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Adi Permadi
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Jalan Majapahit No 62 Kota Mataram, Nusa Tenggara Barat
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JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram)
Published by Universitas Mataram
ISSN : 26217902     EISSN : 25483919     DOI : DOI: 10.29303/jmm.v6i3.222
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences Other
- Marketing Management and Consumer Behavior - Financial Management - Human Resources Management - Operational Management
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 336 Documents
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ANALISIS DESAIN IKLAN DENGAN PENDEKATAN BUDAYA MENURUT KRITERIA EVALUASI KONSUMEN DI KOTA MATARAM (STUDI KASUS IKLAN TELKOMSEL BERNUANSA BUDAYA SASAK) Lalu Adi Permadi; Muhammad Ilham; G. A. Sri Oktariyani
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 6 No. 3 (2017): JMM SEPTEMBER 2017
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (719.263 KB) | DOI: 10.29303/jmm.v6i3.222

Abstract

The purpose of this study is to determine suitable design of the Telkomsel culture approach ad by using the evaluation criteria the consumer of Sasak ethnic in Mataram. Methodologically, to prove the purpose of the study was using Mixed Methods Research that consisting of Focus-Group Research, and in-depth interviews,. The results of this study showed that the ideal design of Telkomsel's advertising design nuanced cultural according to consumers' evaluation criteria with the following attributes 1) Color; 2) Picture: Art and Cultural Events Other Sasak; 3) Information Features and Amenities: Features And major addition; 4) slogan: Relating to Identity Lombok Island, 5) information Price: Clearly in Any feature Promoted; 6) Size: Extra Large; 7) Media: Advertising Signage / Billboards Or Banners and 8) ad Location: Population in Each place Solid.Keywords: design, advertising, culture approach, consumer evaluation criteria
ANALISIS PENGARUH KEPEMIMPINAN, KOMPENSASI, PELATIHAN DAN PENGEMBANGAN TERHADAP KEPUASAN KERJA DAN PRODUKTIVITAS KERJA PEGAWAI BADAN PERTANAHAN NASIONAL SE- PROVINSI NUSA TENGGARA BARAT cici irianti; Agusdin agusdin; hermanto hermanto
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 6 No. 1 (2017): JMM MARET 2017
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.134 KB) | DOI: 10.29303/jmm.v6i1.248

Abstract

This research is aimed at analyzing the effect of leadership on work satisfaction, the effect ofcompensation on work satisfaction, the effect of training and development on work satisfaction, theeffect of leadership of productivity, the effect of compensation on productivity, the effect of trainingand development on productivity, and the effect of work satisfaction on productivity of the ofemployees of national land agency of West Nusatenggara.This research is quantitative-associative causal study. The respondents are the civil servant ofland agency of West Nusatenggara who had been working for at least 5 years and have the positionof the head off sub-division (echelon IV) in provincial and district office in West Nusatenggara. Theyare 79 respondents from who the data collected through questionnaires. The data were analyzed withPartial Least Square (PLS) using software of SmartPLS version 3.The research showed that leadership has positive but not significant effect on work satisfaction,compensation has positive and significant effect on work satisfaction, training and development haspositive and significant effect on work satisfaction, leadership has positive but not significant effecton productivity, compensation has negative and not significant effect on productivity, training anddevelopment has positive but not significant effect on productivity, work satisfaction has positive andsignificant effect on productivity of employees of national land agency of West Nusatenggara.Compensation has dominant effect on work satisfaction, and work satisfaction also has dominanteffect of the productivity of employees of national land agency of West Nusatenggara.Keywords: leadership, work satisfaction, compensation, training and development, and productivity.
ANALISIS PENGARUH BEBAN KERJA, LINGKUNGAN KERJA DAN PENGALAMAN KERJA TERHADAP STRES KERJA PADA KARYAWAN PT. PELAYARAN SINDUTAMA BAHARI CABANG LEMBAR Sudarta Sudarta
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 4 No. 3 (2015): JMM SEPTEMBER 2015
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.331 KB) | DOI: 10.29303/jmm.v4i3.45

Abstract

An analysis of the influece of workloads, work environments and work experiences on jobstresses experienced by the employees of PT. Pelayaran Sindutama Bahari of Lembar BranchOffice.Barriers and constraints related to work, such as inappropriate workloads, work environmentsand work experiences can trigger job stresses as experienced by the employees PT. PelayaranSindutama Bahari of Lembar Barnch Office. This study aims to reveal whether the workloads,work environments and work experiences had a significant effect on the emplyees’ stresses eithersimultaneously or partially.This is an assoociative research study. Population and samples of this stydy were all employeesof PT. Sailing Sindutama Lembar Marine Branch (80 people). A questionnaire was used asinstrument to gather the data. This instrument contained questions about workloads, workenvironments and work experiences. Data were analyzed Multiple Linear Regression Analysis.Result of the study show that workloads, work environments and work exprience simultaneouslyand partially had a significant effect on teh depnedent variable of work stresses. The variableofwork environmetn was found to be the most dominant varable affecting job stresses. Based onthese results, the researcher suggests that teh management of PT Sailing Sindutama MarineBranch Lembar evaluate is previous policies, particularly th one which might potentially havecaused the emergence of stresses among employees. Furthermore, it is suggested that thepersonnel management place its staff based on theri level of competences so that all employeesfelt encouraged to create better performance.
PENGARUH BUDAYA ORGANISASI DAN GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP PERILAKU EKSTRA PERAN (OCB) MELALUI KOMITMEN ORGANISASIONAL KARYAWAN RUMAH SAKIT UMUM DAERAH KOTA MATARAM Apriliani Hardiyanti
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 5 No. 3 (2016): JMM SEPTEMBER 2016
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.37 KB) | DOI: 10.29303/jmm.v5i3.69

