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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 207 Documents
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Determinan Loyalitas Konsumen Le Minerale di Jakarta: Peran Kualitas Produk dan Citra Merek Ambo Sakka Hadmar
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

This article discusses the research entitled the influence of product quality and brand image on consumer loyalty of Le Minerale in Jakarta. The research object selected was 123 respondents, namely consumers who often buy bottled water using purposive sampling technique. The approach chosen is quantitative associative, which is a research method that analyzes the relationship between two variables. Data was collected by distributing questionnaires via google form with a Likert scale that functions to measure each question item. Data analysis techniques using validity, reliability, classical assumptions, multiple regression, correlation, determination, t test and F test (Anova). The results showed that both product quality and brand image variables partially and simultaneously had a positive and significant effect on consumer loyalty.
Pengaruh Harga dan Customer Review Terhadap Minat Beli Produk Ganyang Tun Machmed; Wier Ritonga
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

This study describes the effect of price and customer review on the purchase intention of Teh Gelas products among Tokopedia users in Jakarta. With the object of research, one product from Teh Gelas is 300ml glass packaging. This study discusses the theory of 3 research variables, namely, price, customer review, and buying interest. This study uses a quantitative method by distributing questionnaires with Google Form to 122 respondents which is then processed using the SPSS version 13.0 program using a saturated sampling technique to take sample data. This study confirms that customer reviews significantly influence purchase intention, while the price is not a determining factor. The results of this study will help marketing pay serious attention to consumer reviews on online platforms. Therefore, various negative comments must be quickly responded to provide balanced information for potential buyers who tend to read previous buyer comments.
Pengembangan Sumber Daya Manusia di Industri Otomotif Melalui Institut Otomotif Indonesia Mujiyono Mujiyono; Sonny Taufan
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.396

Abstract

Creating an organization or company, both in terms of form and purpose, is made based on a vision to fulfill human interests. In its implementation, the mission is managed by human resources. In addition, human resources are a central factor in an organization or company. So that the need for effective and efficient human resource management to achieve the company's goals optimally. This research is a case study using primary data collected from interviews and observations. In addition, it also uses supporting data, namely secondary data obtained from the results of previous studies and literature studies. This research aims to study and identify human resource development systems in the automotive industry by linking IOI's role in preparing competent human resources in the automotive industry in Indonesia. The results of the study show that the development and improvement of HR competencies in the automotive industry can be carried out by: (1) Competency-based education and training systems; (2) Organizing training with a 3 in1 system; (3) Reskilling and Upskilling; and (4) participating in the PIDI 4.0 ecosystem. In addition, there is a need for good coordination and cooperation between IOI organizations and stakeholders such as academics, business, government, and society in order to be able to create competent human resources to advance the national automotive industry.
Model Peningkatan Volume Penjualan Melalui Kualitas Produk, Kualitas Pelayanan dan Loyalitas Kopi Golda Soehardi Soehardi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

Abstract- This research aims to analyze the model of increasing sales volume through product quality, service quality and loyalty of golda coffee at PT Bekasi Distributionndo Raya. The research methodology used is quantitative research using analysis of validity, reliability, normality, t test, F test and coefficient of determination. The population of this research is all consumers of PT Bekasi Distributionsindo Raya who use bottled golda coffee in Bekasi. Purposive sampling was used in the study, obtained by respondents as many as 88 consumers. The results showed that the product quality had a partial effect on sales volume, service quality had a partial effect on sales volume, and loyalty had a partial effect on sales volume. Service quality, Product quality, service quality and loyalty simultaneously affect the sales volume of golda coffee at PT. Bekasi Distributionindo Raya Keywords: Quality Product, Service Quality, Loyalty and Sales Volume Abstrak- Penelitian ini bertujuan untuk menganalisa model peningkatan volume penjualan melalui kualitas produk, kualitas pelayanan dan loyalitas kopi golda pada PT Bekasi Distribusindo Raya. Metodologi penelitian yang digunakan adalah penelitian kuantitatif dengan menggunakan analisis validitas, reliabilitas, normalitas, uji t, uji F dan koefesien determinasi. Populasi dari penelitian ini adalah seluruh konsumen PT Bekasi Distribusindo Raya yang menggunakan produk kemasan kopi golda dalam botol di Bekasi. Purposive sampling digunakan dlaam penelitian diperoleh responden sebanyak 88 konsumen. Hasil penelitian diperoleh kualitas produk berpengaruh secara parsial terhadap volume penjualan, kualitas pelayanan berpengaruh secara parsial terhadap volume penjualan. Loyalitas berpengaruh terhadap volume penjualan. Kualitas produk, kualitas pelayanan dan loyalitas berpengaruh secara simultan terhadap volume penjualan kopi golda pada PT. Bekasi Distribusindo Raya Kata Kunci: Kualitas Produk, Kualitas Pelayanan, Loyalitas dan Volume Penjualan
Editorial Note: Uji Validitas Dengan Korelasi Item-Total ? Hendryadi Hendryadi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

