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Kab. gresik,
Jawa timur
INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,245 Documents
 121   122   123   124   125 
The Influence Of Social Media Marketing And Store Environment On Purchase Decision Of Ms Glow Skincare Product Siara, Sabina; Astuti Sudirman, Hudyah; Hadi Saputra, Praja
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The development of the skincare product business requires business people to understand consumer behavior in order to meet their needs. Social media marketing and store environment are adapted as factors that can influence consumer behavior before making a purchase decision. The influence of digital transformation trends and how they affect their collaboration will be investigated in depth in this study with a quantitative approach, using a survey questionnaire from 150 consumers, sampling using random sampling, used multiple regression tests as data analysis, hypothesis testing using the coefficient of determination test (R2), and partial test (t test). Data processing uses the SPSS version 29 program and shows the results that social media marketing and store environment can significantly influence purchasing decisions for MS Glow Samarinda skincare products
Pengaruh Efektivitas Good Corporate Governance Dan Kinerja Lingkungan Terhadap Kinerja Perusahaan Arie Gales, Frans; Wulandari, Ika
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this research is to obtain facts about how the performance of coal mining companies from 2018 to 2022 is influenced by independent commissioners, boards of directors, audit committees, and environmental performance. This research examines the impact of environmental performance and effective corporate governance on business performance. A total of 13 coal mining sub-sector companies listed on the IDX in 2018–2022 were the research samples. Collecting data for research using secondary sources and purposive sampling. SPSS 21 was applied to test the data. Statistical tests are applied during the data processing stage of this method. Multiple linear regression analysis reveals that the factors of independent commissioners, board of directors, and audit committees have a significant and beneficial impact on organizational performance. The t test with the results of the study also shows that the independent commissioner variable has a significant impact on company performance, the board of directors has a significant impact on company performance, and the audit committee has a significant impact on company performance partially
Analisis Penjadwalan Proyek Boiler Dengan Metode Cpm (Critical Path Method) Dan Pert (Program Evaluation And Review Technique) Zainul Aziz, Labib; Dwito Armono , Haryo
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Before the project runs, initial planning is carried out including schedule planning. The 35 Ton / Hour Boiler Project for 3 Units is a project owned by PT Supreme Paper Solution and appoints CV INTAN WELL as a contractor with a duration of 90 days and a contract value of 4.3 billion. The number of activities and resources required in completing this boiler project so that an optimal scheduling analysis is needed so that there is no project delay so that the contractor does not get a penalty fee and does not have an impact on company production.This research will form a network diagram and WBS, analyse work scheduling with the CPM and PERT methods for reference to systematic and effective installation implementation based on the network diagram that has been made, comparison of project implementation duration between the CPM and PERT methods and form an S-Curve of the selected duration. The results of this schedule planning can be a reference recommendation for project implementation in the field.The results of this study using the CPM method. The Boiler Installation Project can be completed within 90 days. And the critical path lies in activity codes A1, B1, B2, B3, B7, B9, B10, I1, I2, J1. These activities are equipment preparation, Manpower and Safety Person (A1), Support Chain Grate H Beam 150 & Plate 70X70 (B1), Frame Chain Grate & Install Part Chain Grate (B2), Install Boiler Header (Right, Left, Rear Lateral, Middle Lateral) (B3), Install Water Wall Diameter 51mm and Fit Up / Welding Evaporator (B7), Penetrant Test 100% Pipe to Header, Pipe to Drum (B9), X-Ray Water Wall pipe (B10), Flushing & Hydrotest Boiler (I1), Commissioning Test (I2) and Ijin Depnaker (J1). Whereas with the PERTP method the Boiler Installation Project can be completed within a period of 105 days. In this method, duration variant sampling is carried out with probability results for a duration of 90 days = 0.2%, 95 days = 1%, 100 days probability = 12%, 105 days = 50%, 110 days = 88% and 115 days = 99%. In the calculation, it is also found that the critical trajectory in the PERT method is the same as the critical trajectory with the CPM method. This project must be closely monitored, especially critical activities because the s-curve graph rises significantly. So that the planned project duration can be carried out on time.
