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Almana : Jurnal Manajemen dan Bisnis
Published by Universitas Langlangbuana
ISSN : 25794892     EISSN : 26558327     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Almana: Jurnal Manajemen dan Bisnis merupakan jurnal yang diperuntukkan agar dosen dan mahasiswa prodi manajemen dapat menuangkan karya ilmiah mereka melalui wadah jurnal ALMANA. Juga dapat menyerap karya ilmiah dosen dan mahasiswa dari luar perguruan tinggi UNLA.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 596 Documents
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Visual Merchandising Strategy Analysis Sari , Wahyu Tri Retno; Surianto, Moh. Agung
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 3 (2025): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i3.2972

Abstract

Visual merchandising is an essential component of modern retail, as it shapes consumer perceptions and influences the shopping experience through attractive, informative, and well-structured visual elements. Its effectiveness plays a key role in building store image, improving navigation, and encouraging purchasing behavior. Based on this importance, the present study aims to analyze the implementation of visual merchandising strategies at Alfamart Bungah, Gresik, focusing on three main elements: window displays, floor merchandising, and promotional signage. This research employs a qualitative case study approach through in-depth interviews with store managers, employees, and consumers, supported by direct observation and documentation. The findings indicate that although Alfamart Bungah follows standard corporate guidelines, the visual merchandising practices are not yet effective in capturing consumer attention or facilitating navigation. The window displays appear simple and less attractive, the floor merchandising area is crowded and lacks category boards, and promotional signage is less communicative due to suboptimal placement and irregular updates. Consumers perceive the store as neat and clean but expect more engaging and informative visual arrangements. This study concludes that improvements in visual design, layout optimization, and signage quality are needed to enhance store image and strengthen the overall customer shopping experience.
The Influence of Service Quality, Facilities, and Promotion on Customer Satisfaction and Implications on Repurchase Intention of Expedition Services Utama, Adi
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 3 (2025): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i3.2973

Abstract

Customer satisfaction will be built if the company improves service quality, this will enable customers to make repurchase intentions. This study aims to determine the influence of service quality, facilities and promotion on customer satisfaction and implications on repurchase intention. The research method used is descriptive quantitative. The sample was determined using a saturated sampling technique with 100 respondents. The results of the study indicate that partially service quality, facilities and promotion have an impact on customer satisfaction, service quality, Promotion and customer satisfaction partially influence repurchase intention.
Unveiling the Mediating Role of Emotions and Engagement in Celebrity Endorsement and Purchase Intention Anggun, Nita Putri; Setyawan, Anton Agus; Saputro, Edy Purwo; Kussudyarsana, Kussudyarsana
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 3 (2025): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i3.2974

Abstract

Research on purchase intention in the digital era shows inconsistent findings regarding the impact of celebrity endorsement, with some studies highlighting its influence while others emphasize the stronger role of psychological factors. This study aims to examine the effect of celebrity endorsement on purchase intention by positioning emotional attachment and customer engagement as mediating variables. A quantitative approach was used with 200 followers of Somethinc’s official social media account as respondents. Data were analyzed using PLS-SEM with SmartPLS 3.0. The results reveal that celebrity endorsement has a significant positive influence on purchase intention. Furthermore, celebrity endorsement enhances emotional attachment and customer engagement, both of which strengthen consumers’ intention to purchase. Mediation analyses confirm that emotional attachment and customer engagement play important roles in bridging the relationship between celebrity endorsement and purchase intention. In conclusion, the study demonstrates that celebrity endorsement is most effective when supported by strategies that foster emotional closeness and active engagement, offering valuable insights for digital marketing practices in the skincare and cosmetics industry.
Information Technology and Organizational Culture as Determinants of Accounting Information System Effectiveness Rachman, Gun Gunawan; Nurdiyanti, Nurdiyanti; Nurcholisah, Kania
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 3 (2025): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i3.2975

Abstract

This study aims to analyze the influence of information technology and organizational culture on the effectiveness of the accounting information system at PT. Bozzetto Indonesia. In the digital era, the role of information technology is crucial in supporting the efficiency and effectiveness of accounting information systems. Organizational culture also plays a significant role in shaping employee behavior and work patterns that support the system’s success. This research adopts a quantitative approach, with data collected through questionnaires distributed to 37 respondents. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that both information technology and organizational culture have a positive and significant effect on the effectiveness of the accounting information system. These findings emphasize the importance of integrating technology and organizational values in supporting the effective and efficient management of accounting information. This research contributes theoretically to the development of accounting knowledge and provides practical implications for companies to optimize the performance of their accounting information systems.
The Effect of Transformational Leadership and Career Development on Employee Performance Tarigan, Rut; Hendaryan, Dudi
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 3 (2025): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i3.2977

Abstract

Employee performance is a key factor in achieving organizational goals because it directly impacts a company's productivity and competitiveness in the era of global competition. Many organizations face challenges in sustainably improving employee performance given the changing work environment, increasing competency demands, and the need to maintain motivation and commitment. This study aims to analyze the influence of transformational leadership and career development on employee performance at PT. Nalsal Indo Perkasa. The background indicates problems related to a leadership style that is considered rigid and a lack of appreciation for employees, accompanied by suboptimal career development. The research method used is descriptive and verification with a quantitative approach. Data were collected through questionnaires to 40 employees and analyzed using validity and reliability tests, as well as path analysis. The results of the study show a significant influence of transformational leadership and career development, both partially and simultaneously, on employee performance. Simultaneously, both variables influence performance by 69.84%. The findings emphasize the importance of inspirational leadership and a clear career development system to support productivity.
Mediation-Moderation Model: The Influence of Locus of Control, Career Motivation, and Knowledge on Sustainable Career Through Self-Efficacy and Internship Experience Heru Baskoro; Sukaris, Sukaris
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 3 (2025): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i3.2978

Abstract

Sustainable career development in college students requires an understanding of the psychological, cognitive, and experiential factors that influence it. This study aims to analyze the influence of Locus of Control, career motivation, human resource knowledge, internship experience, and self-efficacy on sustainable careers, including the moderating and mediating roles between variables. The research method used a quantitative approach with SEM-PLS analysis on respondents from human resource management study programs. The results showed that Locus of Control and career motivation had a positive effect on self-efficacy, while human resource knowledge and internship experience had no effect. Internship experience moderated the influence of career motivation and human resource knowledge on self-efficacy, but did not moderate the influence of Locus of Control or self-efficacy on sustainable careers. In addition, human resource knowledge, self-efficacy, and internship experience had a positive effect on sustainable careers, while Locus of Control and career motivation had no effect. Self-efficacy only mediated the relationship between career motivation and sustainable careers. Overall, the study concluded that sustainable career development is more determined by actual experience and self-confidence than dispositional and motivational characteristics.

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