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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 207 Documents
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Pengaruh remunerasi dan disiplin kerja terhadap kinerja pegawai pada Badan Perencanaan Pembangunan Daerah Kabupaten Lampung Tengah Silitonga, Doni Tri Saputra; Iskandar, Iskandar
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1226

Abstract

This research investigates the impact of remuneration and work discipline on employee work quality at the Regional Development Planning Agency (Bappeda) of Central Lampung Regency. This experiment uses multiple linear regression to carry out the analysis. This experiment took 41 ASN staff of Bappeda Central Lampung Regency as samples using the "census sampling" technique. At the same time, data were obtained through observation with a Likert questionnaire. The results of this experiment show that remuneration and Work Discipline have a relatively significant positive impact on the Quality of Employee work. The combination of independent variables included in the model explains 77% of the coefficient of determination of the variation in Employee Performance. This research contributes to understanding the perceptions and views of employees on the issues studied, as well as providing a basis for decision-making and formulating more effective policy recommendations for the Regional Development Planning Agency. It is concluded that fair compensation and the implementation of effective work discipline positively impact the motivation, productivity, and quality of work of Bappeda employees in Central Lampung Regency.
Determinan keputusan pembelian MIXUE: Pendekatan fenomenologi Putlia, Grace; Sundoro, Hary Saputra; Rajawen, Katedra Mentari
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1230

Abstract

The first aim of this research is to find out what factors influence MIXUE purchasing decisions in Tangerang. The second objective is to find out how these factors can influence MIXUE purchasing decisions in Tangerang. A total of 10 informants were obtained to conduct in-depth interviews. The collected data will be analyzed using Interpretative Phenomenological Analysis (IPA) with stages: (1) reading and re-reading, (2) initial noting, (3) developing emergent themes, (4) searching for connections across emergent themes, (5) moving the next cases, and (6) looking for patterns acros cases. The results of data processing state that the factors that influence purchasing decisions are advertisin3g, 4P, and lifestyle. Meanwhile, regarding how these factors can influence decisions, the factors are advertising, lifestyle and the 4Ps.
Pengaruh destination image, electronic word of mouth, dan accessibility terhadap decision to visit wisatawan pada Wisata Alam Gosari Kabupaten Gresik Ath'af, Syathirotul; Sukaris, Sukaris
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1233

Abstract

This research aims to find out how destination image, electronic word of mouth (eWOM), and accessibility influence tourists’ decision to visit Wisata Alam Gosari, Gresik Regency. This research uses research methods with a quantitative approach. Tourists who visit Wisata Alam Gosari, Gresik Regency are the population of this study. The data collection tool uses a questionnaire, with a sample of 150 respondents. In this research, a purposive non-probability sampling technique was used. Descriptive tests, data quality test, classical assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing were used for data analysis in this research. The findings show that destination image, eWOM, and accessibility partially and simultaneously have a significant influence on tourists’ decision to visit Wisata Alam Gosari , Gresik Regency. This means that the more positive the destination image, the more often potential tourists receive positive eWOM and high accessibility, the greater the decision to visit.
The effect of financial culture, risk management, organizational innovation on organizational performance in private higher education: Organizational resilience as mediating variable Nugroho, Arissetyanto; Lutfiyah, Konita
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1236

Abstract

This study aims to determine the effect of financial culture, risk management, and organizational innovation on the performance of private tertiary institutions with organizational resilience as a mediating variable. The independent variables used are financial culture, risk management, and organizational innovation, while the dependent variable used is organizational performance, and the mediating variable used is organizational resilience. The method used in this study is a survey method, where data is obtained from the results of collection using a questionnaire. The population in this study were lecturers at private tertiary institutions in the LLDikti III area. The sampling technique was carried out using the proportionate stratified random sampling method. The sample in this study were 355 respondents. The analysis tool used is SmartPLS 3 with the path analysis method. The results of this study state that financial culture, risk management, and organizational innovation have a positive and significant effect on organizational resilience. Then financial culture, risk management, organizational innovation, and organizational resilience have a positive and significant effect on organizational performance. This research also shows that organizational resilience mediates the relationship between financial culture and organizational performance and also between organizational innovation and organizational performance. Meanwhile, organizational resilience failed to mediate the effect of risk management on organizational performance.
Efektivitas advertising, brand image, dan harga kompetitif terhadap keputusan pembelian mie instan merek XYZ di Kabupaten Gresik Prahara, Lintang Heydi; Sukaris, Sukaris
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1238

Abstract

The aim of this research is to study consumer behavior based on purchasing decisions. Based on observations in the literature, advertising, brand image, and competitive prices are components that make consumers decide what to buy. There are 150 respondents for this type of quantitative survey research. Consumers in the Gresik Regency area who have purchased or are currently consuming XYZ brand instant noodles were given a questionnaire as part of the data collection process. Hypothesis testing is made possible by multiple linear regression methodology in this study. Research findings show that in the Gresik area, advertising does not have a significant effect on purchasing XYZ brand instant noodles. Meanwhile, brand image and competitive prices have a significant influence on the decision to purchase instant noodle brand XYZ. Purchasing decision variables are influenced significantly, both partially and jointly, by advertising, brand image and competitive price variables. Future developments in this research could consider three main factors: advertising, brand image, and competitive pricing. For more comprehensive research, other variables such as product quality and psychological factors that influence purchasing decisions can also be included to provide more important contributions regarding this area of research.
Peran motivasi instrinsik, pemberdayaan, komitmen dan konflik pada peningkatan kinerja karyawan Koperasi Guridno, Eddy; Sismati, Zahra Meike
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.1239

