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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 207 Documents
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Pengaruh e-service quality, live streaming shopping dan flash sale terhadap keputusan pembelian produk fashion pada platform Shopee Ardila, Ardila; Saino, Saino
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1322

Abstract

This research was conducted to analyze the effect of e-service quality, live streaming shopping, and flash sales on purchasing decisions for fashion products on the Shopee Platform. This research was conducted in Surabaya with a population of people who live in Surabaya and by the research boundaries set by the researcher, namely respondents at least 17 years old, Shopee users, and have purchased fashion products at least three times and have seen and purchased fashion products on Shopee live and Shopee flash sales. This research's primary data was obtained by distributing questionnaires to a research sample of 150 respondents. The quantitative method used in this study is the PLS-SEM (Partial Least Square- Structural Equation Modeling) data analysis technique. Based on the results of data analysis, it is found that e-service quality, live streaming shopping, and flash sales have a positive and significant effect on purchasing decisions for fashion products on the Shopee platform.
The effect of implementing remote work policies post-Covid-19 on private bank back office employees Eki, Eki; Ramli, Abdul Haeba
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1331

Abstract

This 2023 study, employing the Structural Equation Model (SEM) method, delves into factors impacting remote work among back-office employees in private banks. Focusing on 205 respondents with a minimum of one year of experience, data collected through Google Forms reveals noteworthy findings. Attitude towards remote work positively affects concentration during remote work, subsequently enhancing remote work performance. Both built environment ICT and other enablers' availability, along with built environment facilities, contribute positively to remote work satisfaction. Moreover, remote work satisfaction positively correlates with remote work performance. However, the study indicates that the working conditions of a built environment do not significantly influence remote work satisfaction. The research underscores the managerial imperative of corporate governance tailored to the remote work engagement of back-office employees in private banks. Recognizing the significance of primary supportive tools, adequate facilities, and working conditions during remote work is crucial. The anticipated outcome is an impact on employee concentration, satisfaction, and performance during remote work, emphasizing management's pivotal role in optimizing remote work practices.
The role of social support and innovation for tempeh business sustainability in Tempeh village Evie, Benedicta; Jacobus, Yolanda Nadia
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1344

Abstract

Tempeh is a well-known source of protein in Indonesia; the ever-increasing price of soybeans makes tempeh artisans feel unsupported by the government. The purpose of the study was to determine the role of social support for women tempeh artisans in developing innovations in the tempeh business. The support received and innovation is expected to help the sustainability of tempeh artisans. This research uses quantitative methods analyzed using SEM-PLS. The research respondents were a community of women tempeh craftsmen in Ciomas; the research was conducted from July to October 2023. The three hypotheses proposed in this study showed positive and significant results. P Value in all three hypotheses is smaller than 0.05. The results show that social support influences the development of tempeh-processed product innovation. Research shows that social support and innovation encourage the sustainability of tempeh artisans's businesses in Kampung Tempeh Ciomas. Research also shows that women need information and instrumental support to build sustainable businesses. The research concluded that women need training and business assistance to help produce innovations in various processed tempeh products. Women need social support to help realize sustainable businesses. Women need instrumental support through mentoring and training to create product innovations that support business sustainability.
Starstruck Bonds: Unveiling Celebrity Endorsement's Spell on Brand Love, with Friendship's Embrace as the Magic Touch Gofur, Abdul; Shafariah, Hanuna
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1524

Abstract

This study aims to explore the influence of celebrity credibility in the context of celebrity endorsement on the formation of brand love and the role of friendship in moderating this relationship. Quantitative research methods were used, involving online surveys and structured interviews with consumers who have experience with brands that involve celebrity endorsements. Purposive sampling with a final 95 respondents participating in this research. PROCESS V3.5 for SPSS was chosen to analyze and test the hypothesis. The results of the analysis show that celebrity credibility has a significant influence on increasing brand love, and social influence plays an important role in strengthening the relationship between celebrity credibility and brand love. The practical implications of this study are the importance of selecting credible celebrities and using social interactions in marketing strategies to strengthen consumers' emotional ties to brands.
Gender differences in the effects of self-congruity on tourist happiness and revisit intentions in ecotourism areas Kumenaung, Dean Salomo Anthonino; Hendryadi, Hendryadi; Faruqi, Faris; Effendi, Syahrul
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1551

Abstract

The research investigated the relationship between self-congruity, perceived happiness, and the intention to revisit an ecotourism destination, mainly focusing on Generation Z in Jakarta. A total of 246 participants were analyzed using multi-group structural equation modeling (SEM). The findings revealed a strong positive correlation between self-congruity and happiness and between self-congruity and the intention to revisit. Additionally, happiness was found to influence the intention to revisit positively. The study also examined how gender differences affect the relationships among self-congruity, happiness, and the intention to revisit. This research provides insights into the connections between self-congruity, happiness, and the desire to return to ecotourism sites, especially among Gen Z travelers. Furthermore, exploring gender differences enhances our understanding of the factors that shape travel behavior and intentions in the context of ecotourism.
Omnibus law policy and motivation's impact on employee performance at PT XYZ Novialumi, Anita; Winata, Siti Dewi; Sukirno, Sukirno; Wiladiyah, Lala; Er, Luthvi Rachman
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1559