Pengaruh Job Stress dan Work Family Conflict Terhadap Job Satisfaction Yang Dimediasi Oleh Job Burnout Pada Karyawan Perusahaan Pakan Ternak di Grobogan Aseanty, Deasy; Wahyu Gunawan, Andreas; Deddy Maha Dikka, Muhamad
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to analyze the effect of Job Stress and Work Family Conflict on Job Satisfaction mediated by Job Burnout in employees of animal feed companies in Grobogan, Central Java. The data used in this study is primary data. The research method used in this study is quantitative descriptive. The sample method used was purposive sampling with 105 employees. Hypothesis testing using SEM analysis. It was found that there was no positive effect of Job Stress on Job Burnout. It was later found that there was a positive influence of Work Family Conflict on Job Burnout. The results of testing hypothesis 3, it was found that there is a negative effect of Job Burnout on Job Satisfaction. Employees' boredom and boredom of work triggers an increase in Job Burnout which leads to a decrease in their Job Satisfaction level. It was found that there was no negative effect of Job Stress on Job Satisfaction mediated by Job Burnout. This indicates that employee job burnout cannot mediate the relationship between job stress and job satisfaction. There is a negative effect of Work Family Conflict on Job Satisfaction mediated by Job Burnout. This indicates that Job Burnout experienced by employees plays an important role in mediating the relationship of Job Stress to Job Satisfaction
Analisa Marketing Mix (7p) Dan Perilaku Konsumen Terhadap Keputusan Kuliah Di Universitas X Hasibuan, Bernard; Cahyaputri, Bunga
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Higher education is an important pillar of education for the progress of the Indonesian nation. The growth in the number of Private Universities (PTS) in Indonesia is increasing, which has led to the intense competition. Conditions during the Covid pandemic that affected the people's economy were also one of the problems with the decline in new students at PTS, including University X. The marketing strategy is an important factor in attracting prospective students. One of them is the Marketing Mix and consumer behavior with the S-O-R (Stimulus-Organism-Response) model. This study aims to determine the effect of marketing mix variables (products, price, place, promotion, people, process, physical environment) and consumer behavior on student decisions in choosing a university. The results showed that the Marketing Mix variables simultaneously influenced prospective students' decision to study at X University. The product, place, people and process variables were variables that had a significant effect while the physical environment, price and promotion variables had no significant effect on individual students' decision to study at X University.
Proposed Integrated Marketing Strategy To Promote Brand Awareness Of Low-Waste Management Laksmitha, Abilia; Aulia Zaim, Ilma; Kurniawan, Anton
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The waste problem is still a significant problem in Indonesia. Therefore, an applicable solution must be implemented and have a considerable impact. Simple efforts to start awareness of an environmentally friendly lifestyle can be formed by reducing everyday plastic waste, such as using refillable drinking bottles or carrying shopping bags when shopping. Various communities, organizations, and startups have emerged, contributing significantly to waste management and supporting a sustainable lifestyle. One example of a startup that has started contributing is PT Siklus Refill Indonesia. PT Siklus Refill Indonesia has contributed to reducing plastic waste by efficiently using plastic for daily household needs in the Jabodetabek area since April 2020. Since the Covid-19 pandemic, product sales have increased due to social restrictions issued by the President, so customers depend on the company to meet daily household needs. But an unexpected event befalls the company and impacts sales and customer awareness. In January 2023, the Food and Drug Supervisory Agency (BPOM) warned the company that the company is prohibited from selling household daily necessities that come in direct contact with the skin, such as shampoo, bath soap, hand washing soap, and so on. The ban was based on Food and Drug Supervisory Agency Regulation No. 12 of 2023 concerning the Supervision of the Manufacture and Distribution of Cosmetics, ratified in March 2023. This incident impacted decreasing customer brand awareness, where the company needs customer awareness to introduce new business strategies that will be issued in the third quarter. Thus, companies need integrated marketing communications to increase customer and brand awareness. The analysis in this study uses internal and external business analysis. Internal analysis used Marketing Mix (7P), VRIO, and STP analysis. Whereas for external use PESTLE, Porter's Five Forces, and stakeholder analysis. Apart from that, to support the data, the analysis was carried out by distributing questionnaires to 103 respondents to obtain the results of a consumer awareness and behavior study with various points of analysis. The results of the questionnaire analysis are processed using SPSS software and descriptive statistics that will be used to design an appropriate and effective integrated marketing communication strategy for the company
