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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 402 Documents
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Digital Marketing as a Marketing Strategy to Increase SMEs Revenue: Case Study: Uncle Sam’s Cafe And Resto in Lubuk Pakam, Deli Serdang Rahmadhani, Sophia; Nurbaiti; Dharma, Budi
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.743

Abstract

In an era of rapid technological advancement, the significance of digital marketing as a pivotal tool for business growth cannot be overstated. Despite its widespread adoption, there are still challenges and fluctuations encountered by businesses, even when employing digital marketing strategies. Understanding the effectiveness of these strategies and identifying areas for improvement is crucial for businesses, particularly Small and Medium-sized Enterprises (SMEs), to thrive in today's competitive market landscape. Therefore, this research endeavors to shed light on the strategies utilized by SMEs, using Uncle Sam’s Cafe And Resto in Lubuk Pakam Deli Serdang as a case study, to enhance their revenue through digital marketing. By delving into this topic, we aim to provide actionable insights and recommendations that can empower SMEs to leverage digital marketing effectively, thereby ensuring their sustainability and growth in the digital age. This study employs a qualitative descriptive method, utilizing data collection techniques such as observation and interviews. Through the application of SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), the research aims to comprehensively analyze the current state of digital marketing strategies employed by Uncle Sam’s Cafe And Resto. By examining the strengths and weaknesses, as well as identifying potential opportunities and threats, this study seeks to offer valuable guidance to SMEs seeking to optimize their digital marketing efforts.
Analysis of the Effectiveness of Waqf Policy Management for Tafakulink Salam Products at PT Tafakul Keluarga, Medan Branch, in Accordance with the Fatwa of DSN MUI Number 106 of 2016 Nasir, Muhammad; Nasution , Yenni Samri Juliati; Harianto, Budi
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.745

Abstract

Waqf in Islamic insurance, especially in products like Takafulink Salam, exhibits significant differences from conventional waqf, which typically involves the preservation of buildings or land by past communities. The research aims to analyze the role of waqf in Sharia-compliant insurance products and to comprehend the concept of waqf as a worship and social instrument in the context of Sharia insurance. The research methodology involves in-depth interviews and documentation techniques focusing on the waqf pledge within Sharia life insurance policies, fee provisions within policies, and other aspects regulated by relevant regulations and fatwas. The research findings indicate that waqf pledges are made on various occasions, such as the end of the agreement period, redemption by policyholders, or the death of the main participants. Financial aspects, including fees, are regulated by the Financial Services Authority Regulation (POJK) Number 69/POJK.05/2016. Fatwa DSN No.52/DSN-MUI/III/2006 provides guidelines regarding the contract of agency with a fee in Sharia insurance. The research concludes by emphasizing the important role of waqf in Sharia insurance, creating social and worship benefits, and illustrating the integration of waqf in Sharia insurance products such as Takafulink Salam. Although related to insurance, the concept of waqf remains distinct as a form of worship that supports social development.
The Role of Product Quality, Brand Image, and Promotion on Purchasing Decisions of Best Meat in Pekanbaru Riansyah, Putra Eldi; Sundari, Eva
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.746

Abstract

The meat industry, particularly in Pekanbaru, continues to thrive alongside changes in lifestyle and consumption patterns of the community. In this context, competition among service providers is intensifying, necessitating a deep understanding of factors influencing consumer purchasing decisions. This study aims to explore the influence of product quality, brand image, and promotion on consumer purchasing decisions at Best Meat, Pekanbaru. Best Meat is a well-known packaged meat brand in the archipelago, with one of its stores in Pekanbaru. In efforts to maintain and increase market share, Best Meat prioritizes aspects of halal certification, product quality, and commitment to renowned brands. This research employs a quantitative approach with direct or online surveys conducted among 171 consumers at the store. Data were collected through structured questionnaires covering inquiries about product quality, brand image, promotion, and purchasing decisions. The analysis results indicate that product quality, brand image, and promotion significantly influence consumer purchasing decisions. Regression coefficients for each variable show a positive relationship with purchasing decisions. Validity and reliability tests ensure the research instrument is valid and reliable. In conclusion, factors such as product quality, brand image, and promotion play a crucial role in influencing consumer purchasing decisions at Best Meat, Pekanbaru.
Role of Pop-Up Advertising and Sales Promotion on Customer Purchasing Decisions with Customer Satisfaction as a Mediating Variable Allfio Justin Zebaja Ristiand; Abdi, Antonius Surjo
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.747

