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JOURNAL OF APPLIED BUSINESS ADMINISTRATION

JABA
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Published by Politeknik Negeri Batam

ISSN : - EISSN : 25489909 DOI : -

Core Subject : Economy, Science, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality articles based on empirical research, theoretical and practical articles. The JABA is issued 2 times a year in electronic form. The electronic pdf version is accessible on the internet free of charge. We encourage all interested contributors to submit their work for consideration.

Arjuna Subject : -

Articles 271 Documents

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ANALISIS SWOT SEBAGAI DASAR KEPUTUSAN STRATEGI PEMASARAN PADA PERUSAHAAN SERVER PULSA DI KOTA BATAM (STUDI KASUS PADA CV. STAR PRATAMA) Rahmat Hidayat; Ricky Rahmat
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

This study aims to determine the factors that become the strengths and weaknesses, the factors that become challenges and threats, knowing how the position of CV STAR PRATAMA server business compared with other server business and strategy that must be applied by the CV STAR PRATAMA server business. From the results of the study using SWOT analysis shows that based on the SWOT diagram, CV STAR PRATAMA has a position in quadrant I. In this quadrant is very profitable, based on the Matrix IE (Internal-External Matrix) then CV STAR PRATAMA is on the cell and analysis results In the final stage of using QSPM, it can be seen that the current strategy is one of the ST (Strength-Threat) strategy that is by improving the excellent service and after sales service to satisfy the customer.

PENGARUH STORE ATMOSPHERE TERHADAP IMPULSE BUYING supriono supriono
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

Fun atmosphere for consumers when doing shopping at the store is called Store Atmosphere (store atmosphere). Being very important because it is suspected to affect someone to make purchases that are sometimes unplanned (impulse buying). This research was conducted to test the influence of store atmosphere on impulse buying. Conducted in shopping center (retail) in Malang Indonesia. Includes quantitative research by taking data using questionnaire instruments and involving 116 respondents. The results showed that Store Atmosphere has a strong influence on consumers to do Impulse Buying.

PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KARA SANTAN PT ENSEVAL PUTERA MEGATRADING, Tbk Sylvia Shareen; Nur Rahmah Andayani
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

This study aims to determine and analyze the influence of marketing mix which consists of product variables, prices, promotions, places, people, and the process of purchasing decisions on products Kara Santan PT. Enseval Putera Megatrading, Tbk simultaneously or partially. Population in this research is customer of PT. Enseval Megatrading Putera Tbk Batam Branch who had a history of purchases Kara Santan period in 2016. The analysis method used in this research is descriptive analysis and multiple regression analysis using SPSS 20. Hypothesis testing using T test and F test value of α = 5%. The results showed that in partial product, price, promotion, people, and processes of positive and significant influence on purchasing decisions, althought place have no effect and significant impact on purchasing decisions, and simultaneously all the variable positive and significant impact on purchasing decisions PT. Enseval Putera Megatrading, Tbk.

PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN DARING DI APLIKASI BUKALAPAK PADA MAHASISWA POLITEKNIK NEGERI BATAM Hendra Gunawan; Kartika Ayuningtiyas
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

The purpose of this study was to determine and analyze the influence of trust, ease of use and information quality on the purchasing decision. The sample are students who ever made purchases online. The sampling method using purposive sampling and used multiple regression analysis. The results show that simultaneously, trust, ease of use and information quality are affecting positively and significantly in the purchasing decision. Partially, trust is affecting not significantly in the purchasing decision in online shop. Ease of use and information quality are affecting positively in the purchasing decision in online shop.

PERENCANAAN DAN PENYELENGARAAN EVENT SEMINAR NASIONAL STARTUP DI INDUSTRI KREATIF ZAMAN NOW BERBASIS DIGITAL BUSINESS Teguh Widodo
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

Abstract: This seminar is an activity related to pioneering company that nowday runs its business in the creative industries world through a growing digital business. The specific objectives of the research are to know the technical aspects of the work donational implementation, to determine the required human resource, to determine job specification and job description committee, to determine the criteria of the resource, motivate the working team in the organization, know the descriptive reports and financial reports of human and operational aspects, to find out the constraints that occur from the beginning of preparation to the implementation of the seminar, to find out how the solution of the constraints that occur from the beginning of preparation to the implementation of the seminar. The methods used in planning and organizing this seminar consist of project preparatory plans, project implementation plans, project completion plans and project reporting plans. The result of the research shows that the initial plan that is the determination of activity specification and job description and looking for experienced and expert source. In the implementation of motivation given the extrinsic motivation, intrinsic and needs continued run the agenda of the event. While the form of supervision that is preventive and repressive. Project reporting consists of implementation reports and financial reports

ANALISIS KINERJA PROYEK “Y”MENGGUNAKAN METODE EARNED VALUE MANAGEMENT (Studi Kasus di PT Asian Sealand Engineering) Elvi Wahyuni; Bambang Hendrawan
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

