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Kab. gresik,
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INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,250 Documents
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Peran Koperasi Dalam Mewujudkan Ekonomi Kerakyatan Guna Meningkatkan Kesejahteraan Ul Huda, Isra; Fahrin Sapar, Jhony
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.2994

Abstract

This research was conducted at Sumber Sejahtera Credit Union in South Kalimantan. A credit union is a cooperative financial institution owned and controlled by its members. Credit unions are non-profit and provide a safe, comfortable place for members to save money and obtain loans and other services at competitive prices. The purpose of this study is to determine the role of Sumber Sejahtera Credit Union cooperative on the welfare of its members. The type of research used by researchers is qualitative and quantitative and the results of the study describe many questionnaire results and observations. The results of the research obtained the role of the Sumber Sejahtera Credit Union Cooperative have a significant impact on the welfare of the community. The efforts made by cooperatives in achieving their goals, namely the welfare of members, are Sumber Sejahtera Credit Union Cooperative In South Kalimantan has a variety of profitable Deposit Products, Sumber Sejahtera Credit Union Cooperative In South Kalimantan has a variety of attractive Loan Products and low loan (interest) remuneration, Sumber Sejahtera Credit Union Cooperative In South Kalimantan has Deposit Protection Insurance and Insurance Loans, Family spirit of members of the Sumber Sejahtera Credit Union Cooperative in South Kalimantan has solidarity to help each other / solidarity of grief members and most importantly the Sumber Sejahtera Credit Union Cooperative can be trusted. Then the convenience for members is realized by the good service of all employees in serving members in all fields of cooperative business, in addition to the existence of the diverse Sumber Sejahtera Credit Union Cooperative aimed at improving the welfare of members, assuming that diverse business units will provide convenience for members in meeting their needs so that welfare will be achieved.
Pentingnya Ownership Concentration Dan Free Cash Flow Pada Divident Payout Jeslyn, Jeslyn; Dewi, Sari; Karjantoro, Handoko
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.2995

Abstract

The purpose of this study is to analyze the relationship between capital structure, corporate governance on company performance which is controlled by several other factors. The capital structure in this study is represented by ownership concentration and free cash flow. In this study, there are several control variables used including firm size, firm age, growth and risk. The results of statistical tests show that the variables of ownership concentration, free cash flow, firm size, firm age, growth and risk have no significant effect on dividend payout.
Proposed Digital Marketing And Customer Relationship Strategy To Increase Brand Awareness And Customer Satisfaction For Cathodic Protection Company Aufa, Ahmad; Furinto, Asnan
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.2996

Abstract

PT. Dins Pratama Abadi, was established in 2012 as a company focusing on specialty areas of anti-corrosion, marine accessories & geomaterials. The company cooperates with various national companies and government agencies in multiple forms of work according to the company's area of expertise. PT Dins Pratama Abadi is a supplier of cathodic protection products and installations in Indonesia. The company today must contend with shifting markets within the industry. A continual emphasis on rebuilding businesses and services strategy is the approach taken to adapt to this transformation. This research aims to determine the best digital marketing strategy and customer relationship strategy for the PT. Dins to increase and retain customers which is necessary for brand awareness and customer satisfaction improvement which comprise this research. To complete the analysis methodically, various data and aspects will be used to specify the best digital marketing strategy for PT Dins Pratama Abadi. Porter's Five Forces and Customer Analysis were utilized for the external analysis. Additionally, Marketing Mix 7Ps, VRIO Analysis, and STP Analysis were utilized to conduct the company’s internal analysis. In this study, qualitative approach were employed by interviewing five customers of the company who works in different companies to understand the customer’s perspective and decision-making process. The result will be analyzed through SWOT Analysis and Five A’s Customer Journey Framework to develop and proposed the most efficient digital marketing and customer relationship strategy for PT. Dins Pratama Abadi
Improving Supply Chain Management Traceability Using Blockchain Technology Through Hyperledger Composer Mahira Imron, Faqih; Okdinawati, Liane
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.2997

