Articles
20 Documents
Search results for
, issue
"Vol 7 No 3 (2023): December"
:
20 Documents
clear
<![CDATA[Analysis of e-WOM and Destination Image on Visit Intention ]]>
<![CDATA[Witarsyah, Nadiya Aulia]]>;
<![CDATA[Hasanah, Yulia Nur]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36555/almana.v7i3.1790
<![CDATA[The global spread of the Coronavirus impacts the Indonesian economy, particularly in the tourism industry, Various kinds of tourist attractions in Indonesia are threatened with closing due to the COVID-19 pandemic, and various sectors - supporting tourism sectors such as hotels, restaurants, and retail entrepreneurs are also affected by this coronavirus. Alamendah Tourism Village is one of the tourist attractions affected by the Covid-19 pandemic. This research aims to analyze the impact of e-WOM and destination image on visit intention for the Alamendah Tourism Village, this research uses quantitative method and descriptive causality research. This research was conducted on 100 respondents who had never visited Alamendah Tourism Village. Data was collected by distributing questionnaires, and the data were processed using SPSS 21. The t-test f-test and coefficient determination are used to test hypotheses. It was discovered that the e-WOM had a significant and strong impact on visiting interest and that the destination image also had a significant and strong impact on visit intention. Furthermore, the e-WOM and destination image have a significant and strong impact of 45,9% on visit intention simultaneously, with the rest being influenced by other variables.]]>
<![CDATA[The Influence of Interpersonal Skills, Salesmanship Skills, and Work Environment on Medical Representative Performance ]]>
<![CDATA[Saragih, Elvira Inggrid Rodearni]]>;
<![CDATA[Simanjorang, Elida Florentina Sinaga]]>;
<![CDATA[Zebua, Yuniman]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36555/almana.v7i3.2168
<![CDATA[Interpersonal skills, salesmanship skills, and work environment are some of the factors that influence employee performance. For pharmaceutical companies, the performance of the Medical Representative (MR) is a very important factor for the company in achieving its business goals. Therefore, pharmaceutical companies must ensure that their MRs have good interpersonal skills to be able to establish good relationships with other medical professionals, effective salesmanship skills to market pharmaceutical products, and a conducive work environment to motivate MRs to work. This study aims to describe and test how much influence partially and simultaneously the interpersonal skills, salesmanship skills, and work environment variables have on the performance of the Asahan Labuhanbatu medical representative area, as well as being an input for pharmaceutical companies on how to improve the performance of Medical Representative employees. This type of research is a quantitative descriptive study with a total of 30 respondents. The results of the research show that both partially and simultaneously, the interpersonal skills, salesman skills, and work environment variables have a positive and significant effect on the performance of the Medical Representative Area Asahan - Labuhanbatu.]]>
<![CDATA[Analysis of the Effect of Application of E-Commerce, Social Media, and Content Marketing to Increasing Shopping Interest in MSMEs ]]>
<![CDATA[Putri, Susana Pratiwi]]>;
<![CDATA[Rafika, Mulya]]>;
<![CDATA[Limbong, Christine Herawati]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36555/almana.v7i3.2173
<![CDATA[One of the main advantages of digital marketing is that it allows MSMEs to reach a much larger audience than traditional marketing methods. Implementing digital marketing allows MSMEs to target their ideal customers and communicate with them directly. The purpose of this study was to determine the effect of implementing e-commerce, social media, and content marketing to increase shopping interest in MSMEs. This study uses a quantitative approach that tests numbers and analyzes statistical tests, collects data and uses a sample of 100 respondents to get valid answers. The results of this study show that e-commerce has no significant effect on shopping intentions in MSMEs, social media has no significant effect on shopping intentions in MSMEs, and the last variable, namely content marketing, has proven to have a positive and significant effect on shopping intentions in MSMEs. Researchers see that the application of content marketing greatly influences a consumer's shopping interest. The development of technology is currently very rapid and very influential for people in the business world.]]>
