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Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 356 Documents
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Problematika Literasi Digital Bagi Pemilih Pemula Pada Pilkada 2024 di Kota Sorong Syaifuddin, Efa Rubawati; Ahriani, Andi; Kahinah, Dwi Iin; Masseni; Abdullah; A’mal Jadid
Jurnal Komunikasi Profesional Vol. 9 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i1.11714

Abstract

This research examined the digital literacy challenges faced by first-time voters in the 2024 Regional Elections in Sorong City, Southwest Papua. The audience reception analysis method, based on Stuart Hall's Encoding and Decoding theory, was employed to examine the impact of social media on the political information preferences of first-time voters (Generation Z). Furthermore, the study also analyzed the digital literacy challenges faced by Generation Z in the 2024 Regional Elections in Sorong City. Data were collected using observation, interviews, and Focus Group Discussions (FGDs). The study found that Generation Z, who are first-time voters, preferred social media as the source of political information in the 2024 Regional Elections in Sorong City. Instagram and TikTok were the most frequently accessed by Generation Z to obtain information about gubernatorial and mayoral candidates. However, the political participation of first-time voters was still influenced by other factors, such as parents. The digital literacy challenges experienced by first-time voters in Sorong City in the 2024 Regional Elections were promoted by a decline in reading interest, reading long texts, and the preference to use social media as the primary source of political information. Furthermore, the lack of outreach from election organizers, particularly on social media, which is widely accessed by Generation Z, has prevented these first-time voters from fully understanding their role in the 2024 regional elections. The massive exposure to information on social media and the controversies between the candidates have led to a decline in political participation among first-time voters in the 2024 regional elections in Sorong City.
Pendidikan Kewargaan dan Kebangsaan terhadap WNI di Malaysia Moch. Mubarok Muharam; Bambang Sigit Widodo; Nugroho Hari Purnomo; Machfud, Agus; Danang Tandyonoman; Dinar Rizky Listyaputri; Fitrie, Revienda Anita; Artono
Jurnal Komunikasi Profesional Vol. 9 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i1.11718

Abstract

Globalization has made the meeting of values and cultures among nations unavoidable. This globalization has blurred national borders, allowing individuals to communicate with others around the world so easily that no country can restrain it. As a result, the exchange of values and cultures can be easily conducted. However, the problem is that often in the era of globalization, Western influences and cultural values more easily affect Eastern countries (including Indonesia). Conversely, values and cultures from the East do not easily influence Western countries. Besides spreading positive values, globalization can also lead to the spread of negative values among Indonesian citizens, such as individualism, hedonism, consumerism, and so on. Therefore, education and citizenship awareness are needed for Indonesian citizens (including those in Malaysia). Indonesian citizens (WNI) in Malaysia have the potential to lose their sense of identity as Indonesians, due not only to globalization but also because they are living in another country. By living long-term in a foreign country, WNI can have their Indonesian values eroded. Therefore, Community Service (PKM) by lecturers from Fisipol Unesa to Malaysia is needed as an effort to provide civic and national education to WNI in Malaysia. The results of this PKM found that after the activities, participants' understanding of nationalism increased, and their sense of pride in Indonesia was also enhanced.
Public Perception of Food Poisoning Reports within the Free Nutritious Meal (MBG) Program Ludina, Deva Anggreani; Rohid, Nibrosu; Surya, Andi
Jurnal Komunikasi Profesional Vol. 9 No. 2 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i2.11749

Abstract

This study aims to analyze public perception regarding media coverage of food poisoning cases within the "Free Nutritious Meal" program and its impact on risk perception, trust levels, and public acceptance. Food poisoning issues widely reported across mass media and social media platforms have the potential to shape public views on food safety and the quality of program management. Adopting a quantitative approach with an explanative survey method, data were collected through questionnaires distributed to respondents exposed to related news coverage. Data analysis utilized descriptive statistics and linear regression to examine the relationships between news exposure, risk perception, public trust, and program acceptance. The results indicate that the intensity of news exposure significantly influences the formation of risk perception. Frequent access to information regarding poisoning cases leads to higher levels of concern regarding food safety. Increased risk perception is correlated with a decline in public trust, particularly when media reports emphasize negligence. However, individuals with high pre-existing trust in the government tend to remain supportive of the program, viewing the nutritional benefits as outweighing the reported risks. The findings also reveal that emotional factors and health issues involving children amplify risk perceptions. The media plays a vital role in constructing social reality and influencing the program's image. This study concludes that negative reporting affects not only safety perceptions but also policy legitimacy. Consequently, transparent, responsive, and evidence-based risk communication strategies are essential to maintain public trust and ensure the sustainability of the Free Nutritious Meal program.
Divorced Parents: Communication Privacy Management of Family Issues Among Generation Z Felicia Susanto; Santoso, Nobertus Ribut
Jurnal Komunikasi Profesional Vol. 9 No. 2 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i2.8688