Abstract

This study aims to analyze the effect of Organizational Culture and Transformational LeadershipStyle Role Of Conduct Extras (OCB) Through Employee Organizational Commitment RegionalGeneral Hospital City Mataram. The population in this study are employees (doctors, nurses,midwives), which amounted to 246 employees with a sampling technique that Proportionate RandomSampling was 71 employees. This type of research is the study associative causality. Data collectiontool is a questionnaire containing questions about the variables Organizational Culture,Transformational Leadership Style, Behavior Role Extras (OCB) and Organizational Commitment.Data analysis was performed with Path Analysis Model Triming using SPSS AMOS. The analysisfinds that organizational culture positive and significant effect on the behavior of extra role (OCB).Organizational culture positive and significant effect on organizational commitment.Transformational leadership style and no significant positive effect on the extra role behavior (OCB).Transformational leadership style positive and significant effect on organizational commitment.Work motivation positive and significant effect on organizational commitment. Organizationalcommitment and significant positive effect on Extra Role Behavior (OCB). Organizational Cultureand Transformational Leadership Style positive and significant impact on Extra Role Behavior(OCB) Through Employee Organizational Commitment Regional General Hospital City Mataram.Keywords: Organizational Culture, Transformational Leadership Style,Behavior Role Extras (OCB), and Organizational Commitment.
PENGARUH KEPEMIMPINAN, PENGAWASAN DAN SANKSI HUKUMAN TERHADAP KEDISIPLINAN KERJA PEGAWAI DI SEKRETARIAT DAERAH KOTA BIMA SYAHRIAL NURYADIN
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 5 No. 2 (2016): JMM JUNI 2016
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.745 KB) | DOI: 10.29303/jmm.v5i2.87

Abstract

This study aimed to analyze the influence of leadership, supervision systems and punitive sanctions against the level of employee discipline in the Regional Secretariat Bima. There are three independent variables in this study; leadership, supervision, and punitive sanction against the level of employee discipline. In this study population is 240 people with  a sample of 100 respondens selected by the simple random sampling. Simultaneously the results of the study concluded that leadership variable have an influence on work discipline but not significant, control variable have an influence on work discipline but not significant and punitive sanctions variable positive and significant impact on employee discipline. Punitive sanctions is a variable that has the most dominant influence compared with other variables. Of the research results can be recommended a few things, that isemployee discipline would be improved if good leadership, good supervision and sanctions fair punishment can be combined and synchronized with well by the leadership, either in the form of rules written and in it’s application. Keyword : Leadership, Supervision, Sanction, Employee Disciplin
PENGARUH SIFAT MATERIALISME, MOTIVASI HEDONIK TERHADAP IMPULSIVE BUYING DAN KECENDERUNGAN COMPULSIVE BUYING SECARA ONLINE DI KALANGAN MAHASISWA UNIVERSITAS MATARAM Rini Anggriani; Handry Sudiartha Athar
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 6 No. 2 (2017): JMM Juni 2017
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.066 KB) | DOI: 10.29303/jmm.v6i2.107

Abstract

This reasearch is aimed at determining the effect of materialism, hedonistic motive on the online impulsive buying and compulsive buying trend in students of Mataram University. This research is causality study using purposive sampling. The populations are all students of Mataram University and the samples are 120 selected students who have made online transaction purchasing fashion at least twice within the last three months. The data were analyzed with Structural Equation Modeling (SEM).The research showed that variable of materialism has positive and significant effect on the impulsive buying. The materialism also has positive and significant effect on the compulsive buying trend. Hedonistic motive has positive and significant effect on the compulsive buying trend. There is no effect of the impulsive buying on the online compulsive buying trend in the students of Mataram University. Key words: Materialism, Hedonistic Motive, Impulsive Buying, Compulsive Buying Trend.
PENETAPAN POSISI DI BENAK KONSUMEN (POSITIONING) MUSEUM NEGERI NTB BERDASAR PERSEPSI PENGUNJUNG khairany, Kurnia; Saufi, Akhmad; Rinuastuti, Baiq Handayani
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol 6, No 2 (2017): JMM Juni 2017
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v6i2.131

