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OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Published by Universitas Pasundan
ISSN : 25492284     EISSN : 25492284     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi is a scientific journal in Jurusan Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pasundan that serves as a media for publication of ideas, studies and quality research results related to Economic and Economic Education at universities, high schools and vocational schools to support the achievement of educational goals National in the field of economic education.
Arjuna Subject : -
Articles 480 Documents
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Pengaruh Brand Image, Product Quality, dan Brand Trust Terhadap Repurchase Intention Melalui Customer Satisfaction Produk Mustika Ratu di Kota Bandung Mutiah, Ceha; Leni Evangalista Marliani
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The purpose of this study is to analyze the influence of brand image, product quality, and brand trust on repurchase intention, mediated by customer satisfaction, for Mustika Ratu face masks in the city of Bandung. The population in this study comprises consumers of Mustika Ratu face masks in the city of Bandung who have previously used Mustika Ratu face masks. The research employed convenience sampling, resulting in a sample of 150 respondents. Findings the research findings indicate that the brand image variable has a positive and significant impact on repurchase intention, while product quality and brand trust do not affect repurchase intention. Additionally, customer satisfaction plays a mediating role in the influence of brand image, product quality, and brand trust on repurchase intention. Product quality and brand trust do not directly and immediately drive repurchase intention. Further research is needed for these variables.
PENGARUH PRODUCT QUALITY TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PIXY COMPACT POWDER DI KOTA BANDUNG D. Mega Nursolihah; Dian Lestari
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This research aims to investigate the impact of product quality on repurchase intention, mediated by customer satisfaction with Pixy compact powder in the city of Bandung. The research instruments used have undergone thorough testing for validity and reliability. These instruments were employed in collecting data from respondents who have used Pixy compact powder at least once in the past year. The research sample comprises 120 respondents. The data analysis methods applied include quantitative descriptive analysis, simple regression, multiple regression, utilizing SPSS version 26, and employing the Sobel test. All four proposed hypotheses are supported by empirical research data. The findings indicate that customer satisfaction plays a mediating role in the relationship between product quality and repurchase intention. The implications of this research are expected to contribute to future studies and provide valuable insights for Pixy company's strategies in enhancing its quality attributes.
THE ANALYSIS OF ORGANIZATIONAL PLANT EXPORT PROCEDURES AT PT. CIHIDEUNG FLORA ARCHIPELAGO Ludiya, Eka; Fadila Rahma Berliana
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This study discusses the analysisof the ornamental plant export procedures carried out by PT.Cihideung Flora Nusantara. The focus of this research is on the export procedures for ornamental plants,with the aim of understanding the stage and steps taken by one ornamental plants exporting company in conducting exportactivities. The methode employed in this research is descriptive analysis, which depicts the procedures established by the company in carrying out export activities. The findings indicate that there is no specific procedure developed by the company to address damage occurring during export activities,particularly in the shipping process. Additionally, due to the company’s human resource limitations, there is an overlap in the job responsibilities of the workers. The author suggest a solution, emphasizing the need for introduction of the new procedures in the company, especially when customers report damages. Moreover, the addition of more staff is recommended to alleviate the workload and prevent overlapping job responsibilities among employees.
ANALISIS KOMPARATIF PRESTASI BELAJAR KELOMPOK PENERIMA KIP-K DAN REGULER PADA MAHASISWA PENDIDIKAN EKONOMI FKIP UNS Nur Rohmah; Sudarno; Feri Setyowibowo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The purpose of this study was to gain an understanding of the differences between the learning achievement of groups that received KIP-K and those who did not and to identify the effect of interest in learning, achievement motivation, intelligence, family, and environment on student achievement. This study is a comparative study using quantitative methods involving 286 students as a population and 166 students as a sample from the FKIP UNS Economics Education study program. The purposive sampling method was used to select the sample. A Likert scale questionnaire was used as a data collection tool, and chi-square analysis was used to analyze the data. The research findings show that there is a significant difference in learning achievement between KIP-K recipients and regular groups with Sig. (2-tailed) of 0.000 < 0.05. Learning interest has a significant effect on regular group learning achievement with Asymptote scores. Sig (2-sided) of 0.022 < 0.05. Meanwhile, achievement motivation had a significant effect on the learning achievement of the KIP-K recipient group with an Asymptote value. Sig (2-sided) of 0.019 < 0.05. Meanwhile, intelligence, family, and environmental factors did not significantly affect the learning achievement of the KIP-K and regular recipient groups, as seen from the Asymp scores. Sig (2-sided) > 0.05.
