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Jurnal Samudra Ekonomi dan Bisnis
Published by Universitas Samudra
ISSN : 20891989     EISSN : 26141523     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi dan Bisnis (JSEB) specializes on economics, business, and management and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholar of related disciplines.
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Articles 20 Documents
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Search results for , issue "Vol 16 No 3 (2025): JSEB" : 20 Documents clear
Peran Promosi melalui Instagram, Kualitas Layanan dan Fasilitas Wisata terhadap Minat Berkunjung Kembali Wisatawan Dianafakroh, Dianafakroh; Santi, Ira Nuriya; Syarifuddin, Umar; Evrianti, Hesti
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.10741

Abstract

The study aims to determine the role of promotion through Instagram, service quality, and tourist facilities on tourists' intention to revisit Pantai Kura-Kura tourist location. The population of this quantitative study is not precisely known, so the sample was determined based on the criteria of followers of the Pantai Kura-Kura account and having visited the location. 120 respondents were then selected as a sample using non-probability sampling with a purposive sampling technique. The results of partial multiple linear regression analysis indicate that promotion through Instagram has no effect on tourists' intention to revisit Pantai Kura-Kura, while service quality and tourist facilities are proven to have a significant influence on this intention. Simultaneously, promotion through Instagram, service quality, and tourist facilities are proven to have a significant influence on tourists' intention to revisit.
Pengaruh Kualitas Produk dan Promosi Media Online Garasi Besi dengan Pintu Kayu terhadap Minat Beli Pelanggan “Pintu Garasi Kens” Darmawan, Muhammad Wisnu; Lailla, Nor
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.10903

Abstract

The purpose of this study is to determine the effect of product quality and online media promotion on customer purchase intention, either partially or simultaneously. This quantitative-descriptive study uses probability sampling technique, with a sample of 300 respondents who are customers of the “Kens Garage Door” business. Data analysis uses SPSS program. The results of the study state that there is a significant effect of product quality on purchase intention; there is a significant effect of online media promotion on purchase intention; and, there is a simultaneous effect of product quality and online media promotion on customer purchase intention. Thus, this study shows that product quality and online media promotion have an important influence on the strategy of creating purchase intention in consumers.
Pengaruh Green Human Resource Management terhadap Perilaku Hijau Individu dengan Knowledge Management sebagai Variabel Mediasi pada Perusahaan Manufaktur di Batam Muchsinati, Evi Silvana; Salwa, Helen; Fatyandri, Adineka
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.10912

Abstract

Green human resource management (GHRM) is a strategy to ensure employees continue to support environmental sustainability. This study examines the influence of GHRM on individual green behavior, with knowledge management as a mediator. The study population included 200 employees of PT. Sat Nusa Persada Batam and PT. Jovan Technologies. Data collection was conducted through questionnaires, and data analysis used SEM-PLS. The results indicate that knowledge management effectively mediates the relationship between GHRM and individual green behavior. Companies are advised to strengthen knowledge management practices, such as training and a culture of knowledge sharing, to encourage green behavior. This step is considered not only to improve the company's environmental performance but also to have a positive impact on society and the environment.
Pengaruh Intellectual Capital, Kepemimpinan, Budaya Organisasi, dan Keberlanjutan Lingkungan terhadap Kinerja Perusahaan dengan Inovasi sebagai Pemoderasi Nurhidayati, Febriana; Subroto, Waspodo Tjipto; Listiadi, Agung
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.11011

Abstract

This study analyze the impact of intellectual capital, leadership, organizational culture, and environmental sustainability on company performance, moderated by product innovation. The study employs descriptive quantitative research design using an explanatory research approach with SEM-PLS analysis. The sample consists of 86 employees holding managerial positions in Pegadaian Area Surabaya 1, selected using a purposive sampling. Hypothesis testing was conducted through a variance-based SEM approach with the Partial Least Square. The findings indicate that the intellectual capital does not significant affect company performance, whereas organizational culture, leadership, and environmental sustainability have a significant impact. The moderation of intellectual capital, leadership, organizational culture, and environmental sustainability by product innovation does not influence company performance. This suggests that product innovation does not strengthen the impact of these variables on company performance.
Strategi Peningkatan Profitabilitas UMKM Makanan dan Minuman di Kota Palu Nurhayana, Nurhayana; Kadang, Juliana; Darman, Darman; Samudra, Suryadi
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.11116