Abstract

Studies regarding factors that can improve employee performance will continue to be studied. Therefore, this research aims to examine the influence of motivation, commitment, empowerment and conflict on the performance of cooperative employees. The research population is employees who are members of the Permata Bank Bintaro Cooperative cooperative in Tangerang. A total of 105 employees were respondents with a saturated sample, the total sample who returned the questionnaire was 103 respondents. Hypothesis testing analysis by carrying out multiple regression tests using SPSS 24. The results of multiple regression testing with SPSS 24 show that all independent variables, namely motivation, commitment, empowerment and conflict, positively influence employee performance. Therefore, it is recommended that cooperatives continue to improve the performance of their employees by increasing the intrinsic motivation and organizational commitment of their employees. Likewise, it is necessary to support a culture of employee empowerment and appropriate conflict handling.
Gaya kepemimpinan ekspatriat Korea-China dan manajer lokal di perusahaan multinasional dan permasalahan yang dihadapi Ardiansyah, Giri Teguh; Hardiyanti, Hardiyanti; Anne, Lisye Ira; Heikal, Jerry
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1250

Abstract

The globalization process occurring in various countries demands cultural acculturation and leadership models and styles at the global workplace or at the company level. Various cultures that have significantly entered Indonesia include Chinese and South Korean cultures, mainly because these companies have invested in Indonesia. This research aims to determine the leadership styles of Korean-Chinese expatriates and local managers in multinational companies PT. X, PT. Y, and PT. Z when facing issues related to individual culture, personality, behavior, and differing beliefs, as well as when understanding the problems faced by Korean-Chinese expatriate leaders and local managers within multinational companies PT. X, PT. Y, and PT. Z in Indonesia. Based on the data analysis presented, it can be concluded that the cross-cultural leadership style of expatriates in PT. X, PT. Y, and PT. Z is employee-centered (democratic). The leadership style applied by expatriates in PT. X and local managers from PT. Y is seen in decision-making, leader roles, and delegation of authority. The role of expatriate leaders is performed by providing control in completing employee tasks, directing and controlling employees, and constantly monitoring the progress of assigned tasks to ensure they are completed quickly to achieve the company's targets, which are common goals at PT. X, PT. Y, and PT. Z.
Analisis laporan keuangan terhadap financial distress pada sektor barang konsumen primer Asiamufidiawati, Isnaeni Dyah; Handayani, Anita
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1252

Abstract

The aim of this research is to determine which companies will bear or face the risk of bankruptcy during the Covid-19 pandemic. The aim of this research is to create a more accurate model in predicting financial distress. The subjects of this research were 75 major consumer product industrial manufacturing companies listed on the Indonesia Stock Exchange (BEI) between 2020 and 2022. The Grover, Altman Z-Score, Springate, and Zmijewski methods were used in the analysis. Researchers used quantitative research methods and descriptive analysis. Based on research findings, the Altman Z-Score model which has an accuracy of 29% is the most accurate model of the four models tested in the primary consumer products sector listed on the IDX. The other three models, namely the Springate model, Zmijewski model, and Grover model, each have accuracy levels of 12%, 4%, and 1%. Thus, the Altman Z-Score model can be said to be the most helpful in predicting financial distress in manufacturing companies listed on the Indonesia Stock Exchange in the primary consumer products sector between 2020 and 2022.
Revolutionizing Finance: The Impact of Blockchain Technology and Crowdfunding Wodi, Lidya Chatrine; Saksono, Lalang; Nurwulandari, Andini; Sari, Santi Retno
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1254

Abstract

This research discusses the revolutionary impact of blockchain technology and crowdfunding in finance. Blockchain technology has been proven to increase authenticity, security, and efficiency in financial transactions, while crowdfunding provides democratic access to capital for innovators and entrepreneurs. The method used in this research is a systematic literature review. In accordance with the SLR process, through rigorous data screening, 44 articles were obtained to be discussed in this theme. Combining these two innovations can create a decentralized ecosystem that supports innovative projects and access to global funding. This research provides insight into how blockchain and crowdfunding can revolutionize the financial industry toward greater sustainability, efficiency, security, and financial inclusion in the future.
The effect of promotional mix on repurchase intention of lubricant customer trough attitude Yulistyan, Andrio Hafidz; Wahyudi, Triyono Arief
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1317

Abstract

Customer loyalty is essential in any industry, especially the oil industry. Customer loyalty is influenced by their attitude towards the product or service, which the promotional mix can influence. The promotional mix includes sales promotion, word of mouth, social media, and electronic word of mouth. This research aims to determine how the promotional mix dimensions affect customers' repurchase intention by influencing their attitude. The research sample consisted of 210 respondents who were customers who used oil in the Jabodetabek area—the results of the research hypothesis test support all hypotheses. The strongest factor influencing repurchase intention is social media promotion. The SEM method results for all variables from the promotion mix showed acceptable results, which can be implemented in company management. In conclusion, sales promotion, word of mouth, social media, and electronic word of mouth can influence customer attitudes and create repurchase intention. The limitations of this study are the limited areas of development and the fact that the dimensions analyzed were only attitudes towards promotion mix and repurchase intention

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