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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 212 Documents
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The Influence of Covid-19 Daily Cases, World Oil Prices, World Gold Prices And Rupiah Exchange Rates Achmad Agus Priyono
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.427

Abstract

This study aims to clarify the effect of the daily number of reported cases of Covid-19, World Oil Prices, World Gold Prices, and the rupiah exchange rate on the movement of the Composite Stock Price Index during the Covid-19 Pandemic, both in the short and long-term. Analysis of the data used is the analysis of Error Correction Mechanism using Eviews software. The data collected is daily time series data from March 2, 2020 to July 30, 2021, so the number of samples collected is 341 samples. The results of the study stated that the increase of daily reported Covid-19 cases had a negative impact on the movement of the Composite Stock Price Index in the short term, however, in the long-term, the increase of daily reported cases of Covid-19 has no effect on the Composite Stock Price Index. Meanwhile, World Oil Prices have a significant positive effect on the Composite Stock Price Index both in the short term and in the long-term. This study did not find any short-term or long-term effect between the World Gold Price on the movement of the Composite Stock Price Index. A significant negative effect was found, both in the short term and in the long-term, in the relationship between the Rupiah Exchange Rate on the movement of the Composite Stock Price Index.
Pengaruh Satisfaction, Brand Love terhadap Brand Loyalty dan Word of Mouth Edy Purwanto; M. Munir Syam AR
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.434

Abstract

This study aims to examine and determine the effect of consumer satisfaction, brand love on loyalty and WOM, and the influence of customer loyalty on WOM. The object of this research is Batik in Sumenep Regency. The sample for this study consisted of 200 people who were selected using the purposive sampling technique. The questionnaire was distributed to collect data. Path analysis and structural equation modeling were used in the test. Results-Based on this research, the variable of satisfaction has an influence on loyalty and word of mouth, love of the brand has an effect on loyalty, and customer loyalty has an effect on WOM. But the variable love of the brand has no significant effect on word of mouth. It is hoped that the research can provide information about the ability of satisfaction and brand love in influencing consumer loyalty and the ability of satisfaction and loyalty in influencing consumers to carry out the word of mouth. Furthermore, this research is useful for clothing business actors in the batik industry in developing appropriate strategies in developing their businesses.
Peranan Koperasi dalam Keputusan Keuangan Keluarga pada Masa Pandemi Covid-19 Diyan Lestari; Vina Meliana
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.437

Abstract

Keputusan keuangan keluarga merupakan salah satu komponen untuk menunjang kesejahteraan keuarga yang pada akhirnya berdampak pada kestabilan perekonomian. Koperasi sebagai soko guru memiliki peranan penting dalam meningkatkan kesejahteraan anggotanya. Penelitian ini bertujuan untuk mengkaji peranan Koperasi dalam keputusan keuangan keluarga pada masa pandemi Covid-19 yang di dalamnya mempertimbangkan pengaruh literasi keuangan, gaya hidup, dan persepsi risiko terhadap keputusan keuangan keluarga pada masa pandemic Covid-19 dengan pelatihan yang diselenggarakan oleh Koperasi sebagai variabel moderasi. Penelitian ini menggunakan 185 sampel dengan Teknik purposive sampling dan moderated regression analysis (MRA) sebagai metode analisis data. Hasil penelitian menunjukkan bahwa literasi keuangan dan persepsi risiko berpengaruh terhadap keputusan keuangan keluarga pada masa pandemi Covid-19, sedangkan gaya hidup tidak berpengaruh. Pelatihan oleh Koperasi memoderasi pengaruh semua variabel independen terhadap variabel dependen.
Faktor Pembentuk Brand Love, Word Of Mouth, Dan Repurchase Intention Atas Produk Hedonis: Telaah Pada Pelanggan Produk Gunpla Merek Bandai Aditya Tri Nugroho; Whony Rofianto; Surachman Surjaatmadja; Meta Andriani
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.441

Abstract

This study aims to analyze the factors that influence brand love, as well as its implications for word of mouth, and repurchase intention. Rooted in the theory of interpersonal love and relationships, this research is an expansion of previous research models by accommodating aspects of brand community, brand experience and price perception. Empirical data was collected through an online survey of 100 samples of Bandai Gunpla consumers living in Indonesia. Hypothesis testing is done through Partial Least Square Structural Equation Modeling (PLS-SEM) approach. Based on the estimation of the structural model that has been carried out, the results show that self-expressiveness has a positive effect on brand love, brand trust has a positive effect on brand love, brand community has a positive effect on brand love, brand love has a positive effect on WOM and e-WOM, brand love has a positive effect on repurchase intention and brand experience has a positive effect on repurchase intention. Meanwhile, the hypothesis of the positive effect of hedonic products on brand love and price perception on repurchase intention was not proven in this study.
AUDIT SYARIAH SEBAGAI PERMASALAHAN ATAU SOLUSI UNTUK PERKEMBANGAN LEMBAGA KEUANGAN SYARIAH YANG TERDAMPAK COVID-19 Sophia Andini; Paulus Sugito
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.446

