cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andi Faisal Bahari
Contact Email
faisal.bahari@umi.ac.id
Phone
-
Journal Mail Official
manajemen.bisnis@umi.ac.id
Editorial Address
-
Location
Kota makassar,
Sulawesi selatan
INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 454 Documents
 22   23   24   25   26 
Brand Image, Brand Trust, and Brand Ambassador on Purchase Decisions of Shopee E-Commerce Users in Pekanbaru City Natasiah, Umi; Syaefulloh
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.702

Abstract

This study addresses the pressing need to understand the dynamics influencing purchase decisions among Shopee users in Pekanbaru City. With the exponential growth of e-commerce platforms, such as Shopee, understanding the factors that drive consumer behavior is crucial for businesses to develop effective marketing strategies. By examining the impact of brand image, brand trust, and brand ambassador on purchase decisions, this research provides valuable insights for businesses operating in the e-commerce sector. The findings can inform marketing initiatives aimed at enhancing brand perception and fostering customer loyalty, thereby contributing to the sustainable growth of e-commerce businesses in Pekanbaru City. The study involves a sample of 150 respondents consisting of Shopee e-commerce users in Pekanbaru City, providing a comprehensive understanding of the factors influencing their purchase decisions.
The Influence of Macroeconomics and the EIDO Index on Stock Price Movements Septyaningrum, Ariana Anjas; Hasmarini, Maulidyah Indira
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.707

Abstract

In general, stock price movements in Indonesia have been described with the Composite Stock Price Index (IHSG). This study aims to determine the impact of the variables Exports, Exchange Rates, Money Supply, Interest Rates, and the EIDO Index (MSCI Indonesia) on stock price movements. This data used secondary data with a timeseries data. Observations were made on the closing price of the Composite Stock Price Index each month, and involved macroeconomic factors such as, Export rate, Exchange Rates, Interest Rates, Money Supply, as well as the EIDO Index variable for the period of January 2019 to June 2023. In this study, the data analysis model used is Multiple Linear Regression, and the data is processed using E-views 10. In the results of this study, it was found that the level of exports, money supply, exchange rate, EIDO index respectively have a significant effect on positive direction to stock price movements. Meanwhile, interest rates have no significant effect on stock price movements.
Transformational Leadership On Employee Innovative Work Behavior: The Role Of Knowledge Sharing Behavior Elyana Agata; Suhana Suhana
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.709

Abstract

This article discusses direct influence testing of transformational leadership on employees innovative work behavior and the role of knowledge sharing behavior as a mediating variable. The study encompasses 115 participants from the Semarang City Health Service, and the data analysis was carried out using SEM-PLS with SmartPLS version 3 software. The results indicated a significant effect of TL on IWB and KSB. Another noteworthy finding revealed that KSB had a significant impact on IWB. Moreover, the study identified that TL and IWB can be partially mediated by KSB. The study holds both theoretical and practical implications.
Celebrity Support and Service Quality on Customer Satisfaction Mediated by Brand Image of Tokopedia Users Lastyawati, Trizki; Harsono, Soni; Abdillah, Ulil Absor Faiq
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.710

Abstract

Tokopedia, currently ranked second, trails behind Shopee, indicating the need for enhanced performance to secure the top spot. This study delves into understanding consumer behavior and the factors shaping customer satisfaction in the e-commerce landscape, with a specific focus on Tokopedia. With Indonesia witnessing a surge in e-commerce activity amidst technological advancements and fierce market competition, the research explores the impact of celebrity endorsements, service quality, and brand image on customer satisfaction. Through quantitative analysis, involving 160 participants, the study reveals that celebrity endorsements and service quality significantly influence brand image positively. However, while celebrity endorsements and service quality do not directly impact customer satisfaction, brand image emerges as a key mediator, positively affecting customer satisfaction. Thus, the findings underscore the pivotal role of brand image in shaping customer perceptions and satisfaction levels, indicating avenues for Tokopedia to enhance its performance and competitiveness in the e-commerce landscape.
Impact of Service Quality and Policy Coverage Value on Customer Satisfaction at PT. FTI Sakinah; Syarvina, Wahyu; Rahma, Tri Indah Fadhila
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.711

