concluded that the number of tourist visits has no effect on the regional original income of Palembang City through hotel tax as an intervening variable.
Strategi Pemasaran PT Bank Syariah Indonesia KCP Cemara Asri dalam Menawarkan Produk Pembiayaan Pra Pensiun Guna Menarik Minat Nasabah Februari, Budi; Yanti, Nursantri
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.427

Abstract

The purpose of this study was to determine effective marketing strategies in offering pre-pension financing products by PT Bank Syariah Indonesia KCP Cemara Asri and increasing customer interest in this product. This study also aims to determine how effective marketing strategies can increase bank income and improve the quality of Islamic financial services. In this study, researchers applied a qualitative method that prioritizes data collection through field study techniques or field research. This approach was chosen to obtain an in-depth understanding of the obstacles faced by Bank Syariah Indonesia KCP Cemara Asri in marketing pre-retirement financing products. Qualitative methods allow researchers to dive into the perspectives of various related parties and analyze effective marketing strategies to increase customer interest in these products. effective marketing strategies for PT Bank Syariah Indonesia KCP Cemara Asri for pre-retirement financing products involve an integrated and diverse approach. The steps include increasing public education about the product, strengthening digital promotion, establishing cooperation with companies, and organizing seminars and education to the public.
Pengaruh Perdagangan Internasional terhadap Pertumbuhan Ekonomi di Indonesia Pasaribu, Alya Sabrina; Nasution, Armin Rahmansyah
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.426

Abstract

The purpose of this study is to determine and analyze the effect of international trade on economic growth in Indonesia. This study also aims to find out how other factors, such as investment, education, and technology, affect the effect of international trade on economic growth in Indonesia. This research adopts a qualitative approach using document analysis techniques to explore the influence of international trade on Indonesia's economic growth. This study confirms that international trade has a significant and positive influence on economic growth in Indonesia. This is evidenced by the strong positive correlation between real GDP growth and non-oil and gas exports over the period 2010-2020. The contribution of exports to Indonesia's GDP also shows a consistent upward trend, reaching 17.21% in 2020.
Analisis Studi Kasus Produk Indomie di Nigeria: Positioning, Promotion, dan Channel Management Jamira, Anaseputri; Razi, Fachruddin
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.435

Abstract

This research discusses an organization that is involved in global marketing, which focuses its resources on global market opportunities and threats. The research object is Indofood with its product Indomie. The problems discussed relate to Indofood's marketing strategy for Indomie brand noodle products in Nigeria, seen from how Indomie shapes perceptions in the minds of the Nigerian people (positioning), how Indomie carries out promotional activities in Nigeria to encourage sales, and how Indomie is distributed in various remote areas in Nigeria. This type of research is descriptive with case study research techniques, which uses primary and secondary data. Indomie in Nigeria has successfully dominated the market and continues to develop as the strongest instant noodle brand through the right combination of good product strategy and affordable prices, the right positioning, integrated promotions and aggressive distribution. The company is expected to continue to strengthen its business through creating competitive advantages. This research is specific, where it only focuses on a few small parts of marketing strategies or activities, which can be followed up and developed further in the future.
Pengaruh PPN (Pajak Pertambahan Nilai) terhadap Pendapatan Nasional Yani, Rindy Endry; Simandalahi, Eliata; Nasution, Armin Rahmansyah
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 15, No 1 (2024): Mei
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/eksis.v15i1.424

Abstract

The purpose of this study is to explore the effect of VAT on national income. This research aims to find out how VAT can affect national income and how national income can be affected by VAT.and how national income can be affected by VAT. Research methodused in this study is a qualitative method. Qualitative methodmethod was chosen because the purpose of this research is to understand how VAT affects national income and how national income is affected by VAT.affects national income and how national income is affected by VAT.by VAT. The research method used in this research is aqualitative method with a document analysis approach. Value-added tax (VAT) is an important instrument in a country's fiscal policy, including Indonesia.in a country's fiscal policy, including Indonesia. Thorough data analysisdata analysis and in-depth discussion show that VAT has a positive and significant influence on national income.positive and significant influence on national income.

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