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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 402 Documents
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Optimization of Purchase Decisions: A Segmentation, Targeting, and Positioning Approach at AMIU Malabo Depot Hasan, Hamida; Putra, Pandi
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.942

Abstract

This study investigates how marketing strategies—specifically segmentation, targeting, and positioning—affect consumer decision-making when purchasing refill drinking water at AMIU Depot Malabo, Parepare. Utilizing a quantitative research approach, the study employs various data collection methods, including direct observation, conversations with respondents, distributing questionnaires, and reviewing documents. Participants were selected incidentally from consumers at AMIU Depot Malabo. The findings indicate that both segmentation and targeting have a significant effect on purchasing decisions, while positioning does not appear to have a substantial impact. However, when considered together, these three strategies significantly influence purchasing behavior. Additional analysis shows that the independent variables account for some variation in consumer purchasing decisions. To enhance understanding, it is recommended that future research explore other factors that might affect the decision-making process for refill drinking water consumers.
Analysis of Social Media Interaction on Purchase Intention Mediated by Source Credibility, Homophily and Content Quality: (Empirical Study of Scarlett Whitening Products) Nisa, Novia Himatun; Roostika, Raden Roro Ratna
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.946

Abstract

This research analyzes the influence of social media interactions on purchase intentions for Scarlett Whitening products, which are mediated by source credibility, homophily, and content quality. This study aims to understand how interactions on Instagram can influence purchase intentions. This research method uses a quantitative survey on 230 respondents, namely Scarlett Whitening users on the Instagram application in Indonesia. This research analysis uses the software SmartPLS by using the method Structural Equation Modeling (SEM). The results show that social media interaction has a positive and significant effect on source credibility, homophily, and content quality. Furthermore, homophily and content quality have a positive and significant effect on purchase intention, while source credibility does not have a significant effect on purchase intention. This research highlights the importance for Scarlett Whitening to not only actively interact with consumers but also pay attention to elements such as source credibility, homophily, and content quality to increase purchase intentions.
The Relationship of Quality of Work-Life With Job Satisfaction of Fashion-Retail Company Employees at PT. X Shifa Maulia Mursalim; Pratiwi, Ajheng Mulamukti A
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.785

Abstract

One of the impacts of globalization in this era is the annual growth of retail industries, expanding to various corners of the country. A critical factor for a company's success in a competitive environment is the condition of its employees. Absenteeism refers to employees being absent from work or avoiding their responsibilities, which can lead to decreased productivity or a decline in morale within the company. It often reflects the quality of work-life in the organization, which in turn indicates the overall satisfaction levels of employees. This study aims to identify the relationship between the quality of work-life and job satisfaction among employees in a fashion retail company. A quantitative approach was employed, using an online questionnaire to collect data, and a simple correlation analysis was conducted. The data collection method involved purposive sampling, with 118 permanent employees from Company X serving as respondents. The results of this study indicate a positive correlation between the quality of work-life and job satisfaction. This finding suggests that as the quality of work-life improves, job satisfaction also increases, and vice versa.
The Mediating Role of Customer Satisfaction in the Relationship between Brand Image and Product Quality and Customer Loyalty: Shopee e-commerce Case Study Iqbal, M. Ali; Parwoto, Parwoto; Abidin, Zaenal
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.828

Abstract

Business competition has become very tight and marketing is the main key for a business to run well. This causes many business people to do their marketing via the internet and generate sales, hence the emergence of online stores (electronic commerce). Shopee is one of the most used and visited e-commerce sites in Indonesia. In the first quarter of 2023, Shopee e-commerce was ranked first among the first visitors compared to other e-commerce. In this regard, researchers are interested in conducting research with the title The Mediating Role of Customer Satisfaction in the Relationship between Brand Image and Product Quality and Customer Loyalty (Case Study of Shopee e-commerce). The type of research used is research with a conclusive design, namely a type of inferential research which aims to test a certain hypothesis, either through in-depth research into a problem (descriptive) or looking for relationships between variables (correlative) between the independent variable and the dependent variable. The research results show that brand image has a positive and insignificant effect on customer satisfaction. Brand image has a positive and insignificant effect on customer loyalty. Product quality has a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and insignificant effect on customer loyalty. Brand image has a positive and insignificant indirect effect on customer loyalty through customer satisfaction. Product quality has a positive and insignificant indirect effect on customer loyalty through customer satisfaction.
The Effect of Return on Assets (ROA), Debt to Equity Ratio (DER), Earning Per Share (EPS) on Company Value in Mining Sector Companies Listed on the BEI Period (2018 - 2022) Elfiza Abbas, Yeni; Anicetus, A.; Ana, Sri; Gustiawan, Deni
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.923

