Jurnal Komunikasi Profesional
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
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356 Documents
<![CDATA[Efektivitas model pembelajaran daring berbasis tiktok ]]>
<![CDATA[Ardiyanti, Handrini]]>;
<![CDATA[Kustandi, Cecep]]>;
<![CDATA[Cahyadi, Ani]]>;
<![CDATA[Elihami, Elihami]]>;
<![CDATA[Pattiasina, Petrus Jacob]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 3 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i3.3826
<![CDATA[In an effort to prevent the Covid-19 pandemic, schools are implementing online student learning methods. This government policy is in order to break the chain of spreading Covid-19. However, in practice, there are still many teachers in schools who are still confused about implementing the online learning system because the teachers are not good at technology, so the teacher only sends assignments without explaining the material. As a result, online learning becomes ineffective which has an impact on student learning outcomes. This study aims to determine the effectiveness of the tiktok-based online learning model. The method used in this research is phenomenology. The informants in this study were the parents of students who live in East Java. The conclusion of this study is that the Tik Tok application used as a learning medium has not been fully effective. Parents consider that the Tik Tok application used in their children's learning is mostly used for playing while learning hours are still in progress. Keywords: model; learning; online; tik tok. Dalam upaya mencegah pandemi Covid-19, sekolah menerapkan metode pembelajaran siswa secara online. Kebijakan pemerintah ini dalam rangka memutus mata rantai penyebaran Covid-19. Namun dalam prakteknya masih banyak guru di sekolah yang masih bingung menerapkan sistem pembelajaran online karena gurunya kurang jago teknologi, sehingga guru hanya mengirimkan tugas tanpa menjelaskan materi. Akibatnya pembelajaran online menjadi tidak efektif yang berdampak pada hasil belajar siswa. Penelitian ini bertujuan untuk mengetahui efektivitas model pembelajaran daring berbasis Tik Tok. Metode yang digunakan di dalam penelitian ini adalah fenomenologi. Informan dalam penelitian ini adalah orang tua siswa yang tinggal di Jawa Timur. Kesimpulan penelitian ini adalah bahwa aplikasi Tik Tok yang digunakan sebagai media pembelajaran belum sepenuhnya berjalan dengan efektif. Para orang tua menilai bahwa aplikasi Tik Tok yang digunakan dalam pembelajaran anak-anak mereka lebih banyak digunakan untuk bermain ketika jam pembelajaran masih berlangsung. Kata kunci: model; pembelajaran; daring; tik tok.]]>
<![CDATA[Impact of @RaikuBeauty instagram campaign content on brand image ]]>
<![CDATA[Octaviana, Vanisha]]>;
<![CDATA[Susilo, Daniel]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 3 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i3.3873
<![CDATA[Most Indonesian women often feel insecure about their appearance without makeup. Raiku Beauty is here as one of the new beauty brands that motivates Indonesian women to be able to appear confident by taking care of their skin using skincare from Raiku. The purpose of this study was to determine whether the content on Instagram @RaikuBeauty related to the “Dare to be Bare†campaign was able to have a significant influence on the brand image. The theory used in this study is the content of communication messages on social media. This research is quantitative explanative with data collected through a survey to 395 respondents obtained from the Taro Yamane formula. The data obtained were then tested for hypotheses with simple linear regression. The results showed that there was a significant impact of social media content on the dare to be bare campaign on brand image, with 60.2% degree of impact. Keywords: social media content; brand image; instagram; raiku beauty.]]>
<![CDATA[Online work from bali selama pandemi covid-19: model pemasaran daerah tujuan wisata ]]>
<![CDATA[Jenita, Jenita]]>;
<![CDATA[Saepudin, Asep]]>;
<![CDATA[Rinandiyana, Lucky Radi]]>;
<![CDATA[Badriatin, Tine]]>;
<![CDATA[Tumiwa, Ramon Arthur Ferry]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 4 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i4.3887
<![CDATA[The government formed the Work From Bali (WFB) initiative aimed at State Civil Apparatus (ASN) to help the tourism sector on the Island of the Gods to revive due to the Covid-19 pandemic. The government has decided to hold the Work From Bali (WFB) program in the Nusa Dua area of ​​Bali. The Nusa Dua area of ​​Bali is managed by a State-Owned Enterprise (BUMN), in particular the Indonesian Tourism Development Agency. This study aims to uncover the discourse on Work From Bali (WFB) news in the midst of the Covid-19 pandemic. The method used in this research is critical discourse analysis by van Dijk. The unit of analysis of this research is Kompas.com online news related to Work From Bali (WFB) in the midst of the Covid-19 pandemic in the period 27 May 2021 to 31 May 2021. The results show that the news discourse that appears related to Work From Bali (WFB) in In the midst of the Covid-19 pandemic, there is an economic discourse in boosting tourism in Bali. However, these efforts still require re-examination so that social considerations do not arise that focus on activities that must be carried out in Bali.]]>
