Jurnal Komunikasi Profesional
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Articles
356 Documents
<![CDATA[Pentingnya Memahami Etika dalam Mengambil dan Mengolah Data ]]>
<![CDATA[Saputra, Faris Sandra]]>;
<![CDATA[Pamungkas, Adhi Yoga Muris]]>;
<![CDATA[Faisal, Syafrie Dwi]]>;
<![CDATA[T, MHD Raihan Natigor]]>;
<![CDATA[Rakhmawati, Nur Aini]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 3 No. 1 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (128.727 KB)
|
DOI: 10.25139/jkp.v3i1.1187
<![CDATA[In today's technological era, most human activities are closely related to digitalization. This causes data growth to increase dramatically. The potential for data dissemination is also very wide open, so that as the owner of personal data and active technology users, many people are worried that their data is not used properly by the parties concerned about the benefits, fairness, approval and confidentiality. Therefore a number of written rules were made such as Article 32 of the ITE Law relating to data use interference as a basis for rules. The importance of having an understanding and knowledge related to ethical basis and data processing methods is also necessary as a technical guide to direct all data processing activities. However, there are still many parties who ignore the rule. It is not true that the process of retrieving and processing data also makes the final result not in accordance with the original goal. In this paper we will explain some examples of technical data collection and processing methods. A description of ethical theory will also be given. Then the challenges and principles in data collection and processing will be written. The hope of this paper can make the data users involved can use the data as they should according to applicable ethics, methods and laws.Keywords: Data, Data Collection, Data Processing, Ethics, Data Ethics]]>
<![CDATA[Kisruh Regulasi Tenaga Kerja Asing Sebagai Kegagalan Komunikasi Publik Pemerintah ]]>
<![CDATA[Firdausi, Indrianti Azhar]]>;
<![CDATA[Fuqoha, Fuqoha]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (149.231 KB)
|
DOI: 10.25139/jkp.v2i2.1264
<![CDATA[The development of information technology should be maximized by the government in establishing communication and information about policies taken by the government. Thus, good communication will be held in order to achieve the goals of the State without the social upheaval that arises in the community due to policies set by the government. One of the failures of government public communication is the government's failure to explain and socialize the Presidential Regulation Number 20 of 2018 concerning the Use of Foreign Workers who get responses to the pros and cons of all parties, both from the general public and from government opposition. The communication failure gave birth to multi-interpretation from various circles of society and government. Every government regulation or legal policy has functions and objectives in order to achieve the goals of the State. Conception The rule of law guarantees legal certainty, legal benefits and legal justice. The regulation on the use of foreign workers is one form of legal certainty in order to protect opportunities and employment opportunities for citizens of their own country. However, communication failures built by the government resulted in multi-interpretation of policies that were considered to provide convenience for foreign workers and complicate Indonesian employment opportunities.]]>
<![CDATA[Analisis Emosi Calon Akseptor Pria: Sebuah Dasar Pembuatan Iklan Layanan Masyarakat untuk Program Keluarga Berencana di Surabaya ]]>
<![CDATA[Wono, Hilda Yunita]]>;
<![CDATA[Teguh, Monika]]>;
<![CDATA[Utami, Christina Whidya]]>;
<![CDATA[Hongdiyanto, Charly]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (132.032 KB)
|
DOI: 10.25139/jkp.v2i2.1266
<![CDATA[Untuk pengendalian penduduk kota Surabaya yang jumlahnya meningkat setiap tahun, Pemerintah Kota Surabaya menerapkan program Keluarga Berencana. Adanya program keluarga berencana di kota Surabaya ini sudah berjalan baik dan sebesar 99,74% akseptornya adalah perempuan (istri). Sedangkan untuk keluarga yang istrinya memiliki kendala dengan berbagai metode KB yang ada memilih untuk tidak menggunakan KB. Padahal pemerintah memiliki program untuk KB laki-laki. Untuk mendorong jumlah akseptor program KB pria, pemerintah Kota Surabaya akan meluncurkan iklan mengenai KB Pria. Untuk meningkatkan efektivitas iklan tersebut, emosi calon akseptor KB pria perlu dipelajari. Hasilnya menunjukkan bahwa emosi positif apabila menggunakan KB pria sebesar 79%. Emosi-emosi dengan nilai tertinggi dapat menjadi pertimbangan dalam mendesain iklan layanan masyarakat nantinya.]]>
