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Media Bahasa, Sastra, dan Budaya Wahana

wahana
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Published by Universitas Pakuan

ISSN : 08535876 EISSN : 26224356 DOI : https://doi.org/10.33751/wahana

Core Subject : Religion, Humanities, Education, Art, Social,

Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Media Bahasa, Sastra dan Budaya yang diterbitkan oleh Fakultas Sosial ilmu dan Budaya Universitas Pakuan dengan E-ISSN 2622-4356. Jurnal ini memuat makalah, pemikiran kritis, gagasan ilmiah, dan hasil penelitian pada bidang bahasa, sastra, budaya, komunikasi dan seni dalam bentuk artikel ilmiah dari para peneliti, akademisi, seniman, budayawan, dan mahasiswa dengan berbagai metode, baik kualitatif, kuantitatif, metode campuran, berbagai pendekatan dan teori bahasa, sastra,budaya, komunikasi dan seni. Jurnal ini terbit dua kali dalam satu tahun berbentuk digital. Jurnal ini menjalin kerja sama dengan editor berstatus guru besar dari beberapa universitas yang akan meninjau artikel sebelum dipublikasikan. Setiap artikel yang dikirmkan akan ditinjau dan ditelaah (review) dengan metode double blind oleh dua orang penelaah (reviewer). Media Bahasa Sastra dan Budaya Wahana telah terdaftar di Lembaga Ilmu Pengetahuan Indonesia (LIPI).

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 165 Documents

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TINGKAT ADOPSI ARTIKEL TOPIK DAN EFEK KOMUNIKASI MAJALAH PERTANIAN Levels of Adoption Articles Topic ad Communication Effects of Agricultural Magazine Sardi Duryatmo
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 13 (2016): Volume 1, No. 13, Genap, Tahun Akademik 2016/2017
Publisher : Universitas Pakuan

AbstractSardi DuryatmoThe mass media in developing countries has a large role to support development. Development will work faster if supported by mass media. The mass media creates awareness, provides informations, and direct informations for the purposes of educations and extensions. According to the diffusion of innovations theory, communicator who obtains meassage to the mass media, likely to have stronger influence towards others. The purpose of this study is to determine to level s of adoption of articles Topic among Trubus Magazine readers in South Jakarta, in order to know the effect the levels of adoption of innovation toward Trubus Magazine readers. Based on the data of Distribution Department Trubus Magazine, there are 308 readers in South Jakarta until Februarry2011. The samples of this study are 76 readers. The data was collected by quetionnaires and interviews: (1) an overwiew the characteristic of respondents, (2) the exposurse of Topic of Trubus Magazine, (3) communication effect associated of cognitive, affective affect, and behavioral effect, (4) adoption of innovation levels. Data analysis and processing characteristic of the relationshif using Spearman correlation formula. The results showed that (1) the distribution of respondents according to observable characteristics seems to vary, (2) top the three commodities on seven other which are prefered by respondents as a topic are fruit (18%), traditional medicines (15,7%), and plantation (14,7%), (3) in relation to cognitive effecets, the knowledge respsondents are increased. Likewise the affective affect, respondents are better, (4) the most widely adopted innovation by respondents is the biopori technology one of the methodes applied in rain water harvesting, (5) There is relation between exposure and knowledge and attitude.Key words: adoptions innovation, mass media

SIKAP MASYARAKAT BOGOR TERHADAP PROGRAM GREBEG PASAR Ratih Siti Aminah; Yogaprasta Adinugraha; Budi Rhamdani
Media Bahasa, Sastra, dan Budaya Wahana Vol 25, No 2 (2019): Volume 25 Nomor 2 Tahun 2019
Publisher : Universitas Pakuan