<![CDATA[The Effect of Product Display and Digital Payment on Impulse Buying ]]>
<![CDATA[Fiana, Irma Ari]]>;
<![CDATA[Putri, Kartika Anggraeni Sudiono]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36555/almana.v7i3.2179
<![CDATA[Sales in the retail business continue to increase. In the April 2022 Real Sales Index (IPR), there was an increase in monthly retail sales of 6.8%. Therefore, competition in retail is getting tougher with many emerging competitors. So, a strategy is needed in running the retail business, one of which is a strategy in the product structuring system and also the payment system. This raises interest in analyzing the effect of product displays and digital payments on impulse purchases. This study aims to examine the effect of product displays and digital payments both partially and simultaneously on impulse buying. This study uses quantitative research with the sampling technique used is purposive sampling. The population in this study were consumers who had visited, shopped, and used digital payments at Metro Swalayan Malang with a total sample of 165 obtained through a questionnaire. This study uses SPSS tools with multiple linear regression analysis techniques. The results of the study found that product displays had a significant effect on impulse buying, digital payments did not have a significant effect on impulse buying, and simultaneously product displays and digital payments had a significant effect on impulse buying at Metro Swalayan Malang.]]>
<![CDATA[The Impact of Corporate Social Responsibility and Corporate Governance on Firm Performance: A Study of ESG Quality 45 IDX-KEHATI ]]>
<![CDATA[Cuandra, Fendy]]>;
<![CDATA[Lie, Hardy Winata]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36555/almana.v7i3.2196
<![CDATA[The KEHATI-listed companies have displayed commendable SRI performance across financial metrics and transactional liquidity. Among these firms, PT Danone Indonesia faced a Corporate Social Responsibility (CSR) issue in 2012 due to the uneven distribution of benefits, which prompted community protests and undermined the company's efficacy, ultimately impacting its performance. The overarching objective of this study is to explore and comprehend the relationship between CSR, corporate governance, and their potential impact on the performance of ESG QUALITY 45 IDX KEHATI listed on the Indonesia Stock Exchange (IDX). The study utilized panel regression analysis to analyze data collected over five years (2017-2021) from IDX. The research implies that there is no substantial relationship between corporate governance and performance. However, the findings evidence implies that there is a strong negative relationship between CSR and ROE, while ROA remains unaffected. In terms of control variables, the study found no significant correlation between firm size and ROA and ROE, while leverage had shown a substantial negative influence on both financial performance measures. This research sheds light on the connection between CSR, corporate governance, and business performance.]]>
<![CDATA[The Threshold Effect of Inflation on Regional Economic Growth in Indonesia ]]>
<![CDATA[Ramadhaniyati, Resti]]>;
<![CDATA[Gunawan, Ashari]]>;
<![CDATA[Susanti, Susan]]>;
<![CDATA[Triansyah, Fadli Agus]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36555/almana.v7i3.2200
<![CDATA[Recent studies state that the relationship between inflation and economic growth is not linear. When inflation exceeds a certain threshold, it will have a negative impact on economic growth. This study aims to investigate the linear and non-linear relationship between inflation and economic growth in Indonesia using provincial panel data. The linear relationship was tested using a panel regression fixed effect model, while a non-linear relationship was tested using a panel regression threshold fixed effect model. When a linear test is carried out, inflation in Indonesia does not affect economic growth. When conducting a non-linear test, inflation in Indonesia has a positive impact on economic growth only when the value is below 2.11 percent. Meanwhile, when inflation exceeded 2.11 percent, economic growth in Indonesia slowed down. Inflation control policies must still be carried out to reduce the negative effects of inflation because high and fluctuating inflation is not good for the economy.]]>
<![CDATA[The Implications of Islamic Behavior on Commitment and Performance by Employees ]]>
<![CDATA[Pratami, Eggi Indriani]]>;
<![CDATA[Juniarti, Atty Tri]]>;
<![CDATA[Setia, Bayu Indra]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36555/almana.v7i3.2203