<![CDATA[Komunikasi Interaktif Grup Facebook Komunitas Suwec Startup Ekonomi Kreatif ]]>
<![CDATA[Rahardi, Rachmad]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (130.154 KB)
|
DOI: 10.25139/jkp.v2i2.1374
<![CDATA[In order to control the numbers of a Surabaya’s population whose numbers are increasing every year,the Surabaya City Government implementsFamily Planning program. Currently, family planning program has run well and 99.74% of the acceptors are women (wives). Whereas for families whose wives have problems with various family planning methods, they choose not to use family planning program.  To encourage the number of acceptors of male family planning programs, the Surabaya City government will launch an advertisement about it. To support the effectiveness of these advertisements, the emotions of the male receptors is studied. The results show that the positive emotions when using male contraception were 79%. Emotions with the highest valuesshould be considered when designing ads.Keywords:Emotion, Family Planning Program, Man FP]]>
<![CDATA[Digital Media Hospital: Aplikasi Komunikasi Pemasaran Berbasiskan Daring ]]>
<![CDATA[Rony, Noor Firmansyah]]>;
<![CDATA[Panuju, Redi]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (291.576 KB)
|
DOI: 10.25139/jkp.v2i2.1375
<![CDATA[The research aims to explain how digital media in RSPHC CARE application can be applied to marketing communication using 4P (Jerome Mc.Carthy) and 4C (Lauterborn) concept, and explain how marketing communication through digital media in RSPHC CARE application attracts people as consumers to use health services in PHC Surabaya hospital. The research used in-depth interviews, observations, and documentation focusing on data discovery. The subject of research is the manager of digital media in RSPHC CARE application and customers. The object of this research is marketing communication through digital media in RSPHC CARE application in information delivery and promoting hospital service of PHC Surabaya. The result is PHC Surabaya hospital, in addition to using digital media in RSPHC CARE application as online registration media to fulfill customer requirement, also utilize as marketing communication media on some features in it to inform things covering product (service) price, place, and promotion (4P). And can be maximized to use some of its features by committing to customers (4C). Some features in digital media in RSPHC CARE's application at PHC Surabaya hospital support marketing communication activities, based on 4C and 4P concepts in marketing communications. Keywords:Digital Media, Hospital, Marketing Communications, 4P - 4C Concepts in Marketing Communications.]]>
<![CDATA[Strategi Promosi Agen Properti Independen Pada Media Online ]]>
<![CDATA[Fitria, Yuyun]]>;
<![CDATA[Farida, Farida]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (204.616 KB)
|
DOI: 10.25139/jkp.v2i2.1376
<![CDATA[The development of online media is now a powerful weapon to help promote. It is the sophistication of various online media features that are utilized by independent property agents to be able to compete with other agents and carry out the best promotional strategies. This study aims to find out an overview of the promotional strategies used by independent property agents on online media. This study uses qualitative research methods with the type of analysis research. The results showed that the two subjects had online media accounts each with different advertising characteristics, but from several online media used according to the most effective subject in property promotion was using rumah123.com and then OLX.Keywords:Promotion Strategy, Independent Property Agent, and Online Media]]>
<![CDATA[Upaya Pemanfaatan Sampah Plastik Kelompok Ibu-Ibu Dasawisama Gladiol 161 di Perumahan Magersari Permai, Kabupaten Sidoarjo ]]>
<![CDATA[Budiarti, Wiwik]]>;
<![CDATA[Susilowati, Sri]]>;
<![CDATA[Farida, Ilya]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (1030.294 KB)
|
DOI: 10.25139/jkp.v2i2.1377
<![CDATA[The purpose of the community partnership program activities (PKM) is the empower the target audience to have knowledge about the importance of utilizing leisure time with positive activities that can bring profit or additional income, namely by making handicrafts made from plastic waste. Utilizatio of plastic waste is still rarely done in area where citizens do not pay attention to things such as craft creativity by using waste at the Magersari Permai housing in Sidoarjo Regency there is also no attempt to use plastic waste that is processed into handicraft. In addition, there are still many young mothers  who are still productive but do not have jobs only as housewives  who have a lot of free time, which has been used a lot of unproductive things  such as watching TV or chatting with neighborn. The benefit of this PKM activity is that the holding  of this community service is expected to be useful or useful for 1) Increasing the knowledge of mothers about the importance of utilizing free time with beneficial and beneficial  activities 2) Increasing the skills of mothers in making craft. 3) Maintaining and creating environmental hygiene by utilizing plastic waste into handicrafts that have a selling value that can increase  the familys economic income.Keywords: Handicrafts, Plastic, Waste, and Creativity.]]>
