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Jurnal Komunikasi Profesional

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Published by Universitas Dr. Soetomo Surabaya

ISSN : - EISSN : 25799371 DOI : -

Core Subject : Humanities, Science, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat

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Articles 356 Documents

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Anotasi Rasa Empati selama Pandemi COVID-19 pada Konten Digital Pariwara Youtube Rosalia Indah Lieta Septiarysa; Rustono Farady Marta; Halim Agung
Jurnal Komunikasi Profesional Vol. 5 No. 5 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Media sosial menjadi teknologi digital dengan memberikan kebebasan bagi semua kalangan dalam mengekspresikan informasi. Selain digunakan untuk keperluan pribadi, Youtube juga diminati oleh korporasi. Youtube menjadi salah satu media sosial terpilih dalam penyebaran pesan selama era pandemi COVID-19. Korporasi transportasi Rosalia Indah juga turut menggunakan Youtube dalam menyampaikan pelayanan dalam masa pandemi. Selain terus meningkat angka penularan virus, kekhawatiran masyarakat dalam penggunaan transportasi umum juga menjadi alasan tersendiri bagi Rosalia Indah untuk menjaga kepercayaan pelayanan. Penelitian ini menggunakan logika produksi pesan dari Barbara O’Keefe yang terlihat dalam penggunaan proses pemikiran bertitik pada bagaimana penyampaian rasa empati Rosalia Indah. Penelitian yang menggunakan paradigma interpretif ini menjadikan penulis mampu menganotasikan makna dibalik setiap konten dari Youtube Rosalia Indah pada masa pandemi. Beralaskan metode analisis konten kualitatif dari Philip Mayring, peneliti melihat bagaimana proses anotasi Rosalia Indah menggunakan Youtube dalam menyuarakan rasa empati yang diberikan kepada penumpang. Beberapa proses yang diteliti yaitu seputar abstraksi, eksplikasi, dan strukturasi. Hasil penelitian menunjukkan bahwa konten pertama dan kedua yang diteliti, proses abstraksi dan eksplikasi semakin terlihat bahwa korporasi begitu dalam memaknai rasa empati atas pandemi COVID-19. Pada proses strukturasi, Rosalia Indah juga ingin menunjukkan dalam akun media sosial Youtube bahwa didalam masa sulit ini, korporasi selalu mengedepankan kualitas pelayanan dan menjadikan keselamatan penumpang adalah nomor satu.

Pola Komunikasi Kelompok di Kalangan Lansia pada Perkumpulan Ismoyo di Desa Gogor Kecamatan Wiyung Kelurahan Jajar Tunggal Surabaya Louisita, Hana Meidi
Jurnal Komunikasi Profesional Vol. 1 No. 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This research was conducted with the background of an active group in which the group is managed whole by the Elderly. Where we all know that the elderly will naturally experience aging as well as diminish in motor power and also reminders. This does not diminish or limit the elderly to continue positive activities and interact regularly with others in the group. In the elderly group of ismoyo located in Gogor Village, Jajartunggal sub-district, Wiyung sub district, Surabaya has been established in 2007 which has active activities such as diabetes gymnastics, race activities, karawitan activities, recreational activities, mass treatment and elderly healthy way. By having existence for 10 years and also existence of 6 active activities conducted by elderly group ismoyo hence this research aim to find out whether there is group dynamics at group of ismoyo elderly.This research uses qualitative research where the object of research taken is group dynamics and group of elderly ismoyo is object of research. The data collection techniques that researchers use are field observations, interviews, documents and literature study. Data processing techniques that researchers use include data examination, data classification and data preparation. Besides, as for the 6 key informants who have conducted in-depth interviews along with the researchers, it is related to the necessary accurate data support needed during the research process took place.So the results of this study is the group of elderly ismoyo is dynamic. This is evidenced by the absence of members or individuals who are dominant in the elderly group ismoyo. With the existence of many activities or activities that exist in the elderly group ismoyo opens opportunities for other members to lead in accordance with the ability possessed by each individual.Key words : Elderly groups, group dynamics, group communication