Pengaruh Good Corporate Governance dan Pengungkapan Sustainability Report terhadap Kinerja Keuangan Perusahaan Zuraida Innasya; Widiatmoko, Jacobus; Indiarti, Maria
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The aim of this research is to determine the effect of good corporate governance and sustainability report disclosure on financial performance with company size as a control variable in basic industrial and chemical companies listed on the Indonesia Stock Exchange (BEI) for the 2018-2022 period. Aspects of good corporate governance are proxied by institutional ownership, independent board of commissioners and audit committee. Financial performance in this research uses the profitability ratio, namely Return On Assets (ROA). Sample selection was carried out using a purposive sampling method, the result was that 53 companies became research objects. Data analysis was carried out using multiple linear regression techniques, run through the IBM SPSS Statistics 26 program. The findings from this study indicate that sustainability report disclosures have a significant positive influence on financial performance. However, factors such as institutional ownership, the existence of an independent board of commissioners and the structure of the audit committee apparently do not have a significant impact on the company's financial performance.
Pengaruh Perceived Ease of use Dan Service Quality Terhadap Customers Satisfaction Yang Dimediasi Trust Pada Pengguna Grab Di Kota Bandung Aprilia, Sintha; Tania Adialita
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

His study aims to identify the influence of perceived ease of use and service quality on customer satisfaction, with trust as an intervening variable. Exploring the decline in users of the Grab app in Indonesia from 2020 to 2023, even though Grab is the online transport market leader in Southeast Asia. With more than 185,000 drivers and 10 million passengers in ASEAN, the Grab online transportation service Brand Index has experienced a significant drop of 8.2%, while its competitor continues to rise. The study applied a quantitative method to the collection of primary data through the use of online questionnaires distributed to the Z generation aged 17–28, with a total sample of 160 respondents through purposive sampling. Data analysis uses SPSS 23, and data analysis methods involve validity and reliability tests, classical assumption tests, hypothesis tests as well as sobel test. The results showed that perceived ease of use had no significant impact on trust, while service quality had a significant influence on trust. Perceived ease of use did not have a significant effect on customer satisfaction.
THE INFLUENCE OF MOTOR VEHICLE TAX (PKB) BLEACHING AND UNDERSTANDING OF E-SAMSAT ON MOTOR VEHICLE TAXPAYER COMPLIANCE MODERATED BY TAXATION SOCIALIZATION Fitriyah, Tsamrotul; Munari
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The aim of this study is to assess, scrutinize, and examine the impact of the motor vehicle tax bleaching program and understanding with e-SAMSAT on compliance among motor vehicle taxpayers. Additionally, the research investigates whether the effectiveness of the motor vehicle tax bleaching program and comprehension of e-SAMSAT on motor vehicle taxpayer compliance is moderated by taxation socialization. The study focuses on taxpayers in the Sugio sub-district registered at SAMSAT Lamongan in the year 2023, with a sample size of 100 determined through simple random sampling utilizing the Slovin formula. Data collection involves employing a Likert scale for primary data, and the analysis employs Structural Equations Modeling (SEM) Partial Least Square (PLS) through SmartPLS 4.0 software. The findings reveal that the motor vehicle tax bleaching program does not exert a significant influence. However, understanding e-SAMSAT significantly impacts motor vehicle taxpayer compliance. Furthermore, taxation socialization is identified as a moderating factor, albeit with a weak attenuating effect on the influence of the motor vehicle tax bleaching program and an enhancing effect on the impact of understanding e-SAMSAT on motor vehicle taxpayer compliance. The advice given to Samsat employees from this research is to improve communication and education by conducting outreach to taxpayers regarding the benefits of motor vehicle tax whitening, effective information to ensure taxpayers know about tax whitening and the procedures.