Abstract

This study aims to determine the effect of Return on Assets (ROA), Debt to Equity Ratio (DER), and Earning Per Share (EPS) on the value of mining sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2018. -2022. The companies sampled were 8 (eight) companies through purposive sampling which involved selecting samples based on criteria as mining sector companies listed on the Indonesia Stock Exchange 2018-2022, and did not experience losses during the study period. The method used in this research is panel data regression analysis using Smart-PLS 4 software. The results showed that DER has a significant effect on Firm Value in this case Price to Book Value (PBV) as an indicator of firm value, while EPS has a low effect on Price to book value (PBV), and Return on Assets has no significant effect on Price to Book Value (PBV). This information is very important for managers and investors to understand the factors that affect business performance in the mining sector.
The Impact on Taxpayers Regarding Fines and Tax Compliance Surjono, Welly
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.950

Abstract

This study examines compliance factors, including attitudes toward sanctions, tax services, and tax awareness. The data used in this study are divided into primary and secondary data. Primary data comes from respondents' direct answers to questionnaires, while secondary data comes from institutions such as KPP. The questionnaire used for data collection has been tested for validity and credibility before being distributed to 15 respondents. The study population was individual taxpayers (WP OP), and four tax offices were randomly selected. Hypotheses were tested with regression data analysis. The results of this study indicate that Taxes are significant for development and government programs. Taxes and Non-Tax State Revenue (PNBP) are two types of state revenue. Other than taxes, PNBP is money that the central government receives. Taxes significantly affect national development and state spending. The government can control economic growth by making tax policies. The government continues to improve the tax system to achieve economic goals. This includes amending the Income Tax Law.
The Influence of Content Marketing, Online Customer Reviews, and Empathy on Purchase Decision : (Case of Camille Beauty Lip Tint on TikTok) Ritonga, Nurul Amelia Pratiwi; Soemitra, Andri; Harianto, Budi
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.952

Abstract

The skincare segment of the Indonesian cosmetics industry is currently experiencing significant growth. As a result, there is intense and increasing competition within this sector. Founded in 2018, Camille Beauty is a well-regarded beauty manufacturing company that encourages consumers to purchase its products through social media marketing, particularly on platforms like TikTok. This study aims to investigate how consumers' decisions to purchase lip tints from Camille Beauty are influenced by empathy, online customer reviews, and content marketing. The sample for this quantitative study consists of 100 current students from the FEBI Management Study Program at North Sumatra State Islamic University. The sampling method employed was purposeful sampling, a non-probability technique. Data analysis was conducted using linear regression techniques, with hypothesis testing performed through t-tests and F-tests. The study's findings indicate that, for Camille Beauty lip tint purchases, empathy, content marketing, and online customer reviews all had a positive and significant impact on consumer decisions. Data were analyzed using SPSS version 25. Overall, the study confirms that empathy, content marketing, and online customer reviews have a strong and significant influence on consumer purchasing decisions for Camille Beauty lip tints.
The Implementation Of Flexibility Enablers In Refurbishment Construction Project Management Mubarok, Ristyawan Fauzi; Arviansyah
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.955

Abstract

This paper investigates the implementation of flexibility enablers in managing project to overcome project complexity or uncertainty. This research is using Q Methodology and in-depth interview with project management experts to understand practitioners’ perspective on flexibility and the implementation in project management practice. This research finds that there are 4 different perspectives on flexibility among refurbishment construction project practitioners and rank of flexibility enablers from the most important to the least important. It is shows that the top ranked flexibility enablers are always applied in construction projects in Indonesia except one flexibility enabler.
The Influence of Intrinsic and Extrinsic Rewards on Employee Performance: PT Bumi Lancang Kuning Pusaka Pekanbaru Case Study Mitha Oktavia Syahfitri; Hamsal
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.956

Abstract

In today's competitive business environment, ensuring optimal employee performance is critical for organizational success. Rewards, both intrinsic and extrinsic, play a vital role in motivating employees to perform at their best. The purpose of this study is to examine the influence of intrinsic and extrinsic rewards on employee performance. The research method used is quantitative, designed to explore specific aspects of the population and sample selected for the study. The population at PT. Bumi Lancang Kuning Pusaka consists of 119 individuals. In this study, the sample was determined using purposive sampling, resulting in 46 employees from the operational division at PT. Bumi Lancang Kuning Pusaka Pekanbaru being selected as respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) software. The findings of this study reveal that both intrinsic and extrinsic rewards partially influence employee performance. Moreover, intrinsic and extrinsic rewards simultaneously have a significant impact on employee performance.
Analysis of User Satisfaction with the KAI Access Application Using the Technology Acceptance Model (TAM) Lubis, Farach Nur Fachri; Nasution, Muhammad Irwan Padli; Nurbaiti
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.959

Abstract

The aim of this research is to examine the variables that influence user satisfaction with the KAI Access application at PT Kereta Api Indonesia. The data collection method used an online questionnaire distributed to individuals using the KAI Access application in Binjai City. Data analysis was conducted using the Technology Acceptance Model (TAM). The research findings indicate that user satisfaction with the application increases because it is easy to use, which in turn boosts users' intention to continue using it in the future. Additionally, PT KAI (PERSERO) has the capability to conduct ongoing user research to address any issues users encounter while using the KAI Access application. The purpose of this research is to identify the challenges users face when using digital applications in the transportation industry and to provide guidelines for improving user satisfaction.

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