Editorial Note: Statistical techniques to test the validity, especially those from questionnaires, can use three approaches: the SEM approach, single-factor analysis (EFA and CFA), and Multitrait-Multimethod (MT-MM) to test convergent validity and discriminant validity, and confirmatory component analysis. (CCA) which uses the SEM-PLS approach.
Analisis Pengaruh Kepemimpinan, Budaya Organisasi dan Komunikasi Terhadap Kepuasan Kerja Serta Dampaknya Terhadap Kinerja Karyawan Edi Sugiono; Gloria Ida Lumban Tobing
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i2.413

Abstract

This study analyzes the influence of leadership, organizational culture, and Communication on job satisfaction and its impact on employee performance at PT. Usaha Makalingga Mandiri, Jakarta. The research was conducted using survey methods, samples, and questionnaires as the primary data collection tool, and the subjects were 100 respondents. The method of analysis uses the Structural Equation Model (SEM) for hypothesis testing. The results showed that 1) Leadership, Organizational Culture, and Communication directly positively affect Job Satisfaction. 2) Leadership, Organizational Culture, and Communication positively or indirectly affect employee performance through job satisfaction as a mediating variable. 3) Job Satisfaction partially mediates the influence of Leadership, Organizational Culture, and Communication on Employee Performance. 4) Leadership is the variable with the greatest influence on job satisfaction and employee performance. Increased job satisfaction will have an impact in the form of increased employee performance.
Book Review: Leadership Development in Emerging Market Economies Santi Retno Sari
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

Buku ini memberikan wawasan yang menarik terutama bagi teori pengembangan kepemimpinan dan juga bagi para praktisi dalam pengembangan kepemimpinan dan praktisi yang hendak menerapkan pengembangan kepemimpinan. Bahasa yang jelas dan mudah dipahami meskipun bagi pembaca yang masih awam dengan teori kepemimpinan. Buku ini mampu memberikan gambaran meskipun tidak menjadi hal yang pasti atau patokan utama, tetapi setidaknya memberikan gambaran bagaimana kepemimpinan di berbagai negara yang masuk ke dalam kategori emerging market economies dikembangkan dan praktik-praktik kepemimpinan di negara tersebut, yang nantinya sebagai arahan kepemimpinan yang diperkirakan akan menguasai pasar dunia. Beberapa negara mungkin sudah tidak terlalu relevan atau tidak mewakili kejayaan emerging market economies dengan keadaan saat ini. Meski begitu, secara keseluruhan buku ini cukup mewakili kesuksesan negara-negara emerging market economies yang dikhususkan pada pengembangan kepemimpinan. Kesimpulannya, buku ini masih sangat relevan dan perlu untuk dibahas pada tahun-tahun ini.
Determinant Citra Merek dan Dampaknya pada Keputusan Pembelian Sabun Mandi Rahayu Lestari; Elwisam Elwisam; Molina Molina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

This study discusses issues related to purchasing decisions. Respondents in this study are consumers who buy and use then provide an assessment in the form of answers to questionnaires (questionnaires) that researchers provide that are in the Territory Tangerang and Depok. Analytical technique used to answer the hypothesis in this study using descriptive analysis method and analysis Smart Partial Least Square (PLS) with program SmartPLS 3.0 software. The number of samples used are 100 respondents residing in Tangerang and Depok areas. The results conclude brand awareness has a negative role to the brand image, competitive advantage has a positive role to the brand image, and attitudes toward advertising have a positive effect on brand image. Brand image positively affects purchasing decisions.
Digital Transformation And Its Impacts on Sustainable Competitive Advantage: The Moderating Role of Entrepreneurial Innovation Donant Alananto Iskandar; Triyono Arief Wahyudi; Fakhrorazi bin Ahmad
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

This research aims to analyze the effect of dynamic capabilities and market opportunities towards digital innovation and analyze the moderating effect of technological disruption towards the influence of dynamic capabilities and market opportunities on digital innovation. This research will be conducted as quantitative research. The questionnaire will be developed to measure all of the variables and will be distributed to the senior staff of the digital business companies. Four hypotheses will be tested. This research will contribute to the empirical evidence of the effect of dynamic capabilities and market opportunities towards digital innovation and analyze the moderating effect of technological disruption on the influence of dynamic capabilities and market opportunities on digital innovation
Analisis Pengaruh Innovativeness, Rewards and Punishment, serta Career Advancement Terhadap Strategi Kinerja Unggul Ignatius Ario Sumbogo; Vina Meliana
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 2 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

Talent Management is the key to organizational success in an era of complex global economic competitions and developments. The talent management process is an effort to acquire superior talent, build, develop and produce superior employees to be prepared in key positions in the organization. This study is structured specifically to analyze the effect of innovation, reward and punishment, and career advancement in the company's superior performance strategy. This research was conducted with a quantitative quantitative approach with 60 respondents. The results showed that the innovation and reward and punishment variables had a significant effect on the superior performance strategy, while career advancement had no effect. Simultaneously the effect of the three independent variables on the dependent variable reached 71,2%.

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