ABSTRACTIONThis research aims to identify the customer's attitude toward a Grebeg Pasar of BRI, to describe the characteristics of individual traders Market Leuwiliang, to analyze the relationship between the characteristics of the individual account holders with attitude customer to a Grebeg Pasar of BRI. This research uses the free variable that is characteristic of the individual customer. While the free variable is a client's attitude to a Grebeg Pasar in the market at Leuwiliang BRI. The indicators used to measure individual customer characteristics variables are age, gender, level of education, UMKM business sector and the status of marriage. The indicators used to measure customer attitude variable to a Grebeg Pasar that is the shape of a Grebeg Pasar program, a form of lending products, promotional forms a Grebeg Pasar. Research done at Market Leuwiliang in may 2016. Samples taken is all the population that is as much as 90 businessmen. Sampling techniques are used is total sampling. The source of the data used include primary data such as questionnaires, interviews and observations to the respondents research and secondary data such as previous research results that are relevant, the books, the source of scientific data from Market Leuwiliang, Bogor. Technique of data analysis using statistical analysis descriptive and non-parametric statistical analysis. Test correlation using the formula Spearman Rank test with the validity of using the formula product moment Pearson. Analysis of variable X1 regarding characteristics of individual traders (customers) and the variable Y1 is attitude towards client program a Grebeg Pasar of BRI. The results of the relationship between the characteristics of individual employees and employee perception toward the leadership style elicited less significant relationships. Keywords: Attitude, Customer Programs, Grebeg Pasar

LOGIKA PESAN KOMUNIKASI MUSIK DALAM LIRIK LAGU SMELLS LIKE TEEN SPIRIT Ismail Taufik Rusfien
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 12 (2016): Volume 1 No 12., Ganjil, Tahun Akademik 2016/2017
Publisher : Universitas Pakuan

AbstractCommunication is the process of delivering a message. Humans can share the experience they have in the form of music owned by its songwriter delivered to the recipient of the message. In September 2016, the music band Nirvana celebrates 25 years of the album called Nevermind. The famous song in the album is Smells Like Teen Spirit whose lyrics were created by Kurt Cobain lead singer and lead guitarist for the band. Qualitative research is subjective nature aims to determine the logic of the message in the lyrics of the song using the method of discourse analysis. The result of research in communications message shows the lyrics in the song logic expressive message comes from thoughts and feelings about the imperfections, teenage life, equality and freedom.Keywords: discourse analysis, song, music, logic message, communication

Representasi Budaya Timur dan Barat dalam Novel Eat Pray Love Dyah Kristyowati; Agnes Setyowati Hariningsih
Media Bahasa, Sastra, dan Budaya Wahana Vol 24, No 2 (2018): Vol 24, No 2 (2018)
Publisher : Universitas Pakuan

AbstractEat Pray Love's novel by Elizabeth Gilberth tells the story of a woman's journey by herself in three countries for one year. She visited Italy, India and Indonesia. Her purpose of journey is to find a balance in her life. It can be seen from the interaction between characters and conflicts contained in this novel. Her trip to Italy is to explore the art of fun. She explores the art of meditation and devotion in the country of India and the balance in Bali Indonesia. Representation of Western and Eastern Culture is well defined in the novel Eat Pray Love. Representation of Eastern Culture represented by India and Indonesia and the West represented by Italian culture will be analyzed more deeply in this study. The final result of this research is to find out about the Representation of Italian, Indian and Indonesian Culture in the novel Eat Pray Love by Elizabeth Gilberth. In this study the writer focuses on the analysis of Cultural Representation analysis uses cultural theory through the analysis of cultural elements such as language, knowledge systems, social organizations, living equipment systems and technology, livelihood systems, religious systems, and arts.Keywords: culture, cultural representation, cultural elements, Italy, India, Indonesia

FENOMENA VIRTUAL IDOL DALAM KEBUDAYAAN POPULER JEPANG DILIHAT DARI KAWAII BUNKA STUDI KASUS: HATSUNE MIKU Yelni Rahmawati
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 10 (2015): Vol. 1, No. 10, Ganjil, Tahun Akademik 2015/2016
Publisher : Universitas Pakuan