PT Asia Sealand Engineering is a company engaged in offshore industry services. This study aims to profit. (EVM). The EVM concept of the three indicators is the Work Schedule Budget (BCWS), Work Performance Cost Budget (BCWP) and Actual Cost of Work Performance (ACWP). From these indicators are then analyzed to Cost Variance (CV), Cost Performance Index (CPI), Variance Schedule (SV) and Index Performance Schedule (SPI). After these talent indexes can be calculated Estimate at Completion (EAC), Estimate to Complete (ETC) and Time Estimate (TE). The project under study is project "Y" module 301 train 3, bacth 5 with job specification in Structure section. The results show that the project cost overrun and sechedule overrun. This means focusing the project down. Estimated cost of project lit (ETC) is Rp. 710.980.113.00. Total total cost can be seen from the calculation of EAC is Rp. 7.595.984.113, - and the estimated time to generate TE is 302 days.

KEPUASAN KERJA TERGANTUNG DARI KINERJA MANAJERIAL DAN PARTISIPASI PENGANGGARAN (Studi Pada Koran Harian Pagi Radar Kediri) Anita Sumelvia Dewi
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

ABSTRACT This study aims to analyze how the influence of budget participation variables on managerial performance and job satisfaction. This research development from research of Wasisto and Sholihin (2004), In this research, Data used is primary data with spread questioner to respondent. From the questionnaires collected respondents obtained from employee perceptions and newspaper journalists Radar Kediri including middle managers and managers on it. During the study, of the 70 questionnaires distributed, the 58 questionnaires (78.6%) returned, but only 44 questionnaires answered completely so that the sample of this study was 44 people. Analysis of this research with Moderating Regression Analysis (MRA). The results in this study indicate that budgetary participation reinforces managerial performance and job satisfaction when budgetary participation interacts with procedural justice as a moderating variable, therefore the influence will be stronger and more significant. So the researcher concludes that there is influence between budget participation on managerial performance. Managerial performance also has a significant effect on job satisfaction.

PERAN STRATEGIS PENERAPAN KONSEP SISTER CITY DALAM MENCIPTAKAN SURABAYA GREEN-CITY Inggang Perwangsa Nuralam
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

Indonesia has many big cities with dynamic urbanization trend, increased economic growth and activities, rapid population growth, and dense populations such as Jakarta, Bandung, Medan, Surabaya and Balikpapan. As a result, the complex activities of people in urban areas need space and these needs cause environmental degradation, such as the practice of throwing garbage that is not in place. To prevent this in the future, it is important for developing countries like Indonesia to have benchmarks. Benchmarks for developing countries can come from developed countries. So far inter-city development usually has partnerships with cities abroad, including the sister city concept. Sister city practices can be used by cities in Indonesia for the development of good practices. The collaboration of Surabaya (Indonesia) with Kitakyushu (Japan) focuses a lot on creating urban planning that is environmentally sound or commonly known as green city or eco-city.

ANALISIS PENERAPAN DAN USULAN PERBAIKAN SISTEM MANAJEMEN KESELAMATAN DAN KESEHATAN KERJA DI PT ETOWA PACKAGING INDONESIA Desi Rotua Sitompul; Dwi Kartikasari
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 2 (2018): Journal of Applied Business Administration - September 2018
Publisher : Politeknik Negeri Batam

Penelitian ini bertujuan untuk menjelaskan tentang analisis penerapan sistem manajemen keselamatan dan kesehatan kerja di PT Etowa Packaging Indonesia dan usulan perbaikan sistem manajemen keselamatan dan kesehatan kerja di PT Etowa Packaging Indonesia. Teknik mengumpulkan data dengan wawancara kepada pihak yang bersangkutan tentang keselamatan dan kesehatan kerja. Metode analisis data dalam penelitian ini adalah analisis deskriptif kualitatif dengan memakai metode hirarc. Berdasarkan penelitian ini bahwa diketahui cara untuk mengidentifikasi bahaya, cara untuk penilaian risiko, dan cara untuk pengendalian risiko.

ANALISIS STRATEGI E-PROMOTION JASA MAKE-UP ARTIST MELALUI INSTGRAM (Studi Pada Chels Makeup artist di Bandar Lampung) Damayanti Damayanti; Suprihatin Ali; Mediya Destaia
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 2 (2018): Journal of Applied Business Administration - September 2018
Publisher : Politeknik Negeri Batam

This study aims to analyze the e-promotion strategy carried out by chels.makeupartist through instragam. . The research method that used is qualitative research with content analysis approach model and the main data source in this study is Instagram. The findings in this study are the promotional strategies conducted by chels.makeupartist are social media strategies, especially Instagram. In this social media strategy it contains advertising, publicity and sales promotions for either the services or goods offered. The promotion is done by displaying the portfolio of services that have been done on the Instagram account they have.

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