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Jurnal Samudra Ekonomi dan Bisnis

jseb
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Published by Universitas Samudra

ISSN : 20891989 EISSN : 26141523 DOI : -

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi dan Bisnis (JSEB) specializes on economics, business, and management and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholar of related disciplines.

Arjuna Subject : -

Articles 9 Documents

Search results for , issue "Vol 11 No 1 (2020)" : 9 Documents clear

Peran Mediasi Komitmen Organisasi pada Pengaruh Kepuasan Kerja terhadap Kinerja Dosen Tetap Universitas Swasta di Kota Medan Muhammad Adhan; Jufrizen Jufrizen; Muhammad Andi Prayogi; Yudi Siswadi
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 1 (2020)
Publisher : Universitas Samudra

This study aims to analyze the effect of job satisfaction on lecturer organizational commitment and performance, and to analyze the mediating role of organizational commitment to the effect of job satisfaction on lecturer performance. This research was conducted at the Universitas Muhammadiyah Sumatera Utara (UMSU) and the Universitas Muslim Nusantara (UMN) Al Washliyah in Medan. The population is 425 permanent lecturers who hold functional positions at the two universities, and the sample was determined as many as 219 people. Data were collected by interview and questionnaire techniques. Path analysis is used to analyze data, and shows that job satisfaction is proven to have a significant direct effect both on organizational commitment and on lecturer performance. Organizational commitment is also proven to have a direct and significant effect on performance. However. the test results show that job satisfaction does not support lecturer performance when mediated through organizational commitment.

Strategi Pemerintah Daerah Kota Langsa Povinsi Aceh dalam Mengembangkan Obyek Wisata Halal Iskandar Budiman; Safwan Kamal; Andi Tarlis
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 1 (2020)
Publisher : Universitas Samudra

This study aims to determine the strategy of the Langsa City Government of Aceh Province in developing Halal tourism objects in Langsa City. This phenomenological research involved three key informants with interview, observation and documentation data collection techniques. This research identifies several strategies of the Langsa city government to develop halal tourism. First, realizing ideas from the regional head by considering the potential of the region and the local community. Second, realize ideas with sustainable and continuous development methods. Third, develop mangrove forests and urban forests as the main destination at this time, and multipurpose forests will be built in the future. Fourth, creating benefits for the community in the presence of halal tourist destinations. Fifth, guarantee all sharia-based tourism and be protected from things that violate the norms and ethics and customs of the community. Sixth, do promotions with various social media and print and take part in the Indonesian Enchantment event and other national and international level activities to market halal tourist destinations. Seventh, building public awareness to get used to glorifying tourists.

Peran Brand Image dalam Memediasi Pengaruh Social Media Marketing terhadap Repeat Purchase pada Fast-Food Restaurant di Kota Medan Muhammad Fahmi; Muhammad Arif; Salman Farisi; Nadia Ika Purnama
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 1 (2020)
Publisher : Universitas Samudra

This study aims to analyze the effect of social media marketing on brand image and repeat purchases, and to analyze the role of brand image in mediating the effect of social media marketing on repeat purchases in the Fast-Food Restaurant industry in Medan. The respondents are consumers who have made purchases at five fast food restaurants in Medan. 140 people were selected using random sampling. Data collected using questionnaire and interviews, and analyzed using descriptive and path analysis. The results proved that social media marketing was significantly influenced brand image; brand image was significantly influenced repeat purchase; and, social media marketing was significantly influenced repeat purchase. Moreover, social media marketing proved has no significant effect on repeat purchase through brand image as mediator.

Pengaruh Good Corporate Governance Terhadap Corporate Social Responsibility pada Perusahaan Sub Sektor Transportasi Noriko Thasya; Lisah Lisah; Angeline Angeline; Natasyah Gozal; Veronica Veronica; Namira Ufrida Rahmi
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 1 (2020)
Publisher : Universitas Samudra

This study aims to examine the effect of Good Corporate Governance on Corporate Social Responsibility (CSR). The population used is the transportation sub-sector companies listed on the Indonesia Stock Exchange period 2014 - 2018, amounting to 37 companies. Purposive sampling was used to obtain 8 companies as research samples. Data used in the form of annual reports published by the companies, and analyzed using multiple linear regression. The results indicate that simultaneously, Audit Committee, the Board of Commissioners, Institutional Ownership and Independent Commissioners prove to have a significant effect on CSR. However, the results of statistical tests prove that partially, the Audit Committee and Institutional Ownership have a significant negative effect on CSR; The Board of Commissioners has positive and significant influence on CSR; and Independent Commissioners have a negative but not significant effect on CSR.

