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INDONESIA
Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 356 Documents
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Komunikasi Pemasaran Destinasi Cagar Budaya di Kabupaten Lumajang Fauziyah, Fauziyah; Pareno, Sam Abede
Jurnal Komunikasi Profesional Vol. 1 No. 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1384.073 KB) | DOI: 10.25139/jkp.v1i2.511

Abstract

 Tourism is recently becoming excellent attraction for Indonesia development. Lots of Indonesia region have striven to develop its tourism destination in attracting more tourist, including Lumajang regency as one of potential destinations with several kinds of tourism object in East Java. One of those is the cultural heritage. Besides, culture and natural tourism object are something may not be missed. From these phenomenon, the writer would like to have research on topic Marketing Communication Cultural Tourism Destination In Lumajang District. It is based on great potency of cultural heritage in LumajangIn this research, the writer will apply qualitative method approach and integrated marketing communication theory. It is to understand the tourism marketing strategy of Lumajang cultural heritage. It is due to great potency of Archaeological sites in Lumajang which needs certain strategy in increasing the number of visitor.Tourism and Cultural Department of Lumajang as the manager needs to compile innovative and creative steps in marketing communication implementation. Tourism and Cultural Department of Lumajang, in fact, has not maximumly implemented that marketing communication at all. For intense, it concerns marketing target and even positioning which is so limited. It seriously will make government need to plan innovative marketing communication design and message as creative as possible. Therefore, I may influence tourist to visit Lumajang regency more. The results showed that the means of integrated marketing communication has not been applied as a whole so that required a very high commitment by the Government of Lumajang Regency, in this case the Department of Tourism and Culture of Lumajang Regency to apply it in an integrated manner in the years to come, in order to preserve the preservation Culture in Lumajang DistrictKeywords : Marketing Communication, Tourism Destination, Cultural Heritage   
Pelatihan Pembuatan Hantaran Pengantin Pengisi Waktu Luang bagi Ibu PKK Susilowati, Sri; Farida, Ilya
Jurnal Komunikasi Profesional Vol. 1 No. 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (943.972 KB) | DOI: 10.25139/jkp.v1i2.541

Abstract

 The aims of the Community Service is to empower the target audience to have knowledge about the importance of using leisure time with positive activities that can bring in additional income by making bridal delivery for a group of PKK women in Griya Permata Hijau Housing, Candi, Sidoarjo. Methods used for the implementation of Community Service activities are as follows: 1. Provision of materials with lecture and discussion or question and answer methods related to materials and equipment used for training the manufacture of bridal delivery, 2. Practice Method is used when the Tutor demonstrate bridal delivery process with Tutor guidance. Community service activities are expected to increase knowledge for a group of PKK mothers related to the problem of bridal bridge making skills, so later after following this activity have the knowledge and skills that can be utilized to fill the spare time with positive activities and can help to supplement family income through the utilization of delivery services for the needy. Increased knowledge and skills in addition to increase family income, is expected to also improve the welfare and quality of life for his family. Keywords: Bridal Bridges, Leisure Time, Sidoarjo’s women  
Agen Perubahan dalam Model Komunikasi Pemasaran Sosial Kampung Wisata Febriani, Nufian Susanti; Tamitiadini, Dian
Jurnal Komunikasi Profesional Vol. 2 No. 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.476 KB) | DOI: 10.25139/jkp.v2i1.840

Abstract

This paper aims to develop an effective model of social marketing communications in the tourism village tour by utilizing green energy independently in the village as a tourist attraction. The method used to develop the model is qualitative research. Through this research we get a model of social marketing communication that can survive and sustain through the use of a change agent. To change, establish and maintain new positive behaviors that arise, an agent of change must consistently and continuously influence its target adopter until the desired goal is achieved. Subjects in this study is Glintung tourism village of East Java which has gained national recognition as a green tourist village of independent energy. Through his change agent, Glintung tourism village is able to market itself while creating green energy independently for the environment. Keywords: Agent of Change, Social Marketing Communications, Tourism Village 
Kelas Sosial Dan Perempuan Generasi Z di Surabaya Dalam Membuat Keputusan Setelah Lulus Sekolah Menengah Atas Putranto, Teguh Dwi
Jurnal Komunikasi Profesional Vol. 2 No. 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.92 KB) | DOI: 10.25139/jkp.v2i1.841

Abstract

This paper describes how the social class determines the women generation Z in making decision after graduating from high school. From the results, it was obtained that women generation Z in Surabaya from upper middle and middle lower classes both have plans to continue their education to the university level after high school graduation. They both found that early-age marriege is not a goal when they have graduated from high school, because there are many things that should be prepared when they will reach the level of marriage. According to them the experience after graduating from high school such as working or pursuing their education at the university level is important for their lives in the future. Thus, it can be concluded that social class is so influential for the women generation Z in making decisions after graduating from high school. In addition, in the next six years the number of marriages of women generation Z will be decreased from the marriage of women generation Y. In the working world in the next six years will be fulfilled by many women generation Z Surabaya.  Keywords: Social Class, Women, z generation
Corporate Value: Persona pada Company Profile PT. Kereta Api Indonesia Muhammad, Alfitra Maharindra; Prawiradiredja, Sanhari; Fitriyah, Irmia
Jurnal Komunikasi Profesional Vol. 2 No. 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.52 KB) | DOI: 10.25139/jkp.v2i1.843