Abstract

This study aims to gain a deeper understanding of how employees perform their jobs and identify the broad legal framework that affects PT. XYZ. A diverse group of respondents participated in the saturated sampling strategy. The findings from the regression analysis show a significant correlation between the examined factors and employee performance. This regression model assesses the Omnibus Law, employee work performance, and motivation. The results of the regression tests indicate that the Omnibus Law has a considerable impact on employee performance, although with a relatively low significance level. Additionally, the motivation factor has a noteworthy positive effect on staff performance. The study's findings have key implications for PT. XYZ and similar organizations. First, the Omnibus Law's impact on employee performance highlights the need for training and compliance resources. Second, motivation and encouraging managers to establish recognition programs and career development opportunities are crucial. Lastly, the minimal impact of the Omnibus Law suggests that legal frameworks are not the sole performance influencers, prompting organizations to embrace a holistic approach that combines legal compliance with leadership support, workplace culture, and employee well-being initiatives.
How does leader humility affect micro and small enterprises' organizational agility and marketing performance? Indriati, Petiana
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1210

Abstract

This study investigates how leader humility enhances organizational agility by creating a learning climate in micro and small enterprises (MSEs). Using data from 219 MSEs in Jakarta, we test a mediation model to understand better how humble leadership influences organizational adaptability. The results confirm that leader humility significantly strengthens the learning climate (supporting hypothesis H1) and improves organizational agility (H2). The results established a positive relationship between learning climate and agility (H3), partially mediating the relationship between humility and agility (H4), accounting for 30% of the overall effect. This study makes three key contributions: (1) it demonstrates the dual impact of humility on agility through both direct and mediated pathways in MSE contexts; (2) it validates the learning climate as an important, though partial, mediator; and (3) it reveals how informal learning dynamics in MSEs enhance these effects. Moreover, this research expands the leadership literature by empirically testing an integrated humility-learning-agility framework in Indonesia's often-overlooked MSE sector, where flexible leadership is vital for survival.
Pengaruh sikap individu terhadap niat menggunakan teknologi kecerdasan buatan berdasarkan industri jasa, manufaktur, dan retail Gusti, Triningtyas Elisabeth Putri; Caroline, Angela; Kornarius, Yoke Pribadi; Gunawan, Agus
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1310

Abstract

Kecerdasan Buatan (Artificial Intelligence/AI) telah menjadi pendorong utama transformasi di berbagai sektor di seluruh dunia, termasuk Indonesia. Sikap umum terhadap AI akan mempengaruhi niat untuk menggunakan AI khususnya di tempat kerja. Penelitian ini bertujuan untuk menyelidiki faktor-faktor yang mempengaruhi niat karyawan Indonesia untuk menggunakan AI. Metode penelitian menggunakan eksplanatori dimana pengumpulan data dilakukan melalui survei dan wawancara dengan para pekerja di industry jasa, manufaktur dan ritel di Indonesia. Analisis data menggunakan uji regresi linear sederhana dan uji triangulasi, untuk melihat pengaruh Sikap Umum Terhadap AI dan Niat Menggunakan AI. Temuan dari penelitian ini diharapkan dapat berkontribusi pada pengembangan kebijakan yang mendukung integrasi AI di tempat kerja. Selain itu, penelitian ini juga diharapkan dapat memberikan wawasan bagi perusahaan dalam merancang program pelatihan dan pengembangan untuk meningkatkan kemampuan karyawan terkait potensi AI dan menumbuhkan niat positif terhadap pemanfaatannya.
Implementasi metode EOQ dalam upaya efisiensi persediaan bahan baku pada pembuatan simping di UMKM SNS Purwakarta Puspasari, Dewi; Pamungkas, Eko Wiji
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1280

Abstract

SNS is a micro, small, and medium enterprise (MSME) located in Purwakarta Regency, West Java, which operates in the snack manufacturing business sector, namely Simping. Simply put, SNS often experiences obstacles in carrying out the production process, namely that the business owner still has difficulty calculating the number of raw materials needed and the materials that must be ordered. The implementation of the EOQ method in SNS MSMEs can be concluded that from several types of raw materials used in the process of making stamping, it can be calculated for the primary raw materials which have the most widely used quantities, namely tapioca flour, wheat flour, cooking oil and garlic with using the EOQ method, the respective EOQ for tapioca flour is 147.3 kg, wheat flour is 104.14 kg, cooking oil is 74 kg and garlic is 52 kg. In comparison, tapioca flour is 77kg for safety stock; wheat flour is 19.25kg, 4.8 kg of cooking oil, and 1.2 kg of garlic. The reorder point for each raw material is tapioca flour at 6.37kg, wheat flour at 3.18kg, cooking oil at 1.59kg, and garlic at 0.8kg.
Pemanfaatan sistem informasi e-commerce dalam pemasaran hasil pertanian di Desa Bukit berbasis web Sari, Fitri Widya; Napitupulu, Ilham Hidayah; Laoly, Yulifati
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1637

Abstract

This study examines the application of a web-based e-commerce information system for marketing agricultural products. It assesses farmers' satisfaction with this system. A quantitative descriptive method was employed, with data collected through interviews, questionnaires, documentation, and source triangulation. Data analysis utilized the RACE framework and consumer satisfaction theory to assess system effectiveness and user perceptions. The findings indicate that the e-commerce system has successfully expanded market reach, improved transaction efficiency, and enhanced farmer engagement in digital marketing channels. Farmers reported positive experiences using the platform, highlighting its accessibility, adequate information flow, and improved marketing outcomes. The study's implications suggest that digitizing agricultural marketing through e-commerce information systems can enhance distribution efficiency, improve the welfare of farmers in rural areas, and support a transition toward a more modern and sustainable marketing system.

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