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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 207 Documents
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Analisa behavioural intention dan use behaviour pada aplikasi game online berbasis mobile phone menggunakan metode UTAUT2 Juliansyach, Ryan Prastama; Christiarini, Renny
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1154

Abstract

The purpose of this study is to analyze the factors of acceptance and use of mobile apps-based online game applications with the Unified Theory Of Acceptance and Use Of Technology 2 (UTAUT2) model method approach. The number of research data that has been collected in this study amounted to 362 respondents. The distribution of this research questionnaire uses questionnaires such as google forms. Respondents from the questionnaire were smartphone users who played online game applications. The sampling method used is non-probability sampling. This study used quantitative analysis methods. To manage data and test data in this study using the Partial Least Squares (PLS). The results of the research analysis showed that there was a direct relationship between UTAUT2 and Behavioural Intention and Use Behaviour while there was an indirect relationship with Behavioural Intention and Use Behaviour
Pengaruh kualitas produk, harga dan promosi terhadap keputusan pembelian shampo Pantene Wulandari, Della Umi; Sukaris, Sukaris
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1163

Abstract

The impact of three primary factors—product quality, price, and promotion—on consumers' decisions to buy Pantene shampoo is the major emphasis of this study topic. Data indicates a fall in the top brand ranking of shampoo brands in recent years, despite Pantene's ability to hold onto its market share. This drop is indicative of the highly competitive nature of the shampoo industry. The purpose of this study is to ascertain how much customer purchase decisions are influenced by Pantene product quality, price, and promotions. It also aims to offer more insight into consumer preferences for shampoo selection and adapt to changes in an increasingly sophisticated market. Using an Accidental Non Probability Sampling approach, 110 Muhammadiyah Gresik students who had bought Pantene shampoo products made up the research sample. This study used multiple linear regression analysis as its analytical method. The study's findings indicate that consumer decisions are significantly influenced by the Pantene shampoo products' price, quality, and marketing.
Pengaruh kualitas produk, harga, dan citra merek terhadap keputusan pembelian Wardah kosmetik Rohmah, Ziadatur; Sukaris, Sukaris
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1164

Abstract

The rapid expansion of the economy and the emergence of multinational firms have intensified competition in the cosmetics industry, especially in the beauty goods market, which poses a significant challenge to this subject. Client choice is becoming more important while selecting cosmetic products due to the expanding quantity of firms and product possibilities. The purpose of this study is to analyze Wardah Cosmetics' purchase decisions in relation to product quality, price, and brand image. This is important for understanding the industry's competitive landscape and how customers make purchasing decisions. Using the Accidental Non Probability Sampling approach, 105 female students from Muhammadiyah Gresik who had purchased Wardah cosmetics were selected as the sample for this study. It was also decided to use simple linear regression analysis as the study technique. According to the study's results, consumers' purchasing decisions are heavily influenced by Wardah cosmetics' quality, price, and brand image.
Partnership in corporate social responsibility program: Indonesia case study Abidin, Zainal; Gunawan, Sandy
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1170

Abstract

This current study is a qualitative single case study focusing on the implementation program of the CSR partnership between PT Prudential Life Assurance (PLA) and Institut Kemandirian Dompet Dhuafa Republika (IKDDR) from 2012–2016. Based on purposive sampling, the main respondents in this research are representatives from three institutions: the government, corporations, and Third Sector Organizations (Organisasi et al./OST), as well as beneficiaries from the society. The study finds six conclusions: (1) the partnership of these two institutions is affected by a lack of resources, efficiency pressure, and other innovative program opportunities; (2) partner selection relies on the alignment of the vision, mission, and values of the organization, reputation, experience, and competency of a potential partner; and (3) the main considerations in program formulation are innovation and cost efficiency; (4) the most important aspects in program monitoring and evaluation are performance and punctuality; (5) program impact analysis is obtained from field observation and interview with related institution and (6) decision of the program continuation is on the authority of funder organization.
Pengaruh manajemen sumber daya manusia ramah lingkungan terhadap perilaku green service dengan tanggung jawab sosial perusahaan sebagai pemediasi Antika, Rani; Suryani, Tatik
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1188