Abstract

The management of supply chain (SCM) is of paramount importance in guaranteeing the effective and dependable transportation of commodities. Notwithstanding, impediments such as erroneous data and data tampering present noteworthy hindrance to attaining traceability and transparency in the supply chain management (SCM) process at Angkasa Pura Logistic (APLog). The objective of this investigation is to tackle the aforementioned concerns by examining the capabilities of blockchain technology, with a particular focus on the implementation of Hyperledger Composer. The author employed focus group discussions to obtain current operational data as well as data spanning a period of three years in order to analyze the percentage of factors contributing to issues. Through the utilization of Hyperledger and smart contracts, an author has the ability to provide recommendations and propose novel concepts for the application of this technology in their respective solutions
Proposed Digital Marketing Strategy And Food Product Assortment To Increase Sales Performance Of Coffee Shop Aghnarizky Dzulkarnain, Fino; Furinto, Asnan
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.2998

Abstract

This study focuses on the growing food and beverage industry in Indonesia, which contributed considerably to the overall gross domestic product (GDP) of the country and experienced growth of 0.22% in the second quarter of 2020. As people drink more coffee, the coffee shop business has expanded, and Poseidon Coffee in Cikarang is one of the businesses that has benefited from this trend. Despite this, the COVID-19 pandemic had a significant effect on the industry, which resulted in decreasing sales as a direct result of increased government regulations and limitations. Poseidon Coffee's sales have been slowly climbing back up, although they still have not reached the levels they were at before the outbreak. This study seeks to provide recommendations to improve Poseidon Coffee's sales performance by applying digital marketing tactics and expanding their line of food products. These recommendations will be provided as part of this study. The investigation makes use of a thorough methodology, which incorporates such concepts as the Resource Based View, the Segmenting, Positioning, and Targeting model, the Marketing Mix, Porter's Five Forces, Competitor Analysis, and Customer Analysis, amongst others. When developing plans in response to both internal and external analyses, the TOWS Matrix is an invaluable tool. The findings of the research provide significant insights that may be used to address difficulties faced by businesses and increase sales success. Poseidon Coffee intends to capitalize on the growing demand for coffee in Indonesia by using innovative marketing methods in the near future. The company places an emphasis on high-quality products, skilled baristas, and a location that is advantageous for business in order to overcome commercial hurdles. It is vital to engage in promotional activities and social media engagement, in addition to collaborating with local businesses, in order to expand the culinary offers and compete with other businesses that are particularly strong in the area.
PENGARUH SISTEM MANAJEMEN MUTU TERHADAP STRES KERJA MELALUI KOMITMEN MANAJEMEN SEBAGAI VARIABEL INTERVENING Suharto
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.2999

Abstract

Penelitian ini dilakukan di Divisi Pembangunan dari sebuah BUMN di Indonesia selanjutnya disebut DD (Development Division). Fenomena di lapangan menunjukkan bahwa karyawan mengalami stres dalam bekerja dan komitmen manajemen tidak maksimum. Sedangkan DD telah mengimplementasikan Sistem Manajemen Mutu (ISO 9001). Penulis telah meneliti pengaruh sistem manajemen mutu terhadap stres kerja melalui komitmen manajemen sebagai variable intervening. Metode: Obyek penelitian adalah karyawan. Data dikumpulkan melalui kuisioner. Model analisis data menggunakan Structural Equation Model (SEM). Hasil: Pada tingkat signifikansi 0,05, sistem manajemen mutu secara signifikan berpengaruh positip terhadap komitmen manajemen dan stres kerja. Melalui variable intervening komitmen manajemen berpengaruh tidak signifikan terhadap stress kerja. Model yang dirancang cukup layak dan fit dengan indeks GFI=0,897; CFI=0,993; TLI=0,989; RMSEA=0,033; dan CMIN/DF=1,156.
Proposed Digital Marketing Strategy To Increase Patient Visits In Premier Bintaro Hospital Hanif Yuditama, Rafi; Furinto, Asnan
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.3001