Model AIDA: Pola Penggunaan Media Sosial dalam Meningkatkan Kepuasan Penjualan di Toko Online Goldies Hijab Poetra, Reza Riesnanda; Christantyawati, Nevrettia
Jurnal Komunikasi Profesional Vol. 1 No. 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This research would to answer the following research questions: how the patterns of use of social media in increasing sales satisfaction in the online store goldies hijab?Â Â Â Â Â This research data overall obtained and collected through questionnaires, observation and documentation (written data) which was then analyzed using descriptive statistical methods then the conclusions drawn through quantitative techniques, with deductive mindset. The results of this study concluded:Â Â Â Â Â First, when seen from awerness, patterns of use of social media to increase sales satisfaction in the online store goldies hijab in the category of neutral 50 respondents or 50%, this is because the pattern of use of social media has had a negative impact on importers and positive impact on the seller for profit ride. While as many as 45 respondents or 45% categorized as positive as negative impact if done. And as much as 5 or 5% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.Â Â Â Â Â Second, when seen from the interest, the pattern of use of social media to increase sales satisfaction in the online store goldies hijab in the category neuter as many as 40 respondents or 40%, this is because the pattern of use of social media has a negative impact on the material or materials production and positive impact on production as orders increase. While as many as 55 respondents or 55% categorized as positive as negative impact if done. And as much as 5 or 5% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.Â Â Â Â Â Third, when seen from the desire, the pattern of use of social media to increase sales satisfaction in the online store goldies hijab in the category of neutral as much as 65 respondents or 65%, this is because the pattern of use of social media has had a negative impact on the desire to have a product and a positive impact on menjul desire a product. While as many as 33 respondents or 33% categorized as positive as negative impact if done. And as much as 2 or 2% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.Â Â Â Â Â Fourth, when viewed from the action, media usage patterns sosialdalam increase sales satisfaction in the online store goldies hijab. In the neutral category by 56 respondents or 56%, this is because the pattern of use of social media has had a negative impact on the actions of buyers and positive impact on the selling action. While as many as 44 respondents or 44% categorized as positive as negative impact if done. And as much as 0 or 0% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.Keywords: AIDA, Online Marketing, Social Media

Apresiasi Masyarakat Miskin Terhadap Layanan Sosial Dasar Pemerintah Sholichah, Nihayatus
Jurnal Komunikasi Profesional Vol. 1 No. 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Changes in the role of local government as stipulated in Law No. 23/2014 on Local Government, demanding the role of public services for quality local government to the community. In addition, the demand for public services as the rights of citizens who have direct access to the Government brings impacts on climate change in the Local Government, especially as a state servant and community service. Especially when associated with one of the factors that affect the success of an organization, which is oriented to the public service, namely its success in performing the service function to the public (public service) either in the form of goods or services in accordance with the desired needs. The phenomenon that occurs in the fishing community shows that, the level of welfare of life is low. Difficulties in overcoming the problems of daily living and poverty have made people in fishing villages have to bear the burden of life that can not be ascertained when the end. As a result of poverty, there is a difficulty in accessing services in the field of basic social services from the Government which includes food, education and health.Â Keywords: People's Appreciation, Poverty, Government

Identitas Gaya Hidup dan Budaya Konsumen dalam Mengkonsumsi Brand The Executive Rafa'al, Mubaddilah
Jurnal Komunikasi Profesional Vol. 1 No. 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Humans not only buy the needed goods, but also the brand. Brand goods are self-pride. Buying reputable brands creates a feeling of "more" in the user. With shopping, consumers not only consume the material value or utility value of the goods they buy, but also what the goods indicate. This research departs from J. Baudrillard's thoughts on consumption trends and cultural signs. Researchers use ads from The Executive products. This product is then not only for formal wear, but also for other types of clothing until now become a lifestyle brand.Keywords: Identity, Culture, ConsumptionÂ

Hyperreality on Onlineshop: Shopaholic Generation in Indonesia Awalia, Hafizah
Jurnal Komunikasi Profesional Vol. 1 No. 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Shopping as the lifestyle in Indonesian society has been changed to post-modern era. The shopping moved from retail store or regular shop to online shop. Many online-shop sites, like Mataharimall.com, Tokopedia.com, Blibli.com, Lazada.com, Bukalapak.com, and Elevenia.com make Indonesian society become a shopaholic. The online shop served complete and cheaper goods than the retail shop. Some unique parts are electronics, outfits, even aeroplane tickets and tour packets will be ready in the online shop. The update data mentioned that E-Commerce in Indonesia reached US$1.1 billion. Those are the bigger achieved of Indonesia than Singapore and Thailand in ASEAN (Data by Euro monitor, 2015). Now, Indonesian society entered the new paradigm of consumption. Not only what goods will be consumed, but also how to consume those products. The sensation of shopping, in reality, has been changed with shopping in hyper-reality (virtual world). Today, in Indonesia shopping is not about our needs, but to fulfil our desire. In the postmodern era, the production factor is not a significant factor, but the consumption factor can control the peopleâ€™s life. The bigger control handled by online media, like Instagram, Facebook and many others. The media can create the attractive display of shop, and it makes shopping lovers a shopaholic. Symbols, signification, codes are relevant in the consumerism era. Therefore, Baudrillard theory about consumptive society became approach and method for this research. The theory will analyse how the online shop as the online media reconstruct Indonesian society became a shopaholic and how the game of symbols, signs, and codes create consumptive behaviour in online shopping. Analysis units of this research are consumptive behaviour and online shop media in Indonesia.Â Â Keywords: Online Shop, Hyperreality, Shopaholic

Perlukah Branding pada Sekolah? Studi Kasus pada SMP Swasta di Surabaya Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol. 1 No. 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

