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<![CDATA[Analysis of Social Media Marketing Activity on Brand Awareness, Brand Image, and Brand Loyalty in Local Fashion Product Brands ]]>
<![CDATA[Citra Adiningtyas]]>;
<![CDATA[Yulia Nur Hasanah]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.1778
<![CDATA[The development of technology makes social media a platform that is widely used by business people as a medium to sell or just become a promotional media due to its ease in reaching a wider consumer. This research aims to find out the influence of social media marketing activities based on the dimensions of entertainment, interaction, trendiness, customization, and electronic word of mouth on brand awareness, brand image, and brand loyalty through Instagram social media. The research uses quantitative methods and descriptive types of research. The study was conducted on people who follow the local fashion product brand on their Instagram accounts and have bought the products. The number of samples used is 400 people with a convenience sampling method. All data collected meets the criteria for validity and reliability. All data processing is done by using SPSS software version 26. The data were analyzed using multiple linear regression tests. This research showed that social media marketing activities based on five dimensions, entertainment, interaction, trendiness, customization, and word of mouth, have a significant effect on variables dependent on brand awareness, brand image, and brand loyalty.]]>
<![CDATA[Determinant of SMEs Income using Structural Equation Model (SEM) ]]>
<![CDATA[Anita Handayani]]>;
<![CDATA[Heri Pratikto]]>;
<![CDATA[Sudarmiatin Sudarmiatin]]>;
<![CDATA[Agus Hermawan]]>;
<![CDATA[Elok Vilantika]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.1971
<![CDATA[Small and Medium Enterprises (SMEs) are business activities that can be carried out by everyone, as long as that person can manage and develop the business. SMEs also have a role in economic independence, which can later lead to national independence. SMEs in running their business are sure to be pursued is related to income and profits. The purpose of this study was to analyze how the direct effect of length of business and level of education on the income of Furniture SMEs in Menganti, Gresik, and the indirect effect of financial behavior as intervening variables. The study used 155 furniture SMEs in Menganti Gresik with financial behavior as an intervening variable. The exogenous variable uses the length of business and education level, and the endogenous variable is SME income. using Structured Equation Model (SEM). Based on the results of the study, it shows that each variable for its direct effect shows that all variables have an effect on endogenous variables, while for indirect it shows that financial behavior is capable of intervening between business length and income, and education level and income.]]>
<![CDATA[The Influence of Student Perception, Interest, and Trust on the Role of Sharia Investment Gallery ]]>
<![CDATA[Nilam Cahya Ary Santika]]>;
<![CDATA[Deny Yudiantoro]]>;
<![CDATA[Amalia Nuril Hidayati]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.2017
<![CDATA[The Student Investment Gallery provides a place for students to invest which can later grow their perception, interest, and trust in investing. The purpose of this study is to find out the role of the Islamic Investment Gallery which can affect perceptions, interest, and trust in investing. The method in this study uses quantitative. The role of the Sharia Investment Gallery has been optimal or not for the implementation of student investment in the campus environment. The sample in this study used a purposive sampling technique and was calculated using the Slovin formula with an error rate of 10% in determining the sample quantity. Data collection techniques in this study used questionnaires. The source of the data in this study was primary data, totaling 90 respondents from students of the Islamic Financial Management Study Program class of 2019-2021. The data that has been collected is then tested using SPSS, namely testing several tests which include the reliability test, data normality test, multicollinearity test, heteroscedasticity test, T-test, and F test. on the role of the Sharia Investment Gallery. Partially, the student interest variable (X2) influences the role of the Islamic Investment Gallery. Partially, the student trust variable (X3) influences the role of the Islamic Investment Gallery.]]>
<![CDATA[Analysis of Financial Ratio to Stock Price ]]>
<![CDATA[Ocvika Firda Qurrota'Ayun]]>;
<![CDATA[Sudarwati Sudarwati]]>;
<![CDATA[Fithri Setya Marwati]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.2071
