cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hendryadi
Contact Email
editor.jmsab@gmail.com
Phone
-
Journal Mail Official
editor.jmsab@gmail.com
Editorial Address
-
Location
Kota adm. jakarta selatan,
Dki jakarta
INDONESIA
Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol 7 No 2 (2024)" : 12 Documents clear
Financial risk tolerance based on gender, age, and formal education: the perspective of businesspersons Herlina, Herlina; Gunawan, Ika; Njotoprajitno, Rosemarie Sutjiati; Gunawan, Tommy
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1114

Abstract

In the marketplace competition, every business, including those belonging to micro, small, and middle firms, must face the risk. In the optimistic view of entrepreneurs, this risk may upsurge the return. This investigation tries to verify and analyze financial risk tolerance (FRT) based on three demographic factors: gender, age, and formal education. The population comes from entrepreneurs in Bandung City, who used the snowball sampling technique to obtain the samples. Through the survey between August and October 2022, this study successfully collected 101 people. This study uses a structural equation model based on a partial least square to analyze the response through hypothesis testing. The analysis results demonstrate that males are more tolerant of financial risk than females, and age negatively affects FRT. However, formal education does not relate to FRT.
Analisa pengaruh consumption value dan pricing terhadap purchase intention pada pembelian virtual item pada game online Agustin, Isnaini Nuzula; Samuel, Yang Songsen
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1122

Abstract

In the background of the increasingly widespread game online in all circles, this study aims to determine the effect of consumption value to purchase intention on purchasing virtual items online. This study used a purposive sampling method for distributing questionnaires, obtaining a total of 300 respondents who are online game players. The data analysis method used is Partial Least Square Structural Equation Modeling (PLS-SEM). The study results show that Social Value, Good Price, Scarcity, and satisfaction have a significant effect on Purchase Intention. These results also confirm the role of satisfaction as a mediation between Social Value, Good Price, and Scarcity to Purchase Intention. This study is expected to be able to contribute to online game managers in their efforts to increase sales of virtual items through analysis of consumer behavior.
Analisa behavioural intention dan use behaviour pada aplikasi game online berbasis mobile phone menggunakan metode UTAUT2 Juliansyach, Ryan Prastama; Christiarini, Renny
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1154

Abstract

The purpose of this study is to analyze the factors of acceptance and use of mobile apps-based online game applications with the Unified Theory Of Acceptance and Use Of Technology 2 (UTAUT2) model method approach. The number of research data that has been collected in this study amounted to 362 respondents. The distribution of this research questionnaire uses questionnaires such as google forms. Respondents from the questionnaire were smartphone users who played online game applications. The sampling method used is non-probability sampling. This study used quantitative analysis methods. To manage data and test data in this study using the Partial Least Squares (PLS). The results of the research analysis showed that there was a direct relationship between UTAUT2 and Behavioural Intention and Use Behaviour while there was an indirect relationship with Behavioural Intention and Use Behaviour
Pengaruh manajemen pengetahuan, lingkungan kerja, keterlibatan karyawan, kepemimpinan transformasional dan budaya organisasi terhadap kinerja karyawan melalui kepuasan kerja Putra, Edy Yulianto; Ariyanto, Hepy Hefri; Maytanius, Jerry
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1195

Abstract

Employees are a crucial asset for any business to achieve its goals. The effectiveness and efficiency of employee performance are essential for the success of a business. In other words, the company's progress depends on the employees' work results. This research aims to study the impact of knowledge management, work environment, employee engagement, transformational leadership, and organizational culture on employee performance through job satisfaction. The research uses quantitative methods and collects data from 450 respondents through a Google form. The results indicate that employee engagement and work environment do not significantly affect job satisfaction. However, knowledge management, organizational culture, and transformational leadership significantly impact job satisfaction. Organizational culture and transformational leadership do not significantly affect employee performance. In contrast, employee engagement, knowledge management, work environment, and job satisfaction significantly influence employee performance.
Determinan keputusan pembelian MIXUE: Pendekatan fenomenologi Putlia, Grace; Sundoro, Hary Saputra; Rajawen, Katedra Mentari
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1230

Abstract

The first aim of this research is to find out what factors influence MIXUE purchasing decisions in Tangerang. The second objective is to find out how these factors can influence MIXUE purchasing decisions in Tangerang. A total of 10 informants were obtained to conduct in-depth interviews. The collected data will be analyzed using Interpretative Phenomenological Analysis (IPA) with stages: (1) reading and re-reading, (2) initial noting, (3) developing emergent themes, (4) searching for connections across emergent themes, (5) moving the next cases, and (6) looking for patterns acros cases. The results of data processing state that the factors that influence purchasing decisions are advertisin3g, 4P, and lifestyle. Meanwhile, regarding how these factors can influence decisions, the factors are advertising, lifestyle and the 4Ps.
Pengaruh destination image, electronic word of mouth, dan accessibility terhadap decision to visit wisatawan pada Wisata Alam Gosari Kabupaten Gresik Ath'af, Syathirotul; Sukaris, Sukaris
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1233

