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OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Published by Universitas Pasundan
ISSN : 25492284     EISSN : 25492284     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi is a scientific journal in Jurusan Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pasundan that serves as a media for publication of ideas, studies and quality research results related to Economic and Economic Education at universities, high schools and vocational schools to support the achievement of educational goals National in the field of economic education.
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Articles 480 Documents
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The Pengaruh Dimensi Service Quality Terhadap Customer Loyalty Yang Dimediasi Oleh Customer Satisfaction Toko Ritel Alfamat Di Kota Cimahi Santoso, Muhammad Catur Ibnu; V. Santi Paramita
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This research aims to analyze the influence of service quality dimensions on customer loyalty, mediated by customer satisfaction at the Alfamart retail store in Cimahi City. The method used in this research is quantitative with an associative descriptive approach. The population in this study were men and women over 17 years old, domiciled in Cimahi City, and had shopped at Alfamart in Cimahi City. The sampling technique used in this research was convenience sampling with a non-probability sampling method with a sample size of 140 sample. The type of data collected is qualitative data, quantified into quantitative data, and the data source in the research is primary data originating from respondents. This research shows that the service quality dimensions, namely assurance and empathy, positively affect customer loyalty, both directly and through customer satisfaction. Meanwhile, the other dimensions, tangible, reliability, and responsiveness, do not directly or indirectly influence customer satisfaction. With these results, it is hoped that they can provide suggestions and input to managers to increase assurance and empathy by looking at the indicators that form these dimensions.
PENGARUH EWOM TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH BRAND IMAGE PRODUK SUNSCREEN NIVEA DI KOTA BANDUNG Husna Amalia; Edi Nurtjahjadi
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Currently, skincare has almost become a primary need for women. Data sourced from Populix states that as many as 45% of people buy skincare repeatedly at least once a month. With the high frequency of purchasing skincare, it cannot be denied that the growth of the skincare industry in Indonesia is also developing and increasing, but this is not aligned with the decline in the Nivea sunscreen index which experienced a total decline of 8.6% from 2021-2023 in the Top Brand Index. This indicates a decrease in buying interest in Nivea sunscreen. The aim of this study is to examine the influence of electronic word of mouth on purchase intention with the intervening variable being the brand image of Nivea sunscreen products in the city of Bandung. This study uses a quantitative approach, and uses primary data obtained from a questionnaire in the form of a Google form link which is distributed online and then filled in by potential consumers of Nivea sunscreen in Bandung City. Researchers used a Likert scale. Then, the time of data collection in this study was classified as cross-sectional. The sample size was 120 respondents determined using convenience sampling techniques. The results of this research state that EWOM and brand image have a positive and significant influence on purchase intention, EWOM also has a positive and significant influence on brand image. But brand image fails to mediate the influence of EWOM on purchase intention.
REAKSI PASAR MODAL INDONESIA TERHADAP PELUNCURAN BURSA KARBON INDONESIA PADA 26 SEPTEMBER 2023: Indonesia Gunawan, Aldira Zulfa; Sembiring, Ferikawita M
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This research is an event study which aims to analyze the conditions and differences in abnormal returns, market capitalization, security return variability and stock volatility before and after the launch of the Indonesian Carbon Exchange on 26 September 2023 in the energy sector listed on the Indonesian Stock Exchange (BEI). The research method used is quatitative method. The sampling method is purposive sampling where there were 39 energy companies that were the research sample with the observation period used being 11 stock exchange days, which were processed using Microsoft Excel and SPSS 26. In this research, descriptive statistical test techniques were used, the normality test (Kolmogrov Smirnov test), reaction test (one sample Kolmogrov Smirnov), different test (Wilcoxon and paired sample t test). The results of this research show that there are abnormal returns around the launch of the Indonesian Carbon Exchange, there are significant differences in abnormal returns and market capitalization around the launch of the carbon exchange, but there is no difference in security return variability, stock volatility around the launch of the Indonesian Carbon Exchange.