Abstract

The COVID-19 pandemic has had an extraordinary impact on all business sectors, including the healthcare industry. This has undoubtedly created a negative stigma towards hospitals and has led to frightening experiences when visiting them. COVID-19 has also changed hospital marketing strategies from offline methods to online methods. Premier Bintaro Hospital is a private hospital located in South Tangerang, which offers excellent services such as an Orthopedic center, spine center, vascular center, stroke center, and arthroplasty. According to internal data from Premier Bintaro Hospital, the number of patient visits has decreased during the COVID-19 pandemic, and the number of visits has not yet returned to pre- pandemic levels. To address this issue, this research was conducted using both qualitative and quantitative methods. The qualitative method involved observation and interviews during the process of business immersion. The quantitative method involved a questionnaire with 162 respondents. This research analyzed business issues using internal and external factors. Internal factors were analyzed using STP analysis, marketing mix 7P analysis, and VRIO analysis. External factors were analyzed using PESTLE analysis, competitor analysis, and customer analysis. The combination of these factors resulted in a SWOT analysis for Premier Bintaro Hospital. The proposed business solution to the problem is to implement strategies using a new STP strategy, an integrated marketing communication strategy, and a social media strategy. All strategies are aligned with the objectives desired by Premier Bintaro Hospital to increase their number of patient visits post-COVID-19 pandemic.
Scenario Planning Development For Gold Retail Company Khairunnisa, Nadia; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.3002

Abstract

As time goes by, investment has become essential for the people of Indonesia. Gold is among the most popular instruments of the various investment instruments. Approximately 46% of Indonesians choose gold as the best investment method. This percentage is the highest compared to other investments, such as mutual funds (32%) and bank deposits (30%). PT EAY, a subsidiary of PT ANTAM Tbk, aims to enter and become a leading player in the retail business of gold, jewelry and domestic microbes. Scenario planning is needed to be able to find out the various uncertainties in the business environment. This study aims to identify the uncertainty factors affecting the gold retail industry and PT EAY over the next five years. This research is qualitative, with seven predetermined profile respondents from each category of stakeholders. The data used is primary data that has been collected through interviews and analyzed. The results of the interviews and analysis show that the most significant factor in the gold retail industry is influenced by two critical uncertainties: economic growth and technology. This study provides conclusions regarding scenarios to overcome future uncertainties and how to implement them. In order to be successful in the gold retail industry, companies must be able to create products that have advantages compared to other competitors and have an effective marketing strategy to expand the target market
Manajemen Risiko Proyek Pembangunan Pelabuhan Terminal Kijing Mempawah Pada Masa Pemeliharaan Kontruksi Ato’urrahman, Muhammad; Ahyudanari, Ervina; Rachmawati, Farida; Machsus, Machsus
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.3003

Abstract

The Maintenance Period is the period of time for the contractor to maintain the results of the work that has been completed. Construction work during the port maintenance period is often carried out when the port is still operating. This condition provides a greater risk for contractors in carrying out repairs. This study uses a case study on the Kijing Terminal Port Development project, West Kalimantan, which is currently under maintenance. The risk of uncertainty issues that have an impact on project performance is the basis for this research to determine risk factors qualitatively by means of literature studies, distributing questionnaires, validating related parties, then approaching using interviews and FGD (Forum Group Discussion). The results of the FGD were then carried out by analyzing the risk response with several methods to determine the effective level of risk and risk response scenarios were carried out. The results of this study obtained the 4 highest risks, namely, high wave weather conditions and natural disasters, improper waste management, budget discrepancies with maintenance cost allocations, and incompatibility of scope of work during the maintenance period with contract documents. The type of risk response can be carried out with a mitigation plan through proactive and reactive actions in accordance with the financial power you have. Contingency costs of IDR 11,656,043,529.255 or 0.393% of the project value.
Pengaruh Keragaman Produk, Kualitas Produk Dan Pelayanan Terhadap Keputusan Pembelian Kon-Sumen Pada Jaya Collection Fathan Muhammad, Rabhi
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.3004

Abstract

This study aims to determine the effect of product diversity, product quality, and service quality on purchasing decisions for Yaya Collection consumers in Trosono Village, Parang District, Magetan Regency. The population in this study are followers of the Yaya Collection Instagram account (@my_Collection.kuu), which currently has 2,416 followers. Samples taken according to the Rao Purba formula were 100 consumers. The research method uses multiple linear regression analysis method. The results of this study indicate that product diversity has no effect on the purchase decision of the Yaya Collection. In addition, product diversity also has no effect on purchasing decisions. Product quality has a positive effect on consumer purchasing decisions, which means that the better the quality of a product, the higher the level of consumer purchasing decisions. The results of the study indicate that there is a significant influence between service quality variables on the Yaya Collection purchasing decision. In addition, the results show that there is a significant influence between the variables of product diversity, product quality, and service quality on the purchasing decision of the Yaya Collection

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