Abstract

The purpose of this study was to examine approaches used to increase the profitability of food and beverage MSMEs in Palu City. The sample used was 40 MSMEs. Data collected through questionnaires and interviews were then analyzed using multiple linear regression. The findings indicate that digital marketing have the greatest impact on MSME profitability, followed by financial management and product innovation. Social media and e-commerce are two examples of effective digital marketing techniques that can increase target market awareness and company revenue. Furthermore, efforts to maintain company stability and competitiveness are facilitated by innovative product development and sound financial management. A combination of these three strategies is recommended to significantly increase MSME profitability.
Pengaruh Independensi, Kecerdasan Emosional, Pengalaman Kerja, dan Pelatihan pada Kinerja Pengawas Koperasi di Kota Denpasar Maharani, Ni Luh Made Pinggaditya; Mimba, Ni Putu Sri Harta
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.11135

Abstract

Cooperatives play a vital role in the national economy, but their effectiveness depends on the performance of cooperative supervisors. This study aims to analyze the influence of independence, emotional intelligence, work experience, and training on the performance of cooperative supervisors in Denpasar City. This study used a quantitative approach with a sample of 97 cooperative supervisors selected using proportionate stratified random sampling. Data were collected using an online questionnaire and analyzed using multiple linear regression with SmartPLS software. The results indicate that the four variables, that isx: independence, emotional intelligence, work experience, and training, have a positive and significant influence on the performance of cooperative supervisors.
Anteseden Loyalitas dan Keterlibatan Pelanggan terhadap Penggunaan Chatbot “MITA” Bank Mandiri Azizah, Alfimalia Nurul; Hartono, Arif
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.11136

Abstract

This study aims to evaluate the influence of trust on customer loyalty and engagement in the use of the “MITA” chatbot by Bank Mandiri trough WhatsApp Business. The analyze factors include privacy and security concerns, dispositional trust, technology fear, and ubiquity. Using a quantitative method with PLS-SEM analysis, data were collected trough an online survey of Bank Mandiri customers who have used the MITA chatbot. The findings reveal that privacy and security concerns, as well as technology fear, negatively affect trust, while dispositional trust and ubiquity have a positive impact. Furthermore, user trust in the chatbot plays a crucial role in enhancing customer loyalty and engagement with digital banking services.
The Influence of Brand Reputation, Brand Equity, and Brand Satisfaction on Brand Loyalty of Mie Gacoan Saputra, Aldo Hernanda; Setiawan, Budi; Cahyani, Putri Dwi
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.11155

Abstract

The development and competition of culinary businesses in Indonesia are increasingly competitive. This study was conducted to analyze the influence of brand reputation, brand equity, and brand satisfaction on brand loyalty of Mie Gacoan. This quantitative research method collected data by distributing questionnaires to a sample of 180 respondents who had purchased Mie Gacoan products. The reliability of the instrument was assessed through validity and reliability tests, while the data analysis method used path analysis with the help of the SmartPLS version 3.0. The results proved that brand reputation did not affect brand loyalty, but had a positive and significant effect on both brand equity and brand satisfaction. Meanwhile, the results of this study also proved that brand equity and brand satisfaction have a positive and significant influence on brand loyalty in the Mie Gacoan culinary industry.
Pengaruh Literasi Keuangan dan Teknologi Keuangan, melalui Financial Self-Efficacy terhadap Inklusi Keuangan Mahasiswa Wibowo, Harris Prasetya Cahya; Syah, Muhammad Fahmi Johan
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.11291

Abstract

The study highlights the importance of financial literacy and financial technology (fintech) in increasing financial inclusion among college students, as well as how both influence their financial behavior. The study also examines the relationship between self-efficacy and financial management, indicating that an individual's level of confidence in their financial capabilities is considered to influence their financial behavior. With the development of fintech, the accessibility of financial services has also increased, enabling students to save and manage their finances more efficiently. The results indicate that financial literacy and the use of fintech have a significant influence on financial behavior, which in turn contributes to increased financial inclusion. Recommendations emphasize the need to strengthen financial literacy and increase access to financial technology to achieve better financial inclusion in Indonesia.
Investment and Decision Analysis on Financing Models for Solar Panel Project by British American Tobacco Indonesia Kurniawan, Feri
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 3 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i3.11340

Abstract

The research aims to analyze the most viable financing model for British American Tobacco's (BAT) Indonesia solar panel project to meet the ESG target of 50 percent CO₂ emission reduction by 2030. Key challenges include high initial investment, low ROI, and long payback period. The research used a mixed methods approach, that is interviews and FGDs generated decision criteria, which were translated into quantitative analysis using Kepner-Tregoe Decision Analysis and Analytical Hierarchy Process (AHP). The results indicated the leasing model as the best alternative, and TOTAL Solar Indonesia as the most suitable supplier. Kepner-Tregoe Potential Problem Analysis (KT-PPA) was conducted to anticipate long-term contract risks, such as default and taxation. This research provides an optimal financing implementation strategy, best supplier selection, and risk mitigation for BAT Indonesia's renewable energy projects.

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