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JURNAL MAKRO MANAJEMEN
Published by Universitas Madura
ISSN : 14122936     EISSN : 25497308     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal ini berisi hasil penelitian terkait ilmu manajemen.
Arjuna Subject : -
Articles 156 Documents
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PENGARUH VARIABEL MEDIASI RASA PERCAYA PADA NILAI TERHADAP NIAT PEMBELIAN ULANG PRODUK UMKM DI KABUPATEN CIREBON Tri Budi Prasetyo; Arif - Nurudin
JURNAL MAKRO MANAJEMEN Vol 4, No 2 (2019): Makro Jurnal Manajemen Dan Kewirausahaan
Publisher : JURNAL MAKRO MANAJEMEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (525.853 KB)

Abstract

Green marketing bertujuan ke arah untuk berkomunikasi bahwa merek atauperusahaan adalah peduli lingkungan hidup. Penelitian ini bertujuan untuk mengukur sejauh mana konsep green marketing yang dilakukan pada UMKM yang berada dikawasan Kabupaten Cirebon. Niat beli dapat dipengaruhi oleh beberapa faktor, salah satunya adalah nilai yang dirasakan oleh konsumen. Pada penelitian ini memasukan rasa percaya sebagai variabel mediasi guna meningkatkan niat beli ulang, berdasarkan uji t diperoleh nilai t dengan siginifikansi secara berturut-turut senilai sebesar 11,660 dan 0,000, sehingga varibel nilai dinyatakan berpengaruh positif dan siginifikan terhadap variabel niat beli ulang, dengan menggunakan Metode Sobel test perhitungan nilai Zhitung diperoleh nilai 6,156 lebih besar dari Ztabel dengan tingkat signifikansi 0,05, yaitu 1,96, sehingga dapat disimpulkan bahwa rasa percaya memediasi hubungan kausal antara nilai terhadap niat beli ulang.
INTEGRATED MARKETING STRATEGY FOR BEVERAGES FRANCHISE INDUSTRY Mohammad Hamim Sultoni
JURNAL MAKRO MANAJEMEN Vol 4, No 2 (2019): Makro Jurnal Manajemen Dan Kewirausahaan
Publisher : JURNAL MAKRO MANAJEMEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.514 KB)

Abstract

Trend of food and beverage industry in Asian market shows a positive growth. it is showed that nominal growth in the region over the next five years is expected to average 9% per year compared to a global average of 6.4% per year. Cokelat Klasik as a business in the F&B line optimistic to fight in the market and competition. For over eight-monthsoperation, Cokelat Klasik has a main hypothesis problem about the unreached target sales. According to the data, percentage of reachable target sales of Cokelat Klasik is 54% and is still unreached target sales. So, this research have goals to know the effectivemarketing strategy that’s can be implemented for the next step. The approach used is qualitative methods. The depth-interview will be primary data to collect information from external environment. Then, literature review is also used to support analysis as secondary data. Internal data will be analyzed using Business Model Canvas, 4Ps Analysis, STP (Segmenting, Targeting, and Positioning) and Strength & Weakness. External data will be analyzed using the Porter Five Forces, Competitor Analysis and Opportunity & Threat. Then, the internal data and external data will be analyzed in TOWS Matrix. The proposed solution is derived from the new marketing mix and Program of Integrated Marketing Communications (IMC). The element of IMC that’s used is consist ofsix tools, which are: advertising, sales promotion, event and sponsorship, directmarketing, and digital/internet marketing. The implementation plan is set on one year periods which is from Sept 2017 until August 2018.
ANALISIS STRATEGI SOSIALISASI PASAR MODAL DAN PENGARUHNYA TERHADAP KEPUTUSAN MASYARAKAT BERINVESTASI DI ERA INDUSTRI 4.0 Ade Della Oktapia; Anggi - Andrian
JURNAL MAKRO MANAJEMEN Vol 4, No 2 (2019): Makro Jurnal Manajemen Dan Kewirausahaan
Publisher : JURNAL MAKRO MANAJEMEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.818 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial dan stimultanbeberapa variabel yang ada terhadap strategi sosialisasi pasar modal dan keputusan masyarakat terutama mahasiswa Jurusan Manajemen Fakultas Ekonomi berinvestasi di pasar modal di era Revolusi Industri (4.0). Penelitian ini merupakan penelitian kuantitatif. Sumber data utama dari penelitian ini yaitu bersumber dari hasil responden dan data juga didapat dari studi kepustakaan.Hasil analisis dari penelitian ini yaitu : (a) adanya suatu hubungan yangsignifikan secara parsial antara sosialisasi pasar modal melalui seminar pasar modal berpengaruh terhadap keputusan responden untuk berinvestasi di pasar modal di Era Revolusi Industri (4.0). (b) Tidak adanya hubungan yang signifikan secara parsial antara sosialisasi dan pasar modal melalui kampanye “yuk nabung saham”berpengaruh terhadap keputusan responden untuk berinvestasi.(c) Tidak adanya hubungan yang signifikan secara parsial antara sosialisasi pasar modal melalalui aplikasi investasi (Invisee) tidak berpengaruh terhadap keputusan responden untuk berinvestasi di Era industri 4.0.(d) adanya suatu hubungan yang cukup signifikan secara simultan antara variable strategi sosialisasi pasar modal terhadap keputusan masyarakat berinvestasi di pasar modal pada Era Revolusi Industri(4.0).
Analisis Lingkungan Eksternal dan Internal Sebagai Dasar Penentuan Strategi Bersaing Pada AZWA Parfume Khanzul - Akhiar
Makro : Jurnal Manajemen Dan Kewirausahaan Vol 5, No 1 (2020): MAKRO Jurnal Manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (786.385 KB) | DOI: 10.53712/jmm.v5i1.802