AbstrakPenelitian ini membahas fenomena virtual idol dalam kebudayaan populer Jepang dilihat dari kawaii bunka dengan studi kasus Hatsune Miku. Penelitian ini meliputi studi pustaka yang bertujuan untuk mengetahui bagaimana Hatsune Miku yang merupakan to koh hologram tiga dimensi (3D) disejajarkan dengan idola/bintang nyata (real idol) dilihat dari gaya kawaii yang terdapat pada Hatsune Miku dan menunjukkan dimensi baru gaya kawaii yang terdapat pada virtual idol.Hasil penelitian ini menunjukkan bahwa terdapat persamaan antara real idol dan virtual idol, seperti pada penampilan dan gaya mereka yang terlihat kawaii. Sedangkan perbedaan yang ada adalah suara yang dihasilkan oleh virtual idol terdengar lebih halus. Suara halus dan tinggi merupakan jenis suara kawaii. Kemudian dari semua tanda yang dimiliki oleh Hatsune Miku, ia merupakan simbol dari gaya kawaii. Dimensi baru dalam mendukung gaya kawaii ialah teknologi dan peran aktif penggemar.Kata kunci: Virtual Idol, Hatsune Miku, Kawaii, Kebudayaan Populer

Metode pengajaran TPR dalam pembelajaran matakuliah tatabahasa/bunpou Alo Karyati
Media Bahasa, Sastra, dan Budaya Wahana Vol 24, No 1 (2018): volume 24 No 1 Tahun 2018
Publisher : Universitas Pakuan

AbstrakDalam pengajaran bahasa asing ada banyak metode pembelajaran yang sering pengajar gunakan. Misalnya: Metode terjemahan tata bahasa, metode langsung, metode audio visual, metode sugestopedia, metode silent way, metode TPR (Total Physical Response) dan masih banyak lagi. Dari banyak metode tersebut TPR merupakan salah satu yang sering dipakai pengajar, terutama pada materi yang berhubungan dengan kata kerja, bentuk perintah, kata sifat sifat dan lain-lain. Metode pengajaran TPR (Total Physical Response) atau dalam bahasa Indonesia sering disebut metode Respons Fisik Total adalah metode pembelajaran yang lebih fokus pada gerak tubuh (motorik). Metode ini pertama dikembangakan oleh James Asher. Metode ini sering digunakan dalam matakuliah bahasa Asing. Metode ini lebih mengutamakan pada keaktifan siswa. Dalam Pembelajaran bahasa Jepang, metode TPR sering banyak digunakan pada saat mengajar mata kuliah tata bahasa/bunpou.Kata kunci : Metode. Pengajaran, TPR (Total Physical Response), tatabahasa, bahasa Asing, gerak tubuh (motorik)

RAGAM BAHASA DALAM KOMPONEN TUTUR Trisnanurlita Herisetyanti; Henny Suharyati
Media Bahasa, Sastra, dan Budaya Wahana Vol 25, No 2 (2019): Volume 25 Nomor 2 Tahun 2019
Publisher : Universitas Pakuan

ABSTRACT The research goal is to analyze the use of languages and forms of speech components from the main characters in the Legend 2015 film by Brian Helgeland. A descriptive analysis approach is used to describe the usage of various languages. The main character conversations with others become the main source of data. The result shows that the intimate language most frequently used, yet the least is the variety of consultative language. Still, the form of speech components in each use of various languages is more influenced by the components of the participants, topics, functions, and settings. It is concluded that the usage of intimate languages is strongly influenced by the components of the participant's speech, both the topic, function, and background. Keywords: variety of languages, speech components, social context and Legend 2015 film

DISAIN VISUAL DALAM PEMASARAN OTOMOTIF Studi Komunikasi Bisnis Prasetyo Adinugroho
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 12 (2016): Volume 1 No 12., Ganjil, Tahun Akademik 2016/2017
Publisher : Universitas Pakuan