Abstract

This study aims to examine the influence of Service Quality and Policy Coverage Value on Customer Satisfaction at PT. FTI, both partially and simultaneously. Employing a quantitative approach, data collection was conducted using a Likert scale method. The subjects comprised 40 customers from the Medan branch of PT. FTI, selected through random sampling. Data analysis was performed using IBM SPSS Statistics 26. Results indicate that: Firstly, Service Quality significantly and positively affects Customer Satisfaction with a significance value of 0.042 less than 0.05. Secondly, Policy Coverage Value also significantly and positively influences Customer Satisfaction with a significance value of 0.031 less than 0.05. Thirdly, both Service Quality and Policy Coverage Value collectively have a significant positive impact on Customer Satisfaction, with a significance value of 0.028 less than 0.05.
Converse: Brand Image & Product Quality Effect through Customer Satisfaction toward Repurchase Intention Al Farez, Muhammad Rifky; Fachri, Helman; Ramadhan, Muhammad Ebuziyya Alif
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.715

Abstract

The Aim of this research is to identify the effect of brand image and product quality toward repurchase intention of Converse Shoes in Pontianak City with customer satisfaction as intervening variable. Method used in this research is associative. Sample used in this research are 100 persons with decided criteria such as the customers used the shoes or they had bought the Converse shoes. The data analysis technique in this research are conducted with Structural Equation Model (SEM) assisted by SmartPLS. 3.0 software.   Based on the finding, the direct effect among brand image, product quality and customer satisfaction resulted positively significant toward repurchase intention. Yet, brand image did not affect customer satisfaction significantly, moreover product quality successfully affected toward customer satisfaction positive and significantly. The indirect effect of brand image intervened by customer satisfaction toward repurchase intention resulted insignificantly yet positive, lastly, the indirect effect of product quality intervened by customer satisfaction toward repurchase intention resulted positively significant. Further study is needed as the coverage of samples is limited. Converse as the corporate needs to improve the quality of their produced shoes rather than their brand image.
The Role of Celebrity Endorsers and Brand Awareness on Purchasing Decision through Trust in E-Commerce Consumers in Yogyakarta Barus, Hendra Budianto; Fadhilah, Muinah; Cahyani, Putri Dwi
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.719

Abstract

This study aims to determine the effect of celebrity endorsers and brand awareness on purchasing decisions through trust in Tokopedia E-Commerce consumers in Yogyakarta. This research uses quantitative methods. The population is Tokopedia E-Commerec consumers in Yogyakarta. The sampling technique used is nonprobability sampling by distributing questionnaires to 100 respondents measured on a Likert scale. For data analysis techniques using multiple linear regression analysis methods. The results of this study indicate that celebrity endorsers (X1) have a positive and significant effect on purchasing decisions (Y) and trust (Z), brand awareness (X2) has a positive and significant effect on purchasing decisions (Y) and trust (Z), trust (Z) has a positive and significant effect on purchasing decisions (Y). And there is a positive and significant influence of celebrity endorsers and brand awareness on purchasing decisions through trust.
PT PERTAMINA MOR VI’S STRATEGY TO FACE ASPHALT IMPORT PROHIBITION Yuliana, Indah; Linando, Jaya Addin
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.724