Abstract

Capturing business prospects in the perfume industry amid the current competition, a strategy is needed so that business growth through increasing market share can be achieved, and able to improve long-term corporate performance through identification of both internal and external factors so that the business strategy at AZWA Parfume can be achieved. provide an alternative business development strategy, the stages used are: the input stage using the IFE and EFE matrix, the matching stage using the TWOS matrix and the IE matrix and the decision stage using QSPM.The results showed that the competing strategies carried out were quite good even though they were not maximally seen as being weak in conducting promotions and needed training and development for HR, the weak promotion was due to untrained HR in using information systems, so that sales realization was far from the set targets. Where the actual opportunities that are owned are very large seen from the size of the existing market share. While the threat from competitors is very large with the quality of the production they have. But AZWA Parfume also has an advantage that can win the competition by looking at the many variants of parfume that have a unique, luxurious and halal aroma that can meet consumer needs. From the analysis conducted, it is expected that the company can win the competition by increasing promotion and developing HR
Pengaruh Kepuasan Kerja dan Komitmen Organisasional Terhadap Kinerja Guru yang Dimoderasi oleh Organizational Citizenship Behavior (OCB) Di SMAN 1 Tilatang Kamang Syukri - Hidayat; Hendra - Lukito
Makro : Jurnal Manajemen Dan Kewirausahaan Vol 5, No 1 (2020): MAKRO Jurnal Manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1770.633 KB) | DOI: 10.53712/jmm.v5i1.800

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kepuasan kerja dan komitmen organisasional terhadap kinerja dengan organizational citizenship behavior (OCB) sebagai variabel moderasi pada guru di SMAN 1 Tilatang Kamang. Penelitian ini merupakan penelitian explanatory dengan metode kuantitatif. Teknik pengambilan sampel dilakukan dengan teknik sensus, dengan jumlah sampel 57 guru. Penelitian ini menggunakan Partial Least Squares – Structural Equations Modeling (PLS-SEM) dengan program smartPLS 3. Hasil penelitian menunjukkan bahwa kepuasan kerja berpengaruh positif signifikan terhadap kinerja, komitmen organisasional berpengaruh positif signifikan terhadap kinerja, Organizational Citizenship Behavior (OCB) tidak memoderasi kepuasan kerja dan komitmen organisasional terhadap kinerja guru di SMAN 1 Tilatang Kamang.
PENGARUH DISIPLIN KERJA DAN PEMBERIAN KOMPENSASI TERHADAP KINERJA KARYAWAN BAGIAN PENJUALAN DI PT. SURYA TIMUR SAKTI JATIM Novianto Eko Nugroho
Makro : Jurnal Manajemen Dan Kewirausahaan Vol 5, No 1 (2020): MAKRO Jurnal Manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (745.216 KB) | DOI: 10.53712/jmm.v5i1.805

Abstract

Employee performance is a form of performance in terms of quality and quantity achieved by an employee in carrying out their duties in accordance with the responsibilities given to him. Improving employee performance is desirable both from the employer and workers for self-development and promotion of the position. The purpose of this study is to determine the effect of work discipline and compensation for employee performance in sales. This research method uses quantitative methods with the type of explanatory research. The subjects of this study were all sales employees of PT. Surya Timur Sakti East Java in Surabaya, amounting to 107 active employees. To test the effect between variables used multiple linear regression analysis method. The results showed that the presence of a positive and significant effect simultaneously between variables of work discipline and compensation for employee performance, while partially the variables of work discipline and compensation had a positive and significant effect on employee performance.
THE EFFECT OF CO-BRANDING STRATEGY, BRAND EQUITY ON PURCHASE INTENTION THROUGH BRAND PREFERENCE Boy - Riznal; Syafrizal - -
Makro : Jurnal Manajemen Dan Kewirausahaan Vol 5, No 1 (2020): MAKRO Jurnal Manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (613.174 KB) | DOI: 10.53712/jmm.v5i1.801