Abstract

This research will contribute valuable insight into the role of pop-up advertising and sales promotions on customer purchasing decisions, with customer satisfaction as a mediating variable. The population of this study is the Indonesian population who are able and accustomed to using the Internet. This research uses a probability sampling method. The research method used by researchers is simple random sampling, namely members of a certain population, namely some Indonesian citizens who can use the internet and are familiar with pop-up advertisements and sales promotions, will be used as samples. The results of the research show that pop-up advertising has a direct and positive effect on customer satisfaction, sales promotions have a direct and positive effect on customer satisfaction, and show that pop-up advertising does not have a direct and positive effect on customer purchasing decisions. Sales promotion initiatives have a direct and beneficial effect. in increasing the overall level of customer satisfaction.
Application of Artificial Intelligence in Improving Customer Experience at PT Chubb Life Insurance Medan Mailina, Rani; Marliyah; Dharma, Budi
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.748

Abstract

This research discusses the application of Artificial Intelligence in improving Customer Experience at PT Chubb Life Insurance Medan. Artificial Intelligence plays an important role in increasing customer loyalty and customer relationships. Artificial intelligence is a symbol of the emergence of the industrial revolution 4.0 era which is intended to provide convenience for users, in various sectors, especially in the insurance sector. With Artificial Intelligence, customers can easily connect with each other without having to be on location, or formulate an event or condition. The approach used in this research is qualitative, which is intended to understand the phenomena experienced by the research subject. This research produces data in the form of descriptive words and written words about people and observed behavior. The results of this study indicate that the application of Customer Corner in improving Customer Experience has a positive impact. Various service features in the Customer Corner web are online customer services that make it easy for customers to get policy information, partner hospitals, and claim forms. How to check the balance of Chubb Life insurance or the amount of the annual limit can also be seen in the Chubb Life online customer portal.
Analysis of Website User Acceptance through User Testing Model (UTAUT): Case Study of Sidoarjo Dukcapil Plavon Application Hilman, Muhammad; Pratama, Arista; Safitri, Eristya Maya
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.755

Abstract

This study investigates the factors influencing the acceptance of the Plavon application in Sidoarjo Regency, utilizing the conceptual model of the Unified Theory of Acceptance and Use of Technology (UTAUT). Through analyzing data from 96 users, the main findings highlight the significant positive influence of performance expectancy, effort expectancy, social factors, and facilitating conditions on users' intention to use the application. Furthermore, facilitating conditions emerge as the primary determinant of user satisfaction. The study underscores the importance of understanding these factors, providing practical guidance for policymakers in budget management, and emphasizing the need to enhance the acceptance and utilization of the Plavon application in the area. Regarding the success of the Plavon application, it was found that performance expectancy, effort expectancy, social factors, and facilitating conditions have a positive and significant impact on users' intention to adopt the application. However, performance expectancy did not exhibit a significant impact in this study's findings.
The Impact of Government Policy Marketing Mix on The Income of Silk Entrepreneurs Abbas, Muchlis
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.758

Abstract

The approach used in this research is correlative research which explains the influence of the marketing mix, culture and government policy on income, which in its implementation uses data collection techniques such as documentation, observation, questionnaires and interviews. The population in this study were all natural silk entrepreneurs totaling 200 people from three regions, namely: Soppeng, Wajo and Enrekang. The results of this research show that (1) the marketing mix has a positive and significant effect on the income of silk entrepreneurs (2) Supply Chain has a positive and significant effect on the income of silk entrepreneurs (3) Government policy has a positive and significant effect on the income of silk entrepreneurs (4) The income of silk entrepreneurs positive and significant effect on marketing performance (5) Marketing Mix has a positive and significant impact and no significant effect on marketing performance (6) Supply Chain has a positive and significant effect on marketing performance (7) Government policy has a positive and significant effect on marketing performance (8 ) Marketing mix has a positive and significant effect on marketing performance through the income of silk entrepreneurs (9) Supply Chain has a positive and significant effect on marketing performance through the income of silk entrepreneurs (10) Government policy has a positive and significant influence on marketing performance through the income of silk entrepreneurs
Driving Profitability: Exploring The Impact of Diversifying Environmentally Friendly Project Credits on Bank Performance Viverita, Fananah V.
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.766