Improving Human Development Index (HDI) by Illiteracy Eradication (Case Study in Cibadak Village) Indri Arrafi Juliannisa; Tri Siswantini
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 1 (2020)
Publisher : Universitas Samudra

To measure the quality of human capital, The United Nations Development Program (UNDP) introduced the concept of human resource capital quality, named the Human Development Index (HDI). HDI is based on three dimensions i.e.: life expectancy at birth, literacy rate, mean years of schooling, and purchasing power parity. In this study raised the issue of the high illiteracy rate in Cibadak, Banten Province and the low expectation for old school. The situation will certainly be a barrier to the development process and economic growth through the human development index. The results showed that factors that could cause low educational status and illiteracy were grouped by researchers in research indicator variables, namely education, family, external environment, and information factors. The local government must pay more attention to this situation, because human resources are the driving wheel of the economy. The people really need care like reading and writing training assistance from the local government.

Penentuan Sektor Unggulan di Kabupaten Kepulauan Anambas Ruth Yuliani Hutabarat
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 1 (2020)
Publisher : Universitas Samudra

This paper aims to analyze the leading sectors of the economy in Kepulauan Anambas Regency. The data analysis method used is the Location Quotient (LQ), Shift-Share, and Klassen Typology, with the analysis area of Kepulauan Anambas Regency and the reference area of Kepulauan Riau Province. Based on LQ analysis, it is known that the leading sector of Kepulauan Anambas Regency is Agriculture, Forestry, and Fisheries sector, as well as Mining and Quarrying sector. Based on Shift-Share analysis, it is known that the Construction sector and Health Services and Social Activities sector are sectors with rapid growth, while the Agriculture, Forestry, and Fisheries sectors are stunted but growing sectors. Based on the Klassen Typology analysis, it is found that the Agriculture, Forestry and Fisheries Sector is the leading sector and has rapid growth. While the Mining and Quarrying sector is the leading sector but the growth is stunted. The Construction sector, Real Estate sector, and Health Services and Social Activities sector which are potential sectors and can still be developed.

Dampak Pengembangan Ekowisata Hutan Mangrove terhadap Sosial dan Ekonomi Masyarakat di Desa Kuala Langsa, Aceh safuridar safuridar; Puti Andiny
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 1 (2020)
Publisher : Universitas Samudra

The study aims to determine the social and economic impact on the development of Mangrove Forest Ecotourism in Langsa City. The analytical method used in this research is to identify the impact of mangrove forest development on the social and economic community in Langsa City. The sample amounted to 100 people who are affected by the community around the mangrove forest. Based on results, the development of mangrove forest ecotourism can increase community activities. Other impacts are opening new jobs, increasing income, increasing welfare, providing public facilities, increasing PAD, and others. While the lowest impact in the development of mangrove forests is the occurrence of social conflict in the community. The existence of mangrove forests greatly supports the level of social and economic development of the surrounding community. From an economic perspective, mangrove forests are a source of income from forest products that are of high economic value.

Pengaruh Citra Merek, Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Hand and Body Lotion Vaseline (Studi Kasus pada Mahasiswa Universitas Samudra) Dewi Rosa Indah; Iza Afalia; Zenitha Maulida
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 1 (2020)
Publisher : Universitas Samudra

This study aims to determine the effect of brand image, product quality and price on purchasing decisions on Vaseline hand and body lotion products. The population is female students of University Samudra who use these products. Because the number is not known with certainty, a sample of 96 people was determined using the Cochran formula. Data analysis method used is multiple linear regression analysis. The results of the study concluded that partially, brand image, product quality and price had a positive and significant effect on purchasing decisions for Vaseline hand and body lotion products. In addition, the results of the study stated that the brand image, product quality and price simultaneously had a significant effect on purchasing decisions on the product.

Faktor-Faktor yang Mempengaruhi Pengguna Gojek menggunakan Gopay Tiar Lina Situngkir; Ratih Hurriyati; Mokh. Adib Sultan
Jurnal Samudra Ekonomi dan Bisnis Vol 11 No 1 (2020)
Publisher : Universitas Samudra

This study aims to analyze the factors that influence Gojek customers using Gopay services. The population is the community of Singaperbangsa University, Karawang who actively use Gojek and Gopay services whose numbers are not clearly known. Samples were taken for analysis, from filling out the questionnaire as many as 118 respondents were received. The multiple regression analysis method represented by the independent variable consists of financial costs and benefits. The results of the analysis prove that only the benefit variable has a significant effect on the use of Gojek using Gopay services, the other variable is that financial costs do not significantly influence the use of Gopay services. This study has limited location, which can have an impact on the results of the study. In the future, subsequent researchers can further expand the research area.

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Home Page

OAI Link

Editorial Team

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Contact Name Muhammad Fuad

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Location Kota langsa, Aceh INDONESIA

Abstract

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Abstract

Abstract

Contact Name
Muhammad Fuad

Contact Email
muhammadfuad@unsam.ac.id

Phone
-

Journal Mail Official
muhammadfuad@unsam.ac.id

Editorial Address
-

Location
Kota langsa,

Aceh

INDONESIA