Abstract

This study aimed to determining the positioning of the State Museum of West Nusa Tenggara based on visitor’s perception. The research method used was qualitative approach with data collecting through interview, observation and documentation. Informants is selected by accidental sampling technique. Data  from  interviews  with 20  informants  were  analyzed  using content analysis method. The  results  showed  that  the  State  Museum  of  West  Nusa  Tenggara  hada positioning as edutainment with dimensions of value, uniqueness, credibility, sustainability and conformity. The museum should consider the desire and needs of visitors with the main purpose of the museum, which is to present the mission of education as well as entertainment to the public. Thus, the Museum of West Nusa Tenggara is expected to be a place to gain knowledge and experience as well as recreation that reaches all levels of society. The most important contribution of this study is the positioning model of the State Museum of West Nusa Tenggara based on the perception of visitors i.e. edutainment concept to become a pioneer for further empirical research. It is expected that in the future the managerial of West Nusa Tenggara State Museum can increase visit to the museum. Keywords: Museum, positioning, visitor perceptions, edutainment
PENGARUH KOMUNIKASI ORGANISASI, MOTIVASI KERJA TERHADAP KINERJA DOSEN PADA UNIVERSITAS NUSA TENGGARA BARAT (UNTB) yayang erry wulandari
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 6 No. 3 (2017): JMM SEPTEMBER 2017
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.096 KB) | DOI: 10.29303/jmm.v6i3.161

Abstract

This research is aimed at analyzing and determining the significant effect of organizational communication and work motivation on the performance of lecturers in West Nusa Tenggara University (UNTB) Mataram as well as  determining which of the variables is the most dominantly affecting the performance of lecturers in West Nusa Tenggara University (UNTB) Mataram. This research is associative or causality study. The respondents were all  59 in this University. The data were analyzed with multiple linear regression using SPSS Program.The research showed that 1) Organisational communication variable had positive and significant effect on the performance of lecturers in West Nusa Tenggara University (UNTB) Mataram, 2) Work Motivation variable had positive and significant effect on the performance of lecturers in West Nusa Tenggara University (UNTB) Mataram, and 3) Organisational Communication variable had the most dominant effect on the performance of lecturers in West Nusa Tenggara University (UNTB) Mataram.Based on these findings, it is recommended that UNTB management improves the level of effective communication and work motivation to improve the level of working performance. It also directs future research to cope with other variables such as the university leaders’ perspectives to triangulate the findings. Keywords : organizational communication, work motivation, performance of lecturers
PENGARUH PROFITABILITAS, GROWTH OPPORTUNITY TERHADAP NILAI PERUSAHAAN dengan STRUKTUR MODAL SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PROPERTY, REAL ESTATE &BUILDING CONSTRUCTION DI BEI Periode 2011 – 2014 Nova Adhitya Ananda
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 5 No. 4 (2016): JMM November 2016
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (728.917 KB) | DOI: 10.29303/jmm.v5i4.3

Abstract

This research is aimed at determining the effect of profitability, growth opportunity, and capital structure on the value of company. The object of this research is companies in the sector of property, real estate and building construction registered in Indonesian Stock Exchange during the period of 2011-2014. This research is using purposive sampling technique in determining samples. There are 37 out of 54 registered in the sector of property, real estate and building construction companies selected as the samples. The data were analyzed using partial least square (PLS) analysis. The research showed that growth opportunity and capital structure have direct significant effect on the value of company, while the profitability has not affected the value of company. Growth opportunity indirectly has positive effect on the value of company through the capital structure. Growth opportunity has positive effect on the capital structure. Profitability has positive and significant effect on the capital structure while capital structure has negative effect on the value of company.Key Words : Growth Opportunity, Profitability, Capital Struture And Value Of Company.
ANALISIS PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KEPUASAN KERJA (STUDI PADA DINAS PERTANIAN, KELAUTAN DAN PERIKANAN KOTA MATARAM) Lilik Sundasari; Zainal Abidin
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 5 No. 1 (2016): JMM MARET 2016
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.345 KB) | DOI: 10.29303/jmm.v5i1.262

Abstract

This research entitles Analysis of the Effect of Work Environment and Compensation to the Work Satisfaction (A Study at the Department of Agriculture, Marine and Fishery of Kota Mataram).  It is aimed at analyzing the effect of physical work environment,  non-physical work environment and compensation to the work of the staffs at the Department of Agriculture, Marine and Fishery of Kota Mataram, both simultaneously and partially. This particular research is an associative research.  Those surveyed are 103 staffs in total who are employed as  civil servants at that particular department.  The sample of the research was selected using total sampling technique, in which it took all civil servants as respondents.  The instruments were examined using multiple linier regression analysis method, in which the software SPSS 20 was used to examine research hypothesis. The research reveals that ,(1)  physical. non-physical work environment and compensation partially effected the staffs’ work satisfaction significantly, (2)  physical. non-physical work environment and compensation simultaneously effected the staffs’ work satisfaction significantly, (3) physical work environment effected the staffs’ work satisfaction dominantly. Key words: Physical Work Environment, Non-Physical Work Environment, Compensation and Work Satisfaction

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