PENGARUH INFLASI, NILAI TUKAR, PRODUK DOMESTIK BRUTO DAN BI RATE TERHADAP KINERJA SAHAM (Studi Pada Perusahaan Sektor Property dan Real Estate Yang Terdaftar Di Bursa Efek Indonesia Periode 2018-2022) Halimah, Siti; Rosmini Ramli
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The purpose of this study was to determine how macroeconomic factors, namely inflation, exchange rates, gross domestic product and bi rates, affect stock performance with the Property and Real Estate Sector companies on the Indonesia Stock Exchange. The objects in this study are 23 companies in the Property and Real Estate Sector for 5 years on a quarterly basis in the 2018-2022 period with data collection techniques, namely purposive sampling so as to obtain a sample of 460 data. The method used in testing data is panel regression analysis. The result of this test is that inflation has a significant positive effect due to the inflation data used in the analysis, which covers a research period that does not exceed 10%. Other independent variables such as exchange rate, gross domestic product and bi rate have no significant impact on stock performance.
Pengaruh Debt to Asset Ratio dan Debt to Equity Ratio Terhadap Financial Distress yang Dimoderasi Oleh Return on Equity Trenadhi, Raffly Pasya; Sembiring, Ferikawita Magdalena
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The purpose of this research is to explore the impact of Debt to Asset Ratio (DAR) and Debt to Equity Ratio (DER) on financial distress, considering the moderating variable, return on equity (ROE). The research methodology applies panel data regression analysis and moderated regression analysis using the EViews 12 program. The research sample is obtained through purposive sampling techniques, resulting in 6 samples of publicly listed state-owned construction companies. The findings indicate that DAR has a negative impact on financial distress, DER does not significantly affect financial distress, and ROE moderates the influence of DER on financial distress. Recommendations for companies include maintaining an optimal level of debt to ensure the financial health of the company and prevent financial distress.
PENGARUH GREEN PRODUCT DAN GREEN ADVERTISING TERHADAP GREEN PURCHASE BEHAVIOUR KONSUMEN THE BODY SHOP DI KOTA BANDUNG Fitriannauroh Nasuha, Aufa; Tania Adialita
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This research aims to determine the influence of green products and green advertising on green purchase behavior on The Body Shop brand in Bandung City. The instrument used in this research has been declared to have passed the validity and reliability tests. The data obtained was then analyzed using validity tests, reliability tests, classical assumption tests, and hypothesis tests. In this study, the instrument was tested using IBM SPSS Statistics 25. The results of this study also stated that all the hypotheses previously determined resulted in an influence on all variables, namely a significant influence on green products and green advertising on green purchase behavior. so that The Body Shop can improve its strategy on green products or green advertising to improve or increase sales.
EFEKTIVITAS KATEPAY SEBAGAI ALAT PEMBAYARAN DIGITAL PELAJAR DI KOTA SURABAYA Laila Krisna Arti; Ririt Iriani Sri Setiawati
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Katepay is an innovation introduced by the Surabaya City Population an Civil Registration Department by untilizing Child Identity Cards (KIA) as a non-cash payment tool. This initiative aims to provide students with the opportunity to learn and understand digital transactions from an early age. This research aims to evaluate the effectiveness of the Katepay program in the context of its use by students, parents, and collaborating partners. This type of research is descriptive using a qualitative approach. The research results show an increase in students understanding of non-cash transactions through the use of Katepay. Parents also benefit from the security and comfort aspects of using Katepay. This program also provides a positive experience for sellers and outlets who collaborate in accepting payments through KIA. Thus, several challenges to program implementation were also identified as well as several factors that could support the success of the program.
PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PRODUK MINUMAN BERVITAMIN MEREK YOU C1000 DI KOTA BANDUNG Shidqi, Naufal Muhammad; Abdul Ahmad Hafid Nurmansyah
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The aim of this research is to examine the effect of product quality on repurchase intention which is mediated by customer satisfaction of vitamin drink in the YOU C1000 brand packaging in the city of Bandung. The instrument in this research has been declared to have passed the validity test and reliability test. This instrument was used as a data collection tool from respondents aged 16 years and over who had consumed the YOU C1000 brand of vitamin drink, which was the object assessed in this study, as many as 119 people. The data collection technique used was convenience sampling which is included in non-probability sampling. The data analysis technique used is multiple linear regression using SPSS version 24 tools and using a Sobel test calculator. Of the four research hypotheses proposed, all are supported by empirical data. The findings of this research show that customer satisfaction can mediate the influence of product quality on repurchase intention. The results of this research are also useful for the management of the object being assessed and the similar food and beverage industry regarding designing strategies that are relevant to improving the quality of these attributes
THE INFLUENCE OF MEDICAL SERVICE QUALITY ON INTEREST IN RETURNING MEDICATION WHICH IS MEDIATED BY PATIENT SATISFACTION AT RSIA BUNDA ARIF PURWOKERTO: Indonesia Ardhya, Ardhya Arifah Zahro; Nurtjahjadi, Edi Nurtjahjadi
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh medical service quality terhadap minat berobat kembali melalui kepuasan pasien di RSIA Bunda Arif Purwokerto. Metode yang digunakan dalam penelitian ini survey dengan pendekatan kuantitatif pengumpulan data melalui kuesioner. Analisis yang digunakan dalam penelitian ini adalah analisi deskriptif dan analisis regresi sederhana dan regresi linier berganda. Penelitian ini mengambil sampel menggunakan purposive sampling sejumlah 95 pasien. Hasil penelitian menunjukkan bahwa medical service quality berpengaruh positif dan signifikan terhadap minat berobat Kembali melalui kepuasan pasien. Menunjukkan bahwa pelayanan medis yang berkualitas akan menumbuhkan kepuasan pasien yang dapat meningkatkan minat berobat Kembali pasien di RSIA Bunda Arif Purwokerto.
Pengaruh Sales Promotion terhadap Customer Loyalty melalui Customer Satisfaction pada Aplikasi Transportasi Online GrabBike di Kota Bandung Sumarna, Tiara Febrianty; Edi Nutjahjadi, SE, M.Si
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Seiring dengan bertambahnya jumlah penduduk di perkotaan yang relatif pesat, maka jumlah kendaraan juga meningkat. Hal ini dapat mengakibatkan masyarakat Kota Bandung cenderung memilih angkutan umum alternatif karena mempunyai keunggulan kenyamanan, efisiensi dan keamanan, serta kebutuhan akan perjalanan yang cepat. Moda transportasi ini dikenal dengan sebutan ojek online. Namun hal tersebut tidak sejalan dengan turunnya indeks transportasi online Grab yang menduduki peringkat ke-2 atau mengalami rata-rata penurunan sebesar 38,8% sepanjang tahun 2020-2023 pada Top Brand Index (TBI). Tujuan dari penelitian ini adalah untuk mengukur pengaruh kegiatan promosi terhadap loyalitas pelanggan dengan menggunakan kepuasan pelanggan pada aplikasi transportasi online GrabBike di Kota Bandung sebagai variabel mediasi. Penelitian ini bertujuan untuk memilih individu yang memiliki pengetahuan sebelumnya tentang penggunaan aplikasi GrabBike di Kota Bandung sebagai target audiensnya. Besar sampel pada penelitian ini adalah 90 responden. Metode penelitian ini adalah teknik pengambilan sampel sederhana. Dari penelitian diketahui bahwa kepuasan pelanggan dipengaruhi secara signifikan oleh promosi penjualan dan retensi pelanggan dapat dipengaruhi oleh kegiatan promosi penjualan. Meningkatkan dan mempertahankan promosi akan menciptakan pembelian berulang dan menunjukkan rasa kesesuaian dengan harapan.

Page 27 of 48 | Total Record : 480

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