Abstract

This study aims to determine and analyze the influence of co-branding strategies, brand equity on brand preference purchase intention on Bhumi Tea. This research is a causative study with quantitative methods. This study uses a non-probability sampling technique with a purposive sampling method, the criteria used are consumers who have not consumed Bhumi tea, but have heard about the Bhumi tea in the amount of 200 people by withdrawal using Hair et.al. The results showed that co-branding strategy had a positive and significant effect on brand equity, brand equity had a positive and significant effect on the brand preference, brand preference had a positive and significant effect on purchase intention, and co-branding strategies had a positive and significant effect on purchase intention while the brand equity has a positive and insignificant effect on purchase intention on Bhumi tea.
Influence of Self-Efficacy, and Perceived Ease Of Use, Perceived Usefulness Behavioral Intention To Purchase Online In Tokopedia With Perceived Risk, As Variable Mediation Rosa Merry Yusvita; Vera - Pujani
Makro : Jurnal Manajemen Dan Kewirausahaan Vol 5, No 1 (2020): MAKRO Jurnal Manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1090.503 KB) | DOI: 10.53712/jmm.v5i1.806

Abstract

Abstract:  This study aims to determine the effect of self-efficacy, and Perceived Ease of Use, Perceived Usefulness Against Behavioral Intention in TOKOPEDIA Online Purchase Transactions with Perceived Risk, as a mediating variable (Study in Padang City Communities) ". This research is explanatory with quantitative methods. The sampling technique used in this study was purposive sampling for customers who had shopped at the Tokopedia site, with a sample of 135 respondents. this research uses Partial Least Square with SmartPLS 3.0 program. The Results Showed that Self -efficacy, Perceived Ease of Use, Perceived Usefulness TOKOPEDIA Against Behavioral Intention in Online Purchase Transactions with Perceived Risk, as a mediating variable Self-efficacy Self-efficacy influences behavior towards positivity and significance,then Perceived Ease of Use Perceived Risk, as a mediating variable The implication of this research is to Increase Self-efficacy, Perceived Ease of Use, Perceived Usefulness will Increase Online TOKOPEDIA Behavioral Intention on Purchase Transactions with Perceived Risk, as a mediating variable.
PENGARUH MOTIVASI INTRINSIK DAN EKTRINSIK TERHADAP KINERJA KADER POSYANDU Dhea Perdana Coenraad; Haris - Nurdiansyah; U Wawan Sam Adinata
Makro : Jurnal Manajemen Dan Kewirausahaan Vol 5, No 1 (2020): MAKRO Jurnal Manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (738.004 KB) | DOI: 10.53712/jmm.v5i1.803

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh motivasi intrinsik dan ekstrinsik terhadap kinerja kader posyandu di Kecamatan Cidahu Kabupaten Kuningan. Kinerja merupakan hal yang sangat penting dalam setiap aktifitas organisasi terutama dalam hal mencapai tujuan organisasi itu sendiri. Rendahnya kinerja sangat erat hubungannya dengan individu masing-masing diantaranya adalah faktor motivasi dalam setiap individu tersebut. Dalam  membentuk kinerja yang optimal perlu ada dorongan dalam diri sendiri dan juga dorongan dari luar oleh karena itulah motivasi dalam diri atau intrinsik dan motivasi ekstrinsik dibutuhkan dalam mencapai kinerja yang prima.
FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MENGKONSUMSI TEH HIJAU DALAM KEMASAN Hariyanto - -; Syafrizal - -
Makro : Jurnal Manajemen Dan Kewirausahaan Vol 5, No 1 (2020): MAKRO Jurnal Manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/jmm.v5i1.804

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pertimbanganmanfaat kesehatan, pertimbangan persepsi kualitas, pertimbangan kepercayaan, persepsi harga, pertimbangan merek, dan pertimbangan promosi terhadap keputusan mengkonsumsi teh hijau dalam kemasan.Penelitian yang digunakan adalah kausatif dengan populasi terdiri dari seluruhkonsumen yang mengkonsumsi teh hijau dalam kemasan di Kota Padang dan teknik pengambilan sampel yang digunakan adalah purposive samplingyaitu responden yang pernah meminumteh hijau dalam kemasan sebanyak 160 orang sesuai dengan kriteria di atas. Penelitian ini menggunakan analisis regresi linier berganda sehingga diperoleh hasil penelitian yaitu pertimbangan manfaat kesehatan, pertimbangan persepsi kualitas, pertimbangan kepercayaan, persepsi harga, pertimbangan merek, dan pertimbangan promosi berpengaruh signifikan terhadap keputusan mengkonsumsi teh hijau dalam kemasan pada Konsumen di Kota Padang.

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