Abstract

Green finance is a concept that combines financial and environmental aspects, focusing on sustainable and environmentally friendly investments. This research aims to examine the impact of expanding the allocation of green project loans on bank profitability. The study utilizes secondary data obtained from financial reports of banks and other financial institutions, as well as data related to green finance policies and regulations in Indonesia. The hypotheses are tested using the GMM method for data processing, with Stata17 as the main platform. The results indicate that the disbursement of green credit (GC) has a significant negative effect on the bank's Return on Assets (ROA). However, it does not have a significant influence on the Net Interest Margin (NIM). The research provides recommendations to enhance awareness and understanding of green finance through educational campaigns and training. Efforts are also needed to improve access to relevant data and information on green finance, and to strengthen collaboration among the government, financial institutions, and private sector in developing a more inclusive and sustainable green finance ecosystem in Indonesia.
Strategy Analysis Using the Business Model Canvas Method: Case Study: Hendy's Bakery in Tembung Siregar, Nurul Haliza; Ramadhani, Sri; Harahap, Muhammad Ikhsan
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.767

Abstract

This research aims to analyze the Business Model Canvas of Hendys Bakery, which comprises nine elements: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The research adopts a qualitative descriptive research method, employing semi-structured interviews for data collection. The analysis reveals that Hendys Bakery's customer segments encompass individuals of all ages, including tourists visiting attractions in Deli Serdang Regency and Medan City. Value propositions consist of quality products with delicious and fresh taste (bread and cakes), attractive packaging, affordable prices, and a variety of more than eight product types. Customer relationships are fostered through effective communication, easy ordering processes, bulk purchase discounts, and secure packaging for online transactions. Channels for distribution include online promotions and sales via social media, direct sales, collaborations with large supermarkets, and participation in events or bazaars. The primary revenue streams for Hendys Bakery originate from direct sales and sales through gift shops, minimarkets, or supermarkets in Tembung. Key resources comprise production facilities, equipment, high-quality cake ingredients, and appealing packaging. Key activities involve diverse product manufacturing processes and direct sales. Key partnerships for Hendys Bakery include raw material suppliers (flour, butter, sugar producers), local government, financial institutions, supermarkets/minimarkets, and gift shops. To enhance its business model, Hendys Bakery needs to focus on improving customer relationships, channels, revenue streams, key resources, key activities, key partnerships, and cost structure. However, customer segment and value proposition elements require maintenance rather than improvement.
The Impact of Online Advertising and Attitude on Consumer Purchase Intentions in the Food and Beverage Industry Ramadhan, Noviar Rizky; Juniarto, Daniel Dwi; Danendra, Raffi; Tranggono
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.768

Abstract

The era of globalization has ushered in a heightened level of competition in the marketing landscape. This heightened competition among products in the market prompts manufacturers to engage in extensive promotional activities to capture consumer attention. With this backdrop, this research endeavors to explore the impact of Online Advertising and Consumer Attitudes on Consumer Purchase Intentions. The study adopted a random sampling approach and utilized a quantitative survey method, targeting a population size of 100, with a sample size of 80 respondents. Data analysis was conducted using multiple linear regression with IBM SPSS 29. The findings of the study unveil that Consumer Purchase Intentions are significantly influenced by both Online Advertising and Consumer Attitudes. Regression analysis underscores the positive and significant influence of consumer attitudes on purchase intentions, with a coefficient of 0.348, while online advertising exerts a positive impact with a coefficient of 0.314. In light of the research findings, the Adjusted R Square percentage stands at 57.4%, indicating that Online Advertising and Consumer Attitudes collectively contribute to a substantial 57.4% influence on Consumer Purchase Intentions. The remaining 42.6% variance is attributed to other unexplored factors. These findings underscore the pivotal role of online advertising and consumer attitudes in shaping consumer purchase behaviors in today's highly competitive market environment.

Page 26 of 41 | Total Record : 402

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