AbstractThis study aims to reveal, explain and analyze the visual design in automotive marketing and the desired image of the visual design. In addition, this study also describes and analyzes the layout, typography, and color visual design that illustrates excellence cars sold. The theory used in this research is the theory of imaging of the image Liliweri present (current image) is the image of an image to get a good impression gained from other people about the company or other matters relating to the products. This refers to the image to be conveyed to the public on the visual design has been designed by the company Mercedes Benz, Hyundai, and Mazda. This type of research is qualitative with the object of his research is the visual design of the company Mercedes Benz, Hyundai and Mazda. The informants in this study is Rahmadina Anggraini as Manager of Marketing PT. Mercedes Benz Indonesia, then Molly Munir as Manager of Marketing PT. Hyundai Mobil Indonesia and also Astrid Ariani Wijaya as Marketing Manager PT. Mazda Motor Indonesia. The results showed that in the manufacture of that product brochures displayed can give the image that we want to get positive results in the community. So we want to show the products in accordance with the character of the product, the product on the layout to be adjusted by the background color of the product with the product along with the tagline, headlines and company logo. However, it must include all the elements of aesthetics require that the products shown can be attractive for customers to buy its products.Keywords : Visual Design and Marketing Automotive

SALURAN KOMUNIKASI MASSA SEBAGAI PENYAMPAI PESAN PEMBANGUNAN BAGI MASYARAKAT Dini Valdiani
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 10 (2015): Vol. 1, No. 10, Ganjil, Tahun Akademik 2015/2016
Publisher : Universitas Pakuan

AbstrakKomunikasi massa merupakan komunikasi bermedia (mediated), dan interaksi ber media berbeda dengan interaksi personal. saluran komunikasi ini tentu saja menimbulkan tanggapan dari khalayak selaku penerima pesan. Selain tanggapan, akan muncul juga efek efek media massa yang mungkin terjadi. Oleh karena itu implikasi strategi komunikasi yang efektif perlu untuk diterapkan. saluran komunikasi massa digunakan untuk berkomu nikasi dengan orang yang tidak terlihat atau nampak, serta tidak saling mengenal satu sama lain. Pesannya pun biasanya dihasilkan secara individu atau berkelompok yang kemudian disebarkan melalui media elektronik (radio, televisi, internet) dan media cetak (koran, ma jalah, buku, publikasi dll).Kata kunci : saluran, komunikasi massa, pesan pembangunan

Breaking The Spell: Hilangnya Superioritas Laki-laki dalam Dua Film Produksi Walt Disney Pictures Frozen (2013) dan Maleficent (2014) Ni Made Widisanti S; Shita Dewi Ratih
Media Bahasa, Sastra, dan Budaya Wahana Vol 24, No 2 (2018): Vol 24, No 2 (2018)
Publisher : Universitas Pakuan

AbstractFemale figures in the WDP films are mostly portrayed visually as women who live and are in the order of patriarchal society. The image of women and their relationship with social interaction in the WDP films are reviewed using visual methodology related to visual culture as a form of concern for how images, in this case, scene images, in the WDP films in the past and present context, can visualize social differences. The findings obtained through this study are the link between the periodization of Walt Disney Studios development with the production and the context of the films. The films, Frozen and Maleficent, as primary objects of this research are studied in order to answer the problem of social interaction between men and women and what discourse is built through the realtionship of social interaction. It was concluded that the relationship of social interaction displayed in the films Frozen and Maleficent was the interaction between women and women as a form of social relations that can be constructed. This also shows that social construction is dynamic because it can experience change over time, which in this research, is shown by the periodization of Walt Disney Studios development and its relationship with the context in the films. The character of the socially constructed superordinate and subordinate nature is proven to be interchangeable through visual culture. Therefore, based on these findings, it can be said that the discourse of these two films is the effort of women to free themselves from the oprression of male power despite the life of the patriarchal society. Key Words: Film, image, women, superordinate-subordinate, social interactions

Page 7 of 17 | Total Record : 165

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Home Page

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Contact Name Ratih Siti Aminah

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Contact Name
Ratih Siti Aminah

Contact Email
ratih.penari@gmail.com

Phone
+6285885785740

Journal Mail Official
wahana@unpak.ac.id

Editorial Address
Universitas Pakuan, Jalan Pakuan No.1 Bogor

Location
Kota bogor,

Jawa barat

INDONESIA