Developing Business Strategy To Achieve Sustainable Gas Deliverability Business For Kangean Energy Indonesia Ltd. Through Scenario Planning Samara Natalia Siregar, Raissa; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 7 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Indonesia's rapid economic growth has increased energy demands, necessitating a robust energy security strategy. In this context, natural gas is crucial as a transitional energy source for achieving net-zero emissions. Despite the abundance of natural gas reserves in the country, the government foresees a potential imbalance between demand and supply, posing risks of disruptions in the energy sector. To address these challenges, this study focuses on formulating a business strategy for Kangean Energy Indonesia Ltd. (KEI) over the next five years, focusing on ensuring sustainable gas deliverability through applying qualitative scenario planning. Scenario planning is a valuable analytical tool to identify and address the uncertainties that may impact the Indonesian gas industry. This methodological approach builds a strong foundation for developing effective business strategies.  The research draws upon both primary and secondary data sources. Based on a comprehensive stakeholder mapping, primary data is acquired through interviews with eight carefully selected stakeholders. Through these interviews, the study highlights two critical uncertainties that significantly influence the gas industry: supply and infrastructure. The study culminates in creating a comprehensive scenario framework complemented by detailed narratives exploring plausible future developments. Furthermore, the research delves into the implications and options for alternative strategies in light of these scenarios. Additionally, identifying early warning signals becomes instrumental in KEI's agile response to potential changes in the industry landscape. Through this approach, KEI can enhance its preparedness to address future challenges, ensuring sustained success in the dynamic and ever-evolving gas deliverability business. As Indonesia's energy landscape continues to evolve, KEI's commitment to scenario planning will be instrumental in securing the nation's stable and prosperous energy future
Intensi Mahasiswa Akuntansi Dalam Pemilihan Jalur Karir: Studi Pada Mahasiswa PPA & PPBP PT Bank Central Asia, Tbk Arpandie IE, Wendy; Yanti, Yanti
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study is to determine the factors that influence the career paths of accounting students. The population used in this study were accounting students from the Accounting Education Program or the Business and Banking Education Program organized by PT Bank Central Asia, Tbk. The samples taken were 100 people. Selection of the sample using the probability sampling method with simple random sampling technique. The data analysis technique uses Structural Equation Modeling (SEM) which is supported by the SmartPLS 3.0 program. Based on the results of research conducted, the influence of third parties and career exposure has no effect on the career path of accounting students. Meanwhile, intrinsic motivation and extrinsic motivation have an influence on the career paths of accounting students
Faktor Yang Mempengaruhi Praktik Transfer Pricing Pada Perusahaan Non-Cyclical Yang Terdaftar Di BEI Jihanda, Cannaviero; Sufiyati, Sufiyati
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine and analyze the effect of profitability, leverage, tax avoidance, tunneling incentives, and bonus mechanisms on transfer pricing in non-cyclical companies listed on the Bursa Efek Indonesia in the 2019-2021 period. The sampling technique uses purposive sampling in the form of secondary data taken from www.idx.co.id or the company's official website. The number of samples in this study were 39 samples. The data analysis method used is descriptive statistics, classical assumption test, and multiple linear regression analysis using the SPSS (Statistical Package for Social Science) application. The results of the study show that leverage has a negative effect on transfer pricing. This research is expected to provide insights that influence transfer pricing practices in Indonesia
Analisis Green economy Sebagai Paradigma Bank Syariah Indonesia Dalam Mendukung Sustainability Green Banking Purnama, Ira; Anggraini, Tuti
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Many countries are currently facing the problem of depletion or decline of energy resources, natural resources and environmental pollution Exploitation of non-renewable natural resources contributes to the deterioration of environmental resources. This is due to human behavior that does not protect the environment. The threat of climate change and global warming further reduces the sustainability of the earth. The research method used a type of qualitative research, descriptive in nature using analysis. Based on the subject's point of view is more emphasized in this qualitative research. data collection techniques and qualitative analysis are more emphasis on meaning. A literature study is a research conducted by researchers by collecting a number of books and magazines related to the problem and for research purposes. global warming such as carbon emissions, plastic waste, and other issues. causing damage to the environment. 1. maqashid al-syariah theory 2. preserving the environment 3. Environmental ethics theory a. Anthropocentrism theory,b. Biocentrism theory, c. Ecocentrism theory 4. The need for national banking on Green Banking In the field of financial institutions, especially banks, the green initiative adopted is Green Banking.1.Green reward 2. Green investment 3.Green building 4. Paperwork or paperless 5.Reuse/recycle/refurbish Green Banking is a concept that encourages sustainable and environmentally friendly practices in the banking industry. It involves initiatives such as green buildings, paperless operations, and recycling practices. The aim is to minimize the impact on the environment. Green Banking is part of the broader concept of a green economy, aiming to balance economic development with environmental sustainability. Bank Syariah Indonesia (BSI) is one of the banks in Indonesia that has implemented Green Banking practices

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