Abstract

Kereta Api Indonesia is a train state-owned holding(BUMN). They create meaning by company profile video using Youtube.  Companny profile  is a  business  that  explain  the  companny  thoroughly.  What  is  meant is  the  companys value  as well  as  the  value  of  the  products. Researches will also  discuss   about  the  content  of  the  video  and  also  provide  a  detailed  discussion  in  this  study. This  research uses  qualitative   method,  that  is  by  analytical  descriptive  method  by  looking  at  video  recording  companny  profile  of Kereta Api Indonesia.Keywords: companny profile, train, corporate value
Peningkatan Pelayanan Berbasis Strategi Komunikasi Organisasi pada RSUD Luwu Hele, Anindya Pertiwi; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol. 2 No. 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.442 KB) | DOI: 10.25139/jkp.v2i1.910

Abstract

The purpose of this study is to describe the organization's communication strategy to improve patient service in Luwuk Regional Public Hospital. In this study, the researcher uses qualitative research method in order to know or to describe the facts of the events studied so that it facilitates the researcher to obtain objective data in order to know and to understand the Organization's Communication Strategy on Service in Luwuk Regional Public Hospital. The result of this research can be concluded that the organization communication strategy related to the effort of delivering message has not supported the occurrence of effective communication yet. This is because the message delivered verbally is unclear to the subordinate so that it needs to re-delivery and submission of information back, medicine naming verbally so that it is misidentified by by the nurse, via phone also raises the unclearness of messages and poor doctor's writing that sometimes complicate the task of a nurse so that it will give impact on service pattern. The second is timing; organizational communication strategy related to timing in the delivery of messages is still not optimal. Keywords: communication strategy, organization, service
Loyalitas Konsumen JNE Surabaya: Korelasi antara Marketing Public Relations dan Kualitas Pelayanan Kurniawan, Krisna; Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol. 2 No. 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.929 KB) | DOI: 10.25139/jkp.v2i1.911

Abstract

This research aims to know the influence of marketing public relation and service quality against customer loyalty at PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. The variables used in this study i.e. marketing public relation, service quality, and customer loyalty. The population used in this study are all the consumers who use the service delivery on PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya.As for the sampling technique used was purposive sampling technique with the total sample as many as 140 respondents. In this research analysis technique used was multiple linear regression analysis. The test results showed that the variables consist of marketing public relation, service quality effect significantly to consumer loyalty on the PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. These results indicate that the variable quality of service had a dominant influence on consumer loyalty against PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. Keywords: marketing public relation, service quality, consumer loyalty
Preferensi Mahasiswa Terhadap Marketing Communication Mix Wono, Hilda Yunita
Jurnal Komunikasi Profesional Vol. 2 No. 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.621 KB) | DOI: 10.25139/jkp.v2i1.916

Abstract

By using multiple marketing communication mix tools for private college probably spent expenses. The results of preference from students who have received various promotions and finally chose a X private college in Surabaya with the highest value of 9.05 is the existence of an expo or education exhibition since they at junior high school. Actively presentation about the benefits of an institution directly to the target market is the main preference of eleven (11) other marketing communication mix tools. Hopefully this research can be a reference for future promotion planning so much more effective in choosing a marketing communication mix tools that will use by X private college. Keywords: Preference, marketing communication mix, private college
Pola Komunikasi Interpersonal Kakak Damping Campus Sosial Responsibility Unitomo Periode 2017 Wulandari, Suryati
Jurnal Komunikasi Profesional Vol. 2 No. 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.533 KB) | DOI: 10.25139/jkp.v2i1.934

Abstract

Campus Social Responsibility is a Surabaya government’s program as an effort to save the children who have social welfare problems in Surabaya. The aim of this program is to rescue the children who almost and already dropout of their school by making them to get an education like the other children. CSR involves  the students from civitas academica of universities in Surabaya. The students from third semester until sixth semester who can attend CSR program because it hopes that they are able to identify and solve the problem of them.  The type of this research is descriptive qualitative analysis by using interpersonal communication analysis by Joseph A. Devito. The writer uses the depth interview techniques as data collection techniques, and literature studies because the technique makes it possible to extract data.Keywords: Patterns, Interpersonal Communication, Unitomo CSR Assistance 2017
Tipologi Perubahan Citra Agnes Mo: Kajian Perspektif Psikologi Komunikasi Meliala, Robbikal Muntaha
Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.749 KB) | DOI: 10.25139/jkp.v2i2.1098

Abstract

Agnes Monica as a common human has surely changed in her life naturally. In her context as an entertainer, she has surely changed either in her self concept, start from her performance, her mind and her style of achievement. Branding of “Agnes Monica” change to be “Agnez Mo” would be main thesis of this research. The author has tried to classify her image as an international singer seemed from perspective of communication psychology. Based on Theory of Function by Katz (1960), Psychology of Cognitive Movement, Agnez Mo’s act referenced from 4 main reason, Act as Instrumental Function, Act as Defense Mechanism Tool, Act as Object Receiver and Encode the Meaning, and Act as Value of Self Expression in Answering One Situation. Research Methodology: Descriptive Qualitative by Documentation and Study of Literature. Conclusion  : Changed Typology of Agnez Mo’s Image as an International Singer consist of Natural Changed Typology, Planned Changed Typology, Readiness to Change of Typology , Alterative Movement and Redemptive Movement. Keywords : Changed, Image, Agnez Mo, Communication Psychology.

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