<![CDATA[Control of Covid-19 has coincided with a period of economic growth in Indonesia. The banking sector felt the effects of this. The purpose of this study is to identify and analyze the effect of Earning Per Share, Debt to Equity Ratio, and Return on Assets on stock prices. For the duration of this research project (2019-2021), we will calculate and analyze the financial ratios of banking companies traded on the Indonesia Stock Exchange relative to their stock prices. Information for this study was gathered, recorded, and analyzed using a documentation strategy. The study's population consisted of 43 businesses, and 17 were randomly selected for sampling by the purposive sampling technique. This study found that while Earning Per Share and Debt to Equity Ratio were both significantly related to stock prices, Return on Assets was not.]]>
<![CDATA[The Effect of Talent Management on Employee Performance with Self-Efficacy as Mediation Variables ]]>
<![CDATA[Sinta Marhuri]]>;
<![CDATA[Okta Karneli]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.2076
<![CDATA[In the current era of globalization and economic growth, every organization needs to survive in competition with other organizations. One of the strategies to win this talent war is to implement talent management, which is used to identify, find, develop, manage, and retain talented employees to achieve strategic goals and meet future business needs. The purpose of this study was to determine the effect of talent management on employee performance using self-efficacy as a moderator variable. Talent management is the independent variable (X), self-efficacy is the intervening variable (Z), and employee performance is the dependent variable (Y). The methods used in this research are descriptive and quantitative statistics. The sample for this study was taken from as many as 65 respondents from the total population using the census/total sampling method. The data obtained from the results of the questionnaire were tested statistically through the Warp PLS 7.0 program. The results of the tests conducted show that talent management has a positive and significant effect on employee performance, talent management has a positive and significant effect on self-efficacy, self-efficacy has a positive and significant effect on employee performance, and talent management has a positive and significant effect on employee performance through self-efficacy.]]>
<![CDATA[The Impact of Affiliate Marketing and Service Features on E-Commerce Consumers Buying Interest ]]>
<![CDATA[Lindi Utami Marquerette]]>;
<![CDATA[Syifa Fauziah Hamidah]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.2088
<![CDATA[The development of information technology in the 4.0 era has made business people make many changes in their business strategy, affiliate marketing is one of the marketing strategies that is being widely used today, apart from that, service features in the digital world are elements that need attention in influencing consumer buying interest. The purpose of this study is to find out how affiliate marketing, service features, and buying interest consumers of TikTok Shop e-commerce. And to find out how much impact affiliate marketing has on buying interest, the impact of service features on buying interest, as well as the influence of affiliate marketing and service features on buying interest. In this study, the independent variable (X) is affiliate marketing and service features, and then the dependent variable (Y) is buying interest consumers. This research is a sample study where consumers are respondents to this study, for data collection using a questionnaire with a total of 100 respondents. The analytical method used is a quantitative method with descriptive analysis. To process the data, the author used Microsoft Excel 2019 and SPSS 26 For Windows. The result of this study is either partially or simultaneously affiliate marketing and service features have a positive effect on e-commerce consumers buying interest.]]>
<![CDATA[The Effect of Financial Performance on the Health Level of General Insurance Companies ]]>
<![CDATA[Anastasia Safa Ramadhani]]>;
<![CDATA[Muazaroh Muazaroh]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.2099
<![CDATA[Insurance is one of the most popular methods of risk transfer. Insurance aims to transfer individual or corporate risk to insurance companies. The purpose of this research is to examine the effect of financial performance on the soundness level of general insurance companies. This research is quantitative research, where quantitative research uses measurement results in the form of numbers and analysis using statistics used to test hypotheses. The population in this study are conventional insurance companies registered with the Financial Services Authority. The sampling technique used purposive sampling. The samples used in this study were 49 samples of conventional general insurance companies. The results showed that the liquidity ratio had a significant positive effect on the soundness level of general insurance companies and the profitability ratio partially had a significant positive effect on the soundness level of general insurance companies. The implication of this research is for insurance companies to stay healthy by maintaining their liquidity and profitability levels.]]>