Abstract

This research was conducted because of the import prohibition phenomenon by the President of the Republic of Indonesia (RI), Joko Widodo, who stated that asphalt imports would stop in 2024. This phenomenon is fascinating because Indonesia also has a significant demand for asphalt compared to production. This phenomenon also impacts PT Pertamina MOR VI, a state-owned company involved in the asphalt business. This research was conducted to determine the strategy of PT Pertamina Marketing Operation Region (MOR) VI to deal with this phenomenon. Research data was collected through an interview process. The results obtained from the interview show that the first strategy implemented was to increase the limitations of the asphalt refinery at the Pertamina Refinery Unit IV and asphalt production on Buton Island. After overcoming production limitations, PT Pertamina MOR VI focused on setting national product prices based on the Argus Asphalt Index, Opex, and sales margins to compete with global asphalt prices and competitors. The final strategy is how PT Pertamina MOR VI maintains and increases its asphalt marketing market share among agents. These three strategies effectively overcome the effect of asphalt import prohibition in 2024.
Analyzing the Impact of PT AMMAN's Community Development and Empowerment Program on Brand Image Agsah, Nabila; Roostika, Raden Roro Ratna
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.729

Abstract

The Community Development and Empowerment Program is a government initiative aimed at enhancing the human development index and fostering economic growth within communities neighboring the mine, encompassing post-mining implementation. This program is intricately linked to the company's reputation, observable through the effective execution of activities to attain the program's objectives. PT AMMAN, a mining enterprise, has actively engaged in implementing such a program. This study endeavors to evaluate the impact of PT AMMAN's Community Development and Empowerment Program on its corporate image. Employing a questionnaire, this research was conducted among beneficiaries in West Sumbawa Regency. The collected data underwent validation, reliability, and normality tests using SPSS software. Factor analysis was then performed to identify the elements influencing PT AMMAN's corporate image. The results indicate that the Community Development and Empowerment Program significantly contributes to the company's image, particularly in the economic sector. Key aspects include MSME training and mentorship programs, business and financial management training, and infrastructure development. Notably, the Community Development and Empowerment Program garnered highly positive impressions from beneficiaries, with an exceptional rating of 86.93%.
The Influence of Persuasive Communication, Live Selling, and Product Quality on Purchase Intentions during Live Shopping on Shopee Akromah, Siti; Nurhadi
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.730

Abstract

This research aims to determine and analyze the influence of Persuasive Communication, Live Selling, and Product Quality on Purchase Intentions among Shopee Live Somehinc live shopping users. This research uses a quantitative approach by collecting data through distributed online questionnaires. The population in this study were Shopee Live Somethinc viewers at the 12.12 event with a sample size of 156 respondents, using a purposive sampling technique with the criteria of being Shopee users and having seen Shopee Live Something. The analysis technique uses multiple linear regression using SPSS 29. The findings of this research show that Persuasive Communication, Live Selling, and Product Quality simultaneously have a significant effect on Purchase Intention, Live Selling partially has a positive and significant influence on Purchase Intention, Product Quality partially has an influence positive and significant on Purchase Intention, while Persuasive Communication partially has a negative and insignificant effect on Purchase Intention.

Page 24 of 46 | Total Record : 454

 22   23   24   25   26 

Filter by Year

2018 2026


Reset
Filter By Issues
All Issue Vol. 13 No. 1 (2026): March Vol. 12 No. 2 (2025): September Vol. 12 No. 1 (2025): March Vol. 11 No. 2 (2024): September Vol. 11 No. 1 (2024): March Vol. 10 No. 2 (2023): September Vol. 10 No. 1 (2023): March Vol. 9 No. 2 (2022): September Vol. 9 No. 1 (2022): March Vol 9 No 1 (2022): March - Manajemen Bisnis Vol. 8 No. 2 (2021): September Vol 8 No 2 (2021): September - Manajemen Bisnis Vol 8 No 1 (2021): March - Manajemen Bisnis Vol. 8 No. 1 (2021): March Vol 7 No 2 (2020): September - Manajemen Bisnis Vol. 7 No. 2 (2020): September Vol. 7 No. 1 (2020): Maret Vol 7 No 1 (2020): March - Manajemen Bisnis Vol 6 No 2 (2019): September - Manajemen Bisnis Vol 6 No 1 (2019): March - Manajemen Bisnis Vol 5 No 2 (2018): September - Manajemen Bisnis More Issue