Abstract

The divorce cases, giving psychological impacts on children, significantly increase year. study explores the complex process of information disclosure and privacy management among Generation Z individuals as they share sensitive information about family breakups with significant others. By employing a case study method of qualitative approach, this study gathered the data through in-depth interviews with five Generation Z participants from families that have experienced divorce and it was deductively analyzed. The study reveals that Generation Z individuals perceive a strong sense of ownership of information over the details of their parent's divorce, emphasizing the need to control the information and assessing the risk-benefit ratio of disclosing divorced parents. Participants also demonstrate the use of privacy rules to guide their disclosure decisions, highlighting their desire to protect both their privacy and their relationships with significant others. These privacy rules are employed repeatedly, shaping their basic orientations toward privacy choices and reflecting the dynamic interplay between the need for privacy and the desire for social connection. The study underscores the importance of understanding these privacy management strategies when developing interventions aimed at supporting Generation Z individuals in sharing difficult family news. By acknowledging the nuanced ways in which they navigate disclosure, mental health professionals, educators, and policymakers can better support Generation Z individuals in maintaining their well-being while managing the challenges of sharing personal information in an interconnected world.
Evaluasi Strategi Co-Branding Kemenparekraf terhadap Brand Awareness Wonderful Indonesia Budi Rizanto Binol; Yohannes Don Bosco Doho
Jurnal Komunikasi Profesional Vol. 9 No. 2 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i2.11656

Abstract

Penelitian ini mengevaluasi strategi co-branding Kementerian Pariwisata dan Ekonomi Kreatif (Kemenparekraf) terhadap brand awareness Wonderful Indonesia menggunakan Model Evaluasi CIPP (Context, Input, Process, Product). Pendekatan kualitatif evaluatif dengan desain studi kasus diterapkan untuk menganalisis program kemitraan co-branding periode 2017-2021 yang melibatkan 51 mitra dari tujuh sektor industri. Data primer bersumber dari dokumen evaluasi Kemenparekraf dan survei terhadap 783 responden, dilengkapi data sekunder berupa pemberitaan media dan laporan internasional. Temuan menunjukkan bahwa program co-branding menghasilkan Advertising Value Equivalency (AVE) sebesar Rp 599 miliar, namun Brand Awareness Index hanya mencapai rata-rata 3,80 dari skala 5,00 yang menempatkan brand pada level recall, bukan top of mind. Penelitian ini mengidentifikasi fenomena paradoks output-outcome dimana pencapaian output yang tinggi tidak secara proporsional menghasilkan outcome brand awareness yang optimal. Top of mind share hanya mencapai 16,2%-29,6% dan rata-rata brand exposure sebesar 10%. Faktor pendukung meliputi kerangka kebijakan komprehensif, diversifikasi 51 mitra, dan efisiensi anggaran 599 kali lipat. Faktor penghambat mencakup dualisme brand Wonderful Indonesia-Pesona Indonesia, rasio konversi MoU ke PKS yang rendah (40,5%), serta kompetisi dengan brand regional. Penelitian ini berkontribusi pada literatur destination co-branding yang masih terbatas dan merekomendasikan resolusi arsitektur brand, standarisasi aktivasi, serta pengembangan sistem monitoring terintegrasi.
Analysis of the Role of Official Development Assistance (ODA) as a Soft Power in Intelligence Perspective, Case Study: Agricultural Technical Assistance Provision by MASHAV to India Yudha, Garda Prima; Ken Bimo Sultoni Adisiswanto; Dendy Lisna Wansyah
Jurnal Komunikasi Profesional Vol. 9 No. 2 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i2.11824

Abstract

This study analyzes the role of Israel's Official Development Assistance (ODA) through the MASHAV institution as an instrument of soft power and strategic intelligence in building influence over India through agricultural technical cooperation. Since the two countries' official diplomatic relations opened in 1992, Israel has used technology transfer-based assistance and agricultural training as an effective non-military diplomacy strategy to strengthen strategic trust and shift India's political orientation from support for Palestine to a pragmatic partnership with Israel. This study found that ODA doubles as a tool of development and political mobilization through the reciprocation method, creating positive dependency and strategic alliances that benefit both parties. The results show that the MASHAV-India cooperation has not only significantly increased agricultural productivity, but has also shaped bilateral relations that have now developed into a comprehensive strategic partnership, making ODA an effective instrument in Israel's smart diplomacy and geopolitical influence in the Indo-Pacific region.

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