Abstract

This research aims to find out how destination image, electronic word of mouth (eWOM), and accessibility influence tourists’ decision to visit Wisata Alam Gosari, Gresik Regency. This research uses research methods with a quantitative approach. Tourists who visit Wisata Alam Gosari, Gresik Regency are the population of this study. The data collection tool uses a questionnaire, with a sample of 150 respondents. In this research, a purposive non-probability sampling technique was used. Descriptive tests, data quality test, classical assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing were used for data analysis in this research. The findings show that destination image, eWOM, and accessibility partially and simultaneously have a significant influence on tourists’ decision to visit Wisata Alam Gosari , Gresik Regency. This means that the more positive the destination image, the more often potential tourists receive positive eWOM and high accessibility, the greater the decision to visit.
Gaya kepemimpinan ekspatriat Korea-China dan manajer lokal di perusahaan multinasional dan permasalahan yang dihadapi Ardiansyah, Giri Teguh; Hardiyanti, Hardiyanti; Anne, Lisye Ira; Heikal, Jerry
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1250

Abstract

The globalization process occurring in various countries demands cultural acculturation and leadership models and styles at the global workplace or at the company level. Various cultures that have significantly entered Indonesia include Chinese and South Korean cultures, mainly because these companies have invested in Indonesia. This research aims to determine the leadership styles of Korean-Chinese expatriates and local managers in multinational companies PT. X, PT. Y, and PT. Z when facing issues related to individual culture, personality, behavior, and differing beliefs, as well as when understanding the problems faced by Korean-Chinese expatriate leaders and local managers within multinational companies PT. X, PT. Y, and PT. Z in Indonesia. Based on the data analysis presented, it can be concluded that the cross-cultural leadership style of expatriates in PT. X, PT. Y, and PT. Z is employee-centered (democratic). The leadership style applied by expatriates in PT. X and local managers from PT. Y is seen in decision-making, leader roles, and delegation of authority. The role of expatriate leaders is performed by providing control in completing employee tasks, directing and controlling employees, and constantly monitoring the progress of assigned tasks to ensure they are completed quickly to achieve the company's targets, which are common goals at PT. X, PT. Y, and PT. Z.
Analisis laporan keuangan terhadap financial distress pada sektor barang konsumen primer Asiamufidiawati, Isnaeni Dyah; Handayani, Anita
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1252

Abstract

The aim of this research is to determine which companies will bear or face the risk of bankruptcy during the Covid-19 pandemic. The aim of this research is to create a more accurate model in predicting financial distress. The subjects of this research were 75 major consumer product industrial manufacturing companies listed on the Indonesia Stock Exchange (BEI) between 2020 and 2022. The Grover, Altman Z-Score, Springate, and Zmijewski methods were used in the analysis. Researchers used quantitative research methods and descriptive analysis. Based on research findings, the Altman Z-Score model which has an accuracy of 29% is the most accurate model of the four models tested in the primary consumer products sector listed on the IDX. The other three models, namely the Springate model, Zmijewski model, and Grover model, each have accuracy levels of 12%, 4%, and 1%. Thus, the Altman Z-Score model can be said to be the most helpful in predicting financial distress in manufacturing companies listed on the Indonesia Stock Exchange in the primary consumer products sector between 2020 and 2022.
The effect of promotional mix on repurchase intention of lubricant customer trough attitude Yulistyan, Andrio Hafidz; Wahyudi, Triyono Arief
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1317

Abstract

Customer loyalty is essential in any industry, especially the oil industry. Customer loyalty is influenced by their attitude towards the product or service, which the promotional mix can influence. The promotional mix includes sales promotion, word of mouth, social media, and electronic word of mouth. This research aims to determine how the promotional mix dimensions affect customers' repurchase intention by influencing their attitude. The research sample consisted of 210 respondents who were customers who used oil in the Jabodetabek area—the results of the research hypothesis test support all hypotheses. The strongest factor influencing repurchase intention is social media promotion. The SEM method results for all variables from the promotion mix showed acceptable results, which can be implemented in company management. In conclusion, sales promotion, word of mouth, social media, and electronic word of mouth can influence customer attitudes and create repurchase intention. The limitations of this study are the limited areas of development and the fact that the dimensions analyzed were only attitudes towards promotion mix and repurchase intention
Pengaruh e-service quality, live streaming shopping dan flash sale terhadap keputusan pembelian produk fashion pada platform Shopee Ardila, Ardila; Saino, Saino
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1322

Abstract

This research was conducted to analyze the effect of e-service quality, live streaming shopping, and flash sales on purchasing decisions for fashion products on the Shopee Platform. This research was conducted in Surabaya with a population of people who live in Surabaya and by the research boundaries set by the researcher, namely respondents at least 17 years old, Shopee users, and have purchased fashion products at least three times and have seen and purchased fashion products on Shopee live and Shopee flash sales. This research's primary data was obtained by distributing questionnaires to a research sample of 150 respondents. The quantitative method used in this study is the PLS-SEM (Partial Least Square- Structural Equation Modeling) data analysis technique. Based on the results of data analysis, it is found that e-service quality, live streaming shopping, and flash sales have a positive and significant effect on purchasing decisions for fashion products on the Shopee platform.

Page 1 of 2 | Total Record : 12

 1   2 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol 8 No 2 (2025) Vol 8 No 1 (2025) Vol 7 No 2 (2024) Vol 7 No 1 (2024) Vol 6 No 2 (2023) Vol 6 No 1 (2023) Vol 5 No 2 (2022) Vol 5 No 1 (2022) Vol 4 No 2 (2021) Vol 4 No 1 (2021) Vol 3 No 2 (2020) Vol 3 No 1 (2020) Vol 2 No 2 (2019) Vol 2 No 1 (2019) Vol 1 No 1 (2018) More Issue