Abstract

This study aims to determine the factors affecting sharia audit on sharia Financial Institution. These factors include auditor competencies, process audit and Sharia framework. This study used population of external auditor on Public Accounting Firm that having audit sharia financial Institution on Covid-19 situation. In addition, this study analyzed the impact of independent variables to practice of audit sharia as dependent variable using regression analysis. Sampling was carried out in this study using purposive sampling method, which is a sampling method based on the answer of questioner respondence to external auditor audited Sharia Financial Institution. This study states that the auditor competencies and audit process have no effect to the audit sharia, other than Sharia Framework that has effect to it on Covid-19 situation. Keywords: sharia audit, auditor competencies, audit process, sharia framework, covid-19
The Effect of Final Income Tax Incentives Rate on the Reporting of PMK 44/2020 Realization Letter Amelia Oktrivina Siregar; Tryas Chas Biandani; Jihan Khoerunnisa
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.455

Abstract

Tax incentives are one of the government's responses to the impact of the COVID-19 pandemic on businesses, and one of the businesses affected by this pandemic is MSMEs. Therefore, this study aims to determine the effect of final income tax incentives borne by the government following PMK No.44/2020, the effect of tax incentives in the form of ease of calculating income tax payable, and the effect of tax incentives in the form of ease of reporting income tax payable to compliance with the reporting of PMK realization letter No.44/2020. This study used primary data by distributing questionnaires to MSMEs in Dramaga Bogor Regency. The data collection method is done by disseminating questionnaires, interviews, and observations. Based on the results of the study, the authors concluded that the final income tax incentive in the form of tax borne by the government has no direct effect, while the tax incentive in the form of ease of calculating income tax payable and tax incentives in the form of ease of reporting income tax directly affects the compliance of PMK reporting No.44/2020.
The Role of Perception of Usefulness and Interest in Using E-Filing for Individual Income Tax Indah Masri; Amelia Oktrivina; Ayu Woro Angelina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.456

Abstract

This study aims to see the role of external factors such as speed, subjective norms, and understanding of taxation in increasing the use of E-Filing. In addition, this study also aims to see the role of internal factors related to attitudes and behaviors such as perceptions and interests in using E-Filing in increasing the use of E-Filing. Speed has no significant negative influence on the use of E-Filing. Subjective norms have a positive and significant influence on the use of E-Filing. Understanding of taxation has no significant positive influence on the use of E-Filing. The perception of the usefulness of E-Filing has a positive and insignificant influence on the use of E-Filing. Interest in using E-Filing has a positive and significant influence on the use of E-Filing.
Are Legal Aspects, New Normal (Covid-19), and Entrepreneurial Characteristics Important for the Growth of Higher Education Industry Performance in DKI Jakarta? Prasetio Ariwibowo; Haryanto Haryanto; Taufik Taufik
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.466

Abstract

This research is a quantitative research conducted to find out how big and how important is the role of business legality, New Normal (Covid-19) and the entrepreneurial character of an entrepreneur, especially on business performance in the form of market share, profitability, and business productivity, especially in the business sector of universities in Indonesia. DKI Jakarta. Determination of the sample was carried out by purposive sampling with a sample of 150 respondents consisting of lecturers, students, and several university officials in DKI Jakarta. In this study using SEM-PLS as a test analysis tool. The results of this study indicate that the entrepreneurial characteristics of business actors have a vital role in the growth of business performance, while the legal aspect of business does not have a significant influence in improving the performance of higher education institutions in DKI Jakarta, both from the point of view of profitability, market share, and business productivity.
Analisis Sikap, Norma Subyektif, Faktor Internal Dan Eskternal Dalam Membentuk Entrepreneurial Intentions Dian Triyani; Ardiani Ika Sulistyawati; Edy Mulyantomo
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.480

Abstract

This study aims to analyze the influence of attitudes, subjective norms, internal and external factors on entrepreneurial intentions. The research object of the Faculty of Economics, University of Semarang with the analysis unit of students of the Faculty of Economics, University of Semarang who is still an active status. The type of data needed in this study is primary data that comes from the answers of the respondents to the questionnaires that were distributed. The results showed that attitudes, subjective norms, internal factors and external factors had a positive and significant effect on intrapreneurial Intentions. The results of this study are only able to explain intrapreneurial Intentions only 35.8% and the remaining 64.2% are explained by other variables.
User Generated Content di Media Sosial Sebagai Strategi Promosi Bisnis Faizal Wayan Umbara
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.366

Abstract

Social media has a tremendous impact on the way people interact and exchange information. Social media provides a place for anyone to express themselves, showing likes or dislikes about a product in front of an audience of social media users. Content that contains brand reviews made by consumers themselves without any sponsors is included in the user generated content (UGC) category. This study wants to find out how user generated content on social media becomes a business promotion strategy. This is related because User generated content is part of electronic word-of-mouth (eWOM), where there is an exchange of information that can influence potential buyer's decisions. This study uses a qualitative approach by conducting a literature review. The results of this literature review show that user generated content on social media that reviews a brand or product can influence the interests of others. So, brand owners or producers need to make efforts to maintain relationships with consumers and with users of user generated content in order to increase brand promotion through digital marketing.

Page 11 of 22 | Total Record : 212

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