<![CDATA[A factor that encourages commitment is the need for Islamic principles and values to be practiced in Islamic organizations. The purpose of this study is to evaluate the extent to which Islamic conduct influences commitment and the implications for employee performance. This study's sample size was 282 employees. Path analysis and hypothesis testing are used for data analysis. According to the study's findings, the path coefficient of Islamic conduct toward commitment is 0.438, a positive value affecting commitment, with a coefficient of determination or R2 value of 0.192 or 19.2%. The commitment to performance path coefficient is 0.638, which is a positive value affecting performance, with a determination coefficient or R2 value of 0.407, or 40.7%. Islamic conduct has a 0.279 indirect impact on performance through dedication. This study concludes that practicing Islam has a favorable and significant impact on commitment. Employee performance is positively and significantly impacted by commitment.]]>
<![CDATA[A Service Quality Assessment Tool for the Quick Service Restaurant Industry in Indonesia ]]>
<![CDATA[Aprylia, Regyta]]>;
<![CDATA[Santoso, Adi]]>;
<![CDATA[Widhianingrum, Wahna]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36555/almana.v7i3.2206
<![CDATA[The development of the fast-food restaurant industry, especially in the field of fast food throughout the world, is growing even in Indonesia. This study aims to analyze the factors that can affect consumer satisfaction in fast food restaurants in Indonesia through service quality, physical environment quality, and food quality. The population of this study is all consumers of McD fast food restaurants in Indonesia. The number of samples used in this study was 300 samples, where the number was obtained using the ISAC table. The data collection method uses online questionnaires using Google Forms. Data measurement uses a Likert scale. The data that has been collected is then entered into the AMOS 24 Software using the Structural Equation Modeling (SEM) analysis method to be used later to test the measurement model and the research hypothesis. The results of this study found that only service quality and food quality affected consumer satisfaction, while the quality of the physical environment did not affect McD's customer satisfaction.]]>
<![CDATA[Factor Affecting Liquidity of Commercial Banks in Indonesia ]]>
<![CDATA[Hartanto, Evan]]>;
<![CDATA[Dewi, Vera Intanie]]>;
<![CDATA[Halim, Budi Tjahja]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36555/almana.v7i3.2215
<![CDATA[Banks need to maintain soundness levels, one of which is the level of liquidity. Bank liquidity will be tested in the case of “Bank Runsâ€, which occurred frequently both in Indonesia and in the world. The main purpose of this study is to develop an understanding of factors that affect liquidity in the banking sector with a focus on bank groups that belong to the category of Bank Group based on Core Capital (KBMI) 4. This study was explanatory research. Data were collected using the documentation method from the financial data of KBMI 4 banks. The sample for this study consisted of 4 banks. The results of the study showed that NPL had a negative effect on LDR and NWC had a positive effect on LDR, while CAR did not affect LDR.]]>
<![CDATA[An Analysis of the Study of Home Industry Business Feasibility ]]>
<![CDATA[Safa’atillah, Nurus]]>;
<![CDATA[Handayati, Ratna]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 7 No 3 (2023): December ]]>
Publisher : <![CDATA[Bandung: Prodi Manajemen FE Universitas Langlangbuana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.36555/almana.v7i3.2219
<![CDATA[The background to this research is that the home industry is developing rapidly, but is not yet optimal. This research aims to analyze a business feasibility study in Wedoro sandals to help boost the production and sales of Wedoro Sidoarjo sandals. This research method used descriptive qualitative analysis using several aspects of business feasibility studies which are used as research indicators to calculate the level of business feasibility from all aspects of business feasibility. The result of this study is the production of shoes and sandals from Wedoro Village began to decrease not optimally. Another factor that caused sales turnover to fall was the entry of shoes and sandals from China which were sold in the domestic market at lower prices and better quality. So it has the effect of decreasing the sales turnover of Wedoro sandals. So, it can be said that the Wedoro shoes and sandals business is not feasible in marketing analysis.]]>