<![CDATA[Menggelorakan makna energik sebagai brandscape erigo melalui iklan fireflies ]]>
<![CDATA[Kurniawan, Febryan]]>;
<![CDATA[Isnaini, Muhammad]]>;
<![CDATA[Marta, Rustono Farady]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 4 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i4.3889
<![CDATA[Local brands in Indonesia today are growing and competitive and in this competition, various appropriate marketing communication strategies are needed, where this is needed to build attention from potential consumers. One of the local brands from Indonesia is Erigo, a company that has recently been discussed by internet users because one of its marketing strategies is to place advertisements in Time Square, New York. Advertising is one of the digital marketing strategies that serves to attract the attention of potential consumers through information on products and services offered to stick in the minds of consumers. Through a qualitative approach with an interpretive paradigm using Laura R. Oswald's marketing semiotics method, it was found that through the short advertisement "Fireflies", Erigo wanted to show the target audience and their target market, young people or millennials, to have enthusiasm, motivation and belief. high self-esteem in exploring their curiosity, one of which can be done by real action from their energetic nature. This energetic nature becomes an ideology (cultural categories) that Erigo wants to convey to its target market, which are young people who aim to convey an invitation to dare to explore new things to find hope and identity related to exploratory (cultural tensions). Exploratory is meant here is a sense of freedom (emotional territories) where this is necessary for them to inflame the energetic they have.]]>
<![CDATA[Strategi pemilihan media sebagai sarana komunikasi pemasaran pada wisata kota surabaya ]]>
<![CDATA[Hermanto, Yustinus Budi]]>;
<![CDATA[Tresyanto, Citra Anggraini]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 4 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i4.3893
<![CDATA[Abstract The diversity of tourism objects owned by the city of Surabaya makes the city of Surabaya as one of the cities in Indonesia that is worthy to be visited with tourist destinations of various ages ranging from children to adult visitors. The diversity of tourism objects owned include Nature Tourism, Educational Tourism, Religious Tourism, and City Tourism. The existence of tourist attractions in the city of Surabaya must be published to the public with the main goal of attracting visitors to come for tours. To be able to publish it, media facilities are needed to support the marketing communication process. This study focuses on the strategy of selecting media as a marketing communication to introduce Surabaya City tourism objects. This research is qualitative with descriptive design. This study aims that the selection of communication media is carried out in appropriate stages so that the aim is to introduce the tourism object of Suarabaya City to the whole community and be able to attract visitors to travel.]]>
<![CDATA[Mendengarkan dan berbicara untuk berkomunikasi: apa yang guru lakukan dan siswa pelajari dari penilaian kelas ]]>
<![CDATA[Syahrani, Agus]]>;
<![CDATA[Asfar, Dedy Ari]]>;
<![CDATA[Perdana, Indra]]>;
<![CDATA[Pattiasina, Petrus Jacob]]>;
<![CDATA[Nadeak, Bernadetha]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 5 No 4 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i4.3908
<![CDATA[Choosing the right learning media during the Covid-19 pandemic is very important. Students are helped in understanding the learning material delivered with learning media, even though they are studying at home. The purpose of this study is to find out how Edmodo as a medium is used in teaching and learning activities. This research is a research that uses a qualitative approach and uses a phenomenological method to students and teachers. The conclusion obtained in this study is that the communication that occurs between teachers and students in Edmodo takes place effectively through the delivery of material that is easily understood by students.]]>
<![CDATA[Adult humour in advertisement: a semiotic study of don’t aviation and mint video ]]>
<![CDATA[Gemilang Bayu Ragil Saputra]]>;
<![CDATA[Edi Santoso]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 5 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i5.3913
<![CDATA[Humour was and is commonly used as a creative means in advertisements. Adult humour specifically commonly used in mature focused products advertisements or in a restrictive timeslot. Don’t Aviation and Mint itself was an advertisement for both an alcohol beverages and mobile phone services with plenty of sexual innuendos that uploaded in Ryan Reynolds’ Youtube channel in which could be accessed even in restricted mode of Youtube. Thus, this study aims to (1) analyse the Don’t Aviation and Mint video for semiotic patterns and (2) elaborate how humour is used in the aforementioned video. It was carried out using a descriptive qualitative approach with semiotic analysis based on the Saussure model of sign. The narrative analysis of the signs unravels the use of humour as an explanatory tool, creative ways in structuring the advertisement and inciting audiences’ attraction. This study also shows that Don’t Aviation and Mint used adult humour in various ways in both monologue and visual aspects. The adult humour itself was presented with varying degree of clarity through farce, slangs, a swear word and emojis.]]>
<![CDATA[Adaptasi dan komunikasi mahasiswa asal papua dalam interaksi sosial di kota malang ]]>
<![CDATA[Abdul Hakim]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 5 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i5.4029
<![CDATA[When people from different cultural backgrounds talk to each other, this is known as intercultural communication. These differences can cause problems such as culture shock. The use of communication patterns in the context of cultural diversity among ethnic Papuan students at Kanjuruhan University Malang is quite diverse, including multidirectional communication patterns. The purpose of this study is to find out how ethnic Papuan students who experience culture shock communicate in social situations. The objects used in this study are ethnic Papuan students in semester 2, 4, 6 and 8 at Kanjuruhan University Malang, with each taking two students in each semester. Interviews, observations, literature studies, and documentation were used as data collection techniques. From the results of the study, it can be concluded that the culture shock of Papuan students affects how communication patterns are used. One-way communication patterns are applied by 2nd semester students with culture shock experienced such as language barriers or accents as well as self-conditions that include feelings of fear, inferiority or lack of confidence. Furthermore, two-way communication patterns are applied by 4th semester students and 6th semester students, students who use this communication pattern have begun to be able to overcome the culture shock they experienced. And finally, the multidirectional communication pattern was applied by 8th semester and 6th semester students, students who applied this pattern were able to overcome the culture shock they had previously experienced.]]>
<![CDATA[Model Belajar E-learning di Usia Dini: Sebuah Literatur Review ]]>
<![CDATA[Cecep Kustandi]]>;
<![CDATA[Abd. Syakur]]>;
<![CDATA[Faisal]]>;
<![CDATA[Nuryati]]>;
<![CDATA[Fauzi Aldina]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 5 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i5.4079
<![CDATA[Sosialisasi anak-anak memiliki pengaruh yang kuat pada perilaku mereka. Kedewasaan dan kesempatan untuk belajar dari banyak rangsangan di sekitar mereka membantu anak-anak mengembangkan keterampilan sosial mereka. Kemandirian adalah salah satu dari banyak komponen kecerdasan emosional. Selain itu, tingkat kemandirian seseorang mempengaruhi tingkat pencapaian hidup mereka. Pendidikan anak usia dini dapat membantu anak memperoleh berbagai keterampilan, termasuk kompetensi sosial. Tujuan dalam penelitian ini adalah untuk mengetahui model belajar e-learning di usia dini. Metode penelitian dalam penelitian ini adalah dengan menggunakan literature review atau kajian pustaka dengan menggunakan data berupa artikel terpublikasi yang diperoleh melalui Google Scholar. Kesimpulan dari penelitian ini terkait model belajar e-learning bagi anak usia dini yaitu dengan melibatkan pendamping dan guru untuk memfasilitasi anak usia dini dalam melakukan belajar online.]]>
<![CDATA[Menelaah kembali perilaku belanja makanan online di era pandemi covid-19 ]]>
<![CDATA[Rio Satria Nugroho]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 5 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v5i5.4117
<![CDATA[The COVID-19 pandemic has changed the social order of human life, public health, and business operations with so many social restrictions that occur. The phenomenon has changed food shopping behaviour in society. This article aims to analyze changes in food shopping due to the limited space for human mobility and cause all aspects of life to depend on internet technology in Indonesia. Online food delivery platforms or Mobile Food Ordering Applications (MFOA) provide an accessible marketplace for any restaurant which is significantly utilized during the pandemic era. Online food delivery services also carry out advertising activities through internet marketing. The method used in this article is a literature review. The results show that this change in spending patterns is supported by many official policies to stay at home. Advertising messages with content showing sympathy and solidarity are the most sought after by consumers in the pandemic era. The implications of this research can be initial research to conduct more in-depth research in terms of consumer behaviour, internet marketing, and advertising in the context of digital media during the pandemic. Understanding the consumer landscape will enable online food delivery platforms to fulfill their full potential in terms of impacting people's economies, businesses, and quality of life.]]>