Abstract

Many companies are implementing Green Human Resource Management (GHRM) and Green Service Behavior to support sustainable development and meet customer expectations. By investigating how GHRM initiatives influence employees' engagement in environmentally friendly service behaviors and the mediating role of CSR, this research contributes to understanding how organizations can promote sustainability and meet stakeholder expectations. However, there needs to be more research in this area. This study aims to investigate the impact of GHRM on green service behavior (GSB) and explore the role of Corporate Social Responsibility (CSR) as a mediator of GHRM on GSB. The study involved 108 respondents from PT. BIMA and data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS 3.0 application. The results show that GHRM can positively influence GSB, and CSR mediates this relationship.
Halal product awareness and trust from students perspectives: The role of gender Shafariah, Hanuna; Gofur, Abdul
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1190

Abstract

This research aims to investigate the impact of awareness of halal products on consumer trust levels by considering the moderating role of gender. The research method involves regression analysis to evaluate the relationship between these variables. The research sample consisted of 126 respondents randomly selected from the consumer population. The main findings show that awareness of halal products positively and significantly impacts consumer confidence levels. The regression results confirm that the higher the consumer's awareness of the halal product, the higher the consumer's trust in the product. Moderation analysis confirms that female consumers strengthen the positive relationship between awareness of halal products and consumer trust, compared to male consumers.
Pengaruh manajemen pengetahuan, lingkungan kerja, keterlibatan karyawan, kepemimpinan transformasional dan budaya organisasi terhadap kinerja karyawan melalui kepuasan kerja Putra, Edy Yulianto; Ariyanto, Hepy Hefri; Maytanius, Jerry
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1195

Abstract

Employees are a crucial asset for any business to achieve its goals. The effectiveness and efficiency of employee performance are essential for the success of a business. In other words, the company's progress depends on the employees' work results. This research aims to study the impact of knowledge management, work environment, employee engagement, transformational leadership, and organizational culture on employee performance through job satisfaction. The research uses quantitative methods and collects data from 450 respondents through a Google form. The results indicate that employee engagement and work environment do not significantly affect job satisfaction. However, knowledge management, organizational culture, and transformational leadership significantly impact job satisfaction. Organizational culture and transformational leadership do not significantly affect employee performance. In contrast, employee engagement, knowledge management, work environment, and job satisfaction significantly influence employee performance.
Manajemen arus kas, ukuran perusahaan, leverage, tahun anomali covid-19 serta kinerja keuangan perusahaan sektor kesehatan di bursa efek indonesia Ferli, Ossi; Haryanti, Enny; Fadlillah, Robby Adam; Rahman, Rozinur
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1205

Abstract

This research aims to analyze the impact of Cash Flow Management (CFO), Firm Size, Leverage, and the Anomalous Year of COVID-19 on the financial performance (ROE) of health sector companies listed on the Indonesia Stock Exchange during the period 2017-2022. Panel regression method is employed to test hypotheses and analyze these variables. The results reveal that Leverage has a significant negative influence, while Size has a significant positive effect on financial performance. The Anomalous Year of COVID-19 also demonstrates a positive impact on ROE, indicating adaptation and growth within the health sector during the pandemic. Cash flow management (CFO), though not statistically significant, highlights the complexity of the relationship between operational cash flow and financial performance. These findings provide valuable insights for health sector companies in crafting adaptive and sustainable strategies amidst economic dynamics and specific situations such as a pandemic.
Price-quality interaction on the formation of buying interest of apartment customers Gofur, Abdul; Sari, Santi Retno
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the interaction between price and quality in the context of apartment purchasing and its impact on consumer purchase intention. This research makes an important contribution to financial management and decision making regarding apartment purchases. The findings from this research provide valuable insight into how the information consumers receive influences their purchasing behavior, as well as how the relationship between price and quality can influence consumer perceptions. The implications of this research can provide guidance for real estate professionals and prospective apartment buyers in making more informed decisions. Thus, this study makes a significant contribution to understanding the dynamics of the property market and consumer behavior regarding apartment purchases.
Minat investasi saham pada mahasiswa Universitas Nasional: Literasi keuangan, motivasi, dan persepsi risiko Prasetyo, Agus; Elwisam, Elwisam
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1218

Abstract

The purpose of this research was to analyze the effect of financial literacy, motivation and also risk perception on stock investment interest among national University students class of 2019-2020. Where this research comes from primary data generated from the answers of respondents through the distribution of a questionnaire. Sampling in this studi as many as 105 respondents with accidental sampling method. The data analysis technique used in this study is the PLS or Partial Least Square approach using the WrapPLS 7.0 application. Based on the results of the research the has been done, it is known that financial literacy, motivation, and risk pepception have a positive and significant influence on investment interest in National University students class of 2019-2020.

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