<![CDATA[Building Interest in Buying Communities with Product Quality, Price, and Reference Groups ]]>
<![CDATA[Muhammad Syarif Hidayatullah Elmas]]>;
<![CDATA[Dedi Joko Hermawan]]>;
<![CDATA[Sas Mita]]>;
<![CDATA[Izzety Fatinah]]>;
<![CDATA[Wanda Amallya Ababiel]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.2104
<![CDATA[iPhone can now be said to have a distinctive brand image because it uses a distinctive information system. Marketing activities are closely related to the concept of product quality so that what consumers think and feel about a particular brand can make perceived benefits. This study aims to examine the effect of product quality, price, and reference group on the purchase interest of iPhone smartphones among students at Panca Marga University, Probolinggo. In this study using the causal-comparative method. Respondents in this study were students of Panca Marga University, Probolinggo. The questionnaire was distributed to 104 respondents. Sampling was done by purposive sampling technique. Based on the results of research using SPSS. Through the results of this research, it can be concluded that: Simultaneously Product Quality, Price, and Reference Group have a positive and significant effect on Purchase Interest for iPhone smartphones for Panca Marga Probolinggo University Students, Partially Product Quality, Price and Reference Group has a positive and significant effect on Purchase Interest of iPhone smartphones for Panca Marga Probolinggo University Students, and Product Quality has a dominant effect on Purchase Interest of iPhone smartphones for Panca Marga Probolinggo University Students.]]>
<![CDATA[The Influence of Social Media Marketing, e-WOM, Brand Awareness, and Brand Image on Brand Loyalty of Herbs Product ]]>
<![CDATA[Hendri Dwi Putra]]>;
<![CDATA[Ditiya Himawati]]>;
<![CDATA[Dona Suzana]]>;
<![CDATA[Dina Melia Oktavilantika]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.2105
<![CDATA[One business that is not yet known and has a good effect on health is the herbal extract of gambier, gambir extract herbs can increase health stamina and reduce the effects of smoking on society, this is what makes CV Uncaria Herbal Indonesia (UHI) as a herbal pioneer from gambir extract want to do an analysis that affects brand loyalty in each of its products. This research aims to determine and analyze the influence of social media marketing, e-WOM, brand awareness, and brand image on brand loyalty at Uncaria Herbal Indonesia. The method of this research in this research was a questionnaire filled out by respondents, namely CV UHI customers who are active on social media. A sampling of 150 respondents in this study using the Accidental Sampling method. This study uses descriptive analysis. Based on the results of research using SPSS. Through the results of this research, it can be concluded that there is a positive and significant influence of social media marketing, e-WOM, Brand awareness, and brand image on Brand loyalty.]]>
<![CDATA[The Influence of Leadership, Work Discipline, and Motivation on Employee Performance with Religiosity as a Moderating Variable ]]>
<![CDATA[Isnaini Harahap]]>;
<![CDATA[Nur Ahmadi Bi Rahmani]]>;
<![CDATA[Ahmad Mu'arif Pohan]]>;
<![CDATA[Muhammad Munawir Pohan]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v7i1.2112
<![CDATA[Organizations and corporations cannot function without their human resources to ensure that a company's management and operations are effective. With religion serving as a moderator, this study aimed to investigate how leadership, work ethic, and motivation affect employee performance. A causal-correlational strategy was used in this quantitative study. Eighty-eight people were selected as the sample size. Information for this study comes from both primary and secondary sources. A survey using a Likert scale was used as the data collection tool. A multiple linear regression analysis was used to analyze the data. The results showed no correlation between leadership and employee performance that was either favorable or statistically significant. Employee performance is positively and significantly impacted by workplace discipline. Performance and employee motivation are positively and significantly correlated. Employee performance and moderate religion do not positively and significantly relate. Workplace discipline and employee performance are not completely connected considerably with religiosity. There is no significant correlation between employee performance influenced by religion and job discipline.]]>