THE EFFECT OF SOLVENCY, FIRM SIZE, OPERATING CASH FLOW, MANAGERIAL OWNERSHIP ON STOCK RETURN: Pada Perusahaan Sektor Infrastruktur Yang Terdaftar di Bursa Efek Indonesia Periode 2020-2022 Roffai, Muhammad; Indrati, Menik
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The purpose of this study is to analyze Solvency, Firm Size, Operating Cash Flow, Managerial Ownership on Stock Return. There are four independent variables in this study, namely Solvency (DER), Firm Size (Size), Operating Cash Flow (OCF), Managerial Ownership (MO), and the dependent variable is Stock Return (SR). There are 31 companies that meet the criteria from a total of 65 observations with the object of research on infrastructure sector companies listed on the IDX for the 2020-2022 period. The results of this study indicate that the variables Solvency, Firm Size, Operating Cash Flow, Managerial Ownership simultaneously affect Stock Return. Solvency variable has a negative effect on Stock Return. Firm Size variable has no effect on Stock Return. As well as Operating Cash Flow and Managerial Ownership variables have a positive effect on Stock Return. This research can be taken into consideration for companies to develop strategies that can increase stock returns and proactively face the potential risks of company shares in the future so that investors do not need to look at the size of the company and this research can be used as a basis for making investment decisions by analyzing fundamental data that affects stock price fluctuations, so as to project the expected level of stock return with the least risk.
PENGGUNAAN MARKETPLACE SHOPEE TERHADAP VOLUME PENJUALAN DI WIDYA STORE BANDUNG Sukma, Roby; Franciskus Antonius Alijoyo
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The marketplace is currently very loved by the community because using the marketplace facilitates the transaction process and with the marketplace people can choose the desired product or service directly from home. Therefore, with the high public interest in using this marketplace, Widya Store began to change its sales system to a marketplace to increase its sales volume. This study aims to find out how the influence of this Marketplace can have a very significant impact on sales volume and find out how to attract customers to the products sold on the Shopee Marketplace. The research method used is qualitative research using observation, interviews and literature studies. The results of this study found that the use ofthis marketplace is proven to be able to drive sales volume at Widya Stores by 35% inearly 2023.
Dinamika Ekonomi Surabaya Raya: Studi tentang Dampak PDRB Perkapita, Tingkat Kemiskinan, dan Upah Minimum terhadap Ketimpangan Pendapatan Aisyah, Naflah Azmi Nur; Sishadiyati
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

Based on data and publications published by the BPS, it is known that the Greater Surabaya area has a per capita GDP above the average per capita GDP of East Java, but the Gini Index value still shows a high position. This study evaluates the influence of per capita GDP, poverty rate, and minimum wage on income inequality in Greater Surabaya, utilizing secondary data from the Central Bureau of Statistics (BPS) for the period 2013-2023. The results show that Greater Surabaya has a higher GRDP per capita than the East Java average but records the highest Gini Index in Indonesia, signaling significant inequality. Analysis using the Common Effect Model panel data regression model reveals that the three variables simultaneously have a significant influence on income inequality. Specifically, GRDP per capita contributes positively to inequality, indicated by the significant difference between the industrial and service sectors compared to the low-wage sector. Meanwhile, poverty rate and minimum wage both affect inequality negatively, suggesting that effective income redistribution efforts and minimum wage increase policies by the government play a role in reducing income disparity.

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