As a community-related institution directly, schools also have to create a brand for their institutions. The brand attached to the (positive) school institution will determine how its graduates are at higher school institutions and how their graduates are in the world, including in the world of work. Brand is also one of the determinants of the choice of students choose the school as a school that he chose, and make it has a favorite school predicate or not. The phenomenon that happened so far, the school has not been specifically build its brand. Nevertheless, it has been mapped in the minds of the public, which schools are favorites and which are not, word of mouth or word of mouth between students and parents. Word of mouth not only contains positive issues about the school, but also vulnerable to build a negative image and brand about the school in question. This research seeks to collect data on how the school sees its institutional branding, and what its efforts are in building its school branding. The results of this study indicate the media can not distinguish between brand building with media relaitons. Be aware of the brand, less. The three schools that became the object of research, the favorite Islamic Schools, favorite Christian schools and non-favorite private schools, show the same reality, there has been no awareness of branding.Keywords: brand, branding, school branding, media relations

Tren Gaya Hidup Sehat dan Saluran Komunikasi Pelaku Pola Makan Food Combining Sufa, Siska Armawati; Christantyawati, Nevrettia; Jusnita, Raden Ayu Erni
Jurnal Komunikasi Profesional Vol. 1 No. 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Â Â Â This research is concerned with the dissemination of information about healthy lifestyle trends that have been popular in Indonesia through Food Combining as a process of diffusion of innovation in health communication. By applying the diet Food Combining is expected that the human body will grow healthier, full of energy, and free from disease. Problems to be studied are about: 1) What motivates the perpetrators of diet combining diet in applying a healthy lifestyle? and 2) What channels of communication are used to find information related to diet combining? as well as 3) How to interact with the community of other food combining actors across Indonesia?This research uses qualitative methodology, with the object of research is various media information (print media, social media, and electronic media) along with all communication channel used by food combiner (member or community) Food Combining Indonesia with approach of Innovation Diffusion Theory.The results concluded that food combining is a new trend of healthy lifestyle of today that is motivated physiological needs which is the hierarchy of the most basic human needs to survive, including keeping the body fit and healthy and free from all kinds of diseases. While the communication channels in the process of diffusion of innovation in order to disseminate information and knowledge about healthy food lifestyle trends is done through social media with two-stage communication method which is a combination between the use of mass media channels and interpersonal channels by interacting through: personal contact, chatting applications, social media group, and gathering.Â Keywords: communication channels, innovation diffusion, health communication, healthy lifestyle, food combiningÂ Â

Pola Komunikasi dalam IPNU Kota Surabaya 2014-2016 dalam Membangun Jaringan Azam, Mochamad; Syueb, Sudono
Jurnal Komunikasi Profesional Vol. 1 No. 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This Research Entitled "Communication Pattern Organization Branch Manager Association Student Nahdhatul Ulama (PC IPNU) Surabaya City Khitmat Period 2014-2016 In Building Communication Network Organization". The purpose of this research is to know the communication pattern run by IPNU organization in IPNU PC communication relationship with Banom NU, leadership structure with organization member, and top management of IPNU Regional Leadership. data techniques that researchers use in this study are literature study and field observation field study (field obersvasi) and in-depth interview (in-depth interview). Based on the results of the research, showed the Head of IPNU Branch of Surabaya as an organization of learning and is one of the autonomous bodies of the big umbrella of Nahdlatul Ulama Branch Head of Surabaya City building communication pattern of internal organization organization and between organization is downward communication pattern, upward communication, horizontal communication This pattern is reinforced by the role of the core daily management in the internal realm of the organization, and the Head of Surabaya IPNU Branch as the center of communicationKeywords: Organizational Communication Patterns, downward communication, upward communication, horizontal communicationÂ Â Â

Pemetaan Platform Media Komunikasi Pemasaran PT. Dyandra Promosindo dalam Ruang Publik di Surabaya Putra, Bayu Pratama; Prasetyo, Iwan Joko
Jurnal Komunikasi Profesional Vol. 1 No. 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Â This study aims to determine the mapping of marketing communication media platform conducted by PT. Dyandra Promosindo Surabaya in the exhibition of Indie Clothing Expo 8th. This study discusses mapping of marketing communication media platform through promotion mix seen from the use of advertising element, personal selling, and direct marketing. The analysis of this research using qualitative approach with descriptive method, data collecting technique is with documentation, in-depth interview, observation, and data search field. Informant research as many as three people, involving branch manager PT. Dyandra Promosindo, and Project Manager and Promotion Officer of Indie Clothing Expo 8th Exhibition. Data analysis techniques include data reduction, display data, and Conclusion Drawing and evaluation. The result of this research is in mapping of usage of advertising element, PT. Dyandra Promosindo utilizes various advertising media as a means to promote Indie Clothing Expo exhibition 8th from promotion cooperation with some print media such as newspaper and magazine, then some local radio, and informative account in social media, and use of outdoor promotional media starting from billboards, billboards , Until the cutting sticker in public transportation. In addition, PT. Dyandra Promosindo maximizes personal sales through the ICE Agent program by working with fifty representatives of high school students in Surabaya. And finally, the use of ticketbox as a direct marketing strategy by adding a promo program to improve the service and the number of visitors, as well as maintaining the brand image of the exhibition.Â Keywords: Platform Mapping, Promotional Mix, Descriptive QuantitativeÂ Â

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daniel susilo

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