<![CDATA[Ramadan dan Promosional: Strategi Komunikasi Pemasaran PT Unilever Indonesia Tbk ]]>
<![CDATA[Pertiwi, Amalia]]>;
<![CDATA[Jusnita, Raden Ayu Erni]]>;
<![CDATA[Maela, Nurannafi Farni Syam]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 3 No. 1 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (164.475 KB)
|
DOI: 10.25139/jkp.v3i1.1699
<![CDATA[The purpose of this research is to know marketing communication strategy conducted by PT. Unilever Indonesia Tbk. using media webpage in increasing sales especially in the month of Ramadan. This research uses descriptive research type using qualitative method. Data collection techniques used in this study are literature study and field study of field observation (field obersvation) and depth interviews (depth interview) on the parties who play an important role in PT. Unilever Indonesia Tbk. Based on the results of research, found that marketing communication strategy conducted by PT. Unilever Indonesia through media webpage is known to be quite effective in increasing consumer buying interest and increasing sales during the session. By using marketing mix on E-marketing Mix that is, Product (product), Price (price), place (place).Keywords: Marketing Communication, Webpage, PT. Unilever Indonesia Tbk]]>
<![CDATA[Komunikasi Interpersonal Antar ODHA untuk Menumbuhkan Motivasi Kembali Hidup Normal di Yayasan Mahameru Surabaya ]]>
<![CDATA[Huda, Jesica Miftakhul]]>;
<![CDATA[Prasetyo, Iwan Joko]]>;
<![CDATA[Fitriyah, Irmia]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 3 No. 1 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (150.33 KB)
|
DOI: 10.25139/jkp.v3i1.1700
<![CDATA[This study aims to find out how interpersonal communication occurs between PLWHA (people with HIV / AIDS) to foster motivation to return to normal life in the mahameru foundation of Surabaya. The Mahameru Foundation is the only non-profit institution in Surabaya that is engaged in the social and humanitarian field focusing on the mentoring and empowerment program for PLWHA. There are so many new PLHIV who experience a decrease in motivation after being diagnosed, so from that the old ODHA who have had high motivation in living their lives gathered in the Surabaya mahameru foundation they support each other new PLHIV so that in the future they can be motivated to return to healthy life and passion in living his life. The results of the study found that the support of long-standing PLHIV plays a very important and successful role in fostering new PLHIV motivation to return to normal life, this is based on interpersonal communication carried out by old PLWHA towards new PLWHA having several important elements that are the center of attention, namely verbal and good non-verbal as well as five positive attitudes to support the effectiveness of interpersonal communication that occurs, namely openness, empathy, support, positive attitude and equality. Keywords: Interpersonal communication, PLWHA, HIV, AIDS, Mahameru Foundation]]>
<![CDATA[Peran Humas Gereja Katedral Bogor Dalam Membina Hubungan Kepada Publik ]]>
<![CDATA[Sinaga, Elisabeth Pingkan]]>;
<![CDATA[Sinaga, Lerman]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 3 No. 1 (2019) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (128.964 KB)
|
DOI: 10.25139/jkp.v3i1.1703
<![CDATA[The purpose of this research is to know roles of Cathedral Bogor’s public relations in maintaining relationship between internal and external public, the role’s obstacles and the solutions on facing the obstacles. This research found that there are five roles of PR Cathedral Bogor Church in maintaining good relationship between internal and external public. 1) role is applied a theme that already being chosen, 2) uses media communication, creates events that involves external public, and joins the Basolia (Badan Sosial Lintas Agama), 3) identifies opinion, perception and feedback from the public, 4) serves the public needs with accepting feedback, 5) defines internal and external of the organization and controls the wave of the information.Keywords: Public Relation’